Professional Diversity Network, Inc today named Michael R. Hernandez, Chief Marketing & Communications Officer. Prior to joining Professional Diversity Network, Hernandez served as Marketing Director B2B and SEO for Norvax, a Chicago based insurance software, SEO and lead generation company. He previously served as Marketing Director at Insuresoft, a University Park, IL developer of automated insurance software solutions for property and casualty insurance companies. Prior to that, he served as Owner/Partner at
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  Disney Consumer Products today unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities and stories of the Disney Princess characters.   Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc, the new gowns combine classical styling with elements of fantasy and magic to bring an air of royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns
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Hispanics Rank As Hardest Hit By Most Recent Recession JobTarget & The SocialMoms Network Sign On As Partners Mamiverse.com, a lifestyle, news and social media website for Latina moms and families announces the launch of Mamiverse Jobs, a major initiative to provide information on available job listings from around the country, create career services content and enable direct employer access through virtual job fairs and social media driven events. Mamiverse Jobs is partnering with JobTarget, the largest operator
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Immediately after its Sunday night Season 2 premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of big sister network NBC's The Voice, in addition to their current deals on the network. Looking to the upfront, network president Emilio Romano said that he hopes increased awareness of the demographic gives the network an edge as it negotiates not just against other Hispanic networks but other broadcasters as well.
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While Cinco de Mayo is seen as an Americanized holiday, in fact, half of the country’s 52M Hispanics plan to celebrate this year according to YaSabe. The two companies released an infographic  based on survey data that speaks to the buying power of this growing market. A few highlights: 18% of US Hispanics will celebrate at restaurants and bars 35%+ will celebrate at home or in the homes of friends or family 30%+ will spend more than $40 each on festivities Beer is by far the favorite Cinco de Mayo drink
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To experience the world of mobile today is a dream come true and now with Mi Gente Mobile the best conditions for thousands of Latinos are here. Not only to obtain an exceptional cell phone service but receive quality, trustworthy agreements to break geographical boundaries and connect with "Mi Gente" around the world. The new wireless network is supported with a leading edge technology and has features that surpass most mobile operators throughout the United States. The company also provides users with a
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   Terra launches "Jugadores Número 10 /Number 10 Players," a custom soccer platform showcasing some of the greatest soccer players in the world. Presented by BlackBerry®, this interactive soccer site available in the United States and Latin America, features the new BlackBerry® 10 smartphone. Terra's bilingual soccer coverage of the world's leading soccer championships and the road to World Cup 2014 also includes blog postings by world-famous Mexican soccer icon Cuauhtémoc Blanco and renowned sports
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Tecate Light announced today the launch of a new English-language advertising campaign targeting bicultural Hispanic millennial men 21 and older. Dubbed "Dangerously Bold", the effort consists of a radio spot and out-of-home creative that humorously play with English and Spanglish words commonly used amongst U.S. Hispanic men con caracter. The campaign was created by iNSPIRE!, the Tecate franchise's English-language AOR based in Dallas. The creative, which will hit key markets in late April, was created
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Tecate announced the launch of a new advertising campaign which targets Spanish-dominant men in the U.S. Titled “Es Fácil Ser Hombre” (“It’s Easy Being a Man”), the campaign is comprised of three new TV spots featuring light-hearted, real-life situations that are relatable to men, showcasing how they use their ingenuity, wit and humor to resolve these without losing their carácter. Additionally, the campaign includes radio spots and out-of-home ads, which will run in key markets. The campaign was created by
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  Ad agency again on Hispanic Business 500 and Los Angeles Business Journal lists Sensis, a cross-cultural advertising agency with digital at its core, once again ranked as one of the nation’s largest Hispanic-owned businesses, earning a spot on the Hispanic Business 500. It also made its third straight appearance on the Los Angeles Business Journal's list of largest advertising agencies in Los Angeles. Sensis, with offices in L.A. and Washington D.C., ranked 279th with revenue of $14 million
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