The PR industry’s premier source for Hispanic PR news and views
From the category archives:
COCONUT GROVE, Fla.– Spanish Broadcasting System, Inc. announced today that Manuel E. Machado has joined its Board of Directors, effective immediately. The Board appointed Mr. Machado to serve on the Audit Committee and on the Compensation Committee.
“We welcome Manuel to the Board. We are delighted to have the benefit of his extensive experience and knowledge [...]
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NEW YORK, NY — Today TIAA-CREF announced its Spanish-language initiative to increase U.S. Hispanics/Latinos’ access to retirement-planning information and tools, including a new Spanish-language website, tiaa-cref.org/espanol.
The new website is the latest TIAA-CREF offering in a broad range of in-language and in-culture capabilities to meet the specific needs of Spanish speakers. Others include:
– Bilingual consultants in [...]
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By Sara Inés Calderón
First Choice Power is a Texas electric provider combining social media and Spanish-language marketing in its inaugural Facebook game, the Energía Goleadora Fan Contest.
The Facebook game teaches players ways to save energy, in English or Spanish, and was launched in conjunction with several other Hispanic-oriented businesses, including the Univisón TV network, the [...]
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In celebration of next week’s launch of the Hispanic PR & Social Media Conference in Dallas, May 10-12, the Hispanic PR Blog is proud to announce the launch of the Hispanic PR/Social Media Group on Facebook.
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Marketers Need to Communicate, not Just Translate
By Rochelle Newman-Carrasco
Quite often, my front door is littered with door hangers and my mail slot is filled with samples of everything from Swiffers to sanitary napkins (which I find oddly similar in texture, but that’s another story for another day).
Boost Mobile door hangerEnlarge
The “real estate” on these pieces [...]
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WASHINGTON, DC– The National Hispanic Caucus of State Legislators (NHCSL) applauds President Iris Y. Martinez (IL.) on her receipt of the 2010 Extraordinary Woman Award by Providence, Rhode Island leaders at their annual “International Woman’s Day” Monday, March 8th.
“Providence, Rhode Island features Latina leaders who fight for their communities. We are inspired by, and happy [...]
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BELLEVUE, Wash.– T-Mobile USA, Inc. today launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to promotional opportunities. The multifaceted program kicks off today with a national sweepstakes that gives consumers a chance to win one of 10 trips for two to South Africa.
“We know that our customers — [...]
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NORTH MIAMI BEACH, FL -In recognition of Black History Month, Black PR
Wire and Business Wire will launch the 2010 Minority Leadership Series. This series will be used to showcase the best of multicultural services and practices used by business professionals in the country. The series will also provide networking opportunities for small businesses and organizations in the country.
“Participants will [...]
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NEW YORK– Analysis of government economic data by The Opportunity Agenda, a New York-based public interest group, finds that national measures of opportunity are in decline and that unequal barriers to opportunity facing women and people of color do not rise or fall with the overall economy. Released on the occasion of President Obama’s first [...]
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Today’s announcement that impreMedia CEO and founder John Patton has left the company to become the CEO of the Journal Register Company is causing some in the industry to question what is really going on at impreMedia, publisher of some of the most prestigious dailies and weeklies in the country, including La Opinion. For the [...]
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WASHINGTON- The Hispanic National Bar Association (HNBA) applauds the U.S. Department of Justice for investigating and prosecuting the 2008 murder of Luis Eduardo Ramirez Zavala, an immigrant of Hispanic origin and resident of Shenandoah, Pennsylvania.
Earlier this week, the U.S. Department of Justice announced that a federal grand jury returned multiple indictments against two teens and [...]
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By Angela Sustaita-Ruiz
Co-Publisher, The Hispanic PR Blog
When my husband first suggested we take our three kids – ages nine, five and 10 months – to Costa Rica for our annual family vacation I thought that sounded like a recipe for one of those vacation disaster movies. Knowing that our definition of “vacation” really means [...]
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HILLSBOROUGH, NC – DEWALT and Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, have partnered to increase the DEWALT brand awareness among Hispanic soccer fans.
DEWALT is working with Eurosport to launch the new Compact Lithium-Ion product line in key Hispanic markets: Chicago, Houston/Austin and Miami. DEWALT’s three-pronged campaign uses Eurosport’s online, grassroots PR and print [...]
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The de facto government of Honduras that ousted President Manuel Zelaya has hired a well-known public relations firm to bolster its image in Washington.
According to Justice Department documents, the Honduran government signed Chlopak, Leonard, Schechter & Associates to a four-month contract worth more than $290,000. Filed on Sept. 18 with Justice by the public relations [...]
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Survey: Latinas face challenges that hinder their education
UTSA College of Business ranked #1 in the nation by Hispanic Business
LMEC and LatinVision Media conference on ‘Digital and Social Media Convergence’ set for NYC Oct.14
Hispanic PR Technique: Verizon Wireless selects winner of its ‘Quinceanera Party” Hispanic PR campaign
Look To Family Healthcare
Study: Anti-immigrant hate crimes persist
Immigrants are growing [...]
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An August 28, 2009 posting titled “PRSA’s Fiske: We condemn fasle and deceptive online postings” was attributed to PRSA chair-elect Rosanna Fiske and PRSA president William Murray. The statement should have been attributed to the entire organization. To view the story click here: http://www.hispanicprblog.com/wp-admin/post.php?action=edit&post=1100.
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By Jose Villa
CEO, Sensis
As this newsletter celebrates its one-year anniversary, I thought it would be appropriate to get back to some basics. During the course of 50-plus articles, Hispanic marketing experts have discussed a variety of subjects ranging from acculturation to the macro-economy to e-commerce. However, I don’t think enough time has been spent introducing [...]
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Story by Beatrice Garcia of The Miami Herald
MIAMI, FL – Halfway through Univision’s top-rated variety show, Sábado Gigante, host Don Francisco yells out: “Vamos a cantarle a State Farm! Música, maestro!” — “Let’s sing to State Farm!”
The audience swings into a snappy rendition of a song that praises State Farm Insurance — part of the [...]
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NEW YORK, NY – The Latin Media and Entertainment Commission of the City of New York (LMEC) and LatinVision Media announced today the full lineup of participants in this year’s Digital and Social Media Convergence 2009 Conference, Wednesday, October 14, 2009.
Janet Robinson, CEO of The New York Times, will do the opening remarks. A three-hour [...]
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Allstate is honing in on what’s most important to Hispanic consumers in its Spanish-language integrated communication and marketing national campaign.
The TV commercials, running on Spanish-language networks, are in tune with the tough economic challenges facing consumers today. Created by Lápiz, the Hispanic shop of Chicago-based Leo Burnett, the spots identify with the resourcefulness of Hispanic [...]
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By Joe Kutchera, dotGlobal
How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a case study comparing two major retailers and how they managed their “U.S. Hispanic” sites. We can learn a lot from their successes and mistakes.
The Home Depot vs. Best Buy
The Home Depot launched its Spanish-language e-commerce site [...]
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