Best Western Making Summer Travel Dreams Come True with Its New ‘I Dream of Summer’ Integrated Content Campaign and Sweepstakes

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A brutal winter has left more travelers across the U.S. and Canada dreaming of summer vacation, according to new numbers from Best Western International that show an uptick in advance summer travel bookings. Best Western is responding by helping travelers plan, share and win a great summer getaway through its new “I Dream of Summer” integrated campaign. I Dream of Summer will engage with consumers across the brand’s digital channels as part of a month-long celebration of summer travel. Each week, travelers are
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Palace Resorts Announces Public Relations Director

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Palace Resorts announces the promotion of Cessie Cerrato to Public Relations Director for the brand’s seven oceanfront resort properties in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico, as well as Le Blanc Spa Resort in Cancun. Most recently, the brand’s Public Relations Manager, Cerrato has been promoted to Public Relations Director where she will continue to lead and execute publicity efforts, internal communications strategies and event and trade show activations for the Palace Resorts brand.
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NUVOtv Unveils Four Unscripted Series

NUVOtv has unveiled its original programming slate -- which includes four new series orders. This marks the channel's biggest slate since its launch last year. The Collective, debuting March 6 at 8 p.m. ET/PT, is a weekly series featuring DJs and celebrities, who share their personal picks of the week and share what's trending in music, fashion, live events and viral videos. Nu Point of View: The Emerging Latino Filmmakers, kicking off March 19 at 8 p.m. ET/PT, is a quarterly film showcase hosted by Filly Brown's Gina
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MarketVision Tapped to handle total-market digital and social for Cargill’s Rumba® Meats

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Agency develops digital, social-media and shopper-marketing programs for Cargill’s Rumba Meats brand “Foods of the Soul®”  Culture-inspired agency MarketVision has been tapped to handle total-market digital, social and shopper-marketing promotions for Cargill’s Rumba® meats brand.  The agency’s initiatives target a diverse consumer base for Rumba’s fresh, never frozen beef and pork specialty meat cuts available in mainstream grocery stores.                   “Not only are we
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Vme TV Partners With Hispanic Heritage Foundation

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Vme TV and the Hispanic Heritage Foundation (HHF) have announced a partnership with the goal of expanding accessibility of quality educational programming for the U.S. Hispanic community through HHF's award-winning programs and national initiatives which focus on innovation and leadership in the classroom, community and workforce.  HHF also promotes role Hispanic accomplishment and cultural pride through public awareness campaigns which will be bolstered by Vme. The first step in the relationship will be the
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HPRA Miami Chapter Launches

The Hispanic Public Relations Association (HPRA) proudly announced today the launch of its newest local chapter, HPRA Miami. As the nation’s leading organization dedicated to communications professionals and those seeking expertise in the Hispanic market, HPRA offers its members first-rate programming year-round. During its annual PRemio Awards and Scholarship Gala, the non-profit has awarded over a quarter million dollars to date in college scholarships to full-time Latino students pursuing careers in
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Andrew Polsky named VP of National Digital Marketing Solutions at Entravision

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Entravision Communications Corporation, (NYSE: EVC), a leading diversified Spanish-language media company, today announced that Andrew Polsky has been appointed to Vice President of National Digital Marketing Solutions. He will manage a team of national digital marketing solutions executives across the U.S., and will work closely with Entravision's big data analytics division, Luminar. His responsibilities include managing company relations and goals in coordination with traditional and digital agencies and Fortune 500
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Gilberto Companioni named News Director of Telemundo Orlando

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ZGS Communications announced today that it has appointed Gilberto Companioni as the News Director of its Telemundo affiliate station in Orlando, effective immediately. Companioni is an award-winning news executive with over two decades of experience. Telenoticias Orlando, the station's local newscast, is #1 at both 6pm and 11pm among key demos. Companioni will lead the station's News Division and will also direct Telemundo Orlando's weekend political affairs program,Telenoticias Xtra. Companioni has held positions
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Hispanicize host honored by South Florida lifestyle magazine as ‘mover and shaker’ shaping the community

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Andrea Ocampo-Haley, the official broadcast host of Hispanicize, is recognized in the January 2014 issue of Boca Life Magazine for its annual ’40 Under 40’ awards. Each year the publication names the top 40 people under the age of 40 who are making a significant difference in and around South Florida. “I’m honored and humbled to be recognized by Boca Life alongside such impressive professionals in South Florida” Ocampo-Haley earned a place among the area’s most influential young professionals for her
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Latinos Energize Paranormal Activity Franchise at Boxoffice

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Paranormal Activity: The Marked Ones debuted in 1,600 theaters on Thursday, Jan. 2nd to a strong $1.2 million dollar first-day late night opening, with box office estimates from Paramount a mid-teen million dollar 3-day weekend. This new installment of Paranormal Activity, which by some accounts isn’t part of the franchise, rather a deviation to attract more Latino audience with its Latino storyline and Latino cast, is making headlines.  Whatever the case may be, it seems The Marked Ones has legs, both at the
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Ignited Ad Agency to Sponsor the Latino iConnect Conference in San Diego

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The Hispanic Chamber of E-Commerce (HISCEC) announces Ignited as a sponsor of the Latino iConnect Digital Marketing Conference which will be held on February 26th at the Sony Corporate Building in San Diego, California. Ignited is a full-service advertising agency with offices in Los Angeles, California and New York, New York that incorporates a complete range of services, some of which include digital marketing and strategic planning promotions, for small businesses and startups. Tayde Aburto, Founder of HISCEC said
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Center for Hispanic Leadership Elevates Brand Value Proposition

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  As a new year ushers in good tidings and new opportunities, it also marks another year closer to the exponential growth of the Hispanic population which will reach nearly 129 million by 2060. With such a formidable consumer market on the rise, Center for Hispanic Leadership (CHL), the preeminent thought-leadership, human capital and business strategy consultancy firm, has launched its expanded 21st century value proposition focused on helping Fortune 500s and entrepreneurs leverage Hispanic talent as an
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