Hispanicize city groups launch in Los Angeles, Miami and New York to unite Latino influencers in blogging, marketing, journalism, entertainment and tech



Image credit: Hispanicize Event


In recognition of the growing synergies between Latino influencers from the industries of marketing, blogging, journalism, film, music and tech, Hispanicize today announced the launch of Hispanicize city groups for Miami, Los Angeles and New York.

The three initial Hispanicize city groups will provide a one-of-a-kind, ongoing platform for Latino influencers from these industries in these metro areas to routinely connect with each other online and in person.

“The Hispanicize city groups are unlike anything anybody has ever seen in the U.S. Hispanic space because they are multi-industry focused, they regularly feature physical gatherings that will be fun and creative and they complement and don’t compete with other Latino organizations,” said Manny Ruiz, chairman of the Hispanicize companies collective that owns Hispanicize 2015, the Latina Mom Bloggers network, Hispanicize Wire and the Hispanic PR Blog as well as a large interest in Being Latino.

Each of the city group leaders will be responsible for managing their local Facebook-based groups with relevant content and will also host monthly gatherings, which among other things will range from private jam sessions with LATIN GRAMMY winning artists to fishing tournaments and much more.  Even though membership is by private invite only of regional Hispanicize city leaders, the groups will be welcoming of everyone that fits the proper industry criteria.

“We are inclusive, anti-clique and focused on making sure that every single Hispanicize city group activity across the U.S. always ties back to doing social good,” said Ruiz.  “As other Latino leaders in other cities step up we will launch additional city groups but our focus is not on quantity but quality.”

As part of the Hispanicize city groups’ mission to serve their region’s Latino communities each city group will raise funds for a local non-profit organization every time they gather.

Hispanicize Los Angeles is supporting the student scholarship fund of the Hispanic Public Relations Associations/Los Angeles Chapter.  Hispanicize Miami is focusing on ASPIRA of Florida. The Hispanicize New York-Tri State group is raising funds for the New York chapter of the National Association of Hispanic Journalists.




Hispanicize Los Angeles is being led by Willy Villarreal of Edelman; Barney Santos of Unilever and the Latino Startup Alliance; Jose Villa of The Sensis Agency; and Lizza Monet Morales of XoxoLizza.com.

Hispanicize Miami’s group leaders are Christian Martinez of Facebook; Mike Valdes-Fauli of Pinta; Amanda Taylor of Las Gringas Blog; Wally Sabria of The Axis Agency; George Cabrera of ASPIRA Florida; and Andres Dalmastro of Dalmastro, Inc.

Hispanicize New York is being helmed by George “Urban Jibaro” Torres of Sofrito Media Group and the Latino Startup Alliance; Vanessa Smith of Impacto Latin News; Calixto Chinchilla, co-founder of the New York International Film Festival; Mike Warner of Egami Consulting Group; and Leaura Luciano of EverSoPopular.com.

Even though the city groups are currently only available in three regions of the country, professionals in other parts of the country that are in the fields of journalism, blogging, marketing, entertainment and technology are encouraged to join the national influencers group of Hispanicize:  https://www.facebook.com/groups/Hispanicize2012/.


GuideWell and Organizacion Sanitas Internacional partner to deliver affordable health care to Florida’s Hispanic market



Sanitas Internacional (www.sanitasinternacional.com)


GuideWell Mutual Holding Corporation and Organizacion Sanitas Internacional have established a strategic alliance to create a new company with the purpose of offering a culturally relevant health delivery model that provides affordable and quality health care to the important and growing Hispanic market.

This international strategic alliance brings two leading health care brands together. GuideWell is a health solutions organization that is focused on transforming health care. The GuideWell companies include: Florida Blue (Florida’s Blue Cross and Blue Shield plan), GuideWell Health (a health care delivery company), GuideWell Connect (a health care consumer marketing company), and Diversified Service Options.

Organizacion Sanitas Internacional is a leading health care business group in Colombia, Venezuela, Peru and Brazil, through companies such as Colsanitas, Medisanitas, Sanitas Venezuela, Positiva Sanitas and Medisanitas Brasil. In addition, OSI owns a wide network of clinics and hospitals focused on delivering high-quality health care services, as well as educational institutions with a corporate social mission.

The medical centers’ entire patient experience will be designed to meet the needs and preferences of those in the local markets, including cultural and linguistic aspects that are critical to resonating with a wide variety of Hispanic groups. Furthermore, there will be additional considerations for patient-engagement programs to address country of origin and assimilation differences amongst the targeted Hispanic cultures.

These centers will initially serve communities in the Miami-Dade area, with potential future expansion planned for other regions of Florida as well as key Hispanic markets elsewhere in the United States.

Medical services at the centers will be offered to a broad range of consumers. While primarily targeting customers looking for primary care services as part of the Affordable Care Act’s individual market, the medical centers will also be considered in-network options for Florida Blue’s employer-group and Medicare health plans available in Miami-Dade.

“We are honored to partner with the Organizacion Sanitas Internacional on this first-of-its kind international health care collaboration,” said Pat Geraghty, chairman and CEO of GuideWell. “The Hispanic market is one of the fastest growing segments in the country in general and in Florida specifically, and by collaborating with a leading Latin American health care company with deep experience in serving these communities, it will allow us to create health care solutions with lasting and meaningful impact for those we serve.”


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Univision Local Media South Florida delivers strong ratings on radio and TV



Enrique Santos (www.enriquesantos.com)


Univision Local Media South Florida, a division of Univision Communications Inc., the leading Hispanic media company in the U.S., delivered strong ratings across its radio and television properties. “El Show de Enrique Santos” (The Enrique Santos Show) on Mix 98.3 FM ranked as the No. 1 morning show among all Spanish-language radio stations in South Florida with Adults 18-49 and Adults 18-34. “El Desayuno Musical con Javier Romero” (The Musical Breakfast with Javier Romero) also ranked No. 1 among all Spanish-language morning shows in South Florida with Adults 25-54

WLTV Univision 23 finished as the most-watched station with its local 6 p.m. newscast “Noticias 23” in the August time period, delivering 33,000 Adults 18-49 and 40,000 Adults 25-54. The ranking makes “Noticias 23” the No. 1 newscast regardless of language in the demographic and ahead of all English and Spanish-language newscasts in the time period.

“Maintaining the No. 1 position in such a competitive market is no small feat,” said Claudia Puig, senior vice-president and general manager of Univision Local Media in South Florida. “We are very proud of the work our local team is doing to bring about engaging and relevant content to our community, considering the wide range of choices available to them in South Florida.”

Popular radio and television host Enrique Santos and co-host Luisa Fernanda, have made “El Show de Enrique Santos” a favorite in South Florida. Javier Romero and “El Desayuno Musical” are considered a phenomenon in terms of its longstanding success in the South Florida market. Alongside Osvaldo Vega and Paula Arcila, Javier Romero has been an icon of morning radio for over a decade. Both morning shows out-performed “Elvis Duran and the Morning Show,” “El Vacilon de la Gatita” (The Gatita’s Party) and “Easy Mornings with Susan Wise.”

Serving the third largest Hispanic market in the U.S., WLTV Univision 23 is hosted by anchors Guillermo Benitez and Alina Mayo-Azze. “Noticias 23” at 6 p.m. led all competing local stations including WSVN-FOX, WPLG-ABC, WTVJ-NBC, and WFOR-CBS among key demographic Adults 18-49.


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Verizon launches “Heritage of Tomorrow Campaign” to spotlight Hispanics



A simple idea: “Human ingenuity paired with Verizon’s technology can create positive change,” Lopez Negrete executive creative director Vincent Llopis says.

In celebration of Hispanic Heritage Month, Verizon Communications recently debuted its “Heritage of Tomorrow” campaign. This initiative aims to spotlight Hispanic individuals, groups and ideas making a positive impact in their communities by building a better future through the use of technology.

Six real stories told through a series of videos and images introduce Verizon consumers to six distinctive ideas that have improved the lives of others. Creative visuals and real-life conversations blend with fun and engaging dialogue to bring these individuals to life, in their own words. The end result is a thought-provoking representation of going beyond the norm to create lasting legacies.

“We’re extremely proud of the energy and passion in these stories,” said Kim Collins, Director of Multicultural Marketing at Verizon Wireless. “As a company passionate about advances in technology and communications to enrich and empower people to move ahead in all aspects of life, Verizon is committed to empowering and recognizing Hispanic achievement.”

“It’s a simple idea: human ingenuity paired with Verizon’s technology can create positive change,” said Vicent Llopis, Executive Creative Director at Lopez Negrete Communications. “It’s also a campaign about celebrating untold stories, which meant the videos had to be compelling and shareable, while also conveying clearly and directly the relationship between Verizon and the Latinos sharing their stories.”

Lopez Negrete Communications will create more than 30 videos, using a blend of styles from documentary narratives to intimate one-on-one interviews, and will push the digital aspect of the campaign through the creation of a unique English- and Spanish-language landing page. Campaign messaging is published on the Spanish-language Verizon Wireless Twitter account and the Somos Verizon FiOS Facebook and Twitter accounts. The landing page offers one convenient place to experience all the videos, sharing how technology can positively affect the future.

“Latino achievement and traditions continue to play a major role in shaping U.S. culture. For months, and in some cases years, Verizon has provided the technology, resources and support to make possible Hispanic contributions in the U.S. This campaign does an excellent job of telling some of those human stories,” said Oscar Madrid, Director of Multicultural Marketing at Verizon.


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Hispanicize 2015 unveils official preview video produced by República


Hispanicize this week shared a new video to promote this year’s Hispanicize event.

The 38-second video, produced by Miami-based agency República, showcases some of the highlights from this year’s event, and features many cameos from attendees in different industries.

Hispanicize 2015 will be held March 16th through March 20th at the Intercontinental Miami, and promises to be the “next big thing.”

“God willing, I believe we will deliver engagement, entertainment and connections at a level that exceeds our standards and everybody else’s,” stated Manny Ruiz, founder and CEO of Hispanicize, on his Facebook page. “We’ve done a lot of homework to ensure Hispanicize 2015 is a more creative, ambitious, engaging, entertaining and relevant event than anything anybody could ever imagine,” Ruiz said in May, when the event was first announced. 


Click below to watch the video:


Mundo Lanugo celebrates Hispanic heritage with “Soy Americano Y Latino De Corazón” movement


Mundo Lanugo™ (www.mundolanugo.com)


Mundo Lanugo™, the lifestyle and entertainment brand for preschoolers inspiring Latino De Corazón™ (Latin at heart) confidence and cultural pride will celebrate Hispanic Heritage Month with family programs and live events supported by partners Seventh Generation, Jackson Memorial Hospital, Macy’s, Humana, and the Miami Marlins. The initiative encourages parents and kids to embrace Miami’s diverse and multi-cultural community, while enjoying Latino inspired entertainment and special Mundo Lanugo giveaways.

Mundo Lanugo’s™ mission is to empower parents to share their vibrant heritage through entertaining stories that build a child’s self-esteem and identity. Co-founder, Carla Curiel states, “During this special time, Lanugo and its partners invite families to celebrate the beauty and richness of being Americano y Latino de Corazón. We believe it is important to raise our children with a sense of their roots to give them a strong foundation for who they are, and the important role they play within their community.”


Lanugo’s™’ Hispanic Heritage Month Highlights:


  • A Special Delivery to Jackson Hospital (Kickoff: 9/17/14 at 10am) - Mundo Lanugo™ will kick off Hispanic Heritage Month initiative, “Soy Americano y Latino de Corazón” at Jackson Memorial Hospital. The founders of Mundo Lanugo™ and its live character, Gloria, will deliver, during the entire month, gift baskets filled with culturally relevant items to all new moms in the Little Miracles Maternity Suites at The Women’s Hospital at Jackson Memorial. The baskets will include Lanugo’s new book, “Lula la Consentida,” a limited edition “Latino de Corazón” infant apparel, and Seventh Generation’s earth conscious baby product essentials.


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HBO Latino Presents All-New Line Up Of Original Programming For Fall 2014

Carlos Ponce (PR Newswire / Multivu / HBO Latino)





HBO Latino had announced a collection of high-quality original programming coming this fall 2014. The new season brings the arrival of fan favorites, plus an exciting new show.

With the much anticipated return of Profugos, the all-new  and Latin American favorite El Negocio, and  11th installment of the award-winning Habla series titled Habla Men, these programs showcase the unique offerings of HBO Latino that are sure to catch the attention of the nation’s Hispanic households. In addition, Hollywood blockbusters and HBO’s award-winning and critically acclaimed originals will continue to be offered in Spanish.


Programming exclusive to HBO Latino

El Negocio – This fresh series, already a hit in Latin America, tells the story of three women who utilize their business skills to take advantage of the world’s oldest profession.  Faced with limited prospects and challenges for professional growth, Karin, Luna, and Magali realize that behind every product is a marketing strategy – even sex.  El Negocio tells the story of these women and how their resilience and perseverance help their climb into the business world.  The series will premiere Monday, September 15 at 10:00 p.m.

Profugos, Season 2 – The second season continues to follow the story of a failed drug trafficking operation that started on the border between Bolivia and Chile, the four men who met to carry it out, and the tough characters behind the business. A complex web of ambitions, interests and corruption move the threads of this story, where no one is who they appear to be, everyone hides a past and  circumstances unites them in an attempt to flee without knowing who and what they are fleeing from. The second season ofProfugos is scheduled to premiere Friday, September 19th at 10:00 p.m.

Habla Men – The 11th installment of the critically acclaimed HBO Latino series Habla,Habla Men tells the candid story of Latino Americans and their every-day lives.  In the tradition of the ten previous editions of the Habla franchise, Habla Men will enlighten audiences on what it means to be Latino in the United States through the perspective of a diverse group of Hispanic role models whose personal stories are told straight into the camera.  Raw, humorous yet sincere, this series will feature the likes of a handsome sensitive man, a “tough guy” actor, a gay championship boxer, a legendary wrestler, a Pulitzer Prize-winning author, and a 6’2 transgendered blond bombshell among others.  The personal experiences each of the participants openly disclose will keep viewers not only entertained, but challenge preconceived notions.

Winner of the Imagen Award for Best Documentary, the Habla series will divulge the true inner workings of Latino American men in a never before seen narrative featuring Carlos Ponce, Danny Trejo, Rosie Castro, and Rick Najera among others. The special premieres Friday, October 10 at 9:00 p.m.


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Sherwin-Williams unveils partnerships with prominent Latino artists

Edwin Gil, a Colombian artist based in Charlotte, founder of “Faces of Diversity.” (Facebook)


Sherwin-Williams (NYSE: SHW) announces its partnership with renowned Latino artists, Edwin Gil and Alexander Mijares, during Hispanic Heritage Month (September 15 – October 15) as they use Sherwin-Williams colors to complete community art projects in Charlotte, NC and Dallas, TX. Gil, a Colombian native who calls Charlotte home, will use the paint in his international anti-bullying art enterprise, Faces of Diversity. Mijares, a Miami native with Cuban and Spanish roots, will help headline the grand opening of LAB ART Texas on September 18 at 7pm, at 315 Cole Street, Dallas, TX 75207.

Mijares also completed a special collaborative project earlier this month with artist MAR at Taverna by Lombardi using Sherwin-Williams paint.

“Sherwin-Williams’ support of Faces of Diversity is proof positive they believe in the power of color and art to transform our communities,” says Gil. “Sherwin-Williams continually builds up Hispanics and arms them with the tools, in this case color, to affect positive change in schools that ultimately reshape the minds of our children by addressing the dire consequences of bullying.”

“Public art is such an important part to any cityscape,” says Mijares. “It’s great to partner with Sherwin-Williams on this worthwhile project, which will be on display for the city of Dallas and its residents to see for years to come. As a Hispanic, I’m proud to work with a company that values our contributions to the cultural fabric of the United States.”

“Color is an important part of every culture, so at Sherwin-Williams we celebrate cultural influences everyday of the year,” saysJackie Jordon, Director of Color Marketing, Sherwin-Williams. “Our palettes draw inspiration from histories, traditions, and customs that are distinctly Hispanic. The design and color contributions of Latinos across the world make our homes here in the United Statesbeautiful places to live and grow as families.”

Gil will unveil his Faces of Diversity project on October 4 at ImaginOn, 300 East 7th Street, Charlotte, NC 28202 at 11am. Mijares was in Dallas last week completing his art murals, which can be found at: LAB ART Texas, 315 Cole Street, Dallas, TX 75207 and Taverna by Lombardi, 3312 Knox Street, Dallas, TX 75205.


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Lynda Lopez to speak about Hispanic television’s role in immigration discussion


Lynda Lopez, Hispanic TV Summit Web site (www.hispanictvsummit.com)


Lynda Lopez, news anchor, reporter and television producer, will discuss the role that Hispanic television can play in showing the human face of immigration and other issues facing Latinos. Ms. Lopez will be joined by Paul Cuadros, the journalist-turned-soccer coach and the inspiration for NUVOtv’s soccer-themed documentary series, “Los Jets” at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the Marriott Marquis in New York City. This annual event is recognized as the signature conference for those in the business of television for Hispanic viewers and is presented by television business publications Broadcasting & Cable and Multichannel News.

The Hispanic Television Summit attracts over 500 top executives in television distribution, programming, production, advertising, brand marketing, research, technology and finance from the U.S., Latin America and Europe

The six-part documentary series, Los Jets, is executive produced by Ms. Lopez with her sister, Jennifer Lopez under the Nuyorican Productions banner and executive produced and directed by Mark Landsman.  It features the true story of a top-ranked North Carolina boy’s high school soccer team, the Jordan Matthews Jets.  The players are all sons of Latino immigrants who came to the region in search of a better life for their families. Several of these boys are undocumented and nearly all come from families where one or more members has a compromised immigration status.

Investigative reporter Paul Cuadros traveled to Siler City, as a journalist and stayed to become a soccer coach.  Having seen the growing Latino population in the Southern city, Cuadros fought to create a soccer team at the local high school.  Together with Cuadros, the players are determined to rise above all obstacles in their pursuit of winning the state championship. The series aired this summer on NUVOtv and episodes are currently available on digital platforms. NUVOtv will air the entire LOS JETS series back-to-back on Wednesday, September 17th at 8 PM/ET as part of Hispanic Heritage month programming.

“This session reveals how Hispanic Television is changing, and re-defining itself. It demonstrates that Hispanic Television is able to make an impact on our American society by delivering a message of importance to the general market as well as to Hispanic viewers,” said Louis Hillelson, Vice President and Group Publisher of Broadcasting & Cable and Multichannel News. “It is also consistent with our sports focus at this year’s Summit that Los Jets happens to be about a team of determined athletes.”

The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City.


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Miami International Film Festival announces MIFFecito 2014 lineup


Guests enjoying cafecito prior to the program unveiling. (Miami Dade College Web site)


Miami International Film Festival (MiamiFF), a program of Miami Dade College’s MDCulture, is proud to announce the lineup for MIFFecito 2014, the “mini” film festival which provides a mid-season “taste” to next year’s 32nd edition running March 6-15, 2015. Taking place over four days (October 16 – 19, 2014), MIFFecito will premiere heralded international films submitted from countries including Bhutan, Cuba, Italy, Mexico, Poland, and Spain. Miami Dade College’s Tower Theater will serve as the exclusive location for all screenings.

MiamiFF Executive Director Jaie Laplante mentions, “As Miami’s beloved cafecito culture is to midday refreshment, MIFFecito is to our annual March festival. MIFFecito is an appetizer to MiamiFF’s main course, the perfect Fall break for film lovers who crave a cinematic fix.”

The ‘mini’ festival’s film slate includes:

  • Behavior (Conducta) (Cuba), directed by Ernesto Daranas. FLORIDA PREMIERE. *OPENING NIGHT FILM – followed by opening night party at the soon-to-be-opened “ball & chain” nightclub

In director Ernesto Daranas’ second dramatic feature film, which will screen opening night at MIFFecito, a Havana boy sent to a reform school becomes the subject of a moral tug-of-war between generational ideologies in today’s Cuba. The complex, dramatic story centers on Chala, who on the critical cusp of adolescence, scrapes by with few positive role models as he illegally trains fight dogs.  After Chala is sent to reform school, his addict mother’s attempts to have him released set up a chain reaction among the school leaders. Since its premiere in Cuba, the film became an unexpected social phenomenon sparking Cuba’s current social state as a hot topic for discussion.

  • “The Blue Car” (“El carro azul”) (Germany / Cuba), directed by Valerie Heine. FLORIDA PREMIERE.

A short dramatic film about Marcos.  His grandmother’s death forces Hansel, his worldly brother, to return Cuba to care for him, and an old family game helps restore the trust lost over the years.

  • Carmina and Amen (Carmina y amén) (Spain), directed by Paco León. NORTH AMERICAN PREMIERE.

Actor-turned-director Paco León is a familiar face to Miami art film lovers. He starred in the 2013 film Three Many Weddings which played at MiamiFF31. But the year prior, he created a charming showcase for the incredible force, charisma and outrageous personality of his actress-mother Carmina Barrios’ in Carmina or Blow-Up, which became an unexpected hit both in Spain and Miami. In this 2014 sequel, Carmina and Amen, Carmina triumphantly returns, upgrading the low-budget original with a deeper, more mature work that ups the ante on her larger-than-life outlook on family, sex, death and any other topic that falls into her purview.


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Vme TV to air documentary examining obesity epidemic in Hispanic children

PRNewsFoto/Vme TV


Vme TV presents “Más Allá del Sobrepeso,” a documentary that takes a close look at obesity trends among children and families around the world. The film, directed by Estela Renner and produced by Maria Farinha Filmes, seeks to uncover why childhood obesity rates are so high around the globe and who is to blame for this epidemic. The program will air on Vme TV on Friday, September 12, 2014 at 10 p.m. ET.

“Más Allá del Sobrepeso” travels around the world to different countries and cultures in search of the factors that are making obesity an increasingly common problem among youth. Through interviews with families, children and specialists, viewers can gain a deeper understanding of the health factors associated with obesity and gain perspective of the global effects of the biggest epidemic in modern-day history.

“At Vme TV, we understand that the obesity crisis is one that is affecting the Hispanic community at an alarming rate,” said Doris Vogelmann, Vme TV’s vice-president of programming. “Through ‘Más Allá del Sobrepeso,’ we hope to shed light on this important health topic and motivate our viewers to make a more conscious effort to live a healthier lifestyle, not only for themselves, but for future generations.”

According to the Center for Disease Control, obesity affects more than one-third of adolescents in the United States. A profile of Latino health published in 2010 by the National Council of La Raza (NCLR) observes that Hispanic boys were nearly twice as likely as non-Hispanic White boys to be obese. This marks a significant dilemma, as children, for the first time, are beginning to display many of the diseases caused by obesity, including difficulties breathing, heart problems, depression, and type-two diabetes.


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NAMIC announces first round of speakers for their 28th annual conference


NAMIC (www.namic.com)


The National Association for Multi-ethnicity In Communications (NAMIC) today announced a preview of the speakers confirmed to date for the 28th Annual NAMIC Conference.  Scheduled for September 16-17, 2014, the Annual NAMIC Conference will be held at the New York Marriott Marquis as part of the cable industry’s Diversity Week.

Experts and thought leaders representing various aspects of the media and entertainment industry will join NAMIC to take part in a rich agenda focused on three learning tracks: Business Solutions, Content & Imagery and Leading & Learning.  Highlighting this year’s conference are exciting sessions and panel discussions moderated by Dr. John Fitzgerald Gates, principal and chief strategist, Criticality Management Consulting; Lisa Davis, entertainment attorney and partner at Frankfurt Kurnit Klein & Selz, PC;Betty Lo, vice president, Community Alliances and Consumer Engagement, Nielsen; Keith Michael Brown, senior vice president, Programming, HLN; Shalini Ramachandran, staff reporter, The Wall Street Journal and more of the industry’s notable business leaders.

The 28th Annual NAMIC Conference will kick-off with the Breakfast Recognizing the Cablefax 2014 Most Influential Minorities in Cable, featuring special guest, Debra L. Lee, chairman and CEO, BET Networks. Other special events scheduled as part of the conference include the L. Patrick Mellon Mentorship Program Luncheon, a special luncheon honoring winners of the Excellence in Multicultural Marketing Awards (EMMAs), evening receptions and other networking opportunities.


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