The PR industry’s premier source for Hispanic PR news and views
From the category archives:
WASHINGTON, DC– The National Hispanic Caucus of State Legislators (NHCSL) applauds President Iris Y. Martinez (IL.) on her receipt of the 2010 Extraordinary Woman Award by Providence, Rhode Island leaders at their annual “International Woman’s Day” Monday, March 8th.
“Providence, Rhode Island features Latina leaders who fight for their communities. We are inspired by, and happy [...]
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BELLEVUE, Wash.– T-Mobile USA, Inc. today launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to promotional opportunities. The multifaceted program kicks off today with a national sweepstakes that gives consumers a chance to win one of 10 trips for two to South Africa.
“We know that our customers — [...]
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NORTH MIAMI BEACH, FL -In recognition of Black History Month, Black PR
Wire and Business Wire will launch the 2010 Minority Leadership Series. This series will be used to showcase the best of multicultural services and practices used by business professionals in the country. The series will also provide networking opportunities for small businesses and organizations in the country.
“Participants will [...]
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NEW YORK– Analysis of government economic data by The Opportunity Agenda, a New York-based public interest group, finds that national measures of opportunity are in decline and that unequal barriers to opportunity facing women and people of color do not rise or fall with the overall economy. Released on the occasion of President Obama’s first [...]
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Today’s announcement that impreMedia CEO and founder John Patton has left the company to become the CEO of the Journal Register Company is causing some in the industry to question what is really going on at impreMedia, publisher of some of the most prestigious dailies and weeklies in the country, including La Opinion. For the [...]
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WASHINGTON- The Hispanic National Bar Association (HNBA) applauds the U.S. Department of Justice for investigating and prosecuting the 2008 murder of Luis Eduardo Ramirez Zavala, an immigrant of Hispanic origin and resident of Shenandoah, Pennsylvania.
Earlier this week, the U.S. Department of Justice announced that a federal grand jury returned multiple indictments against two teens and [...]
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The story will break first here at the Hispanic PR Blog.
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By Angela Sustaita-Ruiz
Co-Publisher, The Hispanic PR Blog
When my husband first suggested we take our three kids – ages nine, five and 10 months – to Costa Rica for our annual family vacation I thought that sounded like a recipe for one of those vacation disaster movies. Knowing that our definition of “vacation” really means [...]
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HILLSBOROUGH, NC – DEWALT and Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, have partnered to increase the DEWALT brand awareness among Hispanic soccer fans.
DEWALT is working with Eurosport to launch the new Compact Lithium-Ion product line in key Hispanic markets: Chicago, Houston/Austin and Miami. DEWALT’s three-pronged campaign uses Eurosport’s online, grassroots PR and print [...]
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The de facto government of Honduras that ousted President Manuel Zelaya has hired a well-known public relations firm to bolster its image in Washington.
According to Justice Department documents, the Honduran government signed Chlopak, Leonard, Schechter & Associates to a four-month contract worth more than $290,000. Filed on Sept. 18 with Justice by the public relations [...]
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Survey: Latinas face challenges that hinder their education
UTSA College of Business ranked #1 in the nation by Hispanic Business
LMEC and LatinVision Media conference on ‘Digital and Social Media Convergence’ set for NYC Oct.14
Hispanic PR Technique: Verizon Wireless selects winner of its ‘Quinceanera Party” Hispanic PR campaign
Look To Family Healthcare
Study: Anti-immigrant hate crimes persist
Immigrants are growing [...]
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An August 28, 2009 posting titled “PRSA’s Fiske: We condemn fasle and deceptive online postings” was attributed to PRSA chair-elect Rosanna Fiske and PRSA president William Murray. The statement should have been attributed to the entire organization. To view the story click here: http://www.hispanicprblog.com/wp-admin/post.php?action=edit&post=1100.
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By Jose Villa
CEO, Sensis
As this newsletter celebrates its one-year anniversary, I thought it would be appropriate to get back to some basics. During the course of 50-plus articles, Hispanic marketing experts have discussed a variety of subjects ranging from acculturation to the macro-economy to e-commerce. However, I don’t think enough time has been spent introducing [...]
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Story by Beatrice Garcia of The Miami Herald
MIAMI, FL – Halfway through Univision’s top-rated variety show, Sábado Gigante, host Don Francisco yells out: “Vamos a cantarle a State Farm! Música, maestro!” — “Let’s sing to State Farm!”
The audience swings into a snappy rendition of a song that praises State Farm Insurance — part of the [...]
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NEW YORK, NY – The Latin Media and Entertainment Commission of the City of New York (LMEC) and LatinVision Media announced today the full lineup of participants in this year’s Digital and Social Media Convergence 2009 Conference, Wednesday, October 14, 2009.
Janet Robinson, CEO of The New York Times, will do the opening remarks. A three-hour [...]
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Allstate is honing in on what’s most important to Hispanic consumers in its Spanish-language integrated communication and marketing national campaign.
The TV commercials, running on Spanish-language networks, are in tune with the tough economic challenges facing consumers today. Created by Lápiz, the Hispanic shop of Chicago-based Leo Burnett, the spots identify with the resourcefulness of Hispanic [...]
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By Joe Kutchera, dotGlobal
How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a case study comparing two major retailers and how they managed their “U.S. Hispanic” sites. We can learn a lot from their successes and mistakes.
The Home Depot vs. Best Buy
The Home Depot launched its Spanish-language e-commerce site [...]
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IRVINE, CA — Do you know someone who dreams of having the Quinceanera of their dreams? Then Verizon Wireless could make those dreams come true. Eligible teenagers from select cities across the western states are invited to participate in the second annual My Fabulous 15 contest and win an incredible Quinceanera party. The celebration includes an [...]
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NEW YORK – V-me today solidified its claim as the fourth largest U.S. Hispanic broadcaster of any kind – after only Univision, Telemundo and Telefutura. With nearly 40 digital affiliate broadcast channels, V-me now has full over-the-air distribution in every one of its affiliate markets.
Those digital broadcast homes, added to V-me’s basic cable carriage in [...]
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SAN JOSE, Costa Rica – The Costa Rica Tourist Board (ICT), in a joint effort with its agency of record Burson Marsteller, the Presidency of the Republic of Costa Rica, the Ministry of Foreign Affairs and Culture, the Costa Rican Promoter of Foreign Trade (PROCOMER), are in the process of creating a new brand for [...]
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Mike Valdés-Fauli, managing director of The Jeffrey Group, will remain with the agency after all, two weeks ago after resigning from the PR firm’s New York office in order to relocate to Miami. Now back in South Florida, Valdés-Fauli will remain as the agency’s U.S. Hispanic Practice leader. Patricia Taylor, senior manager of The Jeffrey [...]
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Below, in alphabetical order, are a list of agencies and individuals that conduct Hispanic and/or Multicultural-related public relations. If you would like to add your agency or consultancy would like to be added, email us your Agency Name, Address, Phone and Web address.
The Axis Agency
Armando Azarloza, President
8687 Melrose Avenue, 7th Floor
Los Angeles, CA 90069
url: www.axisagency.com
Bauza [...]
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LOS ANGELES, CA – The Hispanic Public Relations Association(R) (HPRA), a non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated a night of excellence at its annual PRemio Awards & Scholarship Dinner last night at The California Club in downtown Los Angeles. The theme for the evening was “Culturas [...]
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