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Autism advocacy organization releases ads aimed at Hispanic and African-American parents

05/21/2013 By Leave a Comment
An ad in the campaign showing parents observing a child with the early warning signs of autism, a developmental disorder. ( New York Times)

AUTISM Speaks, the autism and science advocacy organization, this week is introducing a new public service advertising campaign aimed at Hispanic and African-American parents. The campaign, developed with the Advertising Council, which has worked with Autism Speaks since 2005, was created by the New York office of BBDO and LatinWorks of Austin, Tex., both part of the Omnicom Group. The campaign describes early signs of autism in detail and encourages parents to take immediate action if their child does not meet
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Filed Under: Hispanic/Multicultural PR Briefs, Multicultural Media News, Race in America

Hispanicize 2013 and the Friends of the American Latino Museum Host National Town Hall ‘Searching for Cesar Chavez,’ an Exploration of Leadership in the Latino Community

03/27/2013 By Leave a Comment
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Town Hall will be a national live-streamed event joined by national experts, media and elected officials   On the 20th anniversary of Cesar Chavez’s passing and just months after the presidential election in which U.S. Hispanics cast the decisive votes, Hispanicize (@Hispanicize) and Friends of the American Latino Museum (@LatinoMuseum) gather a who’s who of Hispanic cultural, media, entertainment and political thought leaders to tackle one of the most vexing questions Latinos often ask themselves: Who is
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Filed Under: Hispanicize 2013, Multicultural Media News, Race in America

Why ‘End of Watch’ May Start New Trend for Portrayal of Latinos in Hollywood (via Hispanicize.com)

09/28/2012 By Leave a Comment

BY MANNY RUIZ (@MannyRuiz) "End of Watch", the stirring buddy cop film starring Michael Peña and Jake Gyllenhaal as L.A. police officers Mike Zavala and Brian Taylor, enters its second week of release today atop the box office and with tremendous momentum.  Latino moviegoers accounted for more than 30 percent of the film's haul last week and the film is winning rave reviews from both critics and Latinos alike for its double claim to fame: a great film that also happens to portray Latinos positively and
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Filed Under: Race in America Tagged With: , , , ,

MARS Advertising Expands Multicultural Capabilities

08/13/2012 By Leave a Comment
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To address the unique needs of the evolving multicultural American consumer – one in three Americans is of Hispanic, Asian or African-American descent or origin – MARS Advertising is strengthening its Multicultural Shopper Marketing Capabilities. MARS has hired former Diageo and Mary Kay executive Lisa Feder to lead the effort and expand the agency's focus on the growing multicultural population, with a special emphasis towards understanding the Hispanic Shopper, as Hispanics currently represent 16% of the U.S.
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Filed Under: Hispanic/Multicultural PR Briefs, Race in America

Networks Struggle to Appeal to Hispanics

08/06/2012 By Leave a Comment
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Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” the highest-rated scripted show on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl. Despite her popularity, “Modern Family” is not a hit with Hispanic viewers. Out of its overall viewership of 12.9 million, “Modern Family” drew an average of only about 798,000 Hispanic viewers in the season. That
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Filed Under: Multicultural Media News, Race in America Tagged With: , , , , , , , ,

NPR announces new initiative to deepen coverage of race, ethnicity & culture

08/06/2012 By Leave a Comment
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NPR TO LAUNCH INITIATIVE ON RACE, ETHNICITY AND CULTURE WITH $1.5 MILLION GRANT FROM CORPORATION FOR PUBLIC BROADCASTING The Corporation for Public Broadcasting (CPB) announced at the UNITY 2012 Convention, that it will award NPR a $1.5 million grant to launch a major journalism initiative to deepen coverage of race, ethnicity and culture, and to capture the issues that define an increasingly diverse America. With this expansive effort, NPR will produce compelling stories and present new voices and conversations
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Filed Under: Multicultural Media News, Race in America Tagged With: , , , , , , , ,

Bicultural docu-reality ‘Quiero Mi Boda’ spotlights the trials and tribulations of bicultural couples

08/01/2012 By 1 Comment
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The new season of the hit bicultural docu-reality Quiero Mi Boda will continue to spotlight the trials and tribulations of bicultural couples as they prepare to tie the knot. The show brings into focus the excitement of planning this important day in the lives of these esposos-to-be – as well as the real-life challenges that they face during this exciting and emotionally charged time. For young Hispanics born in the U.S. or those who grew up in the states, they may experience many culturally-driven family
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Filed Under: Diversity News, Multicultural Media News, Race in America

CVS/pharmacy’s “Project Health” Bringing Free Health Screenings to Multicultural Communities in 10 Cities

07/31/2012 By Leave a Comment
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Throughout the month of August, which is National Immunization Awareness Month, CVS/pharmacy's Project Health ("Proyecto Salud" in Spanish) is offering free health screening events focusing on vaccination reviews, vision acuity, glucose, blood pressure and BMI (Body Mass Index) for individuals in multicultural communities who have difficulty accessing preventive care. Along with these free health screening events, CVS/pharmacy designated Project Health store locations are also holding "Flu Voucher Fridays" each week
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Filed Under: Hispanic/Multicultural PR Briefs, Multicultural Media News, Race in America, Upcoming Industry Events Tagged With: , , , ,

Dominican American National Roundtable Inductee, Actress Isabella Wall on the list of Influential Dominicans in the United States

07/31/2012 By Leave a Comment
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Isabella Martinez Wall, Actress, Author, Producer and Philanthropist, born and raised in the Dominican Republic, and credited as an emerging key figure among the young generation of Latinas in the US, has made the official list of the "100 most influential Dominicans in the United States for the past 50 years" published by the Dominican American National Roundtable (DANR) and the Nacional Dominican American Council (NDAC) in Washington, DC.  Wall was recognized for her contributions in television and radio to promote
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Filed Under: Hispanic Culture News, Hispanic Excellence, Hispanic Spokesperson Tracker, Race in America Tagged With: , , , , , , , ,

Multicultural Webinar: PR Tactics for Tapping Into the Buying Power of the U.S. Hispanic Market

07/26/2012 By Leave a Comment
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Two years ago Hispanics comprised 16% of the U.S. population and represented $1 trillion in purchasing power. The buying power of this growing, social media-savvy population is projected to hit $1.5 trillion sometime this year. At this forward-looking PR News Webinar, you’ll learn how to use your communications skills to build authentic, trusted connections with this powerful, important audience. At this Webinar, our expert panel will discuss: An overview of the Latino market and trends for the coming
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Filed Under: Hispanic Market Facts/Research, Race in America, Upcoming Industry Events

DISCOVERY FAMILIA network unveils bilingual programming and informative shorts in time for Back to School

07/24/2012 By 1 Comment
Discovery Familia's initiative includes a series of informative spots hosted by Jeannette Torres-Álvarez, early childhood expert and Discovery Familia’s brand ambassador.

This August, as the kids prepare to go back to school, Discovery Familia will premiere Word World, an innovative series that introduces young viewers to the English language and reading skills and sets the groundwork for a bilingual generation. Word World premieres on August 6 at 3pm ET/12pm PT and will air Monday through Friday in the same time slot. Using advanced technology, colorful images and a dynamic storyline, the animated series Word World stimulates a love for words and reading. The friendly animal cast
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Filed Under: Hispanic/Multicultural PR Briefs, Multicultural Media News, Race in America Tagged With: , , , ,