Arts organizations across Southern California are getting set for another ground-breaking Pacific Standard Time initiative. The Getty Foundation announced $5 million in grants, given to arts institutions across Southern California for research and planning of an ambitious exploration of Latin American and Latino art called Pacific Standard Time: LA/LA.  Scheduled to open in September 2017, the new collaboration will present 46 exhibitions and events from San Diego to Santa Barbara, with additional exhibitions and
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Tune in to MSNBC on Friday, September 27 at 10p.m. ET/7p.m. PT for the “2013 NCLR ALMA Awards”

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The “2013 NCLR ALMA Awards” on MSNBC will be live for the first time since its inception in 1995. The telecast, during National Hispanic Heritage Month, will celebrate the contributions of Latinos in the entertainment industry with a look back at this year’s outstanding achievements; tributes to career excellence, outstanding causes and philanthropy; and inspiring music performances and acts. The barrier-breaking awards show is the only nationally televised prime-time English-language program celebrating Latino
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Miami Marlins and Lanugo join forces to support Latino children through Hispanic Heritage initiative

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  The Miami Marlins joined Lanugo, the Miami-based Latino-oriented children’s apparel line that raises awareness among the future generation of Latinos of their cultural roots, this past Sunday. The day celebrated their initiative "Soy Americano y Latino de Corazon," inspired from a need to find a constructive way for our community to express deep frustration surrounding the inflammatory Twitter remarks/attacks lobbed at 12-year-old Mexican-American Sebastien De La Cruz and Puerto Rican singer Marc Anthony for
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Latino Americans narrated by actor Benjamin Bratt premieres on PBS Sept. 17th

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Latino Americans, a new three-part, six-hour documentary series narrated by actor Benjamin Bratt, premieres on PBS television in the United States on three consecutive Tuesdays, 17 September, 24 September and 1 October 8:00-10:00 p.m. ET (check local listings). The series will also be broadcast nationally in Spanish on Vme, the Spanish-language channel on public television, over six consecutive Fridays, beginning on 20 September. Latino Americans is the first major documentary series in North America for television
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2013 ADCOLOR Honorees Announced at ADCOLOR Live

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Honorees for the 2013 ADCOLOR Awards were announced earlier this week at ADCOLOR LIVE! 2013. The event was streamed live from The Time Warner Center in New York City, and was hosted by fashion icon and stylist to the stars June Ambrose of Styled by June on VH1 and Film, TV and Broadway star Wilson Cruz. ADCOLOR LIVE! was sponsored by ADCOLOR, Time Warner and Publicis Group. ADCOLOR celebrates and champions diversity in the advertising, marketing, media, and public relations industries. By highlighting the
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Target’s CEO claims Hispanics are a critical market for the company

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The profile of Target's customers is changing as the nation's Latino population surges. "Digitally connected, time-pressured, savvy moms who are increasingly Hispanic" is how Target CEO Gregg Steinhafel describes the retailer's typical customer. Target wants to retain other key customer groups, from millennials to aging Baby Boomers. But Steinhafel said Hispanics are a critical market for the company. They are the biggest and fastest growing minority group in the U.S, comprised of Latin American immigrants and
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Adelante and Hispanicize 2013 star in new Coca-Cola TV Commercial

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The Adelante Movement and Hispanicize 2013 are the stars of a new Coca-Cola commercial that began airing this week nationally in both Spanish-language and English-language TV networks. Titled "Coming Together" the commercial highlights Hispanicize 2013's mission to bring Latino influencers together and the creative energy that Coca-Cola inspired through Adelante and many other music and dancing activities that it conducted at the event. Several notable Latina bloggers make cameo appearances including Carolina
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Autism advocacy organization releases ads aimed at Hispanic and African-American parents

An ad in the campaign showing parents observing a child with the early warning signs of autism, a developmental disorder. ( New York Times)

AUTISM Speaks, the autism and science advocacy organization, this week is introducing a new public service advertising campaign aimed at Hispanic and African-American parents. The campaign, developed with the Advertising Council, which has worked with Autism Speaks since 2005, was created by the New York office of BBDO and LatinWorks of Austin, Tex., both part of the Omnicom Group. The campaign describes early signs of autism in detail and encourages parents to take immediate action if their child does not meet
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Hispanicize 2013 and the Friends of the American Latino Museum Host National Town Hall ‘Searching for Cesar Chavez,’ an Exploration of Leadership in the Latino Community


Town Hall will be a national live-streamed event joined by national experts, media and elected officials   On the 20th anniversary of Cesar Chavez’s passing and just months after the presidential election in which U.S. Hispanics cast the decisive votes, Hispanicize (@Hispanicize) and Friends of the American Latino Museum (@LatinoMuseum) gather a who’s who of Hispanic cultural, media, entertainment and political thought leaders to tackle one of the most vexing questions Latinos often ask themselves: Who is
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Why ‘End of Watch’ May Start New Trend for Portrayal of Latinos in Hollywood (via

BY MANNY RUIZ (@MannyRuiz) "End of Watch", the stirring buddy cop film starring Michael Peña and Jake Gyllenhaal as L.A. police officers Mike Zavala and Brian Taylor, enters its second week of release today atop the box office and with tremendous momentum.  Latino moviegoers accounted for more than 30 percent of the film's haul last week and the film is winning rave reviews from both critics and Latinos alike for its double claim to fame: a great film that also happens to portray Latinos positively and
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MARS Advertising Expands Multicultural Capabilities

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To address the unique needs of the evolving multicultural American consumer – one in three Americans is of Hispanic, Asian or African-American descent or origin – MARS Advertising is strengthening its Multicultural Shopper Marketing Capabilities. MARS has hired former Diageo and Mary Kay executive Lisa Feder to lead the effort and expand the agency's focus on the growing multicultural population, with a special emphasis towards understanding the Hispanic Shopper, as Hispanics currently represent 16% of the U.S.
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