NAMIC helps mid to senior level execs assume top leadership roles through Class XIV


NAMIC logo (PR Newswire)

On September 30, 2014, NAMIC (National Association for Multi-ethnicity in Communications) launched Class XIV of its Executive Leadership Development Program (ELDP).  ELDP Class XIV is the third cadre being presented in partnership with the University of Virginia Darden School of Business in Charlottesville, Virginia.  The program’s central goal is to prepare mid to senior level executives of color to assume roles within the top leadership and decision-making ranks of the communications industry. ELDP Class XIV comprises four sessions held on the Darden Grounds, with upcoming sessions scheduled for December of 2014, and February and April of 2015.

“NAMIC is honored to continue collaborating with Darden, our academic partner, and with all of the companies that support ELDP,” said James C. Jones, NAMIC’s vice president, Education Programs and Diversity Solutions. “Our shared goal of achieving diversity at the top echelons of the cable telecommunications industry can be realized by cultivating leaders through programs such as ELDP that have as a central context the unique lens of executives of color, as they strengthen the business competencies that all senior managers must master in order to deliver breakthrough results.”

The Executive Leadership Development Program has graduated close to 500 executives of color since the program’s inception in 2001. NAMIC’s ELDP was created in response to some of the industry’s most persistent challenges: increasing the diversity of the industry’s executive suites; retention of executives of color; and maximizing the ROI of a diverse workforce in a business environment that demands strategic leadership agility and creative innovation. Emphasizing professional growth, the program addresses the unique challenges faced by executives of color, while strengthening the business competencies that all executives must have in order to be successful. The ELDP curriculum explores a range of topics, including corporate strategy, financial and business acumen, customer orientation and innovation, and change leadership that fosters and sustains high-performing, high-engagement corporate culture.

For more information, click here

Republica SOY website

República “rethinks relevant” in rebranding their Web site as

Republica SOY website

PR Newswire

República today unveiled its newly redesigned website,  .SOY is a new top level domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.

“We are a very different company than we were five years ago and even two years ago — República has grown, our customers have evolved, multiculturalism has deepened, technology has changed and even marketing in general has transformed,” said Jorge A. Plasencia, República co-founder, chairman and CEO.” The new conveys this evolution and reflects our commitment to innovation and new platforms as we embrace our rich heritage,” he added.

Built as a responsive site, optimized for desktop, mobile or tablet viewing, provides a refreshed look at the agency’s capabilities, showcasing República’s full suite of integrated marketing services, as well as providing more insight into the personality and thinking of the agency. The site tells the story of República expressing its diverse and talented workforce; it also features the latest news and happenings via direct links to the agency’s social media networks.

“República has a mantra ‘to rethink relevant’ which is infused into everything we do,” said Luis Casamayor, República co-founder, president and CCO. “It has many applications and is not just about staying current, being cutting-edge or even marketing in English versus Spanish, it’s about challenging ourselves to think and do what makes sense – the new website and .SOY domain is a manifestation of this process and reflects who we are and where we are going as a company.”

With a proven track-record of working with large-scale national brands to effectively reach US Hispanic and multicultural audiences, República believes that .SOY is the solution for brands that want to reach bilingual and bicultural audiences with relevant and tailored content. To learn more about .SOY, visit

Dante Gebel, América TeVé Web site (

“Dante Night Show” comes to AmericaTeVe in late night, family-friendly format


Dante Gebel, América TeVé Web site (

Dante Gebel, América TeVé Web site (

Surge a varied and entertaining show format “Late Night”, classic, innovative, and informative for the whole family, premiering this Monday 20 October at 11:30 pm in AmericaTeVe.

With monologues that appeal to everyday life, funny celebrity interviews of the Hispanic world, music, humor and a mixed salad of topics of interest for all ages, DANTE GEBEL, your host will inject energy with a touch of humor in a framework of positive entertainment in the new program, “Dante Night Show.”

Done in the entertainment capital, Hollywood, California, Dante proposes hilarious stories of everyday life such as marriage, female occurrences, the latest film, language problems, children, teens, in-laws and even the lies we grew up with … all accompanied by stories and daily maximum media interest topics discussed in social networks.

All opening “DANTE NIGHT SHOW” was filmed at Universal Studios, in the amazing UVS1 the virtual scenario Universal (a huge 36-degree set of green screens, which have been filmed many scenes from famous films). In them, Dante will play legendary film scenes from the Wild West, science fiction, disaster movies, and even the black and white classic. The creation of the set was given by the famous Joe Stewart who also designed the sets of Connan O’Brien, Craig Ferguson and other figures of the late night format in addition to the sets of shows like Friends and scenarios and the Oscars Billboard.

In a segment worthy of its name, Dante will present the program “El Angel” in celebration of solidarity with thousands of Hispanics, anonymous and showing commendable work done by citizens delivered to causes or projects and their poignant personal stories that demonstrate that it does not to be a millionaire to be representative of the true value and incalculable spiritual seizes “angels without wings.”

- “We will be the new option for all nights,” stated the driver. “It is an honor to respect the time families spend together to gather together feeds heat their homes.”

-. “Give them this new option that directly impacts the soul of our viewers AmericaTeVe to show” DANTE LATE NIGHT “, it fills us with emotion know that can end your day with a positive and fun note family, is a great incentive for us, “allege Omar Romay, president of AmericaTeVe.


Classical South Florida relaunches their Latin classical music program, “Concierto”



Classical South Florida (

On the eve of its seventh Anniversary on-air, Classical South Florida (CSF), a public radio organization dedicated to broadcasting classical music, announced the re-launch of Concierto, a program featuring the rich and varied contributions of Hispanic and Latin culture to classical music from musicians and composers presented in a bilingual format. The program enhances CSF’s varied classical music programming geared to Latinos, a large and growing audience. Concierto will begin airing Sundays from 8 p.m. – 10 p.m. on 89.7 FM on October 26th and is hosted by the illustrious Frank Dominguez. Mobile listeners can tune in to Classical South Florida via smart phone or tablet devices. To find more information about Classical South Florida visit:

“The fact that our most avid listeners are Latino coupled with the pure demographics of Miami—approximately 66% are Latino—truly makes Concierto a precious gem in our station’s programming repertoire and schedule,” said Nestor Rodriguez, President of Classical South Florida and the first Latino senior leader of Classical South Florida, a company of American Public Media. “Miami is a world-class city with a thriving arts community and we are excited to nurture new generations of Latino listeners,” Rodriguez concludes.

Concierto is a weekly two-hour program featuring classical music presented in Spanish and English. The program spotlights classical music by Latin American and Spanish composers and musicians including world renowned names such as Placido Domingo, Gustavo Dudamel, Alicia de Larrocha, and Arturo Marquez among others. Concierto is carried on more than 30 American Public Radio stations across America.

Concierto means different things to different listeners,” says Dominguez. “English speakers get a chance to explore repertory and performers they haven’t heard before while Spanish speakers appreciate hearing their native tongue and a different aspect of Hispanic culture celebrated than what is usually portrayed in the media,” Dominguez concludes.



Northwestern Mutual adds multicultural marketing pros to Diversity and Inclusion team



Northwestern Mutual / PRNewswire

Northwestern Mutual has added two multicultural marketing experts to its Diversity and Inclusion team.

Jose Gomez, director of diversity and inclusion, leadership development, is responsible for designing and delivering leading edge solutions in diversity, inclusion and multicultural leadership consulting strategies. His expertise includes the areas of workforce, community, marketplace, and leadership diversity.

Based in Milwaukee, Gomez previously was senior managing partner of Denver-based Multicultural Solutions, a diversity, bilingual communications and public affairs company focusing on multicultural strategies, training and communications. Prior to that Gomez served as director of diversity and corporate relations at Brinker International; as well as senior manager, corporate affairs and diversity at Walmart Stores, Inc.; and director of the Hispanic Alliance for Career Enhancement (HACE) in Chicago, a national non-profit organization dedicated to creating professional development and workforce diversity programs. He holds an undergraduate degree from the University of Illinois at Urbana-Champaign.

Luis Cachua, director multicultural markets, will develop and lead the company’s Hispanic-integrated marketing initiatives out of Los Angeles. Cachua will be working with Northwestern Mutual’s cross functional teams and external Hispanic community partners. Cachua comes to Northwestern Mutual with significant marketing experience in financial services, having worked on multicultural market development with Wells Fargo, most recently as vice president of diverse segments strategy including management of national sponsorships and design of integrated marketing plans. Cachua holds an undergraduate degree from the University of Southern California.

“Both Jose and Luis understand the financial-services industry, are bilingual, and will be valuable assets as we continue to expand our Hispanic-market initiatives,” said Chris Meece, director of multicultural market strategy at Northwestern Mutual. “They not only bring a wealth of diversity experience in both the corporate and nonprofit worlds, they also share our belief that our company’s brand values align well with those of the Hispanic market – building trust, keeping promises, and doing the right thing for your family.”

Northwestern Mutual offers a number of tools designed specifically to help Hispanic clients and their families achieve financial security, including an informational microsite in English and Spanish ( and a variety of Spanish-language materials and videos on financial planning, available through Northwestern Mutual Financial Representatives.


Pulpo Media and Targeted Victory partner for specialized political marketing to Latinos



Pulpo Media Web site (


Targeted Victory, an audience-driven technology company specializing in programmatic media buying, today announced a new partnership with Pulpo Media, a Hispanic digital platform. Through the agreement, data and audience segments from Pulpo Media will be added to Targeted Victory’s Audience Exchange marketplace, the most comprehensive in American politics. These new audience segments are available to self-service Targeted Engagement users and full-service Targeted Victory clients.

Boasting $1.3 trillion in purchasing power and growing 10 times faster than the general population, a modern targeted advertising campaign must account for Hispanic demographics, across acculturation levels and digital devices. By specializing in these audiences, and knowing what is closest and most valuable to them, Pulpo Media can provide more in-depth consumer knowledge, actionable insights, and overall value to clients, partners, and investors.

“Pulpo Media and the valuable Hispanic audience data they offer are indispensable to a resource like Audience Exchange,” said Targeted Victory co-founder Michael Beach. “Allowing our clients to access the combined audience data from Pulpo and Targeted Victory will allow for hyper targeting of Hispanic voters based on political preferences.”

“We are excited about our new partnership with Targeted Victory, stated Justin Kuykendall, CEO of Pulpo Media.”As the leader in online political marketing, extending Targeted Victory’s services to the online, or (i)Hispanic, market makes strategic sense, whose time has come. Our partnership will greatly enhance and deepen their programmatic media offering.”


RBFF’s “Vamos a Pescar” campaign wins two W3 Silver Awards from AIVA



Screenshot, Vamos a Pescar Web site (

The Recreational Boating & Fishing Foundation’s Hispanic-focused “Vamos a Pescar” campaign website received two 2014 W3 Silver Awards from the Academy of Interactive and Visual Arts. was honored for excellence in the general website and mobile website categories. This year’s competitionreceived more than 4,000 entries from organizations across the globe.

“We’re thrilled to receive these awards from W3,” RBFF president and CEO Frank Peterson said in a statement. “It’s great to see our efforts to engage the Hispanic community being recognized as we aim to grow participation in fishing and boating among all Americans, generating important funds for state conservation efforts.” received the award in the mobile website category for its use of responsive design format, which allows it to be scalable to mobile devices.

The General Website-Lifestyle award honors websites that feature special interests and lifestyle advice. The Mobile Website–Education award honors mobile websites that provide educational materials for individuals and families.

Launched in April, is a one-stop resource for Hispanic boaters and anglers to learn, plan and equip for a day on the water. The site is part of a larger campaign the RBFF launched to engage the rapidly growing Hispanic community in boating and fishing.

In addition to, the campaign includes Spanish-language advertisements and experiential marketing. RBFF stakeholders are encouraged to use free Spanish-language resources available in the Take Me Fishing Resource Center.

The W3 Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning websites, marketing programs and video work created for the web. A complete list of W3 award winners is available at


SiriusXM announces broadcast of exclusive ICONOS Event with Carlos Santana



(PRNewsFoto/SIRIUS XM Radio)


SiriusXM announced today that legendary rock star Carlos Santana will sit down in front of a live studio audience of SiriusXM listeners on Tuesday, October 14 for its series “SiriusXM ICONOS,” intimate gatherings with iconic Latin musicians, entertainers and ambassadors of Latino culture.

“SiriusXM ICONOS with Carlos Santana” will feature the famed guitarist, multiple GRAMMY® and Latin Grammy® award winner and Rock and Roll Hall of Famer discussing everything from his early days playing the strip bars in Tijuana and musical influences to his upcoming memoir, The Universal Tone: Bringing My Story to Light (Little, Brown and Company).

Carlos Santana is a rock star in every sense of the word and we feel honored to welcome him to our SiriusXM studios,” said Scott Greenstein, President and Chief Content Officer, SiriusXM.  “We look forward to hosting Santana for our ‘ICONOS’ series as he discusses his groundbreaking, multigenerational music and his heartfelt dedication to humanitarian causes.”

“SiriusXM’s ICONOS with Carlos Santana,” which will take place at the SiriusXM studios in Washington D.C., will air simultaneously on SiriusXM Caliente channel 150 and La Kueva channel 540 on Tuesday, November 4 at 5:00 pm ET and through the SiriusXM Internet Radio App on smartphones and other connected devices, as well as online at   After the broadcast, “SiriusXM’s ICONOS with Carlos Santana” will also be available to subscribers on SiriusXM On Demand.

Born in Autlan, MexicoCarlos Santana has been the recipient of numerous awards, including ten Grammy Awards® and three Latin Grammy Awards®.  The band was inducted into the Rock and Roll Hall of Fame, and Santana’s works entered the Grammy Hall of Fame and Latin Grammy Hall of Fame.  Carlos Santana was inducted into the NAACP Image Hall of Fame, and was dedicated a star on the Hollywood Walk of Fame.  He has also received accolades for his social engagements including the UCLA Cesar E. Chavez Spirit Award and Patrick Lippert Award.

La Kueva is SiriusXM’s Latin Rock channel airing music by Santana, Mana, Juanes, Zoe, Jarabe De Palo, Molotov, Cafe Tacuba, and many more.

Caliente plays a mix of the biggest tropical, salsa, merengue and reggaeton hits, playing, among others, Marc AnthonyJuan Luis GuerraRomeo Santos, Daddy Yankee and Prince Royce.


NESTLE ABUELITA and Chef Richard Sandoval celebrate tradition with Día de los Muertos recipes




Chef Richard Sandoval is the owner and chef of 37 Latin-themed restaurants around the world. (NESTLE® Abuelita Facebook page,

The spirit of our ancestors never leaves us, and Day of the Dead (Día de los Muertos) offers the perfect occasion to remember the lives of those who have gone before us and the family traditions they shared. Acknowledging those traditions, NESTLÉ® ABUELITA™, the authentic Mexican chocolate with a hint of cinnamon, celebrates Día de los Muertos by creating new traditions through food and cuisine.

NESTLÉ ABUELITA has partnered with celebrity Chef Richard Sandoval, featured on reality show Top Chef Masters and owner and chef of 37 Latin-themed restaurants throughout the world, to create a NESTLÉ ABUELITA keepsake recipe booklet with six exclusive creations. Chef Sandoval will make appearances at four public events, offering in-store sampling of the recipes in the following cities: October 10 – El Super in Los Angeles; October 25 – Fiesta Market in Houston; October 31 – Northgate Market inLos Angeles; and November 2 – Vallarta Market in Burbank.  Recipe booklet giveaways also are scheduled at 250 Hispanic retail locations in Southern California, Chicago and Texas from October 1 through November 2, 2014.

Featured recipes using NESTLÉ ABUELITA go beyond a chocolate beverage by incorporating Mexican chocolate in unique dishes to be enjoyed throughout the year.  Creamy Chocolate Guava Wontons – Wontones Cremosos de Chocolate y Guayaba are shown in a “how-to” video with Chef Sandoval and his daughter.  Other chocolate-inspired appetizers, soups, main dishes and desserts include:

  • Chocolate Adobo Rubbed Pork Chops – Chuletas de Puerco con Adobo de Chocolate
  • Chocolate Jerk Chicken Wings – Alitas de Pollo con Chocolate al Estilo Jamaicano
  • Avocado Gazpacho with Chocolate Chili Oil – Sopa Fría de Aguacate con Aceite de Chiles y Chocolate
  • Mexican Chocolate Tart – Tarta de Chocolate Mexicano
  • Fragrant Seafood Soup with Chocolate Broth – Sopa Fragante de Mariscos con Caldo de Chocolate

According to Chef Sandoval, “Passing on family traditions to the next generation is so important, and we routinely share our love and affection around traditional recipes that stir the senses.  We always had NESTLÉ ABUELITA on our shelves in Mexico, but it’s much more than for making a cup of chocolate or champurrado.  Over the years, I developed original recipes with a modern touch that include this tasty ingredient for new generations to enjoy with family and friends in the United States.”

Carlos Velasco, President of the International Brands Division of Nestlé USA, added, “We’re excited about this partnership and recipe series with Chef Sandoval to create more traditions and opportunities to cook with NESTLÉ ABUELITA and celebrate Hispanic culture in a personal way. Whether decorating colorful sugar skulls, making altar ofrenda offerings, visiting gravesites or partaking in favorite foods, Hispanic families recognize Día de los Muertos as a time of reflection and a celebration of life.”


For event information, please click here.  

Univision and IES partner to increase online presence of Hispanic-serving colleges







Integrated Education Solutions Web site (



Integrated Education Solutions (IES) and Univision Communications Inc. today announced a strategic alliance to help Hispanic serving institutions develop their online capabilities. IES and UCI will work with colleges and universities experienced in serving Hispanic students to build new online educational offerings, or expand current efforts.

IES will provide a turnkey solution to institutions seeking to offer online courses and degree programs, including program planning, instructional design, recruitment and student services, virtual campus management and regulatory compliance consulting.

“IES has tremendous expertise in this area, built on DeVry Education Group’s more than 20 years of experience managing programs and serving students from the certificate to the doctoral level,” said Stephanie Woodson, executive director of IES. “We are excited to work with Univision and Hispanic serving colleges and universities to create and deliver quality online programs.”

DeVry Education Group’s online services operations serve over 450,000 course takers per year across a wide range of academic programs at DeVry Group institutions, including nursing, business, medicine, technology and allied health.

As part of the strategic alliance, Univision will provide access to research from its consumer insights team, as well as a material media package supporting this strategic alliance that includes television, radio, digital, and live events.

More than 56 million Hispanics live in the U.S., representing nearly half the nation’s population growth from 2000-2012, and nearly 89 percent of the growth in college enrollment during that timeframe.

Lexus and Mega TV partner to broadcast second season of “VIDA LEXUS Presenta: Té Para Tres con Pili Montilla” nationwide



Journalist, TV host, and social media influencer Pili Montilla is the host of “Té Para Tres,” now airing weekly on MegaTV.


Mega TV and Lexus are teaming up to bring  the Emmy-nominated music  series “VIDA LEXUS Presenta: Té Para Tres con Pili Montilla” to millions of viewers. Lexus will co-produce the second season, which began airing nationwide and in Puerto Rico on Mega TV starting yesterday, at 9 PM ET / 8 Central / 6 PM Pacific.

In its debut, viewers enjoyed an updated version of the first season, with María Del Pilar and Domino Saints as guests. Later they will see Fofé and Gustavo Galindo, Las Cafeteras, La Santa Cecilia, Mexican Dubwiser, Palenke Soul Tribe, Indigo, Henry Cole, Astro, Especial SESAC, Fofé and Rakas. The second season will begin airing on November 29th.

Created, produced and hosted by Emmy-nominated TV presenter Pili Montilla, and directed and edited by two-time Emmy winner Juan Agustín Márquez, “Té Para Tres” is a place of musical discovery that offers a fun, intimate and spontaneous look at a “day in the life” of the most unique and talented Latino musicians emerging today, through conversations that excite and inspire.

In an intimate setting, Pili Montilla takes the audience through the ups and downs, struggles and triumphs of the lives of today’s hottest emerging artists. Viewers will have behind-the-scenes access to exclusive places like recording studios, concerts and homes of these rising stars and acclaimed artists like Draco Rosa, Vega, Periko y Jessi León, Babasonicos, La Santa Cecilia, Ceci Bastida and many more.

“As a producer, host and music lover, my mission for “Té Para Tres “is to create a platform where incredible alternative talent can share theirmusic and history. Undoubtedly, the show has become a place of discovery that helps expand the musical palate of our audience. Here at “Té Para Tres Studios,” we are very proud to share our vision with the Lexus community, as well as with these Latino musicians, embarking on a journey in search of musical perfection, “said Pili Montilla.

An Emmy-nominated television presenter, producer and social media expert, Pili Montilla has built a reputation as one of the best presenters in the world of bilingual entertainment. Her curiosity to explore the depths of people has afforded her the opportunity to interview renowned artists such as Sandra Bullock, Jenni Rivera, Calle 13, Ricky Martin and Gwen Stefani, among others. 

The partnership between Lexus and MegaTV will also take the concept of the show on tour with four intimate live concerts, which featuring one of the artists profiled in the program. Stops will include cities with key Hispanic markets such as Los Angeles, Miami, Houston, and New York.

“The variety of featured artists attracts a diverse and enthusiastic audience that is also reflected in our customer base. We are proud to bring this kind of energy to the Latino community,” said Brian Smith, Lexus vice president of marketing.


Guests and dates of the first season are:

Maria del Pilar and Domino Saints - Oct 4
Fofé and Gustavo Galindo - October 11
Las Cafeteras and La Santa Cecilia - October 18
Mexican Dubwiser and Palenke Soul Tribe - Oct 25
Indigo and Henry Cole - Nov 1
Astro and SESAC Special - Nov 8
Fofé and Rakas - Nov 15

HPRA Announces National Winners of 2014 ¡BRAVO! Awards; Hispanicize launches Hispanicize Los Angeles


LOS ANGELES, CA – It was a historic night for the Hispanic Public Relations Association as HPRA held its 30th annual BRAVO Awards and Scholarship Gala last night at the historic Tamayo Restaurant.  Edelman Multicultural led all agencies with two of the eight National ¡BRAVO! Campaign of the Year Awards that were announced at the sold out dinner event.

Photo courtesy Eddie Sakaki Photography.

Edelman Multicultural won the Food & Beverage category for its“Starbucks Caramel Flan Latte Hispanic Program” and the Non Profit category for the 2013 U.S. Hispanic Chamber of Commerce Annual Convention “America’s Business Future”.

The other 2014 ¡BRAVO! Campaign of the Year Award winners were:

- The California Endowment for the category for Public Education for #Health4All Campaign

- Cohn & Wolfe INFUSE for the Fashion & Beauty category for “Colgate® Optic White ® Making ‘Tu Sonrisa’ Your Best Accessory”

- Merck with GCI Health for the Healthcare & Nutrition category for “Cuida Tu Diabetes, Cuida Tu Corazón”

- Balsera Communications for Media Event (Corporate) for “Hispanicize Positive Impact: Celebrating Latinos Who Do Remarkable Good Deeds”2014 HPRA National ¡BRAVO! Campaign of the Year Award


- República for the category of Integrated Marketing “Goya World of Flavors”

- Imprenta Communications Group, Inc. for the Public Education Non Profit category for its California Department of Industrial Relations Wage Theft campaign

After Party Features Launch of Hispanicize Los Angeles, Hispanicize Stars Awards

The BRAVO Awards were followed by the Hispanicize-HPRA after party that was sponsored by the Greater Miami Conventions and Visitors Bureau and República.

The after party marked the official launch of the Hispanicize Los Angeles City Group that is under the leadership of Barney Santos of Unilever, Jose Villa of The Sensis Agency, Lizza Monet Morales of and Willy Villarreal of Edelman Multicultural.

As part of the after party, which also raised money for the scholarship fund of HPRA LA, Hispanicize L.A.’s team recognized three local Latino influencers for their work in journalism, marketing and Latin music.  the 2014 Hispanicize Los Angeles influencer “Stars” were:

- Magaly Ortiz, Entertainment reporter, Primer Impacto. For her achievements in the world of journalism and being a go-to source on entertainment news for Latinos.

- Diana Beas, Head of Music Licensing + Latin Music at Secret Road Music For her contribution to the Latin music industry, endless support of indie artists and always championing for their success.

- Jose Villa, President of The Sensis Agency, for his contribution as a leading Hispanic thought leaders in the marketing industry.


From left to right, the 2014 Hispanicize Stars of Los Angeles: Magaly Ortiz, Entertainment reporter, Primer Impacto; Jose Villa, President of The Sensis Agency; and Diana Beas, Head of Music Licensing + Latin Music at Secret Road Music.