Top Beauty and Lifestyle PR Firm Tractenberg & Co. Introduces New Multicultural Division

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The robust cultural landscape of the U.S. is rapidly changing, and brands are looking to transform along with it. Beauty, fashion, and lifestyle PR agency Tractenberg & Co. has announced a new multicultural division to respond to these ever-evolving client needs through strategic and culturally-relevant programs that resonate with a global audience. Tractenberg & Co’s new multicultural PR agency is spearheaded by experienced publicist and marketing executive, Julie Mendez, who provides keen insight and
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New Director of Career Services will Return to FIU

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Fernando Figueredo, Miami-Dade County’s director of communications and external affairs, will return to FIU as the new director of Career Services. Figueredo used to serve as chair of the Department of Advertising and Public Relations, before working for the county. Assuming his new position April 14, Figueredo will work to grow employment opportunities for students. He said he wants to “expand linkages with professional and corporate community of Miami.” But it does not stop there. He mentioned attracting
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Bumble Bee Foods Announces Hispanic Celebrity Chef Doreen Colondres as New Brand Ambassador

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Bumble Bee Foods, North America’s  seafood company, is partnering with Hispanic Celebrity Chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres, a  figure in today’s “Latin kitchen” movement and creator of the brand and website The Kitchen Doesn’t Bite®, will join Bumble Bee in its mission to inspire consumers to embrace a healthy and delicious lifestyle. Colondres first teamed up with Bumble Bee last year to connect the brand with the growing U.S. Hispanic market and
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Multicultural Women Ready to Break the Glass Ceiling

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The latest flurry of women being named to high positions is welcome news. In the last few months Janet Yellen became chairwoman of the Federal Reserve, Mary Barra became first female CEO of GM, and Melissa Mark-Viverito became Speaker of the NYC Council. Undoubtedly, women empowerment is an issue that will continue trending for a long time. For those who know about women empowerment, the red stilettos on the cover of Mariela Dabbah's latest book, Find Your Inner Red Shoes (Penguin 2013), have become a symbol of
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Ford Foundation Appoints Lourdes Lopez to Board of Trustees

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The Ford Foundation announced today the election of Lourdes Lopez to serve as a member of its Board of Trustees. Lopez will be the first artist to join the foundation's Board of Trustees. Ms. Lopez is the artistic director of Miami City Ballet and Chairwoman of Miami City Ballet School, and a strong proponent of arts education and the transformational power of arts and culture to improve lives. "Lourdes brings a dynamism and creative energy that will enrich and advance the work of the foundation," said Darren
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The National Hispanic Leaderships Agenda Reacts to Comcast/Time Warner Cable Merger

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The National Hispanic Leaderships Agenda, a coalition of the 37 preeminent national Latino organizations in the country, reacted to news of a proposed transaction between Comcast NBCUniversal and Time Warner Cable by signaling their intention to carefully study the proposal to assess how it will impact Latino consumers, small businesses and Hispanic inclusion throughout the proposed combination’s operations. In particular, NHLA looks forward to engaging the companies around a discussion of how the principles of their
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MMG launches Multicultural Digital Platform LatinaMadre.com

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Moguldom Media Group (“MMG”), announced today that the company has bolstered its leadership team and expanded its online Hispanic media presence with the launch of LatinaMadre.com. Dr. Christian M. Gonzalez has been named Chief Revenue Officer, Sarah Muñoz as Deputy Editor of LatinaMadre, Sugey Palomares as Deputy Editor of Lossip, and Evelyn Melendez-Payne as Hispanic Sales Specialist. As the Hispanic market continues to surge, now representing the fastest growing population in the United States, MMG is
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WDFL Channel 18 affiliate to CNN Latino Miami to Stay On Air with Enhanced Line Up

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WDFL Channel 18 today announced that it will remain on the air with the bulk of itscurrent programming and will add new content and shows. “In response to today’s news that the CNN Latino nationalnetwork will cease operations, we wanted to assure our viewers that Channel 18 will remain on the air with the locally relevant programming that our viewers have come to know and love over the last 30 years,” stated President and General Manager, Tomas Johansen. After gauging the opinions of long time viewers,
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CNN Latino shuts down ( via MediaMoves)

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Apparently, not everything was possible for CNN Latino.  The 8 hour news and entertainment service block that was syndicated in several stations around the country will soon be history – barely one year since its launch Jan. 28, 2013. CNN Latino will cease operations later this month.  A CNN en Español spokesperson would not give a specific date. “CNN Latino staff will be impacted, but CNNE staff personnel will not,” confirms Isabel Bucarám, CNNE’s spokesperson.  She would not elaborate as to the
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Discovery Familia launches Hispanic health and well-being campaign

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  Discovery Familia launches CAMINO AL BIENESTAR, a year-round initiative offering resources and advice about a variety of health and well-being topics, including prevention, alternative medicine, nutrition and physical activities. CAMINO AL BIENESTAR is designed to target a specific health topic each month.  Prenatal care, skin care, breast cancer, men’s health, fertility and mental health are among the areas that will be covered this year.  Each topic will be showcased in Discovery Familia
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National Hispanic Leaders Join Vme TV’s 2014 Advisory Council

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Vme TV announced the members of its 2014 Advisory Council, consisting of some of the most influential members of the U.S. Hispanic community. The Vme Council will provide insight on Hispanic issues from various ends of the spectrum, including business, community engagement, entertainment, broadcasting, and education. The 2014 Vme TV Advisory Council includes: · Maria Cardona, Public Policy Advocate and Political Strategist, Dewey Square Group · Patricia Diaz Dennis, Former FCC Member and Chair of
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Univision Launches in Canada

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– Univision Communications has announced a licensing agreement with Telelatino Network, a holding of Corus Entertainment, to rebrand Telelatino's TLN en Español (TLNE) as Univision Canada. Already a Univision partner for over a decade, Telelatino's all Spanish language cable specialty channel TLNE is currently carried by all of Canada's largest cable and satellite platforms. The TLNE schedule features a significant amount of Univision programming including the Univision-produced Latin GRAMMY® Awards, coverage of the
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