ABC-Univision joint venture Fusion revelas new logo

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“The logo is a powerful representation of Fusion’s identity.  Our brand will reflect the attitude of millennials – shaped by a sense of unity with a voice that’s fun, fresh and even irreverent,” said Beau Ferrari, interim President for Fusion and Executive Vice President of Operations for Univision Networks. The Fusion logo was developed by LA-based design firm Buster in collaboration with Lubin Lawrence and the team at Fusion. “This shape is bold, evolving and engaging.  It is an iconic stamp that
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Delta Media launches JUAN radio to reach Spanish speakers in Lafayette

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Delta Media Corp. has launched a Spanish-language radio station in Lafayette in an attempt to carve out a niche of listeners among the area’s growing Hispanic population, general manager Chuck Wood said Tuesday. JUAN Radio, which features Spanish language adult hits at 1530-AM, began broadcasting two weeks ago in Lafayette, three months after Delta launched a similar station in Opelousas. Wood, who took over as Delta Media’s general manager a year ago, said the company wanted to do something that no one else
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Hispanic Upfronts: The Good, the Bad and the Pretty

By: Laura Martínez, MultichannelNews Removing any doubt that Hispanic TV is competitive, upfront week kicked off here May 13 with two networks, Azteca America and Estrella TV, spatting over conflicting presentations. “There is a gentlemen’s agreement, but Estrella TV broke it,” Bob Turner, president of network sales at Azteca America, said in an interview with Multichannel News of Estrella TV’s decision to host an “intimate dinner” with clients and agencies on May 13, the exact same night as
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HispanicPRblog Spotlight: Elizabeth Llorente

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Elizabeth Llorente is the Politics Editor for Fox News Latino. As a George Polk Award recipient and New Jersey Journalist of the Year, Llorente has written for the Bergen Record and has had her worked featured on ABC-TV’s Nightline for “A Tale of Two Cultures,” her series on ethnic relations in a small New Jersey town. Llorente has dedicated herself to raising the standards of race and ethnicity reporting and to teaching future journalists. As a University of Missouri School of Journalism alumnus, Llorente was
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Autism advocacy organization releases ads aimed at Hispanic and African-American parents

An ad in the campaign showing parents observing a child with the early warning signs of autism, a developmental disorder. ( New York Times)

AUTISM Speaks, the autism and science advocacy organization, this week is introducing a new public service advertising campaign aimed at Hispanic and African-American parents. The campaign, developed with the Advertising Council, which has worked with Autism Speaks since 2005, was created by the New York office of BBDO and LatinWorks of Austin, Tex., both part of the Omnicom Group. The campaign describes early signs of autism in detail and encourages parents to take immediate action if their child does not meet
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Actor Jesse Borrego joins the U.S. Postal Service to celebrate the life of Lydia Mendoza in a new stamp series

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With this stamp in the new Music Icons series, the U.S. Postal Service honors Lydia Mendoza, one of the first and greatest stars of Tejano music. Known as La Alondra de la Frontera, the Lark of the Border, Mendoza performed the Spanish-language music of the Texas-Mexico borderlands and beyond. The Lydia Mendoza Forever Stamp will be dedicated May 15 at a special dedication ceremony featuring actor Jesse Borrego as master of ceremony at the Guadalupe Cultural Center in San Antonio, TX. The stamp goes on sale
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Univision Communications and El Rey Network Announce Strategic Partnership, Unveil Upcoming Scripted Series

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Created by Renowned American Filmmaker Robert Rodriguez and FactoryMade Ventures, Young Adult Cable Network to Launch December 2013 on Comcast Univision Communications Inc. today announced it has made a strategic investment in El Rey Network, the new general entertainment, English-language cable network geared towards young-adult audiences and created by renowned American filmmaker Robert Rodriguez and FactoryMade Ventures. The network will launch in December 2013 and have nation-wide distribution with initial
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‘Sesame Street’ gets new Hispanic character Mando

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As a child in Puerto Rico, Ismael Cruz was delighted by the colorful characters in "Sesame Street," who not only entertained and educated him, but helped him learn "inglés." He could not have imagined that two decades later he would be playing with them in front of the cameras. Cruz is the newest Hispanic addition to popular children series' cast, playing Armando, or "Mando." "'Sesame Street' is a magical place. It doesn't matter if you are working there or just visiting, or if you're watching on TV, that magic
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AARP Launches New Spanish-Language YouTube Channel

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AARP announces the launch of its first Spanish-language YouTube channel, AARP en Espanol.  The channel offers Hispanic AARP members content created specifically with them in mind. Journalist-turned-chef Denisse Oller leads the channel lineup in her weekly series, Secretos de Cocina con Denisse. For the past three years, the Puerto Rican chef has been an AARP go-to food expert, cooking up luscious Latin specialties and interviewing top Hispanic chefs for www.aarp.org/espanol. ;Now she shares her culinary tips,
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CNN Latino expands to Salt Lake City

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New Affiliation Agreement in Salt Lake City Expands the Programming Block’s Reach CNN Latino is expanding to Salt Lake City, it was announced today by Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. With the addition of this new market to its existing presence in Los Angeles, New York, Orlando, Tampa and Phoenix, CNN Latino programming will now be available in markets that represent about 30% of U.S. Hispanic Households. CNN Latino's broad spectrum
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People en Espanol Names The 50 Most Beautiful Hispanic Celebrities

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People en Espanol's "50 Most Beautiful" issue highlights some of today's most popular names in Hispanic entertainment.  This year's cover features 6 leading telenovela actors and one talented actress, all-time soap opera queen, Lucero. The magazine gathered all 7 stars under one roof for a laughter-filled shoot at a luxurious mansion in sunny Miami Beach. The leading men gracing the cover are David Zepeda ,Sebastian Rulli ,Eugenio Siller ,Rafael Amaya ,Erick Elias and Jencarlos Canela. Representing the ladies on the
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Hispanic Broadcast Networks Look to Grow Entire Market at Upfronts

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The approaching television upfront ad-buying season may see a sizable chunk of ad dollars shifting not only from the English-language broadcast networks to cable, but also in the direction of Spanish-language television. While traditional Hispanic TV giant Univision will again take in the lion's share of upfront ad dollars, with Telemundo corralling the next biggest portion targeting this ever-growing population sector, many smaller and newer TV players are also aggressively competing for a greater share of the total
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