As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group. As consumers increasingly use their mobile devices 
The Digital Black Consumer and Mobile Advertising [INFOGRAPHIC]
04/16/2012 By Leave a Comment
See Who Will Be Listed in The 15th Annual Source Book of Multicultural Experts
04/10/2012 By Leave a Comment
Multicultural Marketing Resources, Inc. (MMR) announces the upcoming publication of the 15th edition of The Source Book of Multicultural Experts, 2012/2013 to be published this June. The Source Book is a unique directory that lists top agencies,
Experts Sought to List in 15th Edition of The Source Book of Multicultural Experts
02/13/2012 By Leave a Comment
Orlando Mayor Hires PR expert for Hispanic outreach
01/11/2012 By Leave a Comment
Orlando Mayor Buddy Dyer has hired a public relations specialist to lead outreach to the city's growing Hispanic community.
When he starts his new job Wednesday, Luis M. Martinez will be the city's first "Multicultural Affairs Director." In that
Being Latino Partners with Planet Pit
12/05/2011 By Leave a Comment
New York, NY –Being Latino, one of the leading Latino community and social media platforms in the U.S. and publisher of Being Latino Online Magazine, has finalized a content partnership with the entertainment site, Planet Pit. The partnership
Encompass Outdoor Media unveils products & programs targeting multicultural consumers
09/09/2011 By Leave a Comment
Encompass Outdoor Media Group , a leading provider of out of home media and event market solutions, announces their new multicultural division which offers products and programs that reach Hispanic, African American and Asian consumers
Meet America’s New CMO
09/08/2011 By Leave a Comment
Longtime adman Chris Perkins tapped to promote U.S. tourism
Citizens of America, meet your chief marketing officer. Chris Perkins, longtime adman, has moved to the client side in a newly minted role at the Corporation for Travel Promotion, a
As Sun Sets on Multicultural Space, Execs Must Adapt
09/07/2011 By Leave a Comment
Multicultural marketing, in the traditional sense of the phrase, is dead. There, we said it. Call it what you like: "Armageddon," a "tipping point," a "paradigm shift." It doesn't matter.
Even with the latest 2010 U.S. Census numbers now on the
Choices, Choices, Choices
08/25/2011 By Leave a Comment
Online Courses on Multicultural & Hispanic Marketing Communication
08/15/2011 By Leave a Comment
Starting the last week in August The Florida State University will offer for the first time, online, a course on Multicultural Marketing Communication. It is available to anyone interested in continuing education or just for the sake of learning.
