Case Study: Toyota Taps into QR Codes and Augmented Reality

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Carmaker increases web traffic, leads with emerging mobile technologies In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience. The campaign was based around a computer-generated pop star called Hatsune

Prepárate: Marketing to Latinos Major League (Soccer) Style

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[Intro] Last month, we broke down all MLS teams and how they connect with the Hispanic audience. Some teams’ efforts were minimal, but those of other teams were highly effective. Leading the pack was Sporting KC.  After reading our post, Sinhue

Disney Sees Advertisers Flock to Mobile Rich Media & Video

James Smith VP of Online and Emerging Platform Advertising Sales Disney Interactive Media Group James Smith is responsible for creating ad solutions and revenue streams through video, mobile, social games and social media content for The Walt

Interview: Kraft Finds Food Means Love for Hispanic Moms

AN INTERVIEW WITH: Tania Cameron Senior Manager CRM–Hispanic Segment Kraft Foods Tania Cameron leads the planning and development for consumer relationship marketing in Kraft Foods’ Hispanic segment, including the Comida y Familia CRM

Hispanics’ Digital Dexterity Defies Stereotypes

Marla Skiko heads the interactive division of SMG Multicultural, a division of Starcom MediaVest Group that articulates strategies for marketing to multicultural consumers. In her role, Skiko develops digital strategies on behalf of clients such as

Red Bull, Cultural Patronage, and Socially Sharing Creativity

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My relationship with music is a pretty active one. I’ve been a club DJ for a little under 9 years (it’s more of an expensive hobby rather than a separate career), so it’s important for me keep up on new (and discovering old) music. Which is how

Case Study: Snack Brand Doubles Facebook ‘Likes’ Through Social Coupon

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Viral sampling program expands social presence Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010.

Kleenex sees success from Hispanic campaign

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Kleenex launched a campaign during flu season to increase brand awareness among Hispanic consumers, and recent statistics indicate the initiative's success. The campaign, which was created by Latin Works, MindShare, MASS Hispanic Marketing and

Aveda’s Online Employee Activism Helps Drive Brand Evangelism

Rachael Ostrom has worked for Aveda for more than a decade. She is responsible for cause-related marketing, customer relationship management (CRM), loyalty marketing, digital marketing, advertising and ecommerce globally. Ostrom spoke with eMarketer

P&G’s Panel of Women Helps Amplify Word-of-Mouth Marketing

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Tremor is a Procter & Gamble-owned word-of-mouth (WOM) marketing organization. A 16-year veteran of P&G, Chris Laird began his career as an account manager in sales, then assumed a variety of sales and marketing assignments in the