Today, Lapiz, the marketing agency for emerging cultures that is part of Leo Burnett, released a new consumer research study, LatinoShop. According to the study, Latinos view shopping much differently than their non-Latino counterparts. For Latinos, shopping is not a process or a chore; it’s an experience – a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities to engage. The study is part of a landmark global research initiative,
Briggs & Stratton Corporation today announced that it has acquired Companhia Caetano Branco, of Brazil for a total consideration of approximately $57 million in cash for the stock of the company, adjusted for certain liabilities.
Founded in 1936, Branco is a leading brand in the Brazilian light power equipment market with a broad range of outdoor power equipment used primarily in light commercial applications in Brazil. Its products including generators, water pumps, and light construction equipment are sold
Schwartz Media Strategies Expands Team with Vice President Yanet Obarrio Sanchez and Account Executive Julia Bennett
Schwartz Media Strategies, continues to expand its core service lines with new investments in key personnel. The firm has added seasoned communications professional Yanet Obarrio Sanchez as a vice president and Julia Bennett as an account executive.
The new additions at Schwartz Media Strategies coincide with a period of steady growth for the Miami-based firm. New clients include Walmart, Jones Lang LaSalle, the InterContinental Miami, Espacio USA, Miami Science Museum,
Outbrain, the leading content discovery solution, officially launched today for the U.S. Hispanic market. Univision Interactive, the digital division of Univision Communications Inc., the leading media company serving Hispanic America, is among the first to deploy Outbrain’s platform. After a highly successful test of Outbrain’s platform to increase reader engagement across Univision’s online and mobile sites, the company has now engaged Outbrain to further monetize their site by powering links to high-quality
Carmaker increases web traffic, leads with emerging mobile technologies
In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience. The campaign was based around a computer-generated pop star called Hatsune Miku. Working with interTrend, Toyota’s Asian-American agency, Toyota developed a campaign that would feature the new Corolla and also introduce the Japanese virtual icon to the US market. In addition to sponsoring a US Hatsune Miku concert, Toyota created a mobile program
[Intro] Last month, we broke down all MLS teams and how they connect with the Hispanic audience. Some teams’ efforts were minimal, but those of other teams were highly effective. Leading the pack was Sporting KC. After reading our post, Sinhue Mendoza, Latino Marketing Manager at Sporting Kansas City Soccer Club, reached out to us to share his thoughts. And, a simple call quickly turned into a highly insightful conversation.
Prepárate (Get ready!)
Fútbol is without doubt the world’s number one sport. But in
VP of Online and Emerging Platform Advertising Sales
Disney Interactive Media Group
James Smith is responsible for creating ad solutions and revenue streams through video, mobile, social games and social media content for The Walt Disney Co.’s Disney Interactive Media Group. In this interview, Smith talks with eMarketer’s Tobi Elkin about the future prospects for mobile advertising.
eMarketer: What has Disney been doing in mobile advertising?
James Smith: We have two different approaches to
AN INTERVIEW WITH:
Senior Manager CRM–Hispanic Segment
Tania Cameron leads the planning and development for consumer relationship marketing in Kraft Foods’ Hispanic segment, including the Comida y Familia CRM program and Comida Kraft, an online community and its companion magazine, Comida y Familia. Both efforts are dedicated to connecting with US Latina moms in relevant and meaningful ways. Cameron spoke with eMarketer’s Tobi Elkin about the Comida y Familia program, the
Marla Skiko heads the interactive division of SMG Multicultural, a division of Starcom MediaVest Group that articulates strategies for marketing to multicultural consumers. In her role, Skiko develops digital strategies on behalf of clients such as Allstate, Burger King, Kraft, Procter & Gamble and Wal-Mart. She shared insights and best practices for targeting Hispanic consumers with eMarketer’s Tobi Elkin.
eMarketer: When targeting Hispanics, are your clients focusing more on traditional segmentation models or
My relationship with music is a pretty active one. I’ve been a club DJ for a little under 9 years (it’s more of an expensive hobby rather than a separate career), so it’s important for me keep up on new (and discovering old) music. Which is how I happen to have come across the Red Bull Music Academy (RBMA) back in the early 2000’s.
Red Bull’s creation and support of the RBMA has become a example of the cultural patronage by a brand within youth and creative culture, with the Academy evolving its “platform