Last time we spoke, the éne-bé-a (the NBA's Hispanic arm) had more than 248,000 fans on Facebook and 1,800 on Twitter. Today, they have over 310,000 fans (25 percent growth) on Facebook and 5,600 on Twitter (211 percent growth).
One would 
Hispanic NBA Twitter Page Grows by 211% (Listen like the NBA: ¡Con Emoción! Part 2)
02/23/2012 By Leave a Comment
Listen like the NBA: ¡Con Emoción! (Part 1 of 2)
02/14/2012 By Leave a Comment
Emoción
The National Basketball Association’s (NBA) Hispanic platform, éne-bé-a, which we featured in a two-part series last season, is off to a fast start. With growth numbers almost unrealistic to any brand, the éne-bé-a’s key to
Case Study: Toyota Taps into QR Codes and Augmented Reality
12/15/2011 By 1 Comment
Carmaker increases web traffic, leads with emerging mobile technologies
In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience. The campaign was based around a computer-generated pop star called Hatsune
Prepárate: Marketing to Latinos Major League (Soccer) Style
12/02/2011 By Leave a Comment
[Intro] Last month, we broke down all MLS teams and how they connect with the Hispanic audience. Some teams’ efforts were minimal, but those of other teams were highly effective. Leading the pack was Sporting KC. After reading our post, Sinhue
Red Bull, Cultural Patronage, and Socially Sharing Creativity
08/25/2011 By Leave a Comment
My relationship with music is a pretty active one. I’ve been a club DJ for a little under 9 years (it’s more of an expensive hobby rather than a separate career), so it’s important for me keep up on new (and discovering old) music. Which is how
Case Study: Snack Brand Doubles Facebook ‘Likes’ Through Social Coupon
08/16/2011 By Leave a Comment
Viral sampling program expands social presence
Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010.
Kleenex sees success from Hispanic campaign
08/10/2011 By 1 Comment
Kleenex launched a campaign during flu season to increase brand awareness among Hispanic consumers, and recent statistics indicate the initiative's success.
The campaign, which was created by Latin Works, MindShare, MASS Hispanic Marketing and
P&G’s Panel of Women Helps Amplify Word-of-Mouth Marketing
06/13/2011 By Leave a Comment
Tremor is a Procter & Gamble-owned word-of-mouth (WOM) marketing organization. A 16-year veteran of P&G, Chris Laird began his career as an account manager in sales, then assumed a variety of sales and marketing assignments in the
