TRG’s Francella Chinchilla Named 2014 Hispanic Leader by Embassy of Spain

ImageProxy.mvc

The Raben Group is proud to announce that Francella Chinchilla, a director at The Raben Group, has been named to the Embassy of Spain's 2014 Hispanic Leaders Program. The annual Hispanic Leaders Program was founded in 1998 at the initiative of the U.S.-Spain Council (a private forum to enhance relations between the two countries), it is sponsored by the Fundación Carolina. The objective of this program is to allow future Hispanic leaders from the United States to familiarize themselves firsthand with Spain's
Read more

Lexus Announces Partnership With EMMY-Nominated Music Series “Té Para Tres con Pili Montilla”

vida-feature-title

  The new Emmy nominated show "Té Para Tres con Pili Montilla" will partner with Lexus to release 15  five-minute web-ready episodes on their exclusive online destination,Vidalexus.com.   Created, produced and hosted by Emmy Nominated TV Host Pili Montilla and directed and edited by two-time Emmy Winning director Juan Agustín Márquez,“Té Para Tres” is a place of musical discovery that provides an entertaining, intimate, and spontaneous look at a “day in the life” of today's most
Read more

3 Lessons Hispanic Marketers can learn from Paranormal Activity: The Marked Ones

Paranormal Activity - Marketing to Latinos

The shriek was heard in the hallway outside the movie theatre. Inside, the unthinkable had just happened to the actress on screen and the audience erupted in fright. As I looked around to scan the crowd, I saw a very diverse Hispanic group watching in terrified delight. As I drove home I wondered if the mostly Hispanic audience was a coincidence, or if there was something larger at hand. Through my research I found that Paramount Pictures had indeed catered this movie, Paranormal Activity: The Marked Ones, to the
Read more

Screen-shot-2014-01-08-at-4.27.30-PM

Paula Kerger, President and CEO of PBS, today announced that Juan Sepúlveda has been appointed PBS Senior Vice President, Station Services following a national search. Mr. Sepúlveda brings to this leadership position over 25 years of experience working with philanthropic organizations, nonprofits, businesses, governments and communities to build efficiencies, find solutions, foster collaboration and nurture innovation. “In today’s increasingly commercialized and consolidated media landscape, public media
Read more

Hyundai Motor America Continues Commitment To Diversity During 2014 North American International Auto Show

hyundai-logocarlige-de-remorcare-cpp55suv

Hyundai Motor America continues its commitment to diversity and inclusion and the community of Detroit during the 2014 North American International Auto Show.  As part of its diversity outreach while in Detroit, Hyundai will partner with community organizations Focus: HOPE, the 18th Annual Urban Wheel Awards and the Ajamu Group's Multicultural Media Luncheon. "At Hyundai, we value highly the communities in which we do business," said Dave Zuchowski, President and CEO, Hyundai Motor America. "Corporate Social
Read more

Tequila Herradura names Fallon MInneapolis as the Brands New Agency of Record

herradura-flag

This week, Tequila Herradura named Fallon Minneapolis as the  brand’s new global agency of record. The appointment follows an agency review and Brown-­‐Forman’s October announcement adding Fallon to the roster for Woodford Reserve Bourbon. It represents Fallon’s third new-­‐business win in less than two months. “We are excited about working with Fallon. As a brand with solid growth and a promising future, Fallon’s creative work will be instrumental in making Tequila Herradura the most admired tequila
Read more

DOWNLOAD: Ad Age’s 10th-annual Hispanic Fact Pack

Screen Shot 2013-07-22 at 2.43.43 PM

Ad Age's 10th-annual Hispanic Fact Pack, distributed with the July 22 issue of the magazine, shows a very different U.S. Hispanic market than the one we examined a decade ago. This year's 44-page guide includes the latest rankings of the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and all agencies with media-services revenue above $3 million. Check out data about marketers, 2012 ad spending and demographic trends as well as rankings of top properties in TV, radio, newspapers, magazines, online media
Read more

A look behind P&G’s #WantThatHair Pantene Twitter campaign

Screen Shot 2013-07-03 at 12.32.54 PM

  ( Via eMarketer) Q&A with: Kevin Crociata Marketing Director, North America Haircare Procter & Gamble’s Pantene Rotha Penn Communications Manager, US Haircare Procter & Gamble’s Pantene Pantene’s #WantThatHair Twitter program for the Oscars in February 2013 took the kind of unplanned twist that only an agile marketing team can be ready for, according to Kevin Crociata, marketing director of haircare, North America, and Rotha Penn, communications manager, US haircare, for the
Read more

Briggs & Stratton Corporation Acquires Branco In Curitiba, Brazil

Screen Shot 2012-12-10 at 4.16.59 PM

Briggs & Stratton Corporation today announced that it has acquired Companhia Caetano Branco, of Brazil for a total consideration of approximately $57 million in cash for the stock of the company, adjusted for certain liabilities. Founded in 1936, Branco is a leading brand in the Brazilian light power equipment market with a broad range of outdoor power equipment used primarily in light commercial applications in Brazil.  Its products including generators, water pumps, and light construction equipment are sold
Read more

Schwartz Media Strategies Expands Team with Vice President Yanet Obarrio Sanchez and Account Executive Julia Bennett

Screen Shot 2012-12-04 at 8.07.24 PM

Schwartz Media Strategies, continues to expand its core service lines with new investments in key personnel. The firm has added seasoned communications professional Yanet Obarrio Sanchez as a vice president and Julia Bennett as an account executive.                      The new additions at Schwartz Media Strategies coincide with a period of steady growth for the Miami-based firm. New clients include Walmart, Jones Lang LaSalle, the InterContinental Miami, Espacio USA, Miami Science Museum,
Read more