Coors Light Issues Call for Nominations of Emerging Latino Leaders for its Lideres Program


Coors Light has launched a public call for nominations for its national Líderes program, which empowers up-and-coming Latino leaders to go further. Twelve individuals from the pool of nominees will be chosen to participate in the 2014 Coors Light Líderes program. The 12 Líderes will be announced during Hispanic Heritage Month (Sept. 15- Oct.15), when the public will have the opportunity to vote for the 2014 Líder of the Year. The Coors Light Líder of the Year will receive a $25,000 grant to develop a
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Sensis Opens Atlanta Office – Third for Agency!


Sensis, a cross-cultural advertising agency with digital at its core, opened an office in Atlanta in response to the growing Latino influence in that region of the country. This is the third location for Sensis, which is based in Los Angeles with an office in Washington, D.C. “For years Sensis has been tracking the Hispanic population growth of non-traditional markets like Atlanta; Raleigh, N.C. and Charlotte, N.C.,” Sensis President José Villa said. “These markets are rich with Hispanic immigrants who are
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INVISION Announces Partnership with Rentrak for More Precise Media Measurement


INVISION, Inc., a proven provider of multi-platform advertising sales solutions for the media marketplace, announced a partnership with Rentrak, a leader in measuring movies and TV everywhere, to integrate advanced demographics into DealMaker, INVISION’s integrated suite of ad management, optimization and analytical products. INVISION also announced the release of a new application called ProPost, which will allow clients to better manage and visualize the performance of their campaigns. “INVISION is moving
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TRG’s Francella Chinchilla Named 2014 Hispanic Leader by Embassy of Spain


The Raben Group is proud to announce that Francella Chinchilla, a director at The Raben Group, has been named to the Embassy of Spain's 2014 Hispanic Leaders Program. The annual Hispanic Leaders Program was founded in 1998 at the initiative of the U.S.-Spain Council (a private forum to enhance relations between the two countries), it is sponsored by the Fundación Carolina. The objective of this program is to allow future Hispanic leaders from the United States to familiarize themselves firsthand with Spain's
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Lexus Announces Partnership With EMMY-Nominated Music Series “Té Para Tres con Pili Montilla”


  The new Emmy nominated show "Té Para Tres con Pili Montilla" will partner with Lexus to release 15  five-minute web-ready episodes on their exclusive online destination,   Created, produced and hosted by Emmy Nominated TV Host Pili Montilla and directed and edited by two-time Emmy Winning director Juan Agustín Márquez,“Té Para Tres” is a place of musical discovery that provides an entertaining, intimate, and spontaneous look at a “day in the life” of today's most
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3 Lessons Hispanic Marketers can learn from Paranormal Activity: The Marked Ones

Paranormal Activity - Marketing to Latinos

The shriek was heard in the hallway outside the movie theatre. Inside, the unthinkable had just happened to the actress on screen and the audience erupted in fright. As I looked around to scan the crowd, I saw a very diverse Hispanic group watching in terrified delight. As I drove home I wondered if the mostly Hispanic audience was a coincidence, or if there was something larger at hand. Through my research I found that Paramount Pictures had indeed catered this movie, Paranormal Activity: The Marked Ones, to the
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Paula Kerger, President and CEO of PBS, today announced that Juan Sepúlveda has been appointed PBS Senior Vice President, Station Services following a national search. Mr. Sepúlveda brings to this leadership position over 25 years of experience working with philanthropic organizations, nonprofits, businesses, governments and communities to build efficiencies, find solutions, foster collaboration and nurture innovation. “In today’s increasingly commercialized and consolidated media landscape, public media
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Hyundai Motor America Continues Commitment To Diversity During 2014 North American International Auto Show


Hyundai Motor America continues its commitment to diversity and inclusion and the community of Detroit during the 2014 North American International Auto Show.  As part of its diversity outreach while in Detroit, Hyundai will partner with community organizations Focus: HOPE, the 18th Annual Urban Wheel Awards and the Ajamu Group's Multicultural Media Luncheon. "At Hyundai, we value highly the communities in which we do business," said Dave Zuchowski, President and CEO, Hyundai Motor America. "Corporate Social
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Tequila Herradura names Fallon MInneapolis as the Brands New Agency of Record


This week, Tequila Herradura named Fallon Minneapolis as the  brand’s new global agency of record. The appointment follows an agency review and Brown-­‐Forman’s October announcement adding Fallon to the roster for Woodford Reserve Bourbon. It represents Fallon’s third new-­‐business win in less than two months. “We are excited about working with Fallon. As a brand with solid growth and a promising future, Fallon’s creative work will be instrumental in making Tequila Herradura the most admired tequila
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DOWNLOAD: Ad Age’s 10th-annual Hispanic Fact Pack

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Ad Age's 10th-annual Hispanic Fact Pack, distributed with the July 22 issue of the magazine, shows a very different U.S. Hispanic market than the one we examined a decade ago. This year's 44-page guide includes the latest rankings of the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and all agencies with media-services revenue above $3 million. Check out data about marketers, 2012 ad spending and demographic trends as well as rankings of top properties in TV, radio, newspapers, magazines, online media
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A look behind P&G’s #WantThatHair Pantene Twitter campaign

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  ( Via eMarketer) Q&A with: Kevin Crociata Marketing Director, North America Haircare Procter & Gamble’s Pantene Rotha Penn Communications Manager, US Haircare Procter & Gamble’s Pantene Pantene’s #WantThatHair Twitter program for the Oscars in February 2013 took the kind of unplanned twist that only an agile marketing team can be ready for, according to Kevin Crociata, marketing director of haircare, North America, and Rotha Penn, communications manager, US haircare, for the
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