The top 50 advertisers spent $4.47 billion to showcase their products to the U.S. Hispanic consumer from July 2012 through June 2013, up 12.1 percent from the $3.99 billion during the same time frame a year earlier, according to media monitoring company Nielsen.
Satellite TV provider Dish Network once again led the way, and this year there was little question of the company’s being No. 1 on the list — unlike last year, when Bancorp Inc. almost beat them out. Dish Network spent a whopping $595.49 million on
Ad Age's 10th-annual Hispanic Fact Pack, distributed with the July 22 issue of the magazine, shows a very different U.S. Hispanic market than the one we examined a decade ago. This year's 44-page guide includes the latest rankings of the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and all agencies with media-services revenue above $3 million. Check out data about marketers, 2012 ad spending and demographic trends as well as rankings of top properties in TV, radio, newspapers, magazines, online media
Briggs & Stratton Corporation today announced that it has acquired Companhia Caetano Branco, of Brazil for a total consideration of approximately $57 million in cash for the stock of the company, adjusted for certain liabilities.
Founded in 1936, Branco is a leading brand in the Brazilian light power equipment market with a broad range of outdoor power equipment used primarily in light commercial applications in Brazil. Its products including generators, water pumps, and light construction equipment are sold
Schwartz Media Strategies Expands Team with Vice President Yanet Obarrio Sanchez and Account Executive Julia Bennett
Schwartz Media Strategies, continues to expand its core service lines with new investments in key personnel. The firm has added seasoned communications professional Yanet Obarrio Sanchez as a vice president and Julia Bennett as an account executive.
The new additions at Schwartz Media Strategies coincide with a period of steady growth for the Miami-based firm. New clients include Walmart, Jones Lang LaSalle, the InterContinental Miami, Espacio USA, Miami Science Museum,
Outbrain, the leading content discovery solution, officially launched today for the U.S. Hispanic market. Univision Interactive, the digital division of Univision Communications Inc., the leading media company serving Hispanic America, is among the first to deploy Outbrain’s platform. After a highly successful test of Outbrain’s platform to increase reader engagement across Univision’s online and mobile sites, the company has now engaged Outbrain to further monetize their site by powering links to high-quality
Carmaker increases web traffic, leads with emerging mobile technologies
In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience. The campaign was based around a computer-generated pop star called Hatsune Miku. Working with interTrend, Toyota’s Asian-American agency, Toyota developed a campaign that would feature the new Corolla and also introduce the Japanese virtual icon to the US market. In addition to sponsoring a US Hatsune Miku concert, Toyota created a mobile program
[Intro] Last month, we broke down all MLS teams and how they connect with the Hispanic audience. Some teams’ efforts were minimal, but those of other teams were highly effective. Leading the pack was Sporting KC. After reading our post, Sinhue Mendoza, Latino Marketing Manager at Sporting Kansas City Soccer Club, reached out to us to share his thoughts. And, a simple call quickly turned into a highly insightful conversation.
Prepárate (Get ready!)
Fútbol is without doubt the world’s number one sport. But in
VP of Online and Emerging Platform Advertising Sales
Disney Interactive Media Group
James Smith is responsible for creating ad solutions and revenue streams through video, mobile, social games and social media content for The Walt Disney Co.’s Disney Interactive Media Group. In this interview, Smith talks with eMarketer’s Tobi Elkin about the future prospects for mobile advertising.
eMarketer: What has Disney been doing in mobile advertising?
James Smith: We have two different approaches to