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Hispanic/Multicultural PR Case Studies

Marketing to African-Americans with Excellence summit workbook now on sale

by Angela Sustaita-Ruiz on September 14, 2009 · 0 comments

in Hispanic Market Facts/Research, Hispanic PR Techniques, Hispanic/Multicultural PR Case Studies

Target Market News is now selling the workbook for its popular  Tenth Annual Marketing to African-Americans with Excellence (MAAX) Summit, which was recently held.  now you have the opportunity to obtain the invaluable data presented at this unique conference.   The workbook contains more than 100 pages of information, including the charts, graphs and hard copy [...]

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Ketchum PR Case Study: 100 Years of Mexican Music – Tequila 100 Años™ Photo Exhibit Celebrating Mexican Culture

by Angela Sustaita-Ruiz on July 14, 2009 · 0 comments

in Hispanic/Multicultural PR Case Studies

“100 Years of Mexican Music” – Tequila 100 Años™ Photo Exhibit Celebrating Mexican Culture”
Beam Global with Ketchum
Tequila is undeniably the drink of choice for Mexican-Americans – who are three times more likely to drink tequila than the general U.S. population.  But U.S. tequila brands have typically failed to inspire brand loyalty from this Spanish-dominant, culturally-focused audience [...]

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