The PR industry’s premier source for Hispanic PR news and views
From the category archives:
LOS ANGELES, CA – The Center for Hispanic Leadership (CHL), in partnership with IBM, will co-host a free webcast on July 29, 2010 at 10:00 am PST / 1:00 pm EST – that will address the key issues surrounding the nation’s next 24 months. Specifically, the war for talent and its role in today’s brave [...]
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On Father’s Day, June 20th, Manny Ruiz and his family left Miami for a 10,000-mile PapiBlogger Family Road Trip that will visit the four corners of the continental United Sates. Now it’s time to have an online touch base with PapiBlogger at his Twitter party. PapiBlogger will share some of the journey’s best insights and [...]
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The Hispanic Public Relations Association issued the following announcement:
This week is the final week to submit nominations for the Hispanic Public Relations Association (HPRA) PRemio Awards.
Nominate a Hispanic industry leader for a PRemio Award:
1. PR Professional of the Year
2. Young PR Professional of the Year
(less than 3 years in the field)
3. Journalist of the Year
4. [...]
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Hispanic public relations pro Jorge Plasencia, Chairman and CEO of Miami-based advertising and public relations Republica, has been named Vice Chairman of NCLR (the National Council of La Raza).
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NEW YORK, NY – Claudia Norman Management, producers of the acclaimed Celebrate Mexico Now festival, has tapped New York Hispanic marketing agency REVOLUCION to provide public relations services for this fall’s celebration of contemporary Mexican culture across New York City.
The agency will provide bilingual media relations services for the festival, which embarks on its 7th [...]
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LOS ANGELES, CA – The Center for Hispanic Leadership (CHL) has added three new panelists to its First Annual Leadership Summit to be held on September 18, 2010 in Los Angeles:
Herman Rodriguez, Director of New Business Development for AETNA will serve on the following panel: “Revealing the Anatomy of the (6 ) Core Characteristics that [...]
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La Costena has launched a major Hispanic public relations/marketing initiative called “The Spice is Right Tour.” The tour — an entertaining, educational and recipe tasting experience — will be featured at some of the nations most popular family festivals, and is sponsored by La Costena, manufacturer of Americas number one selling jalapeno.
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JCPenney recently honored three Hispanic high school graduates with $15,000 in college scholarships each during Univision’s Premios Juventud.
As a token of appreciation for their hard work, JCPenney also gifted the scholarship winners with a complete makeover experience at their Dadeland Mall JCPenney Store in Miami, FL. At the store, the winners received beauty services and [...]
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Catch up with Papiblogger at two upcoming activities
On June 20th, Manny Ruiz and his family left Miami for a 10,000-mile PapiBlogger Family Road Trip that will visit the four corners of the continental United States. Now it’s time to have an online touch base with PapiBlogger at this twitter party. He will share creative parenting [...]
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The following announcement was issued by the Hispanic Public Relations Association
Foster young talent and nominate him/her for the
Young PR Professional PRemio Award today!
Nomination deadline: Friday, July 30, 2010.
- Nominees and nominators are not required to be HPRA members
- Award nominations are open to all practitioners in the U.S.
Click here for nomination form and complete information.
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ROSWELL, Ga. — DrTango Inc announces its company name change to HolaDoctor. The change coincides with the launch of HolaDoctor’s consumer health and wellness portal, a website that provides information, tools, services, and programs to Spanish-speaking Hispanics in the United States, Latin America and Spain. The site focuses on major healthcare issues affecting Hispanics and [...]
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The Hispanic Public Relations Association announced its call for entries for this year’s top Hispanic public relations campaigns and PR leaders.
The categories for the PRemio Award for Hispanic industry leader are:
1. PR Professional of the Year
2. Young PR Professional of the Year
(less than 3 years in the field)
3. Journalist of the Year
4. Corporation of the [...]
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BY LEE VANN
CAPTURA GROUP
Last week, GobiernoUSA.gov, the official portal of the U.S. Government in Spanish, unveiled a new site design with new and improved features. The new design is based on user testing, usability best practices, and feedback gathered from a public dialog called “Your Voice Matters”. The redesigned [...]
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The Substance Abuse and Mental Health Services Administration (SAMHSA) has partnered with The Advertising Council to launch a national public service advertising (PSA) campaign to promote recovery from mental health problems within the Hispanic/Latino community by educating and inspiring young adults to talk openly about issues of mental health.
The culturally-targeted PSAs seek to motivate societal [...]
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LAS VEGAS – Harrah’s Entertainment, Inc. and the Human Rights Campaign (HRC) have joined the historic ya es hora ¡Ciudadanía! (It’s time, Citizenship!) campaign, a series of community naturalization workshops. Geared to help legal permanent residents of Las Vegas applying for U.S. citizenship, eligible applicants can receive free assistance with completing the N-400 application, passport photos [...]
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SAN ANTONIO, TX — In an effort to drive awarness about the need for emergency food assistance, AARP is working with the National Council of La Raza (NCLR) and the Tejano Music Convention and 30th Annual Awards to encourage San Antonians to help fight hunger.
“At AARP, we believe that no one of any age should go [...]
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PR Newswire announced the introduction of Hispanic MEDIAbase(TM) service, a newly designed media intelligence tool that catalogues over 4,500 journalists and 2,000 media outlets catering to the Hispanic community.
“The Hispanic MEDIAbase service is an essential tool for PR professionals looking to develop relationships with the increasingly influential Hispanic media,” said Dalia Paratore Salazar, director of [...]
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For the third consecutive year, Verizon Wireless brings teens My Fabulous 15 and gives a Quinceañera party with a live performance by Jay Sean. Eligible teens in the metropolitan areas of Los Angeles, San Jose, El Paso, Salt Lake City and Seattle are being invited to participate in the third annual My Fabulous 15 contest [...]
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FUJIFILM North America Corporation has launched its first Hispanic marketing and public relations campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera. The campaign that began in May and will continue through August was designed to appeal to [...]
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Multicultural agency GlobalHue has added two digital marketing specialists in different senior roles for Next, a new GlobalHue division focuses on brand cultural strategy and ideation.
Alvaro Cabrera will join as Executive Director of Ideation with primary responsibility for development of Next, In addition, Cabrera will also leverage his diverse expertise in digital, direct and BTL [...]
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Martin Cerda, Founder and Research Director of Encuesta, Inc., has been named the recipient of the 6th Annual HispanSource Award for Achievement in Hispanic Marketing Research.
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A web video produced by the morning on-air team on La Selecta 1050 WVXX, the Spanish-language radio station in southeastern Virginia, has been honored in the 2010 international Videographer Awards.
The video, called “4:45 a.m, La Casa de La Gringa,” received an Award of Distinction in the competition’s web video category. The video features morning [...]
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Here’s the link to the latest story published about the epic family road trip/social media campaign getting underway as of Sunday, Father’s Day.
The Improvise, Adapt and Overcome Trick to a 40-Day Family Road Trip
The road trip can also be followed on the PapiBlogger Facebook fan page, http://www.Facebook.com/PapiBlogger and the PapiBlogger Twitter handle @PapiBlogger
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EL PASO, TX – Novamex, marketers of such popular Mexican brands as Jarritos and Mineragua, is conducting a summer-long promotion offering soccer fans a chance an ESPN Deportes Experience in Bristol, CT.
The winners will get to meet ESPN Deportes personalities, tour the studio and catch a behind-the-scenes look at ESPN Deportes’ production. With Schwartz and Ramirez [...]
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Some of the nation’s most influential “mami bloggers” will be hosting a national Tweet Up “Send Off” party this Thursday, June 17 from 7 to 8:30 p.m. ET for PapiBlogger as he and his family prepare for the Father’s Day launch of their epic, 10,000, 34-state PapiBlogger Family Roadtrip.
The Twitter party is being hosted by Mama [...]
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Hispanic News