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VPE PR to promote new Spanish-language production of Menopause the Musical

06/17/2013 By Leave a Comment
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The producers of the highly successful musical production Menopause the Musical®  have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical®, debuting October 17 at the historic Montlabán Theater in Hollywood. “After 11 years of production in 450 US cities and 250 international cities, we are very excited to bring this Spanish-language version to the Hispanic market of Los Angeles,” said Seth Greenleaf, Tony Award-winning producer of GFour Productions. 
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Filed Under: Hispanic/Multicultural PR Briefs Tagged With: , , , ,

PRSA mourns passing of PRSA VP of public relations Arthur Andrew Yann III

06/17/2013 By Leave a Comment
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Our community joins me in mourning the sudden and unexpected passing of friend, coworker, colleague and PRSA member Arthur Andrew Yann III, APR, PRSA vice president of public relations, on Thursday evening, June 13. He was 48. Arthur first came to my office to interview as we were filling one of the toughest jobs in public relations — VP of PR for an organization representing more than 20,000 public relations professionals. He first joined PRSA in 1999, led his own agency, was a member of PRSA Counselors
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Filed Under: Hispanic PR Leader Interviews, Hispanic/Multicultural PR Briefs

Bauzá & Associates Wins Gold PRSA Mercury Award

06/17/2013 By Leave a Comment
Lilian and Hector Bauza, founders of Bauza and Associates

Bauzá & Associates earned a 2013 Gold PRSA Mercury Award in Creative Tactics for their “Latinos United for Professional Advancement” campaign. Hosted by the Connecticut Valley, Southern Connecticut Westchester/Fairfield chapters of the Public Relations Society of America (PRSA), and presented by WTIC’s Joe D’Ambrosio, this year’s Mercury Awards ceremony was held on June 13th at the Pond House Grille in Glastonbury, CT. Created in 1996 by the Connecticut Valley Chapter the Mercury Awards recognize
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Filed Under: Hispanic Excellence, Hispanic/Multicultural PR Briefs

Transitions publishes education courses and videos featuring Multicultural Best Practices

06/14/2013 By Leave a Comment
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To help eyecare professionals feel better prepared to meet the needs of their culturally diverse patients and develop or enhance their own multicultural strategies, Transitions Optical, Inc. has introduced a new education course and videos highlighting multicultural best practices from eyecare professionals who have experienced success and growth with a diverse patient base.   Called Multicultural Best Practices and available free-of-charge at MyMulticulturalToolkit.com, the course provides strategies for
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Filed Under: Hispanic/Multicultural PR Briefs

Terra Live Music Wins Top Digital Media Innovator Award

06/13/2013 By Leave a Comment
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Terra was recognized as "Top Digital Media Innovator in the Latin World" at the 2013 Latin American Advertising and Media Awards Conference hosted by Portada. "We are proud to be at the forefront of live streaming events in the US Hispanic market. Our priority is to offer original programming and ground-breaking platforms that allow our users within Terra's North American region to interact in real time with famous and up and coming artists via multiple screens," said Gerardo Adame, General Manager for Terra in North
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Filed Under: Hispanic/Multicultural PR Briefs, Multicultural Media News Tagged With: , , , , ,

Huggies brand partners with former Miss Universe and new mom Zuleyka Rivera

06/12/2013 By Leave a Comment
Former Miss Universe and New Mom Zuleyka Rivera

Television actress and former Miss Universe Zuleyka Rivera has teamed up with Huggies Brand to try out their new and improved diapers and wipes. “This past year has been filled with some amazing moments, like the birth of my son, Sebastian – and I can’t get enough of him,” Rivera said. “Parenting has been full of surprises – the good, the bad and the messy. That’s why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry.” As part of Rivera's partnership, she
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Filed Under: Hispanic PR Techniques, Hispanic Spokesperson Tracker, Hispanic/Multicultural PR Briefs Tagged With: , , , , , , ,

MillerCoors names Casanova Pendrill new agency of record

06/11/2013 By Leave a Comment

MillerCoors has named Interpublic Group of Cos.' Casanova Pendrill as the new agency of record for Miller Lite Hispanic marketing after parting ways with independent shop Lopez Negrete Communications in March. "Winning with the Latino consumer is critical for Miller Lite and we are excited to welcome Casanova to the MillerCoors team and expect they'll hit the ground running in creating compelling campaigns that drive preference for the brand," Andy England, the brewer's executive VP and CMO, said in a
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Filed Under: Hispanic/Multicultural PR Briefs

Telemundo Media, Vision Critical, Symphony Advanced Media Launch Insight Communities

06/10/2013 By Leave a Comment
Source: TVTechnology

Telemundo Media, Vision Critical and Symphony Advanced Media have created two custom insight communities that will measure and translate four-screen media consumption by Hispanic viewers. Telemundo, in tandem with Vision Critical, will develop a custom 5,000-member viewer community while integrating SymphonyAM’s portable cross- media tracking technology to provide the industry’s first-ever, single-source cross-media measurement of Hispanics’ television, online, mobile and social behaviors. “Mi
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Filed Under: Hispanic/Multicultural PR Briefs, Multicultural Media News Tagged With: , , , , ,

Forces combine to Change Hispanic Insurance Market

06/06/2013 By Leave a Comment
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  EPIC (Edgewood Partners Insurance Center), a retail property, casualty and employee benefits insurance brokerage and consultancy, announced today a partnership with Dowling Capital Partners (DCP) and Premier Insurance Services, focusing on the personal insurance needs of the Hispanic market in the West and Southwest regions of the United States. The platform for the new EPIC and DCP venture (Protector Holdings, LLC) is retail insurance broker Premier Insurance Services, Inc.  Premier Insurance Services,
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Filed Under: Hispanic/Multicultural PR Briefs

Fox Deportes comes in at No.1 in ratings and social media among Spanish-language sports networks

06/06/2013 By Leave a Comment
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FOX Deportes closed the month of May again as the leading Spanish sports cable network in total viewers and adults 18-49 across key day-parts, including total day, primetime and weekend day, according to Nielsen Media Research. “U.S. Latino sports fans deserve and search for the most exciting and highest caliber sports entertainment, and we are uniquely positioned to provide it,” said Vincent Cordero, Executive Vice President and General Manager, FOX Deportes. “Our dedication to provide the best events
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Filed Under: Hispanic Market Facts/Research, Hispanic Media Profiles, Hispanic/Multicultural PR Briefs

Macy’s Launches Social Media Initiative with celeb stylist, Mobile Next

06/05/2013 By Leave a Comment
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As part of its branded content efforts, Macy's has launched the "Help me, Clinton" social media initiative to reach women across Twitter and Facebook. At the iMedia in:focus Summit on What Women Want From Brands, Macy's Jennifer Kasper, GVP, Digital Media & Multicultural Marketing, shared details of the program. Macy's has worked with fashion and lifestyle expert Clinton Kelly since 2011, and introduced this expanded social media effort after Mother's Day. Fans can ask Kelly  lifestyle and fashion questions via
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Filed Under: Hispanic/Multicultural PR Briefs

Herbalife Sponsors Football Star Cristiano Ronaldo

06/04/2013 By Leave a Comment
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Herbalife  has announced that it will become the official nutrition sponsor of international football player, Cristiano Ronaldo. The Portuguese international, who plays his club football for Real Madrid in Spain, is recognized as one of the best players in the world on the pitch, and a global sports icon off the field. Herbalife will work with Ronaldo to develop and optimize his personal nutrition program and provide him with a range of sports nutrition products. The five-year, multi-million dollar contract with
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