sees dramatic growth, demand for consumer products


logo-sanasana sells ( offers a wide variety of household, personal care, and baby and child items. The company’s mission is “to make a positive impact on the lives of orphaned children in Latin America by transforming an online shopping experience into a life changing contribution.”, an online retailer of consumer products, has experienced dramatic growth during the last 8 months. The steady demand from their primary customer base of U.S. Latino shoppers has the popular retailer currently carrying over 20,000 items and more than 1,500 brands. This doubles the amount of products carried by the site since the first quarter of the year.

The site’s strong appeal to U.S. Hispanics is attributed in part to the extensive bilingual content and popularity of two informative blogs, Latino Health Magazine and A la Sana. The blogs carry a collection of more than 2,500 articles, covering topics such as health, nutrition and beauty. They include useful tips and recipes coveted by the company’s Latino customer base. The online retailer also identifies with U.S. Hispanics with its philanthropic mission of helping orphaned children in Latin American countries.

“It is very gratifying to see online shoppers continue to support our site and cause. We attribute the growth and success of to the spirit of giving shared with our Hispanic customers,” explains Naor Fischbein, founder and CEO of “Latinos have really connected with our mission and strongly identify with our content and products. They “get” that what they buy on our site will help improve the lives of many children.”

Another key factor that has helped attract Latino shoppers is the company’s willingness to invest and improve the site’s functionality. The implementation of intuitive and user friendly design has rated very high among users. The launch of the mobile version of the site has also been very well received by shoppers. This is instrumental in continuing to attract the 77% of U.S. Hispanics that use smart phones, according to Nielsen. The site also carries a wide variety of Organic and Gluten Free products to meet the increased demand for these healthy products.

Brownsville to host ¡Vive tu Vida! Hispanic family wellness event




¡Vive tu vida! Get Up! Get Moving events (

On Saturday, October 25th, the Brownsville Community Health Center (BCHC) will present its fourth annual family health and fitness fair, ¡Vive tu vida! Get Up! Get Moving!®. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and all sizes. This event, which is free and open to the public, will be held at Dean Porter Park, 501 E. Ringgold Street, in Brownsville, from 9:00 am to 1:00 pm.

“¡Vive tu Vida! Get Up! Get Moving!® helps give us the will to live life to its fullest. Young, old, and in-between can dance, learn a new activity, or walk with family or friends. There are many great ways to get up and get moving for your health. Come join the fun and be energized,” said Paula S. Gómez, Executive Director of the BCHC.

¡Vive tu vida! Get Up! Get Moving!® demonstrates the power of culture, family, and community to promote better health for all. The Brownsville event will feature free health information and screenings, including blood pressure, diabetes, kidney disease, vision, and dental. There will also be activities for the whole family including Zumba dancing; an obstacle course; soccer, football, and baseball clinics; and cooking, martial arts, boot camp, and gymnastics demonstrations. Participants will also have the chance to win raffles and giveaways, enjoy healthy snacks, listen to music, and much more. Participants are also invited to attend the Breast Cancer Awareness Walk that starts at 7:30 am at Dean Porter Park.

“The support we receive from Newman’s Own Foundation and the Healthy Americas Foundation allows us to serve 25,000 people at community family health events this year, like the one this weekend in Brownsville,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group, and author of The Latina Guide to Health and the Buena Salud® Guide book series.

“We are proud to support the National Alliance for Hispanic Health in providing community-based health and nutrition outreach,” said Robert Forrester, president of Newman’s Own Foundation. “One of the Foundation’s priorities is the support of nonprofits whose focus is on nutrition, and ¡Vive tu vida! Get Up! Get Moving!® works to address a broad range of needs on the local level.”

All participants of ¡Vive tu vida! Get Up! Get Moving!® Brownsville will be eligible to register for the National Alliance for Hispanic Health’s Buena Salud® Club. This free membership club is designed to promote healthy lifestyles by providing year-round reliable and confidential health information and provider referrals.

For more information, click here

Eugenio Derbez to host star-studded 15th annual Latin GRAMMYs



Latin Grammy Awards (


Current nominees Pablo Alborán, Camila, J Balvin,  Jesse & Joy, La Arrolladora Banda El Limón De René Camacho, and La Original Banda El Limón de Salvador Lizárraga as well as GRAMMY® and Latin GRAMMY® winner Ricky Martin are set to perform at theLatin GRAMMY®s’ 15th anniversary telecast. Actor/comedian Eugenio Derbez will host the 15th Annual Latin GRAMMY Awards (#LatinGRAMMY), which will take place Nov. 20 at the MGM Grand Garden Arena in Las Vegas and will air live on the Univision Network from 8 – 11 p.m. ET/PT (7 p.m. Central). A limited number of tickets are available for purchase through or For updates and breaking news, please visit as well as The Latin Recording Academy®‘s social networks on Twitter (@LatinGRAMMYs) and Facebook.

Pablo Alborán is nominated for Record Of The Year for “Dónde Está El Amor” (Featuring Jesse & Joy).

Latin GRAMMY winners Camila and Jesse & Joy as well as J Balvin each have three nominations: Camila is up for Record Of The Year for “Decidiste Dejarme” and Album Of The Year and Best Contemporary Pop Vocal Album for Elypse; Jesse & Joy are up for Record Of The Year for “Dónde Está El Amor,” Song Of The Year for “Mi Tesoro” and Best Long Form Music Video for Documental De La Gira “Soltando Al Perro”; and J Balvin is nominated for Best Urban Performance and Best Urban Song for “6AM” (Featuring Farruko) and Best Urban Music Album for La Familia.

In the Best Banda Album category La Arrolladora Banda El Limón De René Camacho are up for Gracias Por Creer and La Original Banda El Limón De Salvador Lizárraga are nominated for Fin De Semana.

The 15th Latin GRAMMY Awards will be supported on radio via Univision Radio (the official Spanish-language radio network of the Latin GRAMMY Awards), and highlighted at and, including video interviews and photos, an extensive archive of past shows, a live-blog, and dedicated forums for fans to share their excitement leading up to the live broadcast. Additionally, the telecast will be distributed internationally to more than 80 countries.

Once again, will offer exclusive behind the scenes coverage of the 15th Annual Latin GRAMMY Awards on Latin GRAMMY en Vivo.  The live stream will include interviews from various locations including the green-carpet arrivals, The Latin GRAMMY Premiere Ceremony, backstage, and the media center beginning at 2 p.m. PT/5 p.m. ET.

Preceding the Awards telecast, Univision will present exclusive “Noche De Estrellas” (“Night Of The Stars”) coverage of the celebrity arrivals direct from the Latin GRAMMY Awards green carpet starting at 7 p.m. ET/PT (6 p.m. Central). Hosted by television personalities Giselle Blondet, Chiquinquira Delgado, Alejandra Espinoza, Raúl de Molina, Rodner Figueroa and Tony Dandadres — “Noche De Estrellas” will feature live interviews and commentary on the stars and their fashion, and will provide viewers an intimate look at Latin music’s most glamorous gala event while connecting fans with their favorite celebrities via social media.


Goya opens West Coast distribution center for healthy foods



Goya Foods of California celebrates opening of new distribution center to support consumer demand of healthy product line. (PR Newswire, Goya Foods)

Goya Foods, the largest Hispanic-owned food company in the United States, expands its West Coast headquarters with a new facility and distribution center in Southern California in response to the increased consumer demand of Goya’s healthy and nutritious products.

As the only Hispanic food company to offer consumers an entire line of low sodium, organic, diet and sugar free products, the 250,000 square foot facility will boost Goya’s distribution capabilities of healthy and authentic Latin food and strengthen the company’s position and growth in the West. “Based on our current sales and the influence of Latin culture on the food industry, it’s an opportune time to expand in California, a marketable region that represents high-growth for Goya,” says Robert A. Unanue, who spearheaded the expansion of Goya California and whose great grandfather Don Prudencio founded Goya Foods in 1936.  “The new California facility will allow us to accelerate our reach and secure our position in one of the top regions of the United States while simultaneously allowing us to focus on the expansion of our healthy product lines.”

The new facility will act as Goya’s West Coast hub and service the surrounding states, including ArizonaNevadaOregonWashingtonand Utah. The new center features a new warehouse management system, increased capacity for packing, freezing, and railroad transportation that strategically runs through the West Coast and links to Goya’s new facility in Houston, Texas.

As part of Goya’s 2011 collaboration with First Lady Michelle Obama’s MyPlate / MiPlato campaign, Goya has focused on expanding its healthy product lines that feature a variety of over 40 low sodium and organic beans, organic rice, brown rice, quinoa, beans, vegetables, frozen vegetables and fruits, coconut water, diet beverages, as well as household staples like olive oil and low sodium condiments.  “Goya’s new California facility is part of the company’s $300 million global expansion of four new state of the art manufacturing, production and distribution facilities in TexasGeorgia, and New Jersey, and will play a significant role in supporting our efforts to provide healthy products,” says Bob Unanue, President of Goya Foods.  “Since our collaboration with First Lady Michelle Obama, we’ve printed over 336 million cans marked with the MyPlate logo.  We’ve not only provided consumers with healthy options that have ‘good taste, are good for you and of good value,’ key elements that resonate with our popular tagline ‘If It’s Goya, It Has To Be Good,’ but we’ve provided the educational materials and aligned our overall communications in order to really make a difference in the well-being of our consumers.”  Each of Goya’s new facilities will help reach new consumers and strengthen the Goya brand throughout the United States and internationally.

iHeartRadio adds Pitbull, Becky G, and other celebs to Fiesta Latina lineup


iHeartRadio Fiesta Latina 2014 (

iHeartMedia has announced PitbullJ. Balvin, and Becky G as new additions to its first-ever “iHeartRadio Fiesta Latina presented by Sprint” line-up. The inaugural iHeartRadio Fiesta Latina will celebrate the most popular in Latin music, with a tremendous group of artists, including already-announced performers Ricky Martin, Roberto Tapia, Alejandra Guzmán, Prince Royce, La Original Banda El Limón with a special guest appearance by Voz A Voz, Daddy Yankee, Jesse & Joy, and other special surprise guests.

The iHeartRadio Fiesta Latina is the newest of iHeartMedia’s incredibly successful major concert events, taking the power of its hugely successful iHeartRadio Music Festival to Latin music fans. 
The iHeartRadio Fiesta Latina will be held on Saturday, November 22nd, at The Forum in Los Angeles, California.
For more details, click here

Latino GM employees bring focus on education, work ethic to the car brand



Beyond their careers at GM, Raul Villarreal and Tony Argote share a mission at the company: helping to recruit, mentor and support Latinos. (GM/The AXIS Agency)


The number of Hispanics employed by General Motors is on the rise. They are participating in almost all aspects of the business including manufacturing, engineering, logistics, IT, marketing and sales. Most of them are active members of GM’s Hispanic Initiative Team (GMHIT), the company’s award-winning Employee Resource Group which focuses on promoting the value of diversity, supporting Hispanics within the company, and connecting GM with the Hispanic community. Their stories can motivate young students and others who are interested in working in this field.

Raul Villarreal and Tony Argote are just two of the Hispanic employees that are making a difference at GM. They each have different roles within the company and their perspectives reflect the variety of experiences that Hispanics will find when pursuing a career in the automotive industry.

Raul Villarreal is a native Texan who has a wealth of knowledge and experience in manufacturing with General Motors. Raul has held different positions at GM in the United States, Canada, and Spain, and is currently the Paint Area Manager at the Arlington Assembly Plant, where GM employees apply themselves on all the science, technology, engineering and math (STEM) fields of work.  His responsibilities include supporting the production of the 2015 Cadillac Escalade, Cadillac Escalade ESV, Chevrolet Suburban, Chevrolet Tahoe, GMC Yukon, and GMC Yukon XL, among others. “As an advocate of success through education in our communities and GM, my passion continues to be higher education towards a pipeline of highly skilled professionals that support economic growth and development for all!” he says.

The immigrant mindset runs deep through his veins. Raul says that he learned his strong work ethic and the power of hard work from his grandfather, who crossed the Mexican border alone at the age of 14 to better himself and pursue the American Dream.

Tony Argote is another example of a Hispanic story of success on the company. Son of Cuban immigrants, and the first in his family to obtain a college degree, Tony started his career at GM in 2005, when he arrived as a student participating in the cooperative education program through the Georgia Institute of Technology after his first assignment working on the corporate fuel economy model, he worked on various elements of vehicle electrification from hardware design and release to system integration and controls. Tony is part of the Full-Size Truck / SUV Program team and gets to work on the GMC Yukon and Sierra, while helping to lead STEM initiatives at GM and beyond.

In the summer of 2009, Tony joined forces with peers at General Motors to found Green Place Detroit, a non-profit organization focused on volunteering after school and on weekends at a predominantly Hispanic Middle and High School in Southeast Detroit. The program also focuses on demonstrations of STEM and sustainability concepts through building and maintaining an urban garden.

“I’m thankful for the opportunities and support I received along the way,” says Argote. “Now it’s my turn to lend a hand and point the way,” he adds.

As proud Latinos, Raul and Tony are helping recruit Latinos, acting as mentors and supporting them within the company and in the community. While Tony has served in community organizations from after school programs to founding college organizations for the last 10 years, Raul is dedicated to help students obtain college scholarships while mentoring and coaching them towards STEM fields of work.

Raul and Tony share the same dream. They want to see more Latinos working at GM. That is why they were at the Great Minds in STEM Conference with GMC in October. They were part of the team that is helping to build the talent pipeline that will bring the next generation of Hispanics to the auto industry.


Over 280 Latino Influencers Gather for Hispanicize NYC’s Launch event

Hispanicize and Hennessy V.S teamed up to host the official launch party of Hispanicize New York on Tuesday, October 21st at Midtown Loft & Terrace.
The special event gathered over 320 of New York’s Latino influencers in advertising, PR, journalism, blogging, entertainment and entrepreneurship. The event featured a brief awards program recognizing regional Latino influencers, complimentary cocktails courtesy of Hennessy and a raffle whose proceeds went towards the scholarship fund of the National Association of Hispanic Journalists’ New York Chapter.
The recipient’s of this year’s NYC Hispanicize Stars were Francisco Cortés, Vice President, Fox News Latino and Adrian Carrasquillo, Editor, Latino coverage of BuzzFeed.


Hispanicize Star winner Adrian Carrasquillo, Latino News Editor of BuzzFeed, poses with Eugene Abreu, Key Account Manager in NYC for Hennessy V.S.




Hispanicize founder and CEO Manny Ruiz presents the Hispanicize Star to Francisco Cortes, Vice President of Fox News Latino.

The leaders of Hispanicize New York are: Luis Rosero, Director of Hispanic Business Strategy Group, Toyota Motor North America; George “Urban Jibaro” Torres, founder of the Sofrito Media Group and the chapter representative of the Latino Startup Alliance; Vanessa Smith, publisher of Impacto Latin News; Calixto Chinchilla, founder emeritus of the New York International Film Festival; Mike Warner, co-founder of Egami Consulting Group; and Leaura Luciano, blogger and publisher of

Hispanicize NYC launch attendees actively posted photos and updates to their social media accounts during the event.


The Facebook-based Hispanicize New York Tri-State city group is a one-of-a-kind, ongoing platform for Latino influencers from these industries to routinely connect with each other online and, equally importantly, in person. Hispanicize New York will be hosting monthly events, with proceeds benefiting ASPIRA of Florida. 



Hispanicize community influencers and communicators look forward to Hispanicize Event in Miami in March!

WAPA to premiere Spanish-language primetime newscast for U.S. Latinos


Noticentro América will debut on October 27th (WAPA,

Starting Monday, October 27, 2014, U.S. Hispanics will be able to enjoy a new Spanish-language primetime newscast produced specifically for the U.S. market by Puerto Rico’s leading broadcast network, WAPA Television. The hour-long program, “Noticentro America,” will air live and exclusively on WAPA’s U.S. sister cable network, WAPA America, Monday-Friday at 8pm ET/5pm PT. WAPA America is available nationwide and is distributed by all major cable, satellite and telco providers.

“Noticentro America” will feature stories of interest to U.S. Hispanics with a special emphasis on news from Puerto Rico and the U.S. Hispanic market, focusing on topics such as immigration, education, personal finance, health, culture, and technology.

“WAPA has the most advanced news technology in Puerto Rico and an award-winning news team that produces the most news on the island,” said Jose E. Ramos, President of WAPA Television. “We saw the opportunity to leverage our unparalleled resources to produce a high-caliber national news program that caters to the unique interests of U.S. Hispanics.”

“Puerto Ricans are the second-largest Hispanic group in the U.S., and this is the first news program produced in Puerto Rico tailored for U.S. viewers,” said Alan J. Sokol, President of Hemisphere Media Group, WAPA’s parent company. “This underscores Hemisphere’s commitment to innovate and invest in original programming that appeals to U.S. Hispanic audiences.”

Experienced and popular Puerto Rican journalists Pedro Rosa Nales and Monika Candelaria will co-anchor the program, which will feature special reporting from Guillermo Jose Torres Jr. and sports updates from Kefren Velazquez. Veteran meteorologist Deborah Martorell will present weather updates for key U.S. cities.

Enrique Cruz, Vice President and News Director of WAPA Television, will oversee the production. Renato Rivera will serve as Executive Producer and Griselle Sierra as Producer.

Launched in the U.S. in 2004, WAPA America broadcasts approximately 75 hours per week of original news and entertainment programming, as well as local movies, telenovelas and major sporting events like “Baloncesto Superior Nacional” (National Superior Basketball), Puerto Rico’s most popular professional sports league.


MundoFox Tampa hosts Conga Caliente Hispanic festival, now in its 14th year

MundoFox Tampa Conga Caliente 2014 Logo

MundoFox Tampa Conga Caliente 2014 – November 2nd 2014 from 11am – 6pm at Al Lopez Park

MundoFox Tampa, title sponsor of MundoFox Tampa Conga Caliente 2014, along with event producer Coda Sound, will bring top talent to the festival in its 11th year. The event will include live musical performances from renowned artists including two-time Grammy Award winner and Emmy Award winner Albita, 2013 Grammy Award winner Marlow Rosado, international guests Sol y Son, Colombian improv artist Tachuela with special guest Albarito, and a special appearance by national news anchor Rolando Nichols, host of the Spanish national newscast “Noticias MundoFox.”

MundoFox Tampa Conga Caliente 2014 is Tampa’s largest Hispanic festival, celebrating Latino arts and cultures from around the world. The festival will include Grammy Award-winning artist performances, traditional ethnic foods, a beer garden, health village, art village, traditional cigars, and a domino tournament. Admission is free.


For more information, click here

Spanish Broadcasting System appoints Eric Garcia as Revenue Chief of radio division


Spanish Broadcasting System Eric Garcia

Eric Garcia (PR Newswire)

Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) is pleased to announce the appointment of Eric Garcia as Revenue Chief of our radio division for Spanish Broadcasting System Inc. (SBS). Mr. Garcia will be responsible for the management and oversight of our Local and National Radio Division and Event Sponsorships areas as well as the overall impact of Station Operating Income. Eric Garcia will be responsible for growing and overseeing the revenue in all of the radio divisions. Eric Garcia will be reporting to Albert Rodriguez COO of SBS. At the same time, he will continue to manage SBS New York radio station operations as General Manager.

“My appointment of Eric Garcia to a senior leadership role in SBS, represents complete confidence that he will do an excellent job,” states Albert Rodriguez, COO of SBS. “Eric Garcia has demonstrated a capacity for leadership and management skills in improving New York’s station performance. We are asking him to extend those abilities to our other Radio markets, please join me in welcoming Eric to his new position.”

Eric Garcia has been with Spanish Broadcasting System (SBS) since 2004. Prior to this appointment, he was VP of Sales for WSKQ-Mega 97.9 FM and WPAT-Amor 93.1 FM in New York. During his tenure as VP of Sales for WSKQ-Mega 97.9 FM and WPAT-Amor 93.1 FM, the stations have far surpassed historical over all station operating performance seen before at SBS-NY.

He started his radio career at Radio Sales at McGavren Guild Media before joining Spanish Broadcasting System (SBS) in 2004. Eric is a graduate of Long Island University with a Degree in Marketing & Management. He is a proud Queens, New York native.

“I am extremely excited for this opportunity; I will be able to work alongside the best operators in the business across our SBS markets, and together, grow the dynamics of the overall SBS portfolio. As with any close family, I look forward to working together with each market, and use our current relentless drive to grow SBS shares in every market,” states Eric Garcia.


Liga BBVA’s El Clásico match to be broadcast free to Comcast customers


Liga BBVA (

Comcast will offer free, live Spanish-language coverage of La Liga’s (Spanish League) El Clásico featuring the Cristiano Ronaldo led Real Madrid vs. Lionel Messi’s FC Barcelona.

The first leg of the 2014-15 El Clásico is a special Xfinity Latino Entertainment Channel presentation of beIN SPORTS programming that will also feature pre- and post-game shows hosted by beIN SPORTS’ expert Spanish-language commentators, highlights of the last El Clásico and series Football’s Greatest Clubs and Sporting Rivalries showcasing both teams. This latest showdown between Real Madrid and FC Barcelona features the return of Uruguayan Luis Suarez. It also marks Luis Enrique’s first El Clásico as manager of FC Barcelona and the first ever Clásico for Colombian superstar and 2014 World Cup Golden Boot winner James Rodriguez of Real Madrid. Heading into the highly anticipated match, Lionel Messi is the all-time top scorer in El Clásico, while Cristiano Ronaldo reigns as the only player to score in seven consecutive El Clásico matches.

Live from Santiago Bernabéu Stadium in Madrid, soccer fans can catch all the action on the Xfinity Latino Entertainment Channel and simultaneously on beIN SPORTS. Please check local listings for where to find the Xfinity Latino Entertainment Channel and beIN SPORTS.

Available to the more than 20 million Xfinity TV customers around the country who currently receive the Xfinity Latino Entertainment Channel and/or beIN SPORTS, scheduled El Clásico programming includes:     This latest showdown between Real Madrid and FC Barcelona features the return of Uruguayan Luis Suarez. It also marks Luis Enrique’s first El Clásico as manager of FC Barcelona and the first ever Clásico for Colombian superstar and 2014 World Cup Golden Boot winner James Rodriguez of Real Madrid. Heading into the highly anticipated match, Lionel Messi is the all-time top scorer in El Clásico, while Cristiano Ronaldo reigns as the only player to score in seven consecutive El Clásico matches.

Hispanic creative pros are on the move in Miami and L.A.


Hernan Cerdeiro (Advertising Age,

Three creatives are moving to the Miami office of Conill, Saatchi & Saatchi’s U.S. Hispanic agency, from U.S. Hispanic shop LatinWorks. Hernan Cerdeiro is the new executive creative director, reporting to Javier Campopiano, who joined Conill in August as chief creative officer. Cerdeiro was previously VP-creative director at LatinWorks. Juan Cruz Vassallo and Hernan Pettinaroli, both associate creative directors at LatinWorks, are joining Conill in the same role.

In another move by a top creative in the U.S. Hispanic market, Juan Pablo Oubina will become executive creative director at Deutsch LA’s Hispanic marketing practice DLAtino. He held the same title at independent Los Angeles-based Hispanic agency Grupo Gallegos.

And Joaquin Lira has joined M8, the U.S. Hispanic and Latin American digital agency previously called Media8, as chief creative officer. Lira was working through Mobly, a freelance company he set up after leaving Hispanic independent shop Lopez Negrete Communications, where he was digital creative director, late last year.

To read the entire article in Advertising Age, click here