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From the category archives:
GAITHERSBURG, Md. — Sodexo, Inc., was ranked first on the 2010 DiversityInc Top 50 Companies for Diversity list. The company also ranked as best for executive women, minority recruitment and retention, and was among top ten companies for latinos, blacks, global diversity, and people with disabilities.
This marks the fifth consecutive year that Sodexo has been [...]
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Accurate Census Data on Children Critical to Billions in Federal Funding and Community Planning
WASHINGTON, DC– The U.S. Census Bureau today launched a “Children Count Too” public awareness campaign reminding parents to include babies and young children on their 2010 Census forms. Most of the nation’s 120 million households will begin receiving census questionnaires by mail [...]
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$45 million campaign emphasizes use of social media, Web
Award-winning actors and recording artists Jamie Foxx and Chris “Ludacris” Bridges are joining other celebrities and African-American leaders to promote “i know,” a social media effort launched today by the Centers for Disease Control and Prevention. The “i know” effort will provide new channels for African-American young [...]
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NEW YORK, NY – Women United in Philanthropy has honored Arminda “Mindy” Figueroa, President and Founder of Latin2Latin Marketing, for her contributions to the United Way.
The event celebrated women who have made a significant impact on their communities through philanthropic giving, advocacy, and volunteerism. All proceeds from the luncheon go to benefit the Women United [...]
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MIAMI, Fl – Mexican TV host, chef and mom, Maggie Jimenez partnered with the Hispanic ‘got milk?’ campaign to encourage Hispanic moms to ‘milk the moment’ by setting the dinner table with milk. Debuting in the next milk mustache ad alongside her daughters, Maggie hopes to show Latina moms how easy it is to [...]
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RACINE, Wis.– Today, SC Johnson launched a Spanish-language website, recognizing the importance of providing full ingredient information to Spanish-speaking consumers in the U.S., becoming the first company to do so.
According to the Centers for Disease Control (CDC), language barriers are one of the leading factors that contribute to poor health outcomes among U.S. Hispanics. SC [...]
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In case you’re wondering, those teeth aren’t real. I posted this photo of my cousin Pablo as a “blogicity stunt” to draw your attention to the “10 Crazy Parrots Contest” launched today by the Hispanic Public Relations Association (HPRA), the Hispanic PR Blog and RL Public Relations. Two lucky participants will be awarded a brand [...]
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NEW YORK, NY- PR Newswire has waived fees for all news releases relating to aid in rescue and recovery efforts for the Chile earthquake crisis.
PR Newswire will waive fees through midnight on Sunday, March 7 for
U.S. and Latin American organizations that wish to communicate their
efforts of assistance to media and public audiences in the United
States [...]
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LOS ANGELES, CA – Transitions Optical has partnered with Dr. Aliza for a new Salud Visual channel that provides U.S. Hispanics with eye health information from a user-friendly point of view on the celebrity doctor’s web site www.VidaySalud.com.
Transitions Optical has provided VidaySalud.com with years of medical data and research on eye health, ensuring that the [...]
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BOSTON, MA ― From Acton to Andover, voters packed the polls during last month’s special election to replace the late-Sen. Edward Kennedy. Election officials reported record turnout in a race that resulted in the stunning victory of Republican Scott Brown over Democrat Martha Coakley.
But in Chelsea, Lawrence and New Bedford, cities with sizable Latino populations [...]
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WASHINGTON, D.C. — After ten years of service Mickey Ibarra & Associates has changed its name to the IBARRA STRATEGY GROUP (ISG) — a government and public affairs firm providing strategic advocacy services to corporate and non-profit clients.
“Having provided our clients with superior service for success since
2001, today we launch ISG, open a [...]
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CHICAGO, IL – Multicultural sports and events marketing agency Cardenas Marketing Network (CMN) has entered into a multi-year partnership with the Asociacion del Futbol Argentino (Argentine Football Association, AFA).
The agreement marks the first-ever strategic partnership by AFA in the U.S. and includes the organization of international matches featuring two-time FIFA World Cup Champion Argentina through [...]
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SAN CLEMENTE, CA – In a departure from years past, the California Milk Processor Board (CMPB) – creators of GOT MILK? and TOMA LECHE (Drink Milk) – will launch an integrated marketing campaign for a new ‘More than Just Milk’ (Mucho Mas Que Leche) campaign targeting the state’s 13 million Latinos.
“In the past, we’ve mainly [...]
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ADA, Mich.– Amway Global today announced a partnership with Charles Garcia, successful business owner, best-selling author, and one of Hispanic Business magazine’s “100 most influential Hispanics in the United States.”
“Amway Global is continuing to develop growth strategies for 2010 and beyond by seeking innovative partnerships with widely recognized and well-credentialed leaders,” said Steve Lieberman, managing director of Amway Global, ”and because there [...]
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INDIANAPOLIS, IN – The Indiana Department of Workforce Development (DWD) has appointed Daniel O. Lopez as the Executive Director of the Indiana Commission on Hispanic and Latino Affairs (ICHLA). Lopez joins DWD from a senior position in the office of Bloomington Mayor Mark Kruzan. In addition to service as Executive Director at ICHLA, Lopez will [...]
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NEW YORK, NY – The Partnership for a Drug-Free America is working with Hispanic marketing agency Adrenalina to create a non-profit Spanish-language multimedia public service campaign aimed at Hispanic families.
Adrenalina will provide the Partnership with creative and strategic pro bono counsel on reaching Hispanic parents about preventing drug use among Latino youth via a national [...]
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In honor of Black History Month, PRSA is spotlighting the role of African-American scholars and practitioners in advancing the public relations profession.
PRSA has invited prominent leaders in the public relations profession to offer their views on race and public relations and their ideas for achieving greater racial and ethnic diversity in the industry. Wilma Ruth [...]
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SAN ANTONIO, TX – Fourteen of the best public relations campaigns produced by industry professionals throughout Texas will be recognized by the Texas Public Relations Association (TPRA) at the Texas PR Leadership Day & Gala in Austin, March 5. Among those is a national campaign created by Bromley Communications, LLC for Western Union that was [...]
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Telemundo promoted Michelle Alban to vice president, corporate communications and public affairs today. She will lead the company’s domestic business and trade media strategy and execution, internal communications, executive communications, and will oversee public affairs efforts. Alban will continue to report to SVP, Communications and Talent Development Alfredo Richard. To read the full story click [...]
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ROANOKE, Va.– U.S. Cellular has teamed up with the Boys and Girls Club of Southwest Virginia to honor the contributions of African Americans and encourage creativity among young people. The 3rd Annual Black History Art Competition invites Boys & Girls Club members to select an influential African American and develop his or her likeness into [...]
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National Hispanic museum envisioned
Two South Florida firms are helping conceptualize a possible National Museum of the American Latino in Washington, D.C.
MIAMI, FL – The commission studying the potential creation of the National Museum of the American Latino selected contractors who will produce a report to determine the museum’s viability and whether it should become part [...]
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CHICAGO, IL – AeroMexico airlines has named Chicago-based multicultural agency PACO Communications as its agency of record for U.S. and international markets. PACO Communications have been handling advertising and e-marketing duties for the airline since May of 2009 but had put the PR part of the account up for bid in what was a lengthy [...]
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ORANGEBURH, NJ – Verizon Wireless is partnering with the United Negro College Fund (UNCF) for a scholarship essay contest that will award 25 high school students between $2,500 and $5,000 as well as Verizon products. The Black History Month contest asks students to address “How Wireless Technology Has Changed the World We Live In.”
“It is [...]
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Hispanic News
