República Selected as Agency of Record for Hispanicize 2015

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  Hispanicize, the largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship, has selected República, one of America’s leading independent cross-cultural advertising, digital and communications agencies, as its agency of record. Manny Ruiz, chairman and founder of Hispanicize, made the announcement at the Miami-edition of “Hispanicize HX,” the kick-off event of Hispanicize 2015, which was held at the Viceroy Miami on
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Pop duo ‘Domino Saints’ stars in new video for Honey Bunches of Oats campaign

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Post Foods' Honey Bunches of Oats announced today a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints, who also performed at Hispanicize Event's inaugural music festival in 2013. The exclusive "Smile While You Shake It" music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and
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Hispanicize HX Lands in San Francisco on Thursday, October 24th

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Hispanicize HX lands in San Francisco this Thursday, October 24th. In Partnership with LAM, the event will be a creative, multi-industry gathering that will bring Latino/multicultural influencers from social media, blogging, marketing, film and music together to network and discover new ideas. The event will conclude with an exclusive performance by Los Rakas, who's latest single landed on the soundtrack of EA Sports FIFA 2014. An innovation lounge presented by Verizon will give attendees the opportunity to learn
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Hispanicize HX launches as dynamic, regional events that unite nation’s most influential Latino thought leaders

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Building on the success of their annual Hispanicize event, organizers today announced the launch of Hispanicize HX, a regional events platform that starting in September will unite Latino influencers in 10 cities from the industries of journalism, blogging, music, marketing, film and business. Hispanicize HX are dynamic regional events that will feature “TED Talks”-type presentations, high caliber networking and live music and/or DJs. Powered by sister company Hispanicize Wire and working with regional media
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Lanugo founders launch “Soy Americano y Latino de Corazon” campaign

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The founders of Lanugo, winners of the Hispanicize 2013 Entrepreneur Contest, think Latinos are getting too much racist flack for singing the national anthem so they want to do something about it. After the terrible and unfortunate racist remarks directed towards Hispanic Americans, Sebastian de la Cruz and Marc Anthony, Carla Curiel and Roberto Castro, have started a social media campaign titled “Soy Americano y Latino de Corazon”. The movement consist of asking Latinos across the USA to send in video tapes
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Pandora unveils dedicated Hispanicize 2013 music festival and event highlights channel

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Internet radio giant Pandora today unveiled a dedicated custom channel for Hispanicize 2013 that features a special Hispanicize music mixtape, the greatest music moments, celebrity interviews and photo albums from the just concluded annual Latino trends and social media event.  The channel went live today at www.Pandora.com/hispanicize2013.The beautiful Hispanicize 2013 custom channel is similar to one Pandora created earlier this year for SXSW and is an exciting way to showcase the event on a audio-visual platform
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Hispanicize 2014 Sets Dates, Hints at Big New Things to Come

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Hispanicize 2014 (#Hispz14), the fifth anniversary edition of the annual Latino trends event that draws more than 1,200 influencers from journalism, blogging, marketing and entertainment, will take place April 1-4 in 2014. The multi-industry event will be hosted at downtown Miami’s signature hotel the InterContinental Miami (which just completed a $30 million renovation to its rooms) with several offsite locations for special concerts, film screenings and other programs.  (Visit the event web site at
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Adelante and Hispanicize 2013 star in new Coca-Cola TV Commercial

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The Adelante Movement and Hispanicize 2013 are the stars of a new Coca-Cola commercial that began airing this week nationally in both Spanish-language and English-language TV networks. Titled "Coming Together" the commercial highlights Hispanicize 2013's mission to bring Latino influencers together and the creative energy that Coca-Cola inspired through Adelante and many other music and dancing activities that it conducted at the event. Several notable Latina bloggers make cameo appearances including Carolina
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RSVP for the Latin Remixx Mixxer Series Tuesday May 21st in Los Angeles

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The LATIN REMIXX MIXXER SERIES will be taking place in Los Angeles on  Tuesday, MAY 21st at  Infusion Lounge. Don't miss this opportunity to network with Latin music's rising star djs and music industry movers and shakers. RSVP here Infusion Lounge 1000 Universal Studios Blvd. Suite 208 Universal City, CA 91608  
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Hispanic Market Trends from Hispanicize 2013

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        By Stephanie Ramirez, AAE, MSL New York   Hispanicize 2013, or better known as the “South by Southwest of the Southeast,” is an annual event for Latino bloggers and storytellers in social media, marketing, innovation, journalism, film and music. This vibrant and unique event brings together the media and brands targeting Latinos, and focuses on best practices, ideas and looking into what’s next. I had the opportunity to attend Hispanicize in sunny Miami and
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Key Takeaways, Memories and Other Highlights from Hispanicize 2013

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BY MANNY RUIZ @MannyRuiz  Before I delve into what I will most remember about Hispanicize 2013, let me start by saying thanks to the many sponsors, volunteers, staff and partners that truly deserve the credit for putting together last week's unbelievable program.  As the head organizer I often get too much credit for Hispanicize so believe me when I say that it truly took a village of dedicated, hard working people to organize an event that over five full days featured 102 sessions, 250+ speakers, a music
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Hispanicize launches education fund in memory of Louis Pagan and names George Torres first recipient of the Positive Impact Award

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Hispanicize digital announced the creation of an education fund in memory of its late co-founder Louis Pagan and named social media influencer George “the Urban Jibaro” Torres the first ever recipient of the Louis Pagan Positive Impact Award. The education fund and Positive Impact Award were announced simultaneously Saturday during the closing day Latinovator lunch session with Soledad O’Brien at Hispanicize 2013.  On hand for the news was Pagan’s widow Yolanda and his two young daughters Emma and Eliana. 
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