República Selected as Agency of Record for Hispanicize 2015
Hispanicize, the largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship, has selected República, one of America’s leading independent cross-cultural advertising, digital and communications agencies, as its agency of record. Manny Ruiz, chairman and founder of Hispanicize, made the announcement at the Miami-edition of “Hispanicize HX,” the kick-off event of Hispanicize 2015, which was held at the Viceroy Miami on September 3rd. Hispanicize 2015 will take place March 16-20 in Miami, Florida.
“As a cutting-edge agency, República has raised the bar with their creative, and we are eager to showcase the exciting work they have yet to unveil”
“I am confident that República’s groundbreaking work for Hispanicize 2015 will become a case study not only on how to develop world-class creative for a major event, but also on how to rebrand one of the most important gatherings in Hispanic America,” said Ruiz. “As a cutting-edge agency, República has raised the bar with their creative, and we are eager to showcase the exciting work they have yet to unveil.”
Since its founding in 2006, República, one of the fastest-growing independent agencies in the country, has been advising global, national and regional brands on how best to reach broader U.S. consumer segments cross-culturally.
“We are excited to have been selected by Hispanicize to rebrand what has become the top Latino event in social, blogging and journalism,” said Luis Casamayor, president and chief creative officer of República. “We look forward to doing what we do best, great creative that will transform the Hispanicize brand.”
Pop duo ‘Domino Saints’ stars in new video for Honey Bunches of Oats campaign
Post Foods’ Honey Bunches of Oats announced today a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints, who also performed at Hispanicize Event’s inaugural music festival in 2013. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.
Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments making it catchy and fun for families to adopt and make it their own. National bilingual media, social media and website (bunchofbeats.com) will invite and make it easy for bunches of everyday people to showcase their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast.
“Rather than focus on product placement opportunities in music videos, we wanted to take it a step further and create a brand anthem that relayed the spirit of Honey Bunches of Oats and rallied our fans,” said Tony Shurman, VP of Marketing at Post Foods. “As the brand deepens its commitment to the Hispanic community, we saw an opportunity to partner with a crossover artist and create a music video that spoke to all our Honey Bunches of Oats fans. We hope this song strikes an emotional chord and gets our fans smiling, shaking and sharing!”
This contagious upbeat song will inspire people to make and share their own versions of the dance joining in a movement that celebrates what it means to start the day off with a smile. The song, the talent and all of the campaign elements truly embody the brand’s spirit of cultural inclusiveness and positivity under one big integrated program.
“We want to make Honey Bunches of Oats the catalyst of morning positivity by providing consumers with the product, song, dance and tools to express themselves authentically as they join the movement that will make America smile,” said Mike Foley, Senior Brand Manager U.S. Hispanic and Export, at Post Foods.
Elements of the Program Include:
“Smile While You Shake It” Music Video: Universal Music Latin Entertainment duo Domino Saints conveys the brand’s energy and spirit of positivity through the song’s uplifting lyrics. As emerging crossover talent, the duo mixes Spanish lyrics into the primarily English song for a catchy hook guaranteed to make you smile.
“Bunch of Beats” Sweepstakes: Fans will be encouraged to take the stage in their own homes and on the street to record a short video for the chance to win weekly prizes. Tutorials from Domino Saints will encourage fans to learn a 15-second dance routine to accompany the song. Consumers can upload a video of their dance moves to the “Bunch of Beats” microsite or a custom tab on either the Honey Bunches of Oats or Pensemos Positivo Facebook Fan Pages. One video submission will be selected randomly every week over a span of 31 weeks to win a $500 Visa gift card, for a total of $15,500 worth of prizes. The sweepstakes launches November 11 and ends June 15.
Hispanicize HX Lands in San Francisco on Thursday, October 24th
Hispanicize HX lands in San Francisco this Thursday, October 24th. In Partnership with LAM, the event will be a creative, multi-industry gathering that will bring Latino/multicultural influencers from social media, blogging, marketing, film and music together to network and discover new ideas. The event will conclude with an exclusive performance by Los Rakas, who’s latest single landed on the soundtrack of EA Sports FIFA 2014.
An innovation lounge presented by Verizon will give attendees the opportunity to learn about innovative products and initiatives in the mobile sector. Zacapa Rum will serve complementary cocktails and Eleganza Catering will serve light appetizers.
San Francisco HX speakers include: Martha-Edith Hernandez – The power of face-to-face customer interviews; Tiq and Nic Chapa – How to Design Human Behavior and Brian Rashid – It’s Your Hour.
Powered by sister company Hispanicize Wire and the Hispanic Public Relations Association (HPRA), Hispanicize HX events will take place at Winston’s Supper Club, 3111 Welborn St, Dallas, Texas 75219, on Thursday, October 17th from 6PM-9PM. In addition, with the partnership of Latino Startup Alliance, a startup pitch competition will take place where three startups will have the chance to pitch and win a spot at the national Hispanicize Pitch competition.
“Our HX events will bring greater media, social media and marketing recognition to talented presenters and Latino music artists that deserve to be better known,” said Manny Ruiz, founder of the Hispanicize platforms that include the Hispanicize event, Hispanicize Wire and Hispanicize digital. “Through the HX events and our Hispanicize Wire press release distribution platform we will change the game for influential thought leaders and Latin music artists.”
Hispanicize HX launches as dynamic, regional events that unite nation’s most influential Latino thought leaders
Building on the success of their annual Hispanicize event, organizers today announced the launch of Hispanicize HX, a regional events platform that starting in September will unite Latino influencers in 10 cities from the industries of journalism, blogging, music, marketing, film and business.
Hispanicize HX are dynamic regional events that will feature “TED Talks”-type presentations, high caliber networking and live music and/or DJs.
Powered by sister company Hispanicize Wire and working with regional media and partner organizations across the nation, Hispanicize HX events will take place from early September through early November in Miami, Los Angeles, New York, Chicago, Dallas, Houston, San Diego, San Francisco, Atlanta and Washington, DC.
Read the rest of this story here: http://www.hispanicizeevent.com/featured/hispanicize-elevate-regional-events.html
Lanugo founders launch “Soy Americano y Latino de Corazon” campaign
The founders of Lanugo, winners of the Hispanicize 2013 Entrepreneur Contest, think Latinos are getting too much racist flack for singing the national anthem so they want to do something about it.
After the terrible and unfortunate racist remarks directed towards Hispanic Americans, Sebastian de la Cruz and Marc Anthony, Carla Curiel and Roberto Castro, have started a social media campaign titled “Soy Americano y Latino de Corazon”.
The movement consist of asking Latinos across the USA to send in video tapes of their families singing the Star Spangled Banner. Once the videos are received, they will be edited into one video showcasing Latinos from across the country proudly singing the national anthem in order to show our children that they to CAN and SHOULD sing it with pride.
To participate in this video they want everyone to keep in mind the following points:
1) Record your children, your entire family or your group of friends, signing together the anthem Star Spangled Banner.
2) Record the video on High-Definition device such as an iphone5, Samsung Galaxy S4, or a FlipCam.
4) Include the city where you are sending it from and your Blogger name, so that they can include you as supporters for this movement.
Finally, for the Latinos based in Miami, they are planning a mass singing, which they are waiting to confirm date and venue. For more information, please join the Facebook group Latino Americans – Cantemos Juntos. #CantaConOrgullo
Pandora unveils dedicated Hispanicize 2013 music festival and event highlights channel
Internet radio giant Pandora today unveiled a dedicated custom channel for Hispanicize 2013 that features a special Hispanicize music mixtape, the greatest music moments, celebrity interviews and photo albums from the just concluded annual Latino trends and social media event. The channel went live today at www.Pandora.com/hispanicize2013.The beautiful Hispanicize 2013 custom channel is similar to one Pandora created earlier this year for SXSW and is an exciting way to showcase the event on a audio-visual platform that reaches over 12 million U.S. Hispanics each month. Among the video stories on the Hispanicize hub are interviews with Jesse & Joy, La Santa Cecilia, Locos Por Juana, Sonsoles, Santaye and 2013 Latinovator award winner Carlos Ponce, among others.
The Hispanicize mixtape features music from all of the performers of Hispanicize 2013 music festival and from Pandora’s 30 Latin and Mexican music genre stations, all of which can be fully personalized.
“We’re honored that the Hispanicize music festival is the first Latin music one that Pandora has ever featured because this channel is truly breathtaking, quality work,,” said Hispanicize event founder and creative director Manny Ruiz. ” To have a platform like Pandora actively promote our Latin music artists, major sponsor brands like AT&T and Target and the Hispanicize brand itself at this national scale is just awesome. We want to urge our fans and followers to support our Latin music community by promoting this channel through their social media platforms and by making Hispanicize their fully customizable Pandora hub for music.”
Hispanicize 2014 Sets Dates, Hints at Big New Things to Come
Hispanicize 2014 (#Hispz14), the fifth anniversary edition of the annual Latino trends event that draws more than 1,200 influencers from journalism, blogging, marketing and entertainment, will take place April 1-4 in 2014.
The multi-industry event will be hosted at downtown Miami’s signature hotel the InterContinental Miami (which just completed a $30 million renovation to its rooms) with several offsite locations for special concerts, film screenings and other programs. (Visit the event web site at www.HispanicizeEvent.com).
“With Miami as our canvass and a lot of great feedback from our sponsors, partners and attendees we’re poised to deliver a much more compelling experience for everyone in 2014,” said Manny Ruiz, founder and creative director of the event.
A HINT OF THINGS TO COME
Hispanicize 2014 will feature a growing focus on content creators like Hispanic journalists and Latina bloggers while also expanding its Latin music festival and its longstanding marketing and public relations tracks.
For the first time in its history the Hispanicize event will also host a major dinner program, the content of which will be revealed at a future date.
Expect Latin food and a unique fashion show to also play prominent roles in some of the 2014 event’s top activities.
“Overall we will feature tweaks to the program that will sustain our track record for being creative and groundbreaking,” said Ruiz. “As we’ve said before, we will say again, ‘You never know what to expect at Hispanicize.’”
In preparation for the 2014 event, Hispanicize will once again host a series of sponsored multi-industry regional events that will spotlight talented Latinos, including music artists and more. High profile events will be held in New York, Los Angeles, Miami, Chicago, Houston and other cities. Sponsorship opportunities for those regional events and the national event are available by contacting firstname.lastname@example.org.
FOR EVENT UPDATES
To stay connected to Hispanicize 2014 news and other headlines about the newsmakers who spoke at this year’s Hispanicize event, download the free Hispanicize app at the iTunes or Android stores. The HispanicizeEvent.com web site will feature news about the event throughout the year and the soon to be relaunched Hispanicize.com will also feature many of the latest headlines.
Hispanicize 2014 will be announcing a national call for sessions and speakers shortly.
Adelante and Hispanicize 2013 star in new Coca-Cola TV Commercial
The Adelante Movement and Hispanicize 2013 are the stars of a new Coca-Cola commercial that began airing this week nationally in both Spanish-language and English-language TV networks.
Titled “Coming Together” the commercial highlights Hispanicize 2013′s mission to bring Latino influencers together and the creative energy that Coca-Cola inspired through Adelante and many other music and dancing activities that it conducted at the event. Several notable Latina bloggers make cameo appearances including Carolina Gonzalez of Nina on the Moon, Rosy Cordero of Accidental Sexiness and Sylvia Oramas Akamine of Latina Con Estilo Elocuente.
The 30-second English language spot is airing on CNN, CNN Airport Network, Fox News, MSNBC, CNBC, BBC America, Golf Channel, OWN, Bloomberg TV,Weather Channel, Discovery Network, Food Network, Travel, Nick at Nite and the History Channel. The English language spot can be viewed at http://www.youtube.com/watch?v=t74cWoIun10
RSVP for the Latin Remixx Mixxer Series Tuesday May 21st in Los Angeles
The LATIN REMIXX MIXXER SERIES will be taking place in Los Angeles on Tuesday, MAY 21st at Infusion Lounge. Don’t miss this opportunity to network with Latin music’s rising star djs and music industry movers and shakers. RSVP here
1000 Universal Studios Blvd. Suite 208 Universal City, CA 91608
Hispanic Market Trends from Hispanicize 2013
By Stephanie Ramirez, AAE, MSL New York
Hispanicize 2013, or better known as the “South by Southwest of the Southeast,” is an annual event for Latino bloggers and storytellers in social media, marketing, innovation, journalism, film and music. This vibrant and unique event brings together the media and brands targeting Latinos, and focuses on best practices, ideas and looking into what’s next.
I had the opportunity to attend Hispanicize in sunny Miami and left with great key takeaways from the informational sessions I attended. One session in particular sunk in the most, which was called “Hispanic Market Trends 2013: Top Marketers Take an In-Depth Look at the Cultural and Marketing Shifts.”
A quote from Jenina Nuñez, Manager of External Communications at McDonald’s, addressed the crowd with this quote – “Adapt to shifting markets without losing sight of what your core market is – that’s the challenge.”
As we all know, the general market is very multicultural, and Hispanics make a large portion of it. Brands need to pay attention to consumer movements and adjust budget and strategy accordingly. Nydia Sahagun, Target, explains this shift as more than just demographic, but it’s about psychographic, and the role of language is shifting from a functional to an emotional role.
“Target finds partners that are current with millennials and lend themselves well to our message.” – Nydia Sahagun
With a growing Hispanic audience, brands must provide true relevance to this particular audience to better connect and help build brand loyalty. Understanding and identifying your consumers’ “passion points” for is very important. Examine the habit patterns to understand millennials and be educated on their activity in this demographic. Give them reasons to care or believe in your brand in order to get their support.
When you think of the Hispanic market, it cannot be categorized into one large group, instead you need to identify the key markets and understand behaviors there is essential such as Mexicans in Los Angeles or Cubans in Miami.
Jenina talks about McDonald’s communication efforts with Hispanics through its Spanish @Me Encanta Twitter handle and how the brand engages with its audiences the same way they engage with the brand. If consumers tweet at the brand in English, Spanish or Spanglish, the brand will respond that same way.
“McDonald’s looks at what millennials care about and look at the different online portals where we can connect with them – it’s multigenerational and bilingual.” – Jenina Nuñez
Always continue to think of new ways to stay relevant to your audience is the key to success.
Key Takeaways, Memories and Other Highlights from Hispanicize 2013
Before I delve into what I will most remember about Hispanicize 2013, let me start by saying thanks to the many sponsors, volunteers, staff and partners that truly deserve the credit for putting together last week’s unbelievable program. As the head organizer I often get too much credit for Hispanicize so believe me when I say that it truly took a village of dedicated, hard working people to organize an event that over five full days featured 102 sessions, 250+ speakers, a music festival, a film festival and AT LEAST 1,200 attendees (and counting!).
If the marketing, media and social media worlds are abuzz about us this week it’s because the fourth annual Hispanicize proved that the concept for a multi-industry Latino trendsetters event for marketers, journalists, bloggers, filmmakers and music artists is not only viable but highly desirable. The common thread these industry professionals share is more than just the U.S. Hispanic experience. It is the fact that the present digital age is causing these professionals to collide, collaborate and even create together in ways never before imagined.
As we look forward to an even more magical Hispanicize 2014 here are the key takeaways, highlights and priceless memories I will most remember about Hispanicize 2013:
A New Era for Hispanic Journalists
It may surprise you to see that I would put our Hispanic Journalist Showcase at the top of my event highlights but that’s because I believe Hispanicize 2013 will be remembered as an event that began to turn the tables for long embattled Latino journalists. In an age of layoffs, furloughs and other hurtful cutbacks for journalists Hispanicize brought together speakers and sessions that offered Hispanic journalists new hope and tangible ideas for monetizing their talents.
Three years ago we wouldn’t have done this but today there are so many Hispanic marketing dollars available for smart content creators like journalists turned bloggers / media entrepreneurs that its shortsighted for journalists to not tap into those possibilities. Post Hispanicize 2013 you can expect me to play a leading role in helping Hispanic journalists discover their inner entrepreneur. I believe they will play a crucial role in the next wave of Latino media entrepreneurs and bloggers.
Procter & Gamble and its Brands Stood Tallest in Every Way
Our presenting sponsor Procter & Gamble stood tallest this year among all brands and not just because of the obvious popularity of their creative “Have You Tried This Yet?” program, their special Tide White event, the Swiffer Abuelita challenge or even their cheeky bathroom takeovers with Charmin. Even though all of those activities were truly awesome what made P&G stand out the most was the fact that they partnered with us to donate more than $200,000 in P&G products to two Miami Hispanic charities, La Liga Contra el Cáncer and the League of United Latin American Citizens (LULAC).
On the last day of Hispanicize, P&G did it again when they made the surprise announcement that they would match the scholarship fund donation of $5,000 that was made by Hispanicize digital and Latina Mom Bloggers towards the education fund for Louis Pagan’s young daughters. Now that’s what you call putting your money where your heart is.
Target Did What?!!!
If you saw what Target did at last year’s Hispanicize you had to wonder how they would set the bar even higher this year. Well, guess what? They did. Target not only reprised their awesome lounge hang out – complete with the famous wine cubes – but they also sponsored an opening reception that featured the debut of their new Sound Machine(™) by Monster headphones outdoor at the Eden Roc hotel pool with Emilio Estefan and a group of synchronized swimmers! Spinning the music was none other than Emilio’s own personal disc jockey, DJ Africa!
Music Scored a Gol!
Target’s grand musical reception aside, the first year of our Hispanicize Music Festival provided participants with a sneak peek at why most of our future expansion will be coming from supporting indie and emerging music artists. The intergalactic talents of Vanessa James and Katherine Johnson made our first year festival something to be proud of as we featured a Who’s Who of emerging Latin music artists that included Jesse & Joy, La Santa Cecilia, Domino Saints, Hola Hi, Sonsoles, Locos Por Juana, DJ El Dusty, Sons of Mariel (Diego Val), Sito Rocks, Wise the Gold Pen, Santaye, Solz5, Willy Chirino and Sensato.
Powered by our title music sponsor AT&T as well as Pandora, Coca-Cola and Chevy, our music festival held events at the gorgeous New World Center, Bongo’s Cuban Café and even the new Miami Marlins Stadium. In partnership with the LatinMixx DJ Collective this year we even featured five DJs, a collaboration with LatinMixx that will continue to evolve.
There were many music highlights but two particularly stick out. Having Jesse & Joy as the top headline act of this year’s event and seeing them perform the worldwide debut of their new Mexican soccer team anthem “Corazon de Campeon”. The other awesome music highlight of the ENTIRE program for me was something that we didn’t even have in the program. It was the Bucket List-worthy moment I got on opening day to sing “La Bamba” live on stage at The Stage with Mr. La Bamba himself actor Lou Diamond Philips. I still can’t believe I did that and that I have awesome video to show for it!
Most of the music and celebrity videos and photos are available for viewing in the special Hispanicize channel for Pandora so be sure to look up Hispanicize!
Hispanic Marketing Shined!
Our Hispanic marketing agenda, the most established part of our program since the event was originally founded as a marketing conference, once again shined with a brand-heavy agenda that I would say is only second to ANA. In session after session (and yes, we had 24 sessions devoted to Hispanic marketing this year EXCLUDING social media) Hispanic brand marketers and agencies spoke very strongly that digital marketing is now fully part of the fabric of all Hispanic marketing.
Hispanicize featured senior brand marketers and executives from Procter & Gamble, Bing, Maseca, Post Cereals, Target, Xbox, Pandora, Disney Parks, Google, YouTube McDonald’s, Clorox, Chase, General Motors, Universal Films, Transitions, Got Milk?, Hatuey Beer, AARP and more! I’ll spare you the even longer list of advertising and PR agencies that presented at the event this year but suffice to say Hispanicize is steadfast in being one of the premier platforms brand marketers have to showcase their Hispanic marketing best practices.
The Hispanicize Film Festival Evolves
Hispanicize devoted more resources to the film festival this year and the general outcome was a film festival that continues to evolve in terms of film screenings and film sessions at the event. The film highlight of the entire event was on opening night when we partnered with the Miami International Film Festival and Pantelion Films for a special pre-national launch screening that included Edward James Olmos, Lou Diamond Phillips, Gina Rodriguez, Michael Olmos and more! This first ever collaboration with MIFF may become a model for all future opening nights of the Hispanicize Film Festival.
The red carpet itself was packed and it could be surmised that both Hispanic journalists and bloggers alike who saw the film – the only one that the late Jenni Rivera ever performed in – were deeply moved by the story. Filly Brown premieres nationwide today so here’s hoping that Hispanicize 2013 was able to give it a further lift because this film more than deserves it!
The best of show feature film award this year went to the Bryan Ramirez directed Mission Park, a movie that has only begun its film festival journey and that we predict will be the hottest movie with a Latino cast this year. I am personally impressed with the film not only for the quality of the production but also because I got to know the filmmakers personally and they strike me as the kind of people all Latinos should root for. The best of show $1,000 short film award went to Fernanda Rossi directed Clara Como El Agua.
One of this year’s film highlights was honoring red hot director Nicolás López with the Latinovator award by day and previewing his dark new earthquake drama Aftershock by night.
In many ways our film committee is perhaps the one that worked the hardest this year and while we have much room to improve, I feel that this team led by co-foundre Bel Hernandez and festival director Roman Morales made many strides. This year’s unbelievable team also featured my brother in arms Calixto Chinchilla of the New York International Latino Film Festival, Jaie Laplante of the Miami International Film Festival, Short Film festival curator Christine Davila, Ivette Rodriguez of American Entertainment Marketing, Hugo Perez of The Zocalo Group and Piedad Palacios. Etienne Hernandez-Medina of H+M Communications and filmmaker Adam Schlachter also deserve an honorary mention for stepping up to help when it mattered most. The prospects for 2014 look quite promising.
Coca-Cola’s Adelante Session Rocked it!
I wasn’t able to attend Coca-Cola’s special Wise Celebrity Latinas Edition with Rita Moreno and Charo but whatever happened in that packed ballroom of the Eden Roc hotel burst the fuses on Twitter that day WORLDWIDE, the same day of our mega #DisneyTime event. It seemed Rita and Charo shared some truly magical stories and insights because even some of the guys popping out of the ballroom left teary-eyed with smiles on their faces. My friend Rikki Rinkon told me he was particularly touched by Charo’s story because he used to underestimate her. After he heard her speak he found out that she had been very deliberate to control her image to get the hard earned – and sometimes controversial – opportunities she garnered. “Manny, that woman was absolutely brilliant,” he said. “All along she was the one who was playing Hollywood.”
Outside the ballroom, Coca-Cola kept the energy rolling high with impromptu dances at their exhibit areas. Bravo Coca-Cola!
#DisneyTime Hit it Out of the Park
Not to be outdone, Disney Parks cleverly ambushed the Latinovator lunch celebrating Beto Perez with a power packed show that had Mickey, Minnie and the rest of the gang dancing Zumba. At first Beto Perez didn’t know what hit him but in no time he took off his suit and he began to Zumba with the characters! It was a shot made for social media and TV! Sure enough the #DisneyTime moment not only went viral but it also got airplay on CNN en español internationally!
Sponsors Brought Their A-Game
This year’s sponsors really hit it out of the park in terms of creativity and engagement. From Radio Shack’s Karaoke competition to Transitions lens decked out photo booth, everyone seemed to put on a show that truly brought their “Vegas”-style exhibition. Perhaps no exhibitor made me gasp louder than when I first saw the 13-foot Transformers robot standing in front of me complete with two military-style body guards!
Radio Shack, Transitions lens, Clorox, ViSalus, you name it. Everybody came to Hispanicize 2013 with their A-game and our attendees really appreciated it.
Searching for Cesar Chavez
The American Latino Museum delivered what was easily one of the best programs of the entire event, a three-hour national live stream program titled “Searching for Cesar Chavez.” More than 10 of the nation’s brightest and most articulate thought leaders in the United States gathered to talk openly debate why Latinos still lack a single unifying leader a la Cesar Chavez, Martin Luther King, Jr. or even Jesse Jackson. The talk was especially refreshing because for several hours pundits and political partisans put their party affiliations aside to talk about this topic as Latinos first. If you missed it, you’re in luck because we archived the entire session courtesy of Aurelia Flores of Powerful Latinas and our Livestream partner Steady Image. Here’s the link:http://new.livestream.com/accounts/3556448/hispanicize2013
Diversity Tech Leaders Summit
As many of you know, Hispanicize consistently gathers Latino and multicultural tech entrepreneurs so this year we decided to up the ante and together with Sprint launched the first annual Diversity Tech Leaders and Social Media Entrepreneurs Summit. The four hour program kicked off with a keynote by Batanga CEO Rafael Urbina, continued with a series of 10-minute talks by various social media entrepreneurs and culminated with a Shark Tank-style $1,000 competition that was judged by Andy Unanue , Managing Partner/Founder of AUA Private Equity, Jorge Consuegra of The Fearless Group and Michele Ruiz of Ruiz Strategies. This year’s winner? Lanugo, a new online children’s apparel and family products line. The full video for this four hour summit is available here: http://new.livestream.com/accounts/3556448/hispanacizediversityleaders
Annihilate the Crabs
One of my biggest pet peeves is how Latinos are prone to tear down successful Latinos. For the second year in a row we brought light to this culturally dark issue and I feel very sure that we’ve made legions of other Latino leaders aware of why the Crabs in the Bucket Syndrome must be consistently demonized. We still have claws to declaw in our communities but I feel certain that many of us are ready to see and call out the crabs among us. I care so much about this issue that we even recorded the “Annihilate the Crabs” opening session of the event. Watch it here and join the crab killing movement: http://new.livestream.com/accounts/3556448/events/2017484
No one truly understands the amount of work that goes on to produce an event like this so this section is about giving a shout out to everybody who in some large or small way contributed to our efforts this year.
At the top of my All Star Thank You list is my wife and partner Angela. No one sacrificed more of herself personally and professionally to support me in this crazy endeavor than Angela and for that I am deeply grateful to her.
Next on my list are my partners Katherine Johnson and Lexi Terrero. These gals are not only part owners of the Hispanicize event but they are also two of the most talented, hardworking women I know of in ANY industry. If you want to know how devoted they are consider that Lexi flew down from New York, SEVEN MONTHS PREGNANT to once again commandeer the entire production of this year’s event. Yep, these gals are no pushovers!
Our sponsors deserve a huge thanks because they made everything everyone enjoyed about the event possible. In addition to P&G (and it’s brands Tide, Swiffer and Charmin), Target, AT&T and Coca-Cola Hispanicize wishes to give special thanks to Telemundo Media for being this year’s presenting media partner and to Chevy for being our automotive partner. In all more than 50 PAID sponsors participated in this year’s event and for that we are truly grateful. These sponsors include: Bing, Google, Bumble Bee Foods, Lowes, MundoFox, Sherwin-Williams, Ford, McDonald’s, The Clorox Company, Maseca, ViSalus, Fender, Sprint, Radio Shack, Transitions, Avocados of Mexico, UnitedHealthcare, NBC Latino, Yo Soy Segundo, PR Newswire, The Axis Agency, Collective Bias, ESPN Deportes, Regal Cinemas, The American Latino Museum, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Fox News Latino, AARP, Business Wire, ASK Media Productions, Steady Image, Sensis Agency, The Zocalo Group, El Sentinel, BajaLibros.com, The American Latino Museum, Marketwired, the Miami Marlins, the Greater Miami Conventions and Visitors Bureau and The St. Augustine Visitor’s Bureau. Media partners included Getty Images Hispanic, Media Moves, El Sentinel, Voxxi, the South Florida Social Media Club and Mamiverse.
Our marketing trade partners (HPRA, PRODU and Hispanic Market Weekly) did a particularly great job promoting the event but perhaps no marketing impact was felt stronger than the creative work produced by our lead advertising agency partner Accentmarketing. Accentmarketing helped elevate the event’s story and image in many ways that got people talking before, during and even now after the event. If you liked the creative look of the event, our teaser video or if you uttered the famous statement “the H is no longer silent”, it’s all because of Accentmarketing! Kudos on a job well done to Diana Ocasio, Lissette Hoyo and Rudy Leschhorn of Accentmarketing!
Our national advisory board this year was THE best one we’ve ever had. This year I also had the honor to have two co-chairs, Soledad O’Brien and Mike Valdes-Fauli. Soledad’s involvement helped elevate the credibility of our first year Hispanic Journalist Showcase while Mike, president of JeffreyGroup and co-chair for the SECOND year in a row, simply did an unreal job. Mike lead the event with his time, company resources, staff, ideas and example. Between Soledad and Mike it’s fair to say that next year’s co-chairs will have really big shoes to fill!
Among our board members I have already mentioned some who stood out but there were some who also shined brightest and those include Armando Azarloza of The Axis Agency, Jorge Ortega of Newlink Group, Gustavo Razzetti of Lapiz and Mari Santana of Disney Parks. When push came to shove, these board members were there for us. We don’t dare take people like this for granted.
Three of the best people we had the pleasure to work with this year literally dropped from heaven to help us with just one month to go until the event. Jarzain Cruz and Pam Arana, all our team can say about you guys is wow. You guys were two of the most outstanding, hard working and talented interns we’ve ever had. In just over a month you not only worked in perfect rhythm with us but you also became familia! The third person of our team was my longtime friend and marketing teammate Bill Gato of Gato Advertising. (Bill, you were instrumental to our team this year in so many ways. Gracias brother!).
No list of acknowledgement ever feels complete to me but these are some of the other people I know deserve our deepest gratitude: Veronica Villafañe of MediaMoves.com, Jewel Figueras of Jewel’s Fab Life, Sonia Diaz of Balsera Communications, Jorge Plasencia of Republica, Lissette Rodriguez of DeVries Public Relations, Lance Rios of Being Latino and DigiBunch, the Meeting Expectations team, the amazing DavElle PR team, Ingrid Vega our awesome volunteer coordinator, Amy James and the entire team over at the Eden Roc, Carole Munroe of Disney, Sabrina Anico of the New World Center, the owners of Bongo’s Cuban Café and The Stage, Robert Armband, Rikki Rincon, Anu Gunn musician extraordinaire , the PR and social media teams of JeffreyGroup and Newlink, Michael Viñales of El Sentinel, Joe Ramirez and Esther Novak, the team over at VPE Public Relations, PADRES Contra el Cancer, Rene Alegria and Lorraine Ladish, Chris Peña of NBC Latino, Francisco Cortes of Fox News Latino, Emilio Sanchez of Voxxi and Adrian Carrasquillo of NBC Latino.
Hispanicize launches education fund in memory of Louis Pagan and names George Torres first recipient of the Positive Impact Award
Hispanicize digital announced the creation of an education fund in memory of its late co-founder Louis Pagan and named social media influencer George “the Urban Jibaro” Torres the first ever recipient of the Louis Pagan Positive Impact Award.
The education fund and Positive Impact Award were announced simultaneously Saturday during the closing day Latinovator lunch session with Soledad O’Brien at Hispanicize 2013. On hand for the news was Pagan’s widow Yolanda and his two young daughters Emma and Eliana. Torres, who ironically helped create the education fund for Pagan’s family, was particularly surprised to be named the recipient of the Positive Impact Award.
“No one is more worthy to be the first recipient of this award than George Torres,” said Manny Ruiz, co-founder of Hispanicize digital and of the Hispanicize event. “Like Louis before him, George is consistently one of the first responders Latinos turn to when mobilizing them to help victims of a hurricane, to donate toys for needy children at Christmas time or even to create an education fund for the children of Louis Pagan himself. Never once does George brag about his good works. He just does it over and over again quietly, that’s just awesome.”
In order to raise education funds for Louis and Yolanda’s two young daughters, the Hispanicize digital team has created a fundraiser website via GiveForward.com. Donors can easily pledge online with confidence as the site uses the latest encryption technology to ensure every donation is secure and private. Once the campaign is over in August, the monies will be transferred to the Pagan family to establish a 529 College plan for each of the girls. During the Hispanicize luncheon it was announced that Hispanicize digital was starting the fundraising with an initial donation of $5,000, a donation that was immediately matched by Procter & Gamble, presenting sponsor of Hispanicize 2013.
“Our goal is to create a $25,000 college fund for each of the girls,” said Cristy Clavijo-Kish, CEO & Partner of Hispanicize digital. “Louis always spoke so highly of his wife and daughters and particularly of ensuring the advancement of the Latino community. Hopefully these funds will help to continue his legacy and vision through his own daughters.”
About Hispanicize digital
Miami-based Hispanicize digital is part of a group of companies and services that encompasses Latina Mom Bloggers, Being Latino, DigiBunch, the annual Hispanicize event and Hispanicize.com.
The Hispanicize digital team works with organizations to decipher, develop and implement strategic digital programs connecting key Hispanic online communities with brands relevant to their daily lives.