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From the category archives:
Hispanic Social Marketing/Web Insights
By Jose Villa
President – Sensis
For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. However, it’s important to keep [...]
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By Joe Kutchera
President of dotGlobal
After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of social media relative to other ethnic demographics, a question came to mind: how will social networks affect the acculturation process among Hispanics? The ability to keep in touch with family and friends from countries-of-origin via email, Skype and online [...]
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LOS ANGELES, CA – Transitions Optical has partnered with Dr. Aliza for a new Salud Visual channel that provides U.S. Hispanics with eye health information from a user-friendly point of view on the celebrity doctor’s web site www.VidaySalud.com.
Transitions Optical has provided VidaySalud.com with years of medical data and research on eye health, ensuring that the [...]
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By Jose Villa
President, Sensis
One of the principle reasons I decided to enter the world of Hispanic advertising was to bring a more rigorous and data-driven analytical approach to what I viewed as the unsophisticated and heuristic nature of some of the most important decisions made in our industry. While our industry has come a long [...]
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WASHINGTON, DC – The National Black Chamber of Commerce, U.S. Hispanic Chamber of Commerce and National Gay and Lesbian Chamber of Commerce hosted a teleconference this week to discuss the joint letter they submitted to the FCC’s NPRM on net neutrality. The letter, also signed by the U.S. Pan Asian Chamber of Commerce, disagreed with [...]
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For years, marketers have struggled with the complexities of the Hispanic market. As part of the process, AOL Advertising partnered with the consulting group Cheskin to conduct research about how Hispanics are using the internet in their daily lives. To download the 2010 AOL Hispanic Cyberstudy click here.
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WASHINGTON, DC – In an effort to dispel widespread concerns Hispanics may have about the confidentiality of information they’re providing the government, the US Census today launched a Spanish-language Web site www.2010Census.gov/espanol. In a statement the Census said “the site’s goal is to inform the more than 34 million people who speak Spanish at home [...]
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SACRAMENTO, CA – In an effort to entice new and repeat travelers from Mexico, California’s top international market, the California Travel & Tourism Commission (CTTC) is launching a new Web site, www.visitacalifornia.com.mx, to give travelers the inside scoop on how to experience the California lifestyle during their visit.
“Although we welcomed 6.7 million Mexican visitors [...]
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WASHINGTON, DC – New research from the Pew Hispanic Center shows that from 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. Though [...]
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NEW YORK, NY– Marketing and political research firm LatinInsights has launched a web site, HispanosInfo, that the firm says will provide timely, useful information for Spanish-dominant Latinos.
“Our research reveals a tremendous information gap for Spanish-dominant Hispanics,” says Marcela Miguel Berland, president of New York-based LatinInsights, a market and political research firm. “Although growing numbers of [...]
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CHICAGO, IL – MillerCoors ‘Lideres’ Hispanic CSR program announced that the 2009 Lider of the Year is Lizette Jenness Olmos from the League of United Latin American Citizens (LULAC) in Washington, D.C. Jenness Olmos was chosen through a public vote on the MillerCoors Lideres website from among this year’s 12 nominated Lideres. The announcement was [...]
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DENVER, CO – For the second year in a row Mobile Accord’s mGive program has renewed its Hispanic CSR program to help the Fundacion Teleton MexAmerica raise funds through $10 donations made via cell phone during a two-day national telethon carried live on U.S. Spanish language cable network Galavision. The event will reach more than [...]
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By Joe Kutchera
President of dotGlobal
This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one-quarter of Coke’s domestic U.S. sales. To launch the program, Coke partnered with Lexicon Marketing, the developer and marketer of Inglés sin [...]
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WASHINGTON, DC - Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties.
The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath financing, a mortgage [...]
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SiboneyUSA fully integrated campaign takes Silver Award at the 2009 Medical Marketing & Media Awards
MIAMI, FL – Hispanic communications agency SiboneyUSA won the Silver Award for Best Overall Advertising Campaign in Consumer Press for its Power of the Human Voice (El Poder de la Voz), for Blue Cross and Blue Shield of Florida (BCBSFL). SiboneyUSA was recognized at the 2009 Medical Marketing & Media Awards presentation dinner Thursday, Oct. [...]
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