Alex Cora Joins ESPN as MLB Analyst in Multiplatform Role

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Former Major League Baseball player Alex Cora has joined ESPN and ESPN Deportes as an MLB analyst. Cora will provide insights and analysis for various platforms across both networks, including Baseball Tonight, Beisbol Esta Noche, SportsCenter and other studio programming. He will also contribute to ESPN Radio and ESPN Deportes Radio. “Television will be an exciting new challenge for me,” said Cora. “I look forward to joining ESPN’s deep bench of analysts to share my insights, experience and passion for
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Wendy’s launches contest geared toward Hispanic market

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Wendy's kicked off its "Wendy's Secret Sandwich" contest this week, which includes a grand prize trip for two to see reggaeton and pop Latino musician Tito El Bambino in concert. "Celebrating our fans' passion for good flavor and good music, we're inviting them to guess the ingredients of the Wendy's Secret Sandwich and win a trip to one of Puerto Rican sensation Tito El Bambino's concerts," Jesus Valdez, Wendy's director, Brand Management for U.S. Hispanic Markets, said in a press release. "Like all of Wendy's
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L’Oreal Paris TV and Print ads start in September with Media Personality, Martha Debayle

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L'Oreal Paris is pleased to announce a partnership with one of Mexico's most prominent media personalities, Martha Debayle, as the new face for Excellence Creme Pro-Keratine Hair Color.  TV and print advertising campaigns featuring Debayle will begin running in September, and appear across the United States and Mexico in both English and Spanish.
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Dominican American National Roundtable Inductee, Actress Isabella Wall on the list of Influential Dominicans in the United States

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Isabella Martinez Wall, Actress, Author, Producer and Philanthropist, born and raised in the Dominican Republic, and credited as an emerging key figure among the young generation of Latinas in the US, has made the official list of the "100 most influential Dominicans in the United States for the past 50 years" published by the Dominican American National Roundtable (DANR) and the Nacional Dominican American Council (NDAC) in Washington, DC.  Wall was recognized for her contributions in television and radio to promote
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Bud Light Renews Partnership With International Superstar Pitbull

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Bud Light today announced it has renewed its partnership with worldwide hit-maker Pitbull. As part of the partnership, Bud Light plans to highlight Pitbull on bilingual print, TV, radio, outdoor, digital and point-of-sale materials. Bud Light will also sponsor Pitbull's new music video "Get It Started" with international superstar Shakira, which is the first single from his upcoming fall album, Global Warming. The music video will exclusively premiere across VEVO, the world's leading all-premium music video and
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‘GOT MILK?’ Partners with Taekwondo World Champion Steven Lopez

“Arranca Con Energía” summer program includes breakfast events at local YMCA clubs and a summer-long promotion with daily giveaways on ProyectoDesayuno.com This summer, the Hispanic Milk Mustache ‘got milk?’ campaign will be partnering with world class athlete, Steven Lopez, to launch the “Arranca Con Energía” program at YMCA summer camps across the country. The program is designed to remind Hispanic families about the importance of starting mornings with a nutritious breakfast , and will also provide
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Twenty Influential California Hispanic Bloggers Chosen to Serve as 2012 California Milk Processor Board “Positivity Ambassadors”

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Latina Mom Bloggers  announced their 2012 Positivity Ambassadors for the California Milk Processor Board earlier today. Twenty members of Latina Mom Bloggers community were chosen to  represent the California Milk Processor Board as “Positivity Ambassadors”.  Their mission will be to spread the message about the positive benefits of drinking milk by sharing personal experiences via posts, photos and videos with their readers.  As you know, “El Maestro del Vaso Medio Lleno” (The Master of the Glass
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Dominican Finalist in Nuestra Belleza Latina 2012 [VIDEO]

Nataliz Jimenez, better known as the "Dominican with flavor", is among the final 6 contestants of this year's search of the most beautiful Latina in the US. Univision's reality show Nuestra Belleza Latina is transmitted nationwide on Sundays at 8:00 pm ET. Week after week she's won over the hearts of viewers and judges, not once being in danger of elimination by the audience's vote. This week is decisive, as it marks the culmination of the show's voting process. The ultimate prize for winning this contest
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Enrique Iglesias Presents ATLANTICO Rum at the 2012 Billboard Latin Music Conference & Awards Presented by State Farm

ATLANTICO Rum and Enrique Iglesias announce ATLANTICO Rum as the official rum sponsor of this year's Billboard Latin Music Conference (PRNewsFoto/ATLANTICO Rum)

ATLANTICO Rum, along with partner and Latin crossover sensation Enrique Iglesias, have signed on as the official rum sponsor of this year's Billboard Latin Music Conference & Awards Presented by State Farm. To mark the occasion, ATLANTICO Rum will present the ATLANTICO Platinum Hit, its signature cocktail especially created to commemorate the music industry's annual event. Attendees will have the opportunity to enjoy a unique recipe by ATLANTICO Rum. "I am excited to bring ATLANTICO Rum to this year's
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Actress Eva Longoria-Invites Cola Lovers From Coast to Coast to “Drink it to Believe it”

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Today actress and star of the hit TV show Desperate Housewives Eva Longoria surprised lucky New Yorkers with a first taste of new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola. To continue fueling the "Drink it to Believe it" excitement, actress and star of Mission Impossible: Ghost Protocol Paula Patton will bring Pepsi NEXT to Los Angeles fans on Monday, April 9th at The Grove at 1:30 PM PDT. "I've been a member of the Pepsi family for years now so it's a natural NEXT
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Sierra Mist Natural & Food Network Chef Aaron Sanchez Team Up To Celebrate the Family Meal

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Holidays don't have to be the only time families get together to share a meal and create lasting memories. We all know the benefits of family time – tighter bonds, better communication and memorable traditions, and recent studies confirm all the positive effect of family time, especially in children. Sierra Mist Natural is teaming up with Chef Aaron Sanchez, star of Food Network's "Chopped" and "Heat Seekers," to launch "Comer Juntos: Una Tradicion Natural," a program that encourages families to gather around the
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IMAN Cosmetics Announces MODELO 2012 & Partnership With TV Notas

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Kicking off this spring, IMAN Cosmetics will embark on an exciting new partnership with TV Notas Magazine, and will be the contributing Guest Beauty Expert for TV Notas USA for Spring & Summer 2012.  The content will offer beauty tips for style conscious Latinas and kick off the exclusive TV Notas/IMAN Cosmetics MODELO 2012 Latina Model Search. The Modelo Campaign gives three real-life Latinas of diverse backgrounds and skin tones an opportunity to represent the beautiful multicultural range of the IMAN
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