Pro Golfer Tees Off to Increase Toyota Gift to Hispanic Scholarship Fund

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Lizette Salas doesn’t crack under pressure. The recipients of the Hispanic Scholarship Fund’s (HSF) scholarships will soon be thankful for that. That’s because every shot the rising LPGA star takes through the remainder of the 2014 season could generate more than $1 million for scholarships and related services provided by the nation’s largest not-for-profit organization supporting Hispanic American higher education. As part of the Toyota Drive for Success program, Salas will earn funding for HSF through
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[OPINION] Hispanicize Founder to Miami Beach Mayor: Technology hub is not fad or ‘dumb idea’ for the region

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 Tech and social media leader Manny Ruiz, founder of the South Florida’s largest annual tech and social media event Hispanicize 2014 (http://www.HispanicizeEvent.com), issued a statement today in response to remarks Miami Beach Mayor Phil Levine made this week at the U.S. Conference of Mayors where he said that the blossoming tech scene in his city is “the dumbest idea in the world.” In yesterday’s Washington Post story titled “Miami Beach mayor: Take your tech start-up gospel, and shove it”, Levine added
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Ram Truck Brand Continues Partnership with Juanes, Spanish-Language Commercials will run on Univision

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First 30-second spot of latest "A Todo, Con Todo" campaign highlighting Ram 1500 technology, interior and fuel efficiency recently launched Additional television, digital and print ads to follow in anticipation of Juanes' new single and album release Commercials to run during the Latin Grammys Celebrated Latin musician Juanes and the Ram Truck brand continue their partnership in the "A Todo, Con Todo" ("To Everything, With Everything") Spanish-language advertising campaign with original spots promoting the new
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McDonald’s teams up with Juan Luis Guerra for Hispanic Heritage Month, launches digital campaign

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McDonald’s NY metro announced today the kick-off of the second edition of “Celebrando Nuestras Leyendas” an annual initiative celebrating Hispanic Heritage Month that pays tribute to Hispanic musical legends and cultural icons from September 15, 2013 to October 15, 2013. McDonald’s will engage their customers through a series of fun and surprising digital and interactive components at its restaurants and on its website. All during this month-long celebration that will end with a surprise concert to be announced
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Mario Lopez named Master of Ceremonies for Padres Contra el Cancer’s 13th Annual Fundraising Gala

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Mario Lopez will support PADRES Contra El Cancer (PADRES) in their mission to "improve the quality of life for Latino children with cancer and their families". The Actor and TV Host will join PADRES National Spokesperson, Eva Longoria as Master of Ceremonies at the organization's 13th annual fundraising gala. "Anytime I can support my girl Eva and one of her incredible causes, it's an honor and pleasure," said Mario Lopez. Mario has supported the organization in previous years. He has hosted drives for PADRES
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OPINION: How to Communicate Like a Leader

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By Mike Aguilera How to Communicate Like a Leader Early in my career I wondered what makes great communicators and leaders. Is it their body motion, something in their voice, or maybe the words they use? I eventually discovered that it is all of these, plus their mindset. Top, successful professionals communicate in a consistently confident manner, both at a conscious and subconscious level. Just as important as impeccable grooming or a firm handshake, the message you send your client at a subconscious level is
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Hispanicize ’13 Latinovator and Award-Winning Journalist Soledad O’Brien Joins HBO’s Real Sports

MIAMI BEACH, FL - APRIL 13: Latinovator Lunch with Soledad O'Brien (sponsored by P&G) Hispanicize 2013, held at the Eden Roc Hotel in Miami Beach Florida, United States. (Photo by Jesus Aranguren / Getty Images)

Renowned broadcast journalist Soledad O’Brien, who has been honored with the Peabody, Emmy® and duPont Awards for enterprising reporting during her accomplished television career, and in April was the recipient of Hispanicize 2013's prestigious Latinovator award,  will join the team of HBO’s critically acclaimed magazine program REAL SPORTS WITH BRYANT GUMBEL, it was announced today by Ken Hershman, president, HBO Sports. “Soledad is a perfect fit for REAL SPORTS,” said Hershman. “She’s an extraordinary
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Huggies brand partners with former Miss Universe and new mom Zuleyka Rivera

Former Miss Universe and New Mom Zuleyka Rivera

Television actress and former Miss Universe Zuleyka Rivera has teamed up with Huggies Brand to try out their new and improved diapers and wipes. “This past year has been filled with some amazing moments, like the birth of my son, Sebastian – and I can’t get enough of him,” Rivera said. “Parenting has been full of surprises – the good, the bad and the messy. That’s why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry.” As part of Rivera's partnership, she
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Verizon Wireless introduces Viva Móvil by Jennifer Lopez

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                    Viva Móvil  claims that it will revolutionize the wireless shopping experience for Latino consumers with a unique social shopping experience through its Facebook page. While on the page, consumers can get personalized recommendations, shop with their friends, comment on devices and share what device or accessory they purchased – all while staying connected on Facebook.  Consumers can interact with Viva Móvil on
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Alex Cora Joins ESPN as MLB Analyst in Multiplatform Role

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Former Major League Baseball player Alex Cora has joined ESPN and ESPN Deportes as an MLB analyst. Cora will provide insights and analysis for various platforms across both networks, including Baseball Tonight, Beisbol Esta Noche, SportsCenter and other studio programming. He will also contribute to ESPN Radio and ESPN Deportes Radio. “Television will be an exciting new challenge for me,” said Cora. “I look forward to joining ESPN’s deep bench of analysts to share my insights, experience and passion for
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Wendy’s launches contest geared toward Hispanic market

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Wendy's kicked off its "Wendy's Secret Sandwich" contest this week, which includes a grand prize trip for two to see reggaeton and pop Latino musician Tito El Bambino in concert. "Celebrating our fans' passion for good flavor and good music, we're inviting them to guess the ingredients of the Wendy's Secret Sandwich and win a trip to one of Puerto Rican sensation Tito El Bambino's concerts," Jesus Valdez, Wendy's director, Brand Management for U.S. Hispanic Markets, said in a press release. "Like all of Wendy's
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L’Oreal Paris TV and Print ads start in September with Media Personality, Martha Debayle

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L'Oreal Paris is pleased to announce a partnership with one of Mexico's most prominent media personalities, Martha Debayle, as the new face for Excellence Creme Pro-Keratine Hair Color.  TV and print advertising campaigns featuring Debayle will begin running in September, and appear across the United States and Mexico in both English and Spanish.
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