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From the category archives:
SAN JUAN, Puerto Rico– Entertainer Jose Vega and his character “El Payaso ReMi” announce a partnership with Children International to help impoverished children around the world. For Children International, Vega’s announcement marks the first time a celebrity in Puerto Rico will promote a real one-to-one connection through child sponsorship.
Vega will support child sponsorship through his daily [...]
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MIAMI, FL – Downy fabric softener’s “Touch of Comfor” program has partnered with Quilt for Kids, Inc., Las Comadres international, and soap star Leticia Calderon for an aggressive CSR initiative that includes distribution of more than 100 hand-made quilts for kids nationwide that are part of the Children’s Miracle Network Hospitals .
Downy has partnered with [...]
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MIAMI, Fl – Mexican TV host, chef and mom, Maggie Jimenez partnered with the Hispanic ‘got milk?’ campaign to encourage Hispanic moms to ‘milk the moment’ by setting the dinner table with milk. Debuting in the next milk mustache ad alongside her daughters, Maggie hopes to show Latina moms how easy it is to [...]
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PARSIPPANY, N.J., – B&G Foods announces its latest partnership with Mexican Chef Aaron Sanchez to promote Las Palmas Chile Enchilada Sauces. Recipe integration segments will air on Telemundo’s Acceso Total, on laspalmassauce.com, bgfoods.com, and on the Telemundo local station websites.
Chef Sanchez, best known as a Celebrity Chef on TV and for his award-winning restaurants Centrico [...]
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YONKERS, NY – Consumer Reports is enlisting Julie Stav, Hispanic financial guru and host of Univision’s “Tu Dinero con Julie Stav”, to promote the first-ever Spanish-language edition of its venerable Annual Buying Guide, the Guia de Compras 2010 and their new Spanish-language web site, www.consumerreportsenespanol.org.
Stav, who penned the 334-page guide’s foreword calling it “an important [...]
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CINCINNATI, OH – Procter & Gamble’s Tide brand is teaming up with journalist Maria Antonieta Collins and national organization “Las Comadres to bring them the Tide “Mas Valor por tu Dinero” Home Economics Seminars. It is estimated that 31 percent of Hispanics have more expenses than income every month, according to Buenhogar Magazine.
The free seminars [...]
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PORT-AU-PRINCE, Haiti– Ricky Martin traveled to Port-au-Prince with Habitat for Humanity International’s CEO Jonathan Reckford to visit one of the earthquake-ravaged neighborhoods in the capital city. Martin was moved by the massive devastation caused by the 7.0-magnitude earthquake that struck last week and just as he did following the Dec. 2004 Asian tsunami, traveled as [...]
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MIAMI — The Chilean actor, author and father has joined the Milk Processors Education Program (MilkPEP) to communicate to Hispanic families how drinking three glasses of low-fat or fat-free milk can build strong, healthy families. Cristian, alongside his wife, Angelica Castro, and daughter, Laura de la Fuente Castro, will show off their milk mustaches in [...]
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Miami, FL – Hispanic PR firm Nevarez Communications has been selected to represent Latina celerity chef and internationally known television personality, Cielito Rosado.
Puerto Rican-born celebrity chef Cielito Rosado began her culinary career in 1991, with a cooking segment on Univisión. In 1999 she moved to WAPA-TV where she launched two cooking shows, “Las Sabrosuras de [...]
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Dra. Aliza con la nueva promesa para cuidar la piel
La Dra. Aliza, quien desde hace más de una década lleva una consagrada carrera en los medios de comunicación en español, y actualmente es comentarista del programa ‘Primer Impacto’, de Univision, ha tomado un nuevo reto en su compromiso de promover una forma de vida más [...]
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WASHINGTON, DC – Rebuilding Together will host the 15th annual “Kickoff to Rebuild.” The NFL sanctioned charity event occurs every year in the city of the Super Bowl and is intended to create lasting impact by revitalizing communities in need.
Special celebrity guests, football players, local volunteers and residents will come together to rehabilitate homes of [...]
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CHICAGO, IL – Coors Light is partnering with Daddy Yankee to promote the artist’s release of a new single, “Grito Mundial,” as a prelude to the launch of his new album, “Daddy Yankee Mundial,” slated to be on the market in early 2010.
Coors Light En Exclusiva (In Exclusive) is a series of VIP events taking [...]
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NEW YORK, NY – As part of a Hispanic CSR program targeting the Latino community, Colgate-Palmolive is promoting diabetes awareness and the importance of proper oral care during November’s American Diabetes Month. With approximately 2.5 million Hispanic Americans suffering from diabetes or insulin resistance syndrome (pre-diabetes), proper oral care and oral health education have become [...]
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LOS ANGELES, CA – AT&T will launch the fourth annual campaign to raise awareness of childhood cancer and collect donations to support PADRES Contra El Cancer (PADRES), a nonprofit organization committed to improving the quality of life for Latino children who are battling the disease, beginning November 22. AT&T set a goal of raising $300,000 [...]
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ATLANTA, GA – Stanley Works has teamed up with North Carolina-based AC&M Group to launch a nationwide Hispanic outreach program called “Hazla en Grande” – which translates to “Make It Big” in English – during its media debut at the 2009 STAFDA convention. The initiative is designed to provide materials that will build knowledge and/or skills [...]
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NEW YORK, NY – St. Jude Children’s Research Hospital announced that Latin music superstar Luis Fonsi will serve as an official celebrity ambassador for the 6th Annual Thanks and Giving campaign supporting St. Jude Children’s Research Hospital. The Latin pop music superstar, nominated for two Latin GRAMMY awards for Record of the Year and Song of [...]
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LOS ANGELES, CA – Familia Unida living with Multiple Sclerosis announced that it will host the 6th Annual Wheelchair Wash, a one-day celebration for the disabled in recognition of Disability Awareness Month on Saturday, October 3rd from 10AM to 6PM at 4716 East Cesar E. Chavez Ave. Los Angeles County residents will be treated to [...]
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OAKLAND, CA – A new national opinion poll conducted by Garcia Research(1) and sponsored by the Clorox Company, found that more than half (56%) of Hispanic adults polled said they were “not concerned” about the flu. The study also reports that fewer than four in ten indicated that they were “very likely” to get vaccinated [...]
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Albertsons Adds Spice to Hispanic Heritage Month by Hosting Celebrity Chef Gina Pacheco
Lucky radio listeners will partner with Celebrity Radio DJ at Cook-Off competition finale
FULLERTON, CA – In celebration of Hispanic Heritage Month, Albertsons is hosting Latina celebrity Chef Gina Pacheco at five of their Southern California store locations where she will demonstrate her Latin [...]
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MINNEAPOLIS, MN – Breast cancer is one of the most common cancers among Hispanic women*, who are 2.7 times more likely to have stage IV breast cancer at the time of diagnosis**. Lack of resources, education and awareness are some of the reasons why breast cancer is so prevalent among this group. This October, Adamari [...]
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MINNEAPOLIS, MN – Target has partnered with four Hispanic influencers to celebrate Hispanic Heritage Month with its annual Dream in Color initiative, which celebrates diversity. The new 2009 marketing campaign features music sensation Luis Fonsi, NASCAR driver Juan Pablo Montoya, actress Elizabeth Pena and for the first time, Target is honoring a local Hispanic community [...]
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MIAMI, FL – In honor of Hispanic Heritage Month, Colombian TV personality and chef Ingrid Hoffmann has teamed up with the Hispanic got milk? campaign to educate Latina moms on how to transform an ordinary family dinner into a nutritious and fun fiesta with low fat milk! Through her partnership with the milk mustache program, [...]
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SAN RAFAEL, CA – Music legend and Vegas headliner Carlos Santana is partnering with the San Francisco Giants for the team’s Latino Heritage Night on August 25. Santana will make a special appearance at the game to bring attention to his influential Milagro Foundation, which provides aid to vulnerable children around the globe. A portion [...]
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ATLANTA, GA – The 11th annual Victory Over Diabetes event, hosted by the American Diabetes Association (ADA), kicks off in Atlanta on August 29, featuring singer-songwriter Angie Stone and Lilly USA, LLC’s Fearless African-Americans Connected and Empowered (F.A.C.E.) Diabetes campaign. This free day-long event, also supported by Aetna, educates and empowers African-Americans living with diabetes [...]
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