ATLANTA, GA - IMAGES USA has announced it is ready to share its wealth of knowledge with those interested in learning more about multicultural marketing. At their new blog spot, www.MulticulturalMarketing.com , visitors can read insights and opinions of top executives in the industry as well as provide their own feedback.
Atlanta-based marketing firm IMAGES USA has capabilities ranging from market research to media planning to public relations, strategic planning and advertising. In its 20 year history, the award
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Atlanta-based marketing firm IMAGES USA launches multicultural blog
Filed Under: Hispanic Social Media Insights, Hispanic/Multicultural PR Briefs Tagged With: blog, IMAGES USA
Follow ‘Best Practices in Hispanic Social Networking’ roundtable at AHAA live through our twitter page, Twitter.com/HispanicPR
If you can't physically be there for what will be the best roundtable yet staged on 'Best Practices in Hispanic Social Networking' don't despair. The Hispanic PR Blog will be tweeting live from today's discussion starting at 9:30 a.m and finishing at 11:30 a.m. A free full recording of today's roundtable will be announced for Hispanic PR Blog followers in the coming days.
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Filed Under: Hispanic Social Media Insights, Hispanic/Multicultural PR Briefs Tagged With: Hispanic social media
Kodak and Yahoo! en Español team up for Hispanic CSR promotion during Hispanic Heritage Month
ROCHESTER, NY - Eastman Kodak Company and Yahoo! En Espanol (www.yahooenespanol.com) have partnered to celebrate Hispanic Heritage Month and give back to the community through "Muestra Tu Herencia" (Show Your Heritage), a unique interactive online photo-sharing program where users can submit digital photos on www.yahooenespanol.com/kodak to showcase their unique culture and traditions. As part of the Hispanic CSR PR program, for every photograph uploaded, Kodak and Yahoo! En Español will donate $2 respectively (up to
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Filed Under: Hispanic CSR PR, Hispanic Social Media Insights, Hispanic/Multicultural PR Briefs Tagged With: Kodak, Yahoo en espanol
Sears launches first-ever national Hispanic initiative For Hispanic Heritage; introduces social networking site for students and parents
HOFFMAN ESTATES, Ill - Inspired by the many Hispanic families who help their children become the first to attend college, Sears Holdings has launched the PRIMERO Hispanic Heritage Scholarship(SM) and bilingual, social networking education website in celebration of Hispanic Heritage Month (September 15 - October 15).
In Spanish, "primero" means "first". The PRIMERO scholarship awards up to $10,000 toward college costs for those who are "first" in their family to attend college, as well as those continuing the
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Filed Under: Hispanic CSR PR, Hispanic PR Techniques, Hispanic Social Media Insights, Hispanic/Multicultural PR Briefs Tagged With: Hispanic Heritage, Sears
Suite101 launches Spanish-language version of the world’s leading editorial content website
MIAMI, FL - As of today, the world of online content and information in Spanish has a unique new site. Today in Miami, Canadian multinational Suite101 Media Inc. announced the launch of Suite101.net, the Spanish version of its internationally renowned Suite101.com portal, an online site featuring-more than 2,500 freelance contributors- the world's largest network of journalists and writers.
The project's editorial model is a first for Spanish language markets and is based on quality of content and a shared revenue
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Filed Under: Hispanic Social Media Insights, Multicultural Media News Tagged With: Hispanic social media, social networking, Suite101.net
Prostate Net Announces release of La Prostata Red en Español Web site
HACKENSACK, NJ - Virgil H. Simons, Founder and President of The Prostate Net announced the organization's latest major initiative in the fight against prostate cancer. The production and release of a culturally-neutral Website http://theprostatenet.org/espanol/ - that seeks to deliver and discuss contemporary information and issues relative to the disease for Latino/Hispanic consumers, patients, caregivers and professionals worldwide. "We believe a specific awareness and educational effort, targeted to this emerging
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Filed Under: Hispanic PR Techniques, Hispanic Social Media Insights Tagged With: Hispanic Health, Prostrate Cancer
Free Hispanic PR industry leaders’ roundtable and networking event in Miami Sept. 17 examines ‘Best PR Practices in Hispanic Social Networking’
MIAMI, FL - The Association of Hispanic Advertising Agencies (AHAA), the Hispanic PR Blog and PR Newswire are joining to present a sweeping, granular look at "Best PR Practices in Hispanic Social Networking" during a three-hour roundtable in Miami Sept. 17 that is part of AHAA's semi-annual conference.
With the move toward integration within our industry and recognizing the growing importance of the PR discipline, AHAA is also taking a leadership role and inviting PR agencies to become members of AHAA. AHAA is
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Filed Under: Hispanic Social Media Insights, Hispanic/Multicultural PR Briefs, Upcoming Industry Events Tagged With: Claudia Santa Cruz, Jorge Ortega, Natalie Boden
Partnership for a Drug-Free America launches PR and Web marketing campaign ‘Habla Con Tus Hijos,’ the first-of-its-kind Spanish-language resource encouraging parent/child communication
NEW YORK, NY - The Partnership for a Drug-Free America announced the launch of "Habla Con Tus Hijos," the first-of-its-kind Spanish-language web resource and educational campaign encouraging parents to have frequent conversations with their kids about the risks of drug and alcohol use. "Habla Con Tus Hijos" empowers Hispanic parents and caregivers to start and maintain open, honest conversations with their children by providing them with helpful in-language tips and tools available at HablaConTusHijos.org.
"Habla
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Filed Under: Hispanic PR Techniques, Hispanic Social Media Insights, Hispanic/Multicultural PR Briefs Tagged With: Partnership for a Drug-Free America
Online publishers get social
By Lee Vann
CEO of Captura Group
I recently had the opportunity to chat with Kevin Conroy, president of Univision Interactive Media, and Mark Lopez, COO of Terra Networks, about the current state of the Hispanic online market and how the each company is responding to the fact that Hispanics are extremely engaged with social media.
Both Mark and Kevin are upbeat about the market and acknowledge that the key to effectively providing value to Hispanics online is being able to tap into their strong cultural
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Filed Under: Hispanic Social Media Insights Tagged With: Captura Group, Lee Van
Hispanic PR Technique: got Milk? kicks off Ingrid Hoffman PR and digital marketing campaign
MIAMI, FL - In honor of Hispanic Heritage Month, Colombian TV personality and chef Ingrid Hoffmann has teamed up with the Hispanic got milk? campaign to educate Latina moms on how to transform an ordinary family dinner into a nutritious and fun fiesta with low fat milk! Through her partnership with the milk mustache program, Ingrid hopes to inspire Hispanic families to celebrate meals together when sitting around the dinner table. Not only is it a great time to bond, but it's also a good opportunity for parents to
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Filed Under: Hispanic PR Techniques, Hispanic Social Media Insights, Hispanic Spokesperson Tracker, Hispanic/Multicultural PR Briefs Tagged With: got milk, Ingrid Hoffman
LMEC and LatinVision Media conference on ‘Digital and Social Media Convergence’ set for NYC Oct.14
NEW YORK, NY - The Latin Media and Entertainment Commission of the City of New York (LMEC) and LatinVision Media announced today the full lineup of participants in this year's Wednesday, October 14, 2009, Digital and Social Media Convergence 2009 Conference. Janet Robinson, CEO of The New York Times, will do the opening remarks. A two-hour Business Networking Reception follows, where industry, talent and investors will be able to connect in a more relaxed environment at the crossroads of the world.
The 2009
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Filed Under: Hispanic Social Media Insights, Upcoming Industry Events Tagged With: Carlos Vasallo, LatinVision
Hispanic PR Technique: Verizon Wireless selects winner of its ‘Quinceanera Party” Hispanic PR campaign
IRVINE, CA- After a total of more than 1.3 million text and online votes received for the "My Fabulous 15" contest, 14-year-old Los Angeles teen, Briana Spindola has been crowned winner of the Verizon Wireless "My Fabulous 15" contest. She has been awarded a dream-come-true Quinceanera party valued at approximately $45,000. The party package includes:
-- Dinner for 200 guests
-- A formal dress
-- Transportation to and from the party
-- LG enV3 cell phones for Briana and her parents
-- A private, live concert by
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Filed Under: Hispanic PR Techniques, Hispanic Social Media Insights, Hispanic/Multicultural PR Briefs Tagged With: Quinces, Verizon Wireless
