Your Complete Source for Hispanic Public Relations & Social Media Insights
From the category archives:
The Hispanic Social Media Insights Webinars series kicks off September 28 (1 to 2 p.m. ET) with a free national webinar titled “How to Build Compelling Corporate Facebook Fan Pages for U.S. Hispanics.” The national webinar series was created by the Hispanic PR Blog in partnership with Hispanic Public Relations Association (HPRA) and the Word [...]
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BY ERIC DIAZ
Principal, DK Web Consulting
After years of fielding thousands of phone calls and emails from Spanish speaking mothers and parents to be, the March of Dimes realized the necessity to expand their outreach efforts. And while reports are now streaming in bearing statistics about how much more active Hispanics are on social media, it [...]
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Toyota is launching a national Hispanic marketing initiative this month that will primarily utilize their Latino Facebook page in tandem with grassroots PR outreach and TV spots to get Latinos to order free limited edition, Latino heritage decals for their vehicles.
The series of limited-edition decals that can be affixed to vehicles are called somos muchos [...]
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The Hispanic Public Relations Association (HPRA), Word of Mouth Marketing Association (WOMMA) and the Hispanic PR Blog are launching a series of free national monthly webinars about Hispanic social media marketing best practices starting this month.
Co-sponsored by PR Newswire, the Hispanic Social Media Insights Webinars series will feature an all-star line up of industry speakers [...]
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By Mark Hugo Lopez, Associate Director, Pew Hispanic Center and
Gretchen Livingston, Senior Researcher, Pew Hispanic Center
When it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology. Half say they text message (50%) their friends daily, and 45% say they talk daily with friends on a [...]
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By Karlene Lukovitz
President, KL MediaLink
Contests in which consumers help design or contribute to special product labeling — closely tied in with digital/social media and larger marketing missions, of course — seem to be popping up with increasing frequency among food manufacturers these days.
Two recent examples include Chiquita Brands International and Knorr, Unilever’s largest brand.
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As part of AT&T expanding partnership with the Mexican National Team, the company is teaming with Univision Interactive Media to stream three upcoming Mexican National Soccer Team international friendly games live starting this month. The streams will be available to AT&T customers who subscribe to AT&T Mobile TV or MobiTV services.
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BY JOSE VILLA
President, Sensis Agency
If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social.
Most of the data backing up this catchy headline focus on social media usage. Hispanics are active users of social media platforms, particularly social networks like Facebook, micromedia such as Twitter, and the reading [...]
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Just Fifteen days remain until several hundred primarily men and dad bloggers convene the first-ever Modern Media Man Summit; providing corporate brands, bloggers of both genders, and a host of keynote speakers an opportunity to focus on what’s most important to them: blogging about personal, business and educational matters.
“The year 2010 has been proclaimed ‘The [...]
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BY ANDY CHECO
Those marketers advanced enough to be engaging (or trying to at least) Hispanics in social media have a huge issue to overcome. English? or Spanish? What language do I communicate in? Most don’t even try and jump into the conclusion that if they are in social media it must be English? or is [...]
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BY ERIC DIAZ
PRINCIPAL, DK WEB CONSULTING
It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and Twitter, there are also a variety of smaller sites that cater to [...]
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(CNET) — Google Wave and Google Buzz may have had troubles attracting usage, but the new ability to place calls from Gmailappears to have caught on quickly.
“Over 1,000,000 calls placed from Gmail in just 24 hours!” Google tweeted Thursday, evidently pleased with the number.
For comparison, there are somewhat more than 300 million people in the United States. [...]
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BY JOE KUTCHERA
AUTHOR of “Latino Link: Building brands online with Hispanic communities and content”
Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food. What do these packages say? How can I find the ingredients that I want to make the food that I know? Which [...]
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BY ERIC DIAZ
PRINCIPAL, DK WEB CONSULTING
Many large brands such as Nike, McDonald’s and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of their total fan base. We determined there are 4 main methods to [...]
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BY ANDY CHECO
Nowadays every PR agency and PR professional is claiming to be social media experts. The reality is that you must be in it to understand it, you must be in it to master it and it takes time. Yes, there is an increasing demand from clients to be in social media, which in [...]
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On the proverbial “heels” of the recently held BlogHer Conference comes one for the guys. Next month in Atlanta, it’s the “guys’ turn” for the Modern Media Man Summit, Sept. 9 to 11. It’s the first blogger conference focused on men in the nation and with a line up of sponsors that now includes Chevrolet, [...]
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Justin Siegel
Co-founder and CEO at MocoSpac
The Hispanic population represents huge opportunity for brands to connect with one of the fastest-growing segments of the U.S. population.
To some, mobile is unpredictable, new. There’s still an element of hesitation for many brands — a hesitation that we in the mobile marketing space don’t understand. But if anything, mobile [...]
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Latinos in Social Media [LATISM] has released the results to the first study ever to take a look at Latina bloggers both from a demographic and a cultural standpoint. Given the growth of the Hispanic market, these Latinas are the vanguard of an emerging consumer segment that is the most attractive target for companies right [...]
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BY JOSE VILLA
President, Sensis Agency
To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic.
Think about this way – no one will argue that the Hispanic consumer isn’t important (there [...]
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by Lee Vann
President, Captura Group
The recently published report by the Pew Hispanic Center, “The Latino Digital Divide: The Native Born versus The Foreign Born,” highlights some important facts and opportunities for Hispanic online marketers.
From a high level, the report shows that there is a significant digital divide between Hispanics who were born in the [...]
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By Angie Valencia-Martinez
RL Public Relations
For thousands of female bloggers who descended upon the streets of New York City last week, BlogHer 2010 had the buzz and feel of the “big dance,” the Super Bowl.
That’s because BlogHer is the largest blogging conference for women who breathe all things social media through vehicles like blogs, Facebook, [...]
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Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target.
“Consumers active on Twitter are clearly the most influential online,” said Morgan Stewart, principal, ExactTarget’s research [...]
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By Jose Villa
President, Sensis Agency
Hispanics and e-commerce is a fascinating topic and one that has been covered in almost every major research report on Hispanic Internet use since 2000. Yet, it is rarely given more attention than a small section of a larger white paper or a one-off report from some [...]
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MIAMI, FL – After more than 11,000 miles, 33 states and 46 days, PapiBlogger’s epic family road trip will come to a rousing end with a celebration in Miami. Although post-trip public relations outreach continues for weeks, the PapiBlogger clan is looking forward to a [...]
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