Xoom uses customer testimonials for new ad campaign aimed at Hispanics

IMG_0486.PNG

Xoom Corporation has launched a new advertising campaign for the U.S. Hispanic market based on testimonials from Xoom customers. Titled "Life Stories," the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home. "Our customers, through their life stories, do the best job describing the benefits of sending money with Xoom; so we made them the stars of our TV ads," said Theresa Pasinosky, Director of Marketing for Latin America
Read more

Coco Jack Selects Diálogo Public Relations as its Hispanic PR Agency

Screen Shot 2014-07-23 at 12.20.56 PM

  The public relations campaign assignment will kick off with Hispanic consumer and Food & Beverage industry awareness to position the innovative kitchenware company within the U.S. Latino market.  In anticipation of its expansion into the U.S. Hispanic market, Coco Jack is taking its Hispanic market public relations to Diálogo Public Relations. Following an agency review, the Coco Jack determined that Diálogo could best increase its brand recognition, and develop distribution and Hispanic consumer
Read more

Carlos Márquez debuta como autor con ‘Ponte las Pilas’

featured

El próximo 2 de agosto Carlos Márquez, autor, motivador empresarial y conductor de “Adelante con Carlos” realizará la presentación de su libro “Ponte las Pilas” bajo el sello editorial Mío House Publishing en el Teatro Yost ubicado en el 307 N Spurgeon St, Santa Ana, CA 92701. “Todos estamos en esta tierra para salir adelante, triunfar y dejar atrás el rencor para avanzar” El objetivo de Carlos Márquez es despertar la inquietud emprendedora de la comunidad hispana y ensañarles a desarrollar
Read more

Telemundo and Sony Pictures Television sign a three-year production agreement

index

Telemundo and Sony Pictures Television announced a three-year agreement through which Sony Pictures Television will produce one primetime series per year for Telemundo in the U.S. Telemundo’s international sales division, Telemundo Internacional, will distribute the series worldwide. “We are very proud to enter this agreement with Sony Pictures Television to produce scripted content with the highest quality standards and talent selection. This agreement will provide us with appealing and attractive content at
Read more

Alamo Travel Group Says SÍ Se Puede to Hispanic Travel Market

media47

With the recent release of a new 30-second promotional spot on San Antonio Telemundo affiliate KVDA, Alamo Travel Group has begun a new initiative to highlight the buying power of Hispanics in the travel sector. According to Alamo Travel Group CEO Pat Stout, “We have been in conversations with our partners at the American Express Travel Services Network for over two years discussing the need for Spanish language marketing and collateral to address the needs of the Hispanic consumer. With this new initiative, we
Read more

Entravision Communications Corporation Acquires Digital Advertising Services and Solutions Provider Pulpo Media

entravision-logo

Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company,  announced that it has acquired Pulpo Media, Inc, a provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction, which will be funded from Entravision's cash on hand, includes an initial payment of approximately $15 million and up to $3 million in contingent earn out payments based upon the achievement of certain performance benchmarks. Pulpo Media is the
Read more

Universal Pictures promotes Fabian Castro to senior VP of Multicultural Division and extends Talitha Watkins’ contract

big-TWatkinsFCastro

Universal Pictures announced the commitment to its Multicultural Marketing Division by promoting Fabian Castro to oversee the department and extending Talitha Watkins' contract. Both executives have contributed materially to some of the studio's recent hits by developing and implementing culturally relevant outreaches. Castro, prior VP of Multicultural Marketing, will be elevated to Senior VP and will supervise the work of the multicultural division and its contributions to the films of Universal Pictures. Watkins,
Read more

MCDONALD’S NY METRO HOSTING A SERIES OF MEET AND GREET EVENTS WITH ACTOR JORGE VEGA FROM THE AMAZING SPIDER-MAN 2 MOVIE

JorgeVega_Flyer

McDonald’s NY Metro will bring excitement to their local restaurants by hosting a series of Meet and Greet events with actor Jorge Vega from The Amazing Spider-Man 2 on April 29th and 30th at four selected restaurants in the region. McDonald’s guests will have the opportunity to meet Jorge Vega, take pictures and enjoy a fun afternoon full of surprises. On April 29th, Jorge Vega will be visiting the McDonald’s Times Square restaurant located at 220 west 42nd street New York, NY 10036, from 2 to 3pm ET. The
Read more

Toyota Engages Hispanic Community Through Latino Newsroom

index

Building on its longstanding commitment to the Hispanic community, Toyota is increasing engagement even more with the launch of “Latino News” on the Toyota U.S.A. Newsroom. The new section will offer Hispanic media and influencers: Information about culturally relevant programs and events Spanish-language releases about new Toyota products Direct access to Toyota’s Latino social media channels Redesigned for 2014, the Toyota USA Newsroom also lets users peruse the latest news through virtually any
Read more

ColectivaLatina’s Erin Conrad to Discuss Best Practices for Multicultural Brand-Blogger Collaboration at Hispanicize 2014

index

Collective Bias, a shopper social media company, announced today that Erin Conrad, head of its new Hispanic social network ColectivaLatina, will participate in a panel discussion at Hispanicize 2014, taking place in Miami, Florida, April 1-4. The panel titled: "The Rules of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers," will explore the latest best practices of the Latino brand-blogger relationships and showcase recent case
Read more

Suave Professionals® is Helping Women Everywhere Live Beautifully with New GLAM4GOOD Partnership

images

 Suave Professionals® is partnering with GLAM4GOOD to provide makeovers for deserving women and bring a touch of glam to women everywhere. All women can receive samples* to try for themselves and have the opportunity to gift them to others at Suave.com. With the NEW Suave Professionals® Natural Infusion range; three salon-quality collections that are made with specially-chosen exotic ingredients and contain no parabens or dyes, Suave® helps women live beautifully, inside and out. Spearheaded by renowned style and
Read more

CARDENAS MARKETING NETWORK BRINGS IN PROMINENT HISPANIC ADVERTISING CREATIVE DIRECTOR

index

Cardenas Marketing Network (CMN), the a Hispanic experiential and live entertainment agency, announces the hiring of Joshua Eagle Patrón as the agency’s new executive creative director. Patrón, a former creative director at a Hispanic advertising agency, Lopez Negrete Communications, and Al Punto advertising, is an experienced and highly respected creative director with a long and successful track record in Hispanic and mainstream marketing. Patrón is widely recognized for his unconventional, hyper-creative and
Read more