MCDONALD’S NY METRO HOSTING A SERIES OF MEET AND GREET EVENTS WITH ACTOR JORGE VEGA FROM THE AMAZING SPIDER-MAN 2 MOVIE

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McDonald’s NY Metro will bring excitement to their local restaurants by hosting a series of Meet and Greet events with actor Jorge Vega from The Amazing Spider-Man 2 on April 29th and 30th at four selected restaurants in the region. McDonald’s guests will have the opportunity to meet Jorge Vega, take pictures and enjoy a fun afternoon full of surprises. On April 29th, Jorge Vega will be visiting the McDonald’s Times Square restaurant located at 220 west 42nd street New York, NY 10036, from 2 to 3pm ET. The
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Toyota Engages Hispanic Community Through Latino Newsroom

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Building on its longstanding commitment to the Hispanic community, Toyota is increasing engagement even more with the launch of “Latino News” on the Toyota U.S.A. Newsroom. The new section will offer Hispanic media and influencers: Information about culturally relevant programs and events Spanish-language releases about new Toyota products Direct access to Toyota’s Latino social media channels Redesigned for 2014, the Toyota USA Newsroom also lets users peruse the latest news through virtually any
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ColectivaLatina’s Erin Conrad to Discuss Best Practices for Multicultural Brand-Blogger Collaboration at Hispanicize 2014

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Collective Bias, a shopper social media company, announced today that Erin Conrad, head of its new Hispanic social network ColectivaLatina, will participate in a panel discussion at Hispanicize 2014, taking place in Miami, Florida, April 1-4. The panel titled: "The Rules of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers," will explore the latest best practices of the Latino brand-blogger relationships and showcase recent case
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Suave Professionals® is Helping Women Everywhere Live Beautifully with New GLAM4GOOD Partnership

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 Suave Professionals® is partnering with GLAM4GOOD to provide makeovers for deserving women and bring a touch of glam to women everywhere. All women can receive samples* to try for themselves and have the opportunity to gift them to others at Suave.com. With the NEW Suave Professionals® Natural Infusion range; three salon-quality collections that are made with specially-chosen exotic ingredients and contain no parabens or dyes, Suave® helps women live beautifully, inside and out. Spearheaded by renowned style and
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CARDENAS MARKETING NETWORK BRINGS IN PROMINENT HISPANIC ADVERTISING CREATIVE DIRECTOR

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Cardenas Marketing Network (CMN), the a Hispanic experiential and live entertainment agency, announces the hiring of Joshua Eagle Patrón as the agency’s new executive creative director. Patrón, a former creative director at a Hispanic advertising agency, Lopez Negrete Communications, and Al Punto advertising, is an experienced and highly respected creative director with a long and successful track record in Hispanic and mainstream marketing. Patrón is widely recognized for his unconventional, hyper-creative and
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Hispanic Chamber of E-Commerce to Host Social Media Marketing Experts at Latino iConnect Digital Marketing Conference

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  The Hispanic Chamber of E-Commerce is pleased to invite business owners to attend Latino iConnect, a digital marketing conference that will be held on March 5, 2014 at Sony’s corporate building in San Diego, California and will highlight the latest in internet marketing trends and best practices. Learn from top social media marketing experts including: Mari Smith, a social media strategists and widely recognized as a Facebook marketing expert; Ekaterina Walter, a social media trailblazer and an author of
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Tequila Herradura names Fallon MInneapolis as the Brands New Agency of Record

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This week, Tequila Herradura named Fallon Minneapolis as the  brand’s new global agency of record. The appointment follows an agency review and Brown-­‐Forman’s October announcement adding Fallon to the roster for Woodford Reserve Bourbon. It represents Fallon’s third new-­‐business win in less than two months. “We are excited about working with Fallon. As a brand with solid growth and a promising future, Fallon’s creative work will be instrumental in making Tequila Herradura the most admired tequila
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Rentrak Signs TV Ratings Agreement With Hispanic Public Television Network ‘Vme’

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Rentrak (NASDAQ: RENT), focused on precisely measuring movies and TV everywhere, today announced a TV Essentials contract with Vme, the  Hispanic network. Vme will utilize Rentrak's industry-leading TV ratings currency, including its automotive segmentation, to gain insights about audience viewing patterns. Rentrak information will allow the network to give advertisers specific performance metrics tied to advertiser targets. "Rentrak's advanced TV measurement tools will provide precise and consistent insights
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Hennessy launches campaign toasting Inspirational Latinos, honors Roberto Clemente

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Hennessy, continues its "Never Stop, Never Settle" campaign by honoring one of baseball's greatest Latino legends: Roberto Clemente. Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push the limits of their potential, the "Never Stop, Never Settle" program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados. Approaching the biggest day in baseball, Hennessy is honoring two stellar
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Huggies brand partners with former Miss Universe and new mom Zuleyka Rivera

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Television actress and former Miss Universe Zuleyka Rivera has teamed up with Huggies Brand to try out their new and improved diapers and wipes. “This past year has been filled with some amazing moments, like the birth of my son, Sebastian – and I can’t get enough of him,” Rivera said. “Parenting has been full of surprises – the good, the bad and the messy. That’s why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry.” As part of Rivera's partnership, she
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