Wikipedia for PR Pros [INFOGRAPHIC]

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Sixty percent of Wikipedia articles about companies contain factual errors, according to research published today in the Public Relations Society of America’s (PRSA) scholarly publication, Public Relations Journal. Findings from the research will

Making Technology Work for You

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Editor's Note/Disclosure: We're a happy user of nRelate ;) And a special thank you to Mark Macias of 3MMediaGroup.com, and a featured HPRB contributor, who coordinated this special piece by Oliver Wellington – co-founder of nRelate.com - for

Trading On Sentiment Analysis — A Public Relations Tool Goes To Wall Street

Thomson Reuters

Thomson Reuters doesn’t just publish news — it now reads the news as well, measures sentiment with sophisticated linguistic analytics, and distributes the results to both algorithmic trading engines and real live human traders. This is a big step

Google+ Brand Pages: What PR Pros Need to Know [VIDEO]

The burgeoning social media network offered by Google, Google+, recently rolled out the ability to create a presence for brands and organizations. As this development gains traction among the public and, by extension, the business community, what

Good Grief! 3 Crisis PR Lessons from ‘A Charlie Brown Thanksgiving’

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If your holidays are anything like Charlie Brown’s, nothing ever goes according to plan. In fact, he ought to just plan on things going wrong. Luckily, “A Charlie Brown Thanksgiving” offers at least three Public Relations lessons to keep in

Newsjacking 101: PR Must Adapt to Web Journalism, Author Says

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In the title of his latest book, David Meerman Scott introduces the concept of Newsjacking into the marketing and public relations lexicon, a term that smacks of public relations pros taking over a news story. But ultimately it's more about getting

The Most-Annoying Writing Mistakes [INFOGRAPHIC]

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Thanks to this article from PR Daily News, we now know that homophone misuse is the writing mistake that most annoys communicators... Thirty two percent of more than 560 Ragan.com LinkedIn users cited misuse of words such as addition and edition

In PR, Measurement Moves From Fuzzy Math & Social-Media Snake Oil to Actual Metrics

Rosanna M. Fiske is chair and CEO of the Public Relations Society of America.

The Profession Is Starting to Find Ways to Calculate the True Worth of a Campaign Everywhere you go in business, talk centers on Return on Investment. Who has it? How relevant is it to your campaign? Do clients really care? A key factor in this

How to Release Bad News

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You don’t have to be a politician or celebrity to face a negative news story. In fact, you may not realize it but you probably manage negative news at your job and in your personal life on a weekly basis.     Did you make that

How to Give a Great Print Media Interview: 5 Tips You Don’t Want to Miss

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Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between the daily life of a print

AP releases a new ‘situational stylebook’ covering 9/11

Two beams of light represent the former Twin Towers of the World Trade Center during the 2004 memorial of the September 11, 2001 attacks. Photo by Derek Jensen (Tysto), 2004-September-11

With media gearing up for the 10th anniversary of the terrorist attacks, the wire service wants to make sure reporters are on the same page. As the 10th anniversary of the Sept. 11 terrorist attacks approaches, a lot of journalists will be

A PR Lesson from TOMS Shoes: Say You’re Sorry

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When Blake Mycoskie founder and "Chief Shoe Giver" of TOMS Shoes, spoke about the keys to his company's success at this year's SXSW Interactive conference, maybe he should have mentioned a good public-relations team. Mycoskie, whose socially