Xoom uses customer testimonials for new ad campaign aimed at Hispanics
Xoom Corporation has launched a new advertising campaign for the U.S. Hispanic market based on testimonials from Xoom customers. Titled “Life Stories,” the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home.
“Our customers, through their life stories, do the best job describing the benefits of sending money with Xoom; so we made them the stars of our TV ads,” said Theresa Pasinosky, Director of Marketing for Latin America and Caribbean at Xoom. “It feels great to see how Xoom has changed our customers’ lives, and has given them some time back to spend with their kids. These are real life customers that depend on us to help them take care of their families. We need to be dependable, transparent and the best we can be. Always.”
A Xoom customer featured in the television commercials is Maria Mancia, She used to waste a lot of time going to the store, standing in line, waiting to send money. This was time that she would have preferred to spend with her children, reading and playing. When she discovered Xoom, she was able to send money in one or two minutes using the Xoom app. Maria is a happy customer who understands the time-saving benefit of using Xoom –and not going to a store.
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Coco Jack Selects Diálogo Public Relations as its Hispanic PR Agency
The public relations campaign assignment will kick off with Hispanic consumer and Food & Beverage industry awareness to position the innovative kitchenware company within the U.S. Latino market.
In anticipation of its expansion into the U.S. Hispanic market, Coco Jack is taking its Hispanic market public relations to Diálogo Public Relations. Following an agency review, the Coco Jack determined that Diálogo could best increase its brand recognition, and develop distribution and Hispanic consumer channels.
Diálogo’s Hispanic media expertise, Food & Beverage industry contacts and seasoned team were key decision factors for the rapidly expanding company.
Work provided by Diálogo will include Food & Beverage industry education on the benefits of Coco Jack’s products and brand awareness with retail and Hispanic consumers.
Coco Jack targets a broad demographic including consumers, retailers and distributors of specialty kitchenware. The company offers a complete line of tools for Young Thai Coconuts. The Coco Jack, Mallet and Scoop are their core products as well as several auxiliary products to
“Coco Jack has tremendous growth potential,” said Richie Matthews, President of Diálogo Public Relations. “The timing is right to take this brand to the next level by helping to increase brand recognition to activate Hispanic consumers in key markets and develop a network distribution industry partners.”
Diálogo is conducting an analysis to define Coco Jack’s unique value proposition and will use this information to develop the strategic public relations plan. The agency is working with Coco Jack to launch a public relations campaign to reach specific Food & Beverage industry markets and Hispanics throughout the U.S
Carlos Márquez debuta como autor con ‘Ponte las Pilas’
El próximo 2 de agosto Carlos Márquez, autor, motivador empresarial y conductor de “Adelante con Carlos” realizará la presentación de su libro “Ponte las Pilas” bajo el sello editorial Mío House Publishing en el Teatro Yost ubicado en el 307 N Spurgeon St, Santa Ana, CA 92701.
“Todos estamos en esta tierra para salir adelante, triunfar y dejar atrás el rencor para avanzar”
El objetivo de Carlos Márquez es despertar la inquietud emprendedora de la comunidad hispana y ensañarles a desarrollar aptitudes que les permita lograr sus metas. En “Ponte las Pilas” Carlos comparte sobre la importancia de saber relacionarse con los demás, de comunicar para vender y las herramientas para lograr el éxito financiero. En este libro inspirador, el carismático autor brinda consejos y estrategias que le han dado resultado como empresario, entrelazando historias personales con un sentido del humor único.
En el primer capítulo Carlos relata su origen humilde. Su madre originaria de San Luis Potosí, llegó a los Estados Unidos sin papeles y trabajó en un hotel limpiando cuartos. El padre también inmigrante de Zacatecas, México trabajó por un sueldo mínimo por treinta y cinco años en el mismo restaurante recogiendo platos sucios. La pobreza en la que creció y las adversidades que enfrentó de pequeño fueron su mayor impulso para tomar acción y alcanzar el éxito.
A los 14 años Carlos descubre su pasión por el comercio en un tianguis y con $20 dólares en su bolsillo inicia su primer negocio. En “Ponte las Pilas” descubrirás lo inicios de Carlos Márquez y conocerás a las personas que impactaron su vida. Uno de esos mentores que despertó en él su espíritu emprendedor fue Bob, un millonario que le enseñó estos cuatro principios:
– No Excusas, ni pretextos,
– No opiniones, ni sugerencias,
– Sigue las instrucciones e
– Invierte en tu aprendizaje.
Carlos se puso las pilas y en menos de un año, logró poner tres puestos con mercancía donde llegó a vender hasta $1,000.00 dólares un día durante la época de navidad.
El verano siguiente Carlos se percató de un curso de impuestos y convenció a su madre, una mujer de pocas palabras pero de acciones fuertes que lo llevara a inscribirse. Fue este riesgo de fe que 20 años después de arduo trabajo lo llevaron a ser dueño de casi 200 sucursales que logró vender a las tres empresas líderes convirtiéndolo en un millonario.
Su camino al éxito consistió de perseverancia, de disciplina, de riesgos y de lograr superar el pasado. En “Ponte las Pilas”, Carlos comparte sobre las leyes universales y como aplicarlas para lograr lo que uno se propone. En el capítulo de La Ley del Perdón, Carlos revela que fue víctima de acoso escolar, (bullying) y de constantes burlas por su aspecto físico [gordito, tartamudo y dientón]. Otra experiencia que marcó su vida fue el abuso sexual que sufrió de niño por varios años. Gracias a ley del perdón se liberó de ese rencor. “Todos estamos en esta tierra para salir adelante, triunfar y dejar atrás el rencor para avanzar”, puntualizó Carlos Márquez.
Con el éxito llegaron algunos tropezones, lecciones, despilfarros de dinero y excesos. La obesidad fue otro reto que tuvo que conquistar. Carlos llegó a pesar casi 500 libras. Pero el mayor logro sin duda alguna es haber sacado su familia adelante y seguir trabajando para darle lo mejor a su esposa e hijos, los motores del tren du su vida.
Otro de los ingredientes especiales en “Ponte las Pilas” es la analogía que Carlos hace al comparar las diferentes personalidades con chiles. Carlos describe las características de un chile jalapeño, serrano, chipotle y habanero – y le pide al lector que se identifique para que descubra su sazón – y logre entender y comunicarse con los demás.
Actualmente, Carlos Márquez imparte talleres prácticos donde acuden personas de diferentes puntos de la nación, desde México y hasta otros países de habla hispana. La idea de los talleres surgió cuando él ofrecía entrenamientos de desarrollo personal a los empleados de su empresa Tri Tax para la temporada de impuestos. Llegó a entrenar y a motivar a miles personas que después siguieron sus consejos a través de su programa radial. La audiencia de Carlos Márquez sigue creciendo y cruzando fronteras a través de su programa “Adelante con Carlos” que se transmite por Radio Fórmula 950 AM y también se puede escuchar en vivo en a través de su sitio de internet, en su Podcast y en su aplicación móvil. Cabe mencionar que la aplicación de celular fue la primera en español en el género de finanzas/superación personal y ocupa los primeros diez lugares en Latinoamérica.
Por último, Carlos Márquez afirma que la clave para lograr el triunfo es: tener claro lo que quieres hacer, visualizarte teniendo éxito, elaborar un plan y tomar acción – ¿Qué esperas? “Ponte las Pilas”
“Ponte las Pilas” ya está a la venta en www.amazon.com y en las tiendas Barnes en Noble www.barnesandnoble.com.
Acerca de Ponte las Pilas
Aparte de ser la historia personal de un hombre que aprendió a triunfar, es también el acto generoso de compartir una lección de vida que llevó a su autor, Carlos Márquez, a la consolidación económica a partir de su desarrollo pleno como hijo, hermano, amigo, padre y ser humano. Nacido en el seno de una familia de inmigrantes mexicanos en Los Angeles, Carlos creció con el resentimiento de la pobreza y el dolor de críticas de una sociedad a veces injusta e insensible, pero supo perdonar y alimentar una actitud positiva. Entonces descubrió el secreto para hacer que sus deseos se materializaran. Ahora, en este libro, Carlos pone el secreto en tus manos a través de un inspirador libro forjado con honestidad y transparencia, donde su protagonista revela un solo propósito: Enseñar a los demás a que vivan su sueño, y se conviertan, al fin, en verdaderos triunfadores.
Telemundo and Sony Pictures Television sign a three-year production agreement
Telemundo and Sony Pictures Television announced a three-year agreement through which Sony Pictures Television will produce one primetime series per year for Telemundo in the U.S.
Telemundo’s international sales division, Telemundo Internacional, will distribute the series worldwide.
“We are very proud to enter this agreement with Sony Pictures Television to produce scripted content with the highest quality standards and talent selection. This agreement will provide us with appealing and attractive content at the level our international clients have come to expect from Telemundo Internacional,” said Marcos Santana, president, Telemundo International.
“We look forward to working with Telemundo in the coming years to bring these three new primetime series to life,” said Angélica Guerra, senior vice president and managing director of Production for Latin America and U.S. Hispanic for Sony Pictures Television.
As part of the agreement, Sony Pictures Television’s production company Teleset will produce the series in Mexico in association with Telemundo Studios. Production of the first series will kick off in early 2015.
Alamo Travel Group Says SÍ Se Puede to Hispanic Travel Market
With the recent release of a new 30-second promotional spot on San Antonio Telemundo affiliate KVDA, Alamo Travel Group has begun a new initiative to highlight the buying power of Hispanics in the travel sector.
According to Alamo Travel Group CEO Pat Stout, “We have been in conversations with our partners at the American Express Travel Services Network for over two years discussing the need for Spanish language marketing and collateral to address the needs of the Hispanic consumer. With this new initiative, we will quantify the purchasing power of the Hispanic consumer to the travel industry.”
The new television commercial will appear on KVDA TV 60 during key programs for three weeks, according to Luis F. Hernández, president of Telemundo San Antonio.
“We are always glad to team with our friends at Alamo Travel and share their interest in demonstrating to corporate leaders that the Hispanic consumer is a viable and dynamic market,” said Hernández.
With the opening and closing line of “With one call, you are transported to paradise,” the spot promotes Alamo Travel as a one-stop shop for the Hispanic travel consumer looking for a great resort or other vacation destination.
Stout is clearly in a unique position to have the confidence to make this business move. As CEO of the largest Hispanic and woman-owned travel management company in Texas, she has three decades of experience marketing travel services to a diverse client base including major corporations and the federal government.
“There has been a perception in the travel sector that the Hispanic consumer does not invest their disposable income in travel services, and particularly resort destinations,” Stout said. “We know from our day to day experience serving our clients that this perception is not the reality, and we intend to educate our partners about the advantages of marketing to the Hispanic and Spanish-speaking consumers in North America.”
For more information or to schedule an interview with Pat Stout, please contact Mary Jo Salas at msalas(at)alamotravel(dot)com or 210-593-0084.
About the company:
The Alamo Travel Group is a travel management company with more than 30 years of experience providing the highest quality travel services to DOD and civilian government agencies, corporations and leisure travelers. Headquartered in San Antonio, Texas, they are committed to providing the highest quality and most cost-effective travel service available. From honeymoon packages to Mexico tours to Caribbean cruises, their intermediate size assures that they move quickly, closely control costs, and that the attention of top management will be continuously focused on providing superb service. The Alamo Travel Group is a minority woman-owned, 8(A)-Certified business established in 1982. Patricia Pliego Stout, president and CEO, has been the co-owner of Alamo since its inception and assumed full ownership in 1990. The Alamo Travel Group’s high standards are demonstrated in more than 20 years of quality performance and controlled growth.
Entravision Communications Corporation Acquires Digital Advertising Services and Solutions Provider Pulpo Media
Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, announced that it has acquired Pulpo Media, Inc, a provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction, which will be funded from Entravision’s cash on hand, includes an initial payment of approximately $15 million and up to $3 million in contingent earn out payments based upon the achievement of certain performance benchmarks.
Pulpo Media is the online advertising platform reaching online Hispanics across all acculturation levels and digital devices, with display, video, mobile and social media advertising. Its data driven platform employs world class proprietary technology and combines a top ranked media offering with hyper-relevant segmentation, personalized messaging, programmatic execution and in-depth analytics to drive brand engagement, direct response and campaign ROI among influential Hispanics. Pulpo Media is ranked by comScore Media Metrix® as #1 in Hispanic Reach based on its Hispanic Ad Focus (#1 with Spanish Dominant, Bilingual, and English dominant Hispanics, respectively). Pulpo Media is also ranked #1 in comScore’s new Bicultural Audience Network category.
“The addition of Pulpo Media is a strategic and highly complementary acquisition that will further strengthen our existing digital businesses,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “Pulpo has a leading digital advertising technology platform and a unique service offering that provides highly personalized access with best in class audience insights for advertisers, allowing them to more effectively engage Latino consumers. These additional capabilities broaden our diverse offering of omni-channel advertising solutions and are a significant enhancement to our big data analytics and modeling capabilities for the Latino market. I would like to welcome Pulpo’s talented and experienced team of professionals to Entravision. With a strong and growing set of integrated multi-platform marketing solutions we are well positioned to connect advertisers with the expanding Latino consumer market.”
“Entravision is a recognized leader in connecting marketers with Latino consumers across media channels, and we are excited to join this respected team,” said Justin Kuykendall, President and Founder of Pulpo Media. “As online leaders with a singular focus on the Hispanic market and digital platforms, this opportunity complements our world-class online solutions by providing a comprehensive supplement of media and content to our services, which our advertisers seek. This is a tremendous opportunity for Pulpo and its clients, as Entravision’s resources and reach allow us to continue to expand and enhance our solution set in both the United States and Latin America.”
Pulpo Media is headquartered in Berkeley, CA. and has offices in Spain, Mexico and Argentina.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
Universal Pictures promotes Fabian Castro to senior VP of Multicultural Division and extends Talitha Watkins’ contract
Universal Pictures announced the commitment to its Multicultural Marketing Division by promoting Fabian Castro to oversee the department and extending Talitha Watkins’ contract. Both executives have contributed materially to some of the studio’s recent hits by developing and implementing culturally relevant outreaches.
Castro, prior VP of Multicultural Marketing, will be elevated to Senior VP and will supervise the work of the multicultural division and its contributions to the films of Universal Pictures. Watkins, who serves as VP of Multicultural Marketing, has been with the department since its inception.
The announcement was made by Universal’s co-president of Marketing Michael Moses, to whom Castro reports.
“Watching Fabian grow has been one of the most exciting success stories I’ve seen in my time at Universal,” said Moses. “Unlocking the Hispanic marketplace is a priority for every studio, and we’re proud of the gains we’ve made with Fabian’s guidance. He has led us to implement innovative, effective campaigns that cross every marketing discipline and communicate to this segment of the audience in an authentic way.”
Moses added: “Talitha is a real star who’s gotten to shine with her contributions to making some of our recent films very big hits. She is the kind of savvy marketer you want on your team.”
Universal created the multicultural marketing group in 2010, hiring Castro to focus on Latino outreach and Watkins to concentrate on African American audiences.
MCDONALD’S NY METRO HOSTING A SERIES OF MEET AND GREET EVENTS WITH ACTOR JORGE VEGA FROM THE AMAZING SPIDER-MAN 2 MOVIE
McDonald’s NY Metro will bring excitement to their local restaurants by hosting a series of Meet and Greet events with actor Jorge Vega from The Amazing Spider-Man 2 on April 29th and 30th at four selected restaurants in the region. McDonald’s guests will have the opportunity to meet Jorge Vega, take pictures and enjoy a fun afternoon full of surprises.
On April 29th, Jorge Vega will be visiting the McDonald’s Times Square restaurant located at 220 west 42nd street New York, NY 10036, from 2 to 3pm ET. The second stop will be at the Paterson, NJ -McDonald’s restaurant located at 485-497 Broadway, Paterson, NJ 07514 from 4:30 to 6pm ET.
On April 30th, Brooklyn fans will be able to meet Jorge Vega at the McDonald’s restaurant located at 968 4th Ave & 37th street Brooklyn, NY 11232 from 2 to 3pm ET. Jorge will be then visiting his neighborhood McDonald’s in the Bronx, located at 1982 Westchester Ave. Bronx, NY 10462 from 4 to 6pm ET.
“McDonald’s is a proud partner of The Amazing Spider-Man 2 and we are excited to be introducing The Amazing Spider-Man 2 Happy Meal®,” said Ken Ebo, Director, US Marketing- New York. “We are really happy to offer our customers and their children in the NY metro area the exclusive opportunity to meet the talented Jorge Vega and enjoy a fun-filled family afternoon at our restaurants.”
“I am from the Bronx and love the McDonald’s Happy Meal®, so I am super excited to be able to visit some McDonald’s restaurants and meet some of my fans”, said 9 year-old, actor, Jorge Vega. “It’s incredible to be part of The Amazing Spider-Man 2 movie and to get to wear the Spider-Man suit”, added Vega.
The Amazing Spider-Man 2 Happy Meal® will be available starting April 25th at participating McDonald’s, while supplies last. For even more fun, kids can use McPlay™ Power and scan The Amazing Spider-Man 2 Happy Meal toy to unlock an exciting game in McPlay, the Happy Meal app.
McDonald’s is one of the world’s best-known brands and is a global leader in food service. There are more than 600 McDonald’s restaurants, owned by over 100 franchisees, located throughout the New York Tri-State area, New Jersey, and Fairfield County in Connecticut.
Toyota Engages Hispanic Community Through Latino Newsroom
Building on its longstanding commitment to the Hispanic community, Toyota is increasing engagement even more with the launch of “Latino News” on the Toyota U.S.A. Newsroom.
The new section will offer Hispanic media and influencers:
- Information about culturally relevant programs and events
- Spanish-language releases about new Toyota products
- Direct access to Toyota’s Latino social media channels
Redesigned for 2014, the Toyota USA Newsroom also lets users peruse the latest news through virtually any mobile device, share content across social channels, check out historic vehicle images and specify news they want to receive as email alerts.
Toyota has marketed to and engaged the Latino community for more than 20 years; it’s also been the leading automotive brand for the Hispanic market since 2004, according to data from automotive research firm Polk.
ColectivaLatina’s Erin Conrad to Discuss Best Practices for Multicultural Brand-Blogger Collaboration at Hispanicize 2014
Collective Bias, a shopper social media company, announced today that Erin Conrad, head of its new Hispanic social network ColectivaLatina, will participate in a panel discussion at Hispanicize 2014, taking place in Miami, Florida, April 1-4.
The panel titled: “The Rules of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers,” will explore the latest best practices of the Latino brand-blogger relationships and showcase recent case studies of successful brand-blogger campaigns. Attendees will learn about which types of brands are investing more in the Latino blogosphere; their expectations, requests and metrics; and the differences between working with individual bloggers versus blogger networks.
||The Rules of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers
||Erin Conrad, ColectivaLatina Senior Manager, Collective Bias
||Wednesday, April 2, 2014
||3:00 – 4:00 PM ET
||100 Chopin Plaza
||Miami, FL 33131
Erin Conrad is Collective Bias’ Hispanic Marketing Specialist and Senior Manager of the company’s newly launched ColectivaLatina influencer network. ColectivaLatina is a community of influencers within the Collective Bias Social Fabric that are focused on producing high-quality content with the Latino shopper in mind.
This niche network now allows advertisers to reach market influencers, including those in the Hispanic community, by generating authentic, culturally relevant content that drives sales. Comprised of several hundred Hispanic shopper experts with a combined reach of over 12 million viewers, the ColectivaLatina community creates stories in both Spanish and English for brands and retailers seeking bilingual and multicultural social media content marketing campaigns.
About Collective Bias
Collective Bias is the first shopper social media company that weaves together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London, Collective Bias was named one of America’s Most Promising Companies by Forbes.
Suave Professionals® is Helping Women Everywhere Live Beautifully with New GLAM4GOOD Partnership
Suave Professionals® is partnering with GLAM4GOOD to provide makeovers for deserving women and bring a touch of glam to women everywhere. All women can receive samples* to try for themselves and have the opportunity to gift them to others at Suave.com. With the NEW Suave Professionals® Natural Infusion range; three salon-quality collections that are made with specially-chosen exotic ingredients and contain no parabens or dyes, Suave® helps women live beautifully, inside and out.
Spearheaded by renowned style and beauty expert Mary Alice Stephenson, GLAM4GOOD, gives life changing makeovers, dramatic giveaways and transformative fashion adventures to deserving women. GLAM4GOOD can be found on The Huffington Post. Maria Menounos, host of “EXTRA,” star of “Chasing Maria Menounos” and author, joins the mission as she believes every girl should have access to beauty, whether it’s a head-to-toe red carpet experience or simply using good quality beauty products every morning. Together, Suave®, GLAM4GOOD and Maria are infusing goodness across the country, granting hair makeovers to deserving women and, with a simple click, to everyone with a free sample of NEW Natural Infusion products.
“Suave® is dedicated to helping all women live beautifully by giving them accessible salon-quality products, and our partnership with GLAM4GOOD helps us further that commitment in a deeper way,” said David Rubin, Unilever Vice President Marketing Hair, U.S. “Together we are giving women with amazing stories of survival and bravery the makeovers they deserve to look and feel their best every day.”
Menounos kicked off the goodness in New York, where Suave Professionals® stylists offered free hair makeovers and samples of the NEW Suave Professionals® Natural Infusion products to women at Broadway Plaza in Times Square. The range offers three hair care collections that are free of parabens or dyes:
- NEW Suave Professionals® Natural Infusion Anti-Breakage & Strengthening products with Awapuhi Ginger
- NEW Suave Professionals® Natural Infusion Moisturizing products with Macadamia Oil
- NEW Suave Professionals® Natural Infusion All Day Body products with Seaweed
Suave.com is the digital destination for information about the NEW Natural Infusion collection. Visitors can watch exclusive footage of the hair transformations granted by GLAM4GOOD, and register to get – and give – a free Natural Infusion sample. Consumers can also enter for a chance to win* full-size products by snapping a selfie of their own glam moment and posting it on Twitter or Instagram using #TouchofGlam. Styling tips and tricks for the new collection will also be available on Suave.com, and additional hair trends and product information can be found on the Suave Beauty Facebook Page or @SuaveBeauty on Twitter.
*About the Sampling and Sweepstakes
No purchase necessary. Void where prohibited. The Suave Professionals Natural Infusions Touch of Glam Sampling and Suave Professionals Natural Infusions Touch of Glam Sweepstakes are sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Both begin 12:00 a.m. ET on 3/17/14, Sampling ends 11:59 p.m. ET on 5/31/14 or while supplies last. Sweepstakes ends 11:59 p.m. ET on 5/31/14.
For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. The brand is challenging consumers everywhere to Rethink Suave®, and rediscover the quality that is in every bottle they sell. As one of America’s top selling hair care brands, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand’s commitment to quality is why more than half of American households choose Suave.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas.
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013.
GLAM4GOOD is a fashion movement, community and organization that ignites positive social change through style by harnessing the healing power, joy and attention of fashion. Spearheaded by world-renowned style and beauty expert Mary Alice Stephenson, GLAM4GOOD partners with nonprofits, fashion and beauty brands to provide life changing makeovers, dramatic giveaways and transformative fashion experiences for everyday heroes and people in need. Stephenson has served as fashion director, editor and stylist for the top fashion magazines and styled Hollywood’s biggest stars. In 2013, Stephenson partnered with The Huffington Post to launch a new platform for GLAM4GOOD that shares inspiring stories of transformation and empowerment through fashion, style and beauty.
About The Huffington Post
The Huffington Post is a Pulitzer Prize-winning source of breaking news, features, and entertainment, as well as a highly engaged community for opinion and conversation. The Huffington Post has 94 million monthly global unique visitors (comScore, November 2013) with more than 40% coming from outside the US. The site has over 50,000 bloggers — from politicians, students and celebrities to academics, parents and policy experts — who contribute in real-time on the subjects they are most passionate about and the site posts over eight million comments each month. The Huffington Post has editions in the UK, Canada, France, Spain, Italy, Japan, South Korea, Brazil, Maghreb, and Germany. The Huffington Post is part of AOL Inc. (NYSE: AOL).
CARDENAS MARKETING NETWORK BRINGS IN PROMINENT HISPANIC ADVERTISING CREATIVE DIRECTOR
Cardenas Marketing Network (CMN), the a Hispanic experiential and live entertainment agency, announces the hiring of Joshua Eagle Patrón as the agency’s new executive creative director. Patrón, a former creative director at a Hispanic advertising agency, Lopez Negrete Communications, and Al Punto advertising, is an experienced and highly respected creative director with a long and successful track record in Hispanic and mainstream marketing.
Patrón is widely recognized for his unconventional, hyper-creative and “humanistic” approach.
“I am a cultural architect using creativity as my tool to help brands shape their own culture and egineer it for the various audiences they serve,” Joshua said. His specialties include Creative Development, Concepts, Integrated Marketing, Direct Marketing, Promotions, Digital, Art direction, Production and Editing.
“Ever increasing diversity of products mean increasing targeting of audiences,” Patrón says. “There are more niche products serving niche markets. As competitors come in to take away market share, savvy brands react by finding new ways to regain lost niches and acquire new ones. The Hispanic market is the ultimate ‘niche market’ and one that is evolving rapidly, and in the process, is transforming the mainstream.”
Patrón predicts the “The Amazon effect” will deeply permeate the entire advertising and marketing industry. “Amazon collects data on buyers’ shopping habits and then it makes buy suggestions anticipating what the customer would want to buy. That is no longer passive marketing. The advertiser is now active in the buying process,” Joshua asserts.
“CMN is thrilled to welcome Joshua to lead our entire approach to creative, to review where we are today and to consider potential strategic changes to our approach and possibly to look into other areas of business we could be target,” said CMN President/CEO Henry Cardenas. “Joshua is one of the most respected creative directors in the Hispanic advertising industry. We
welcome his leadership and presence. We know that our agency will be refreshed and invigorated with Joshua onboard.”
While at Lopez Negrete, Joshua’s responsibilities included creating and implementing integrated, multi-channel campaigns for Verizon, Bank of America, Starbucks, Dr Pepper and Seven Up. He led a memorable and highly successful campaign targeting Hispanic Millennials featuring Cuban-American pop singer Pitbull. The integrated effort included digital, print, POS, and TV.
Prior to that, Joshua compiled a remarkable business development streak at Al Punto advertising. Joshua led a team that presented and won nine out of nine business pitches for the agency. Clients included Kia Motors America, Time Warner, Daisy Brands, Robbins Brothers, Universal Studios, Farmer John, Sempra Energy, and OC Fair. Patron’s honors and awards include Regional, National and International awards such as Addy’s, NY Festivals, One show’s, Caracol de Plata and Ogilvy awards. Joshua holds a BAFA degree in Art from the University of Southern California.
About Cardenas Marketing Network
Cardenas Marketing Network is a multicultural experiential marketing agency that connects consumers and brands through their passion points of music, sports, family, friends and cultural pride. The award-winning agency has been recognized by Event Marketer’s Top Agency “It List”, Chief Marketer’s “Promo 100” and Crain’s Chicago Business “Fast 50” among others for its service to such clients as Anheuser-Busch InBev, Diageo, H&R Block, Johnson & Johnson, McDonald’s and Sherwin-Williams. To learn more please visit: cmnevents.com