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From the category archives:
La Costena has launched a major Hispanic public relations/marketing initiative called “The Spice is Right Tour.” The tour — an entertaining, educational and recipe tasting experience — will be featured at some of the nations most popular family festivals, and is sponsored by La Costena, manufacturer of Americas number one selling jalapeno.
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EL PASO, TX – Novamex, marketers of such popular Mexican brands as Jarritos and Mineragua, is conducting a summer-long promotion offering soccer fans a chance an ESPN Deportes Experience in Bristol, CT.
The winners will get to meet ESPN Deportes personalities, tour the studio and catch a behind-the-scenes look at ESPN Deportes’ production. With Schwartz and Ramirez [...]
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NEW YORK, NY — Today TIAA-CREF announced its Spanish-language initiative to increase U.S. Hispanics/Latinos’ access to retirement-planning information and tools, including a new Spanish-language website, tiaa-cref.org/espanol.
The new website is the latest TIAA-CREF offering in a broad range of in-language and in-culture capabilities to meet the specific needs of Spanish speakers. Others include:
– Bilingual consultants in [...]
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Great story circulating all over the web about this. Check it out folks.
http://www.emarketer.com/Article.aspx?R=1007674
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NEW YORK, NY – The Public Relations Society of America (PRSA) Diversity Committee will host Manny Ruiz, Co-Publisher of the Hispanic PR Blog and organizer of the 2010 Hispanic PR & Social Media Marketing Conference (www.HispanicPRConference.com) as the speaker for a national Virtual Idea Swap focused on Hispanic Social Media on Monday, May 3 at 2 p.m. ET.
The [...]
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LOS ANGELES , CA – Below, from newest to older, are Tweet notes that the Hispanic PR Blog took Friday at the independent film marketing panel held at the 11th annual convention of the National Association of Latino Independent Producers (NALIP) in Los Angeles. The panel consisted of moderator and NALIP board member Kirk Whisler, [...]
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By Henry Cardenas
CEO, Cardenas Marketing Network
When Ricky Martin’s “Livin La Vida Loca” hit the airwaves in 1999, becoming an instant success particularly with non-Latino fans, few brands realized just how big an impact that would have — long term. The song was a hit, sure, but Ricky had been a pop icon throughout Latin America [...]
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WOONSOCKET, RI – CVS/pharmacy will host more than 800 health fair events starting Saturday as part of its massive Latino-focused initiative called “A Su Salud.” The community wellness program offers free comprehensive health risk assessments and screenings to help people in underserved areas with early detection and disease prevention. Events are scheduled for cities [...]
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NEW YORK, NY — Following several years in development, Hispanic PR Wire and PR Newswire today unveiled the Spanish-language expert and media network service ProfNet en Español. The service expands PRN’s popular service for scores of Spanish-speaking media and communications professionals that wish to engage and communicate on a wide variety of story interview topics.
“ProfNet [...]
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The milk industry’s 2010 outreach to the Hispanic market will include the first “got milk?” ad featuring a dad, Chilean actor Cristian de la Fuente.
In addition, a new milk giveaway promotion with sweepstakes and Facebook components has been designed to reach both Hispanic and general markets.
This latest Hispanic celebrity ad — showing de la Fuente, [...]
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SACRAMENTO, CA – In an effort to entice new and repeat travelers from Mexico, California’s top international market, the California Travel & Tourism Commission (CTTC) is launching a new Web site, www.visitacalifornia.com.mx, to give travelers the inside scoop on how to experience the California lifestyle during their visit.
“Although we welcomed 6.7 million Mexican visitors [...]
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EL PASO, TEXAS — Mundet®, Sangria Senorial® and TVnotasUSA® recently co-sponsored a sweepstakes offering one winner an all-expense paid trip for two to Las Vegas to attend the 10th Annual Latin GRAMMY® ceremony. The winner, Lorena Lopez, attended the event in November, accompanied by her mother, Graciela Lopez.
The lucky winners flew from Dinuba, California, to Las [...]
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By Wilson Camelo
We sometimes don’t realize the obvious until someone points it out, as James Carville famously did during the 1992 presidential election, saying, “It’s the economy, stupid.” This is often the case with budgeting for Hispanic marketing.
Have you said any of these lines or one similar following a pitch by an agency or Spanish-language [...]
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The following posting was provided by Florida State University’s Center for Hispanic Marketing Communication on December 16, 2009
Subject: Join our Hispanic Marketing Communication Course for Marketing Professionals and University Students
Are you a professional in the fields of marketing, advertising, media and/or research? Are you interested in learning more about the Hispanic market cultural insights, lifestyles, [...]
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DALLAS, TX – AT&T announced the launch of three AT&T Latino channels on Facebook, MySpace and YouTube, as part of a social media push targeting Spanish-speaking customers. The new AT&T Latino social media platforms were designed to keep consumers up-to-speed on AT&T’s entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in [...]
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MINNEAPOLIS, MN -General Mills’ African American CSR initiative “Feeding Dreams” announced the winners of its 2009 program that annually recognizes African-Americans known for championing great work to improve their cities and local neighborhoods. The voting for this year’s winners took place online at www.FeedingDreams.com.
Over the last several months, residents of four southern cities – Birmingham, [...]
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CHICAGO, IL – MillerCoors ‘Lideres’ Hispanic CSR program announced that the 2009 Lider of the Year is Lizette Jenness Olmos from the League of United Latin American Citizens (LULAC) in Washington, D.C. Jenness Olmos was chosen through a public vote on the MillerCoors Lideres website from among this year’s 12 nominated Lideres. The announcement was [...]
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NEW YORK, NY – As part of a Hispanic CSR program targeting the Latino community, Colgate-Palmolive is promoting diabetes awareness and the importance of proper oral care during November’s American Diabetes Month. With approximately 2.5 million Hispanic Americans suffering from diabetes or insulin resistance syndrome (pre-diabetes), proper oral care and oral health education have become [...]
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WASHINGTON, DC – The National Medical Association (NMA) along with the Southeast Dairy Association, the Auxiliary to the Columbus-Ft. Benning Medical Association, the Columbus Georgia Chapter, The Links, Inc. will host T.E.A. Talk, Conversations for a Healthy Body and Mind, on November 21 at the Columbus Georgia Convention Center and Trade Center in Columbus, Georgia. [...]
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Story courtesy Ethnic Technologies
For financial marketers, America’s ethnic communities present opportunities to win new customers today and a position for future growth. Ethnic Technologies, the global leader in multicultural marketing, research, data enhancements, and analysis used Empirics, a behavioral segmentation solution for financial services marketing, to take a look at the major ethnic groups and [...]
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ARLINGTON, VA – Specialized news and information publisher BNA has created a series of Spanish/English bilingual safety talks, posters, and playing cards that promote as part of a comprehensive safety program addressing the potential hazards most likely to cause serious incidents in the workplace. The bilingual presentation of safety topics also helps foster open communication [...]
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The marketing at McDonald’s is informed first and foremost by ethnic insights that shape the chain’s marketing to African Americans, Asians and Hispanics. Then McDonald’s lays those insights over work for the general market.
“Ethnic segments are leading lifestyle trends,” Neil Golden, chief marketer officer of McDonald’s USA, told the ANA assembly. He added that his [...]
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By Jose Villa
CEO, Sensis
Anyone who has worked in Hispanic marketing has heard this scenario before — a company with an established presence in the U.S. has decided it wants to pursue the Hispanic market (a consumer market it had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and [...]
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DALLAS, TX – Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market.
The panel included:
- Alfredo Carbajal, Editor-in-Chief of Al Dia
- Eloina Juárez, Assignment Editor at KUVN Univision 23
- Brent [...]
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By Lucia Matthews and Alice Gomez
Diálogo PR (San Diego, CA)
The present Hispanic influence on the U.S. economic and social scene is monumental. They are the largest and fastest growing minority group in the nation. According to the U.S. Census Bureau, the U.S. Hispanic population was 46.9 million in 2008, a 3.2 percent increase from 2007, [...]
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