The PR industry’s premier source for Hispanic PR news and views
From the category archives:
By Henry Cardenas
CEO, Cardenas Marketing Network
When Ricky Martin’s “Livin La Vida Loca” hit the airwaves in 1999, becoming an instant success particularly with non-Latino fans, few brands realized just how big an impact that would have — long term. The song was a hit, sure, but Ricky had been a pop icon throughout Latin America [...]
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WOONSOCKET, RI – CVS/pharmacy will host more than 800 health fair events starting Saturday as part of its massive Latino-focused initiative called “A Su Salud.” The community wellness program offers free comprehensive health risk assessments and screenings to help people in underserved areas with early detection and disease prevention. Events are scheduled for cities [...]
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NEW YORK, NY — Following several years in development, Hispanic PR Wire and PR Newswire today unveiled the Spanish-language expert and media network service ProfNet en Español. The service expands PRN’s popular service for scores of Spanish-speaking media and communications professionals that wish to engage and communicate on a wide variety of story interview topics.
“ProfNet [...]
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The milk industry’s 2010 outreach to the Hispanic market will include the first “got milk?” ad featuring a dad, Chilean actor Cristian de la Fuente.
In addition, a new milk giveaway promotion with sweepstakes and Facebook components has been designed to reach both Hispanic and general markets.
This latest Hispanic celebrity ad — showing de la Fuente, [...]
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SACRAMENTO, CA – In an effort to entice new and repeat travelers from Mexico, California’s top international market, the California Travel & Tourism Commission (CTTC) is launching a new Web site, www.visitacalifornia.com.mx, to give travelers the inside scoop on how to experience the California lifestyle during their visit.
“Although we welcomed 6.7 million Mexican visitors [...]
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EL PASO, TEXAS — Mundet®, Sangria Senorial® and TVnotasUSA® recently co-sponsored a sweepstakes offering one winner an all-expense paid trip for two to Las Vegas to attend the 10th Annual Latin GRAMMY® ceremony. The winner, Lorena Lopez, attended the event in November, accompanied by her mother, Graciela Lopez.
The lucky winners flew from Dinuba, California, to Las [...]
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The following posting was provided by Florida State University’s Center for Hispanic Marketing Communication on December 16, 2009
Subject: Join our Hispanic Marketing Communication Course for Marketing Professionals and University Students
Are you a professional in the fields of marketing, advertising, media and/or research? Are you interested in learning more about the Hispanic market cultural insights, lifestyles, [...]
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MINNEAPOLIS, MN -General Mills’ African American CSR initiative “Feeding Dreams” announced the winners of its 2009 program that annually recognizes African-Americans known for championing great work to improve their cities and local neighborhoods. The voting for this year’s winners took place online at www.FeedingDreams.com.
Over the last several months, residents of four southern cities – Birmingham, [...]
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CHICAGO, IL – MillerCoors ‘Lideres’ Hispanic CSR program announced that the 2009 Lider of the Year is Lizette Jenness Olmos from the League of United Latin American Citizens (LULAC) in Washington, D.C. Jenness Olmos was chosen through a public vote on the MillerCoors Lideres website from among this year’s 12 nominated Lideres. The announcement was [...]
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NEW YORK, NY – As part of a Hispanic CSR program targeting the Latino community, Colgate-Palmolive is promoting diabetes awareness and the importance of proper oral care during November’s American Diabetes Month. With approximately 2.5 million Hispanic Americans suffering from diabetes or insulin resistance syndrome (pre-diabetes), proper oral care and oral health education have become [...]
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WASHINGTON, DC – The National Medical Association (NMA) along with the Southeast Dairy Association, the Auxiliary to the Columbus-Ft. Benning Medical Association, the Columbus Georgia Chapter, The Links, Inc. will host T.E.A. Talk, Conversations for a Healthy Body and Mind, on November 21 at the Columbus Georgia Convention Center and Trade Center in Columbus, Georgia. [...]
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Story courtesy Ethnic Technologies
For financial marketers, America’s ethnic communities present opportunities to win new customers today and a position for future growth. Ethnic Technologies, the global leader in multicultural marketing, research, data enhancements, and analysis used Empirics, a behavioral segmentation solution for financial services marketing, to take a look at the major ethnic groups and [...]
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ARLINGTON, VA – Specialized news and information publisher BNA has created a series of Spanish/English bilingual safety talks, posters, and playing cards that promote as part of a comprehensive safety program addressing the potential hazards most likely to cause serious incidents in the workplace. The bilingual presentation of safety topics also helps foster open communication [...]
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The marketing at McDonald’s is informed first and foremost by ethnic insights that shape the chain’s marketing to African Americans, Asians and Hispanics. Then McDonald’s lays those insights over work for the general market.
“Ethnic segments are leading lifestyle trends,” Neil Golden, chief marketer officer of McDonald’s USA, told the ANA assembly. He added that his [...]
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By Jose Villa
CEO, Sensis
Anyone who has worked in Hispanic marketing has heard this scenario before — a company with an established presence in the U.S. has decided it wants to pursue the Hispanic market (a consumer market it had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and [...]
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DALLAS, TX – Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market.
The panel included:
- Alfredo Carbajal, Editor-in-Chief of Al Dia
- Eloina Juárez, Assignment Editor at KUVN Univision 23
- Brent [...]
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MINNEAPOLIS, MN – As part of General Mill’s broader, multi-brand Que Rica Vida initiative targeting Latina moms, GM’s Bisquick brand is sponsoring a Spanish-language sweepstakes, which begins this week and includes a grand prize breakfast on site with Despierta America co-host Karla Martinez. To win participants are being asked to describe their family’s favorite breakfast [...]
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HOUSTON, TX – Continental Airlines and the Adelante! U.S. Education Leadership Fund announced the winner of their Hispanic CSR PR contest “Destino: Latinoamerica” (“Destination: Latin America”) essay contest targeting Hispanic college students. The first-place winner of the contest is Brenda Castaneda, 21, from Fallbrook, CA.
In her essay, Castaneda, a senior majoring in political science [...]
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CHICAGO, IL – Rockeros across the country dream of living the rockstar life — performing in front of screaming fans, on stage with bright lights and at sold-out shows. Now, AXE, is teaming up with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., to give one band the chance to play a [...]
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NEW YORK, NY – MS&L Worldwide (MS&L) and Egami Consulting Group (Egami) have been named winners of the 2009 ADCOLOR® Most Valuable Partnership Award.
The Most Valuable Partnership Award celebrates agencies, marketers and media companies that partner to provide innovative diversity solutions to their respective organizations, industries and communities.
“MS&L is proud of our partnership with Egami [...]
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It’s official: Hispanics are the largest minority in the United States — 13 percent of the population. This represents a marketplace as big as a European nation. Targeting the $540 billion buying power of this market can expand your customer base and boost sales — if you do it right.
You don’t have to be Hispanic [...]
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Hispanic News
