Vida Communications’ Hispanic PR Work for the NephCure Foundation is Showcased on PR Week Magazine


VIDA Communications, a New York City based boutique multicultural public relations agency dedicated to helping brands connect and engage with the growing U.S. Hispanic community, is proud to announce that PR Week magazine is showcasing our campaign for the NephCure Foundation on the publication's "Campaign of the Month" section. "We are thrilled and honored to have our work for the NephCure Foundation recognized and acknowledged by PR Week magazine," said Carlos G Giron, VIDA Communications founder and
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[OPINION] Hispanicize Founder to Miami Beach Mayor: Technology hub is not fad or ‘dumb idea’ for the region

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 Tech and social media leader Manny Ruiz, founder of the South Florida’s largest annual tech and social media event Hispanicize 2014 (, issued a statement today in response to remarks Miami Beach Mayor Phil Levine made this week at the U.S. Conference of Mayors where he said that the blossoming tech scene in his city is “the dumbest idea in the world.” In yesterday’s Washington Post story titled “Miami Beach mayor: Take your tech start-up gospel, and shove it”, Levine added
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Diversity Today: Fostering an Inclusive Communications Culture ( via PRSA)

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We asked 12 communications professionals what they think about the current diversity landscape and what excited them most about the future. Here’s what they said: What trends do you see on the horizon for diversity as it relates to public relations and communications, and what are you excited about as you look toward the future? “The profession is recognizing that diversity internally stretches beyond race and gender. Research from young scholars is pushing ideas of looking at segmentation that use all factors
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PRSA mourns passing of PRSA VP of public relations Arthur Andrew Yann III

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Our community joins me in mourning the sudden and unexpected passing of friend, coworker, colleague and PRSA member Arthur Andrew Yann III, APR, PRSA vice president of public relations, on Thursday evening, June 13. He was 48. Arthur first came to my office to interview as we were filling one of the toughest jobs in public relations — VP of PR for an organization representing more than 20,000 public relations professionals. He first joined PRSA in 1999, led his own agency, was a member of PRSA Counselors
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Luis Miguel Messianu: Hispanic agencies are better prepared than general market agencies for the coming integration

Luis Miguel Messianu, president and CCO of Alma

(María Carolina Alonso, PRODU ) Luis Miguel Messianu, president and CCO of Alma, visited the PRODU stand on the last day of the AHAA, FIAP and Circulo Creativo conference to weigh in on the biggest subject of the event: the integration of the Hispanic market into the general market. “I’m left with a good taste in my mouth – it was worth the struggle to make a reality of this meeting of AHAA, Circulo Creativo and FIAP. Aligning these distant planets was a lot of work but it was done, and I see it as the
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Lo Que Siembres Cosecharás: The Law of Reciprocity and Content Marketing-HMW

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A column by Court Stroud, director at content production platform Skyword ( via: Hispanic Market Weekly)   Dressed in a cowboy hat, flashy silver belt buckle and tight black jeans, evil never looked so good. In the debut episode of Telemundo's new telenovela "El Senor de los Cielos," narco-trafficker Aurelio Casillas forces a horrified youth to slay a golden retriever, assuring that the audience will be glued to the screen while waiting for the killer with the killer good looks to get his just desserts.How do
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Lopez Negrete Communications Wins Coveted Mosaic Award

Lopez Negrete Communications, Inc. wins the Mosaic Award in the "Multiethnic Ad Campaign" category for its Dr Pepper "Vida 23: Sabor a Otro Nivel" campaign featuring Pitbull.

Leading Hispanic Agency Brings Home Prize for Work with Dr Pepper and Pitbull Lopez Negrete Communications won the Mosaic Award in the "Multiethnic Ad Campaign" category for its "Vida 23: Sabor a Otro Nivel" featuring Pitbull. The campaign launched in 2011 for one of the agency's largest clients, Dr Pepper Snapple Group. "I speak on behalf of everyone who collaborated on this assignment when I express how very proud we are of the campaign's reception," said Alex López Negrete, president and CEO. "We consider
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Velocitas, Inc. Names Aida Phillips Hispanic PR Director

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Patricia Beitler, founder of Velocitas, announced today the new addition to the team. Aida Phillips as Hispanic PR Director, who was also named a partner at the agency. "We are thrilled to have Aida Phillips on our team of experts to facilitate Velocitas' expansion into Latin America. Velocitas is always reinventing itself and I am excited to have created this partnership." said Patricia Beitler, President and Founder of Velocitas. "We are thrilled to have Aida Phillips on our team of experts to facilitate Velocitas
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PR Week Interview with John Echeveste of VPE Public Relations

PR Week interview with John Echeveste

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Heineken Invites Soccer Fans to Keep it Legendary


As an official sponsor of the UEFA Champions League, Heineken has launched Keep it Legendary, a pioneering initiative that transforms UEFA Champions League game-watching into an interactive digital experience for U.S. soccer enthusiasts. With Keep it Legendary, Heineken continues to demonstrate the brand's commitment to creating innovative digital marketing programs that speak to consumers' passion points. In sports and life, timing is everything. Unfortunately, for soccer fans in the U.S., the UEFA Champions League
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Mark Cuban on PR’s Value for Startups [INTERVIEW]

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In his latest book, “How to Win at the Sport of Business: If I Can Do It, You Can Do It” ( review here), Mark Cuban lists Rule No. 11 as: “Never hire a PR firm. A public relations firm will call or email people in the publications you already read, on the shows you already watch and at the websites you already surf. Those people publish their emails. Whenever you consume any information related to your field, get the email of the person publishing it and send them a message introducing yourself and the
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Meet Miriam Muléy, author & vox collective’s VP of Client Services & Brand Strategy


Latinas are one of today’s fastest growing and influential consumer markets. They generate $400 billion in purchasing power, but influence $1.2 trillion in buying decision. Moreover, 73% of Latinas between the ages of 18-44 are mothers, making them a critical segment for marketers seeking to reach women who are gatekeepers of their families. Latinas also tend to skew on average 14 years younger than the general US population and have larger families than other segments. In an effort to gain a more in depth perspective
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