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PRSA mourns passing of PRSA VP of public relations Arthur Andrew Yann III

06/17/2013 By Leave a Comment
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Our community joins me in mourning the sudden and unexpected passing of friend, coworker, colleague and PRSA member Arthur Andrew Yann III, APR, PRSA vice president of public relations, on Thursday evening, June 13. He was 48. Arthur first came to my office to interview as we were filling one of the toughest jobs in public relations — VP of PR for an organization representing more than 20,000 public relations professionals. He first joined PRSA in 1999, led his own agency, was a member of PRSA Counselors
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Filed Under: Hispanic PR Leader Interviews, Hispanic/Multicultural PR Briefs

Luis Miguel Messianu: Hispanic agencies are better prepared than general market agencies for the coming integration

05/13/2013 By Leave a Comment
Luis Miguel Messianu, president and CCO of Alma

(María Carolina Alonso, PRODU ) Luis Miguel Messianu, president and CCO of Alma, visited the PRODU stand on the last day of the AHAA, FIAP and Circulo Creativo conference to weigh in on the biggest subject of the event: the integration of the Hispanic market into the general market. “I’m left with a good taste in my mouth – it was worth the struggle to make a reality of this meeting of AHAA, Circulo Creativo and FIAP. Aligning these distant planets was a lot of work but it was done, and I see it as the
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Filed Under: Hispanic Market Facts/Research, Hispanic PR Leader Interviews

Lo Que Siembres Cosecharás: The Law of Reciprocity and Content Marketing-HMW

05/08/2013 By Leave a Comment
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A column by Court Stroud, director at content production platform Skyword ( via: Hispanic Market Weekly)   Dressed in a cowboy hat, flashy silver belt buckle and tight black jeans, evil never looked so good. In the debut episode of Telemundo's new telenovela "El Senor de los Cielos," narco-trafficker Aurelio Casillas forces a horrified youth to slay a golden retriever, assuring that the audience will be glued to the screen while waiting for the killer with the killer good looks to get his just desserts.How do
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Filed Under: Hispanic PR Leader Interviews

Lopez Negrete Communications Wins Coveted Mosaic Award

10/04/2012 By Leave a Comment
Lopez Negrete Communications, Inc. wins the Mosaic Award in the "Multiethnic Ad Campaign" category for its Dr Pepper "Vida 23: Sabor a Otro Nivel" campaign featuring Pitbull.

Leading Hispanic Agency Brings Home Prize for Work with Dr Pepper and Pitbull Lopez Negrete Communications won the Mosaic Award in the "Multiethnic Ad Campaign" category for its "Vida 23: Sabor a Otro Nivel" featuring Pitbull. The campaign launched in 2011 for one of the agency's largest clients, Dr Pepper Snapple Group. "I speak on behalf of everyone who collaborated on this assignment when I express how very proud we are of the campaign's reception," said Alex López Negrete, president and CEO. "We consider
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Filed Under: Hispanic PR Leader Interviews, Hispanic/Multicultural PR Briefs

Velocitas, Inc. Names Aida Phillips Hispanic PR Director

08/02/2012 By 1 Comment
Aida Phillips

Patricia Beitler, founder of Velocitas, announced today the new addition to the team. Aida Phillips as Hispanic PR Director, who was also named a partner at the agency. "We are thrilled to have Aida Phillips on our team of experts to facilitate Velocitas' expansion into Latin America. Velocitas is always reinventing itself and I am excited to have created this partnership." said Patricia Beitler, President and Founder of Velocitas. "We are thrilled to have Aida Phillips on our team of experts to facilitate Velocitas
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Filed Under: Hispanic PR Leader Interviews

PR Week Interview with John Echeveste of VPE Public Relations

06/04/2012 By Leave a Comment
PR Week interview with John Echeveste


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Heineken Invites Soccer Fans to Keep it Legendary

04/04/2012 By Leave a Comment
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As an official sponsor of the UEFA Champions League, Heineken has launched Keep it Legendary, a pioneering initiative that transforms UEFA Champions League game-watching into an interactive digital experience for U.S. soccer enthusiasts. With Keep it Legendary, Heineken continues to demonstrate the brand's commitment to creating innovative digital marketing programs that speak to consumers' passion points. In sports and life, timing is everything. Unfortunately, for soccer fans in the U.S., the UEFA Champions League
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Mark Cuban on PR’s Value for Startups [INTERVIEW]

01/17/2012 By 3 Comments
mark cuban

In his latest book, “How to Win at the Sport of Business: If I Can Do It, You Can Do It” (Amazon.com review here), Mark Cuban lists Rule No. 11 as: “Never hire a PR firm. A public relations firm will call or email people in the publications you already read, on the shows you already watch and at the websites you already surf. Those people publish their emails. Whenever you consume any information related to your field, get the email of the person publishing it and send them a message introducing yourself and the
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Meet Miriam Muléy, author & vox collective’s VP of Client Services & Brand Strategy

01/10/2012 By Leave a Comment
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Latinas are one of today’s fastest growing and influential consumer markets. They generate $400 billion in purchasing power, but influence $1.2 trillion in buying decision. Moreover, 73% of Latinas between the ages of 18-44 are mothers, making them a critical segment for marketers seeking to reach women who are gatekeepers of their families. Latinas also tend to skew on average 14 years younger than the general US population and have larger families than other segments. In an effort to gain a more in depth perspective
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TEDx Washington Heights: Thought Leaders Say Latino Voices Needed [VIDEO]

11/03/2011 By Leave a Comment

TEDxWashingtonHeights was a premiere event sponsored by Telemundo, Hennessy, HispanicAd and NGLC that took place on October 24, 2011 at The Hispanic Society of America in NYC.  Four dynamic Latino thought leaders combined with TEDTalks videos were featured throughout the event that was intended spark deep discussion and connection among those who attended. Flavio Morales, SVP, Programming & Production, mun2 Maria Teresa Kumar, Executive Director & Co-Founder, Voto Latino Monica Martinez, PHD,
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An Interview with Roberto Ramos of the vox collective [EXCLUSIVE Q&A]

10/13/2011 By Leave a Comment
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HPRB: What was your childhood ambition? Roberto: My childhood ambition continues to be the same one as an adult, and that is to travel the world and get to know different people and cultures. A lot of what we do in communications is seeking that point of connection with others through storytelling. Moving outside of your comfort by going to different places is very invigorating, and provides plenty of fodder for storytelling. HPRB: Tell us about three people you admire and why? Roberto: I’m inspired by innovative
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Meet Midy Aponte of The Sánchez Ricardo Agency

07/15/2011 By 1 Comment
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HPRB: What was your childhood ambition? MIDY: In 1992 Hurricane Andrew hit Miami. I remember staying up into the wee hours of the morning, glued to our tiny black/white battery-operated television, watching local newscasters get tossed around by the wind. That’s when the bug to become a television reporter hit me.  During undergrad, I focused on television reporting, but soon realized I was better suited to work behind the cameras than in front of them. Always a news junkie, I decided public relations would scratch
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