Top Beauty and Lifestyle PR Firm Tractenberg & Co. Introduces New Multicultural Division

Tractenberg

The robust cultural landscape of the U.S. is rapidly changing, and brands are looking to transform along with it. Beauty, fashion, and lifestyle PR agency Tractenberg & Co. has announced a new multicultural division to respond to these ever-evolving client needs through strategic and culturally-relevant programs that resonate with a global audience. Tractenberg & Co’s new multicultural PR agency is spearheaded by experienced publicist and marketing executive, Julie Mendez, who provides keen insight and
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Hispanic Chamber of E-Commerce to Host Social Media Marketing Experts at Latino iConnect Digital Marketing Conference

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  The Hispanic Chamber of E-Commerce is pleased to invite business owners to attend Latino iConnect, a digital marketing conference that will be held on March 5, 2014 at Sony’s corporate building in San Diego, California and will highlight the latest in internet marketing trends and best practices. Learn from top social media marketing experts including: Mari Smith, a social media strategists and widely recognized as a Facebook marketing expert; Ekaterina Walter, a social media trailblazer and an author of
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New Research on Hispanic, Black, Asian, and Millennial Americans to Be Unveiled at NYC Multicultural Media Forum

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  Executives from top media companies will gather on March 20 in New York City at the Multicultural Media Forum, a research and strategy-driven event attended by roughly 400 decision-makers from the TV, advertising, technology, and financial industries. Today's most successful media companies recognize the need to shift from old notions of the general market to a vision of the mainstream audience that is inherently diverse. What opportunities and challenges do brands face in developing relevant content that
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3 Lessons Hispanic Marketers can learn from Paranormal Activity: The Marked Ones

Paranormal Activity - Marketing to Latinos

The shriek was heard in the hallway outside the movie theatre. Inside, the unthinkable had just happened to the actress on screen and the audience erupted in fright. As I looked around to scan the crowd, I saw a very diverse Hispanic group watching in terrified delight. As I drove home I wondered if the mostly Hispanic audience was a coincidence, or if there was something larger at hand. Through my research I found that Paramount Pictures had indeed catered this movie, Paranormal Activity: The Marked Ones, to the
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First Season for Andrés Orozco-Estrada and Houston Symphony Unveiled in Multi-Media Blitz

HOUSTON SYMPHONY ANDRES OROZCO

While still in the midst of a record-breaking Centennial Season, the Houston Symphony announced its 101st season of concerts, the first under new music director Andrés Orozco-Estrada, in an unprecedented multi-media event.  A live television broadcast and streaming webcast were produced in conjunction with Houston Public Media on the University of Houston campus at the Melcher Center for Public Broadcasting.  Hosted by KUHA Classical 91.7 FM's St.John Flynn, the 30-minute program aired on KUHT Channel 8 and featured
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Marketing Maven’s CEO and President Receives 2013 DRMA Member of the Year Nomination

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Lindsey Carnett, CEO and president of Marketing Maven, a growing public relations (PR) agency in the nation, was selected as a 2013 Direct Response Marketing Alliance (DRMA) Member of the Year nominee. The DRMA Member of the Year nominees are chosen for their effective contribution to the direct response (DR) marketing and advertising industry. Carnett has been recognized for her significant leadership in the business of DR marketing and promotion of DR marketers and service providers. “I am proud to be
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Vme TV Addresses Hispanic Education in the United States

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  "Los Hispanos y La Educacion" will air on November 29, 2013 at 9 p.m. ET on Vme TV Vme TV will broadcast 'Los Hispanos y La Educacion', a special program which takes a look at education in the United States through the eyes of two  Hispanic educators, Dr. Eduardo J. Padron, president, Miami Dade College, and Ronald Blackburn Moreno, CEO, ASPIRA. The program will air on November 29, 2013 at 9 p.m. ET. The interviews, which will be conducted by Mexican journalist and lawyer, Alonso Castillo, will bring
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Brand USA Announces Representation Firm for Mexico and Central America

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Brand USA, the public-private partnership responsible for launching the United States' first-ever nationally coordinated tourism-marketing effort, named Adnova, Comunicacion Estrategica its international representation firm for Mexico and Central America, through 2015. "Mexico and Central America continue to show steady growth in both visitation and spend for inbound travel to the U.S.," said Alfredo Gonzalez, Senior Vice President of Global Market Development for Brand USA. "Brand USA is confident that with the
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Until the second to last paragraph: American Multiculturalism

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By Loida Rosario Former Singapore Prime Minister Lee Kuan Yew ,  now 87 years old and a  friend of America, just published: “Lee Kuan Yew: The Grand Master’s Insights on China the United States and the World”. He is credited with raising the per capita income from $400 a year in 1959 to more than $50,000 last year. In the process, he made tiny Singapore an Asian business center in the world. His views for America are optimistic, logical and flattering.  He explains how the United States of America is poised
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Q&A: HPRA members of the month Zayda Rivera of Lagrant Communications and Pamela Corante-Hansen of Letra Nova

Zayda Rivera

Director, Multicultural Communications  
    
Strategist , LAGRANT COMMUNICATIONS

N.Y. Chapter






Hispanic PRofile: Zayda Rivera What do you enjoy about PR in your line of work? I enjoy what I do because I feel like I'm truly making a difference in the world. My client is the largest health and health care philanthropy in the U.S. and I promote their programs and studies that impact the Latino communities in this country. I share information about how to make our communities healthier, more sustainable places to live and raise our children. For that, I feel I'm doing my part to create a brighter
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Are Hispanics Really More Social in Social Media?

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We’ve all heard it before… “Hispanics are more social.” “Hispanics over-index on social media.” “Hispanics are the original social networkers.” I’m just as guilty as anyone of blindly restating these supposed truisms about Hispanic digital behavior. The countless reports published over the last few years by highly reputable research firms like BIGInsight, Pew, and Nielsen, provide plenty of data points to support these claims. But we all know that market research and market realities are
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