5:30 p.m. on a Tuesday. Most people are counting down the minutes to go home. For new-biz execs like me, it’s more like the middle of the day. I sit in the new-biz war room at Grey advertising during one of the biggest pitches of the year. I’m

Cinco de Mayo is around the corner, and some brands are leveraging the holiday to roll out special promotions and discounts. (For example, Tyson Foods, Tabasco brand and Jose Cuervo’s nonalcoholic margarita mix have teamed up on a “Fiesta of

There is a lot to understand about the Hispanic shopper. In particular there's a lot of empty space between what brands know about the consumers in this demographic and what retailers know about how and why they shop. The intersection of these

As organizations seek to find new ways to capture sustainable business growth, the estimated $1.2 trillion dollars of Hispanic consumer purchasing power in 2012 represents a time-sensitive opportunity for America’s corporations to earn this