The PR industry’s premier source for Hispanic PR news and views
From the category archives:
BY DAVID HENRY
President, TeleNoticias and Hispanic Public Relations Association – New York
Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients. One area that has proven challenging for some is measuring the success of radio outreach, placements and listener [...]
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BY Dian Hasan and Eduardo Caccia
The role of culture in brand-building is indisputable, and language is naturally a significant component of this. However, this may not necessarily be applicable across the board, for all age groups.
America is a melting pot and polyglot of fresh talent, the foundation of the nation is built on the sweat, tears, and [...]
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BY LOURDES RODRIGUEZ, HPRA Los Angeles Chapter President
and DAVID HENRY, HPRA New York Chapter President
HPRA is making 2010 count! The theme of this year’s upcoming 26th Annual PRemio Awards and Scholarship Gala captures it best, “2010: A New Chapter.” Indeed, this year marks a new chapter in HPRA’s 26-year history. The organization has forged a [...]
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BY Andiara Petterle
CEO of Bolsa de Mulher
Marketers are waking up to the importance of associating their brands with the sale of virtual goods, making the category one of the fastest-growing advertising platforms online today. And new research shows that one key demographic almost every marketer is trying to reach — Latina women — is especially interested [...]
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BY MANNY RUIZ
Publisher, Hispanic PR Blog
A week after previewing their ambitious digital plans at the 2010 Hispanic PR & Social Media Conference in Dallas, General Mills made it official. General Mills unveiled a re-designed version of its successful Spanish-language, lifestyle web site for women, QueRicaVida.com, last night at a VIP Miami gala event attended [...]
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BY ROSANNA FISKE
More than 300 public relations and communications professionals gathered in Dallas this week for the first-ever Hispanic Public Relations and Social Media Conference. The brainchild of the Hispanic Public Relations Association and Hispanic PR Blog founder Manny Ruiz, the conference gave professionals a fresh look at communicating with the U.S. Hispanic market. It also [...]
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BY MANNY RUIZ
Co-Publisher, Hispanic PR Blog
At one point during last week’s Hispanic PR & Social Media Conference in Dallas, someone or something mysteriously triggered a fire alarm, forcing a temporary evacuation. Maybe the conference topics and speakers were too hot but if you were there or monitored the historic conference through Twitter, you’ll understand why [...]
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The launch of the official 2010 U.S. Hispanic Social Media Guide is now just one week away! Register for it today at www.HispanicPRBlog.com/Hispancize and be the first to receive the most comprehensive guide you will ever need to plan and execute Hispanic social media campaigns.
The 2010 U.S. Hispanic Social Media Guide is being put [...]
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By Dr. Gail Christopher
WASHINGTON, DC—Tears of joy were shed the night that America elected its first African American president. It was fresh evidence the historic civil rights struggles of the 50s and 60s had been worth the fight; that blood had not been spilled in vain. And across the nation, the words “President-elect [...]
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Jose Villa
President, Sensis
Last week, I attended the Forrester Marketing Forum. One particular discussion, led by Forrester analyst Sean Corcoran, got me thinking a lot about the future of Hispanic marketing.
Corcoran’s session, “The Role of Agencies in the Adaptive Era,” centered on the future of agency relationships, particularly digital agencies, in a world where people consume [...]
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NEW YORK, NY - The Public Relations Society of America (PRSA) Diversity Committee will host Manny Ruiz, Co-Publisher of the Hispanic PR Blog and organizer of the 2010 Hispanic PR & Social Media Marketing Conference (www.HispanicPRConference.com) as the speaker for a national Virtual Idea Swap teleseminar focused on Hispanic Social Media on Monday, May 3 at 2 p.m. ET.
To register for [...]
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BY MANNY RUIZ
Publisher, Hispanic PR Blog
With just under two weeks left to the Hispanic PR & Social Media Conference (May 10-12 in Dallas), I think it’s a good time to say to public relations pros from the agency and consultancy worlds that even though our national conference has been heavily tailored to corporations, government agencies and [...]
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By Rosanna Fiske, APR
CEO and Chair-Elect
Public Relations Society of America (PRSA)
I am often asked what the three letters after my name mean – A, P, and R. As an acronym, they mean “Accredited in Public Relations,” the unique accreditation for public relations professionals offered by the Public Relations Society of America (PRSA) and other organizations [...]
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By Cynthia Nelson
COO, Todobebé
New research explores Hispanic moms’ insights, perceptions and involvement with the automotive category: ownership, usage, attitudes, considerations, and key factors influencing purchase. When it comes to automotive purchases, there is always a misunderstanding that women either aren’t interested or don’t have a say in which vehicle is chosen. Not so with Hispanic [...]
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By Lee Vann
CEO, Captura Group
When my friend Manny Ruiz asked me to speak about Hispanics and social media at the first annual Hispanic PR and Social Media Conference in Dallas coming up on May 11, I thought I would address a question that is on the minds of many marketers today: Are Hispanics really more [...]
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The National Women’s History Project (NWHP) brings the contributions of Latinas to the forefront of public discourse.
By Alice Gomez and Lucia Matthews | DiálogoPR, San Diego, CA
Over the years Latina entrepreneurs have made a strong impact on the U.S. business scene. The Hispanic population is the largest and fastest growing minority group. According to the [...]
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By Alice Gomez and Lucia Matthews
Dialogo PR
Technological competency is the key to professional relevance in today’s society. Unfortunately, citizens are not competing on an even playing field. The digital divide serves as a barrier to success for marginalized groups in the business world. However, Hispanic market trends indicate the U.S. segment is making great strides [...]
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by Dian Hasan
MindCode
The grass always seems greener on the other side of the fence. As true is that, when we see grass on the other side of the fence that is less green, we tend to think that side is the poorer for it.
Such unfortunate perception is afflicting Mexico today.
The media are full of negative [...]
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LOS ANGELES, CA – Young California Latinos will be able to act as viral marketers, encouraging their friends to participate in the U.S. Census, as part of a multimedia campaign that includes an interactive mobile application, MALDEF and Voto Latino, partners in the project, announced today.
Students from the Miguel Contreras Learning Complex Center joined community [...]
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By Manny Ruiz
Co-Publisher, Hispanic PR Blog
Blood drives were a sacred sport at my high school. Our school was the state champion at collecting blood and every year we set higher goals to break. We beat these records every year, largely because Southwest Miami High School took collecting blood so seriously that it required every [...]
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WASHINGTON, D.C. — The US Census Bureau is missing opportunities to provide reporting instructions to diverse communities in the United States by failing to fully utilize the ethnic media that can reach more than 60 million adults in those communities, according to testimony from New America Media (NAM) in
Congress today.
Sandy Close, NAM’s executive director, called [...]
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BY MANNY RUIZ
Co-Publisher
Hispanic PR Blog
My cousin Pablo called me the other day seeking advice on how to organize a national Spanish pigeon conference in Miami.
“A pigeon conference in Spanish?,” I asked him confused.
“No, I’m talking about a conference for collectors of Spanish pigeons.”
“But don’t you already have a national conference for pigeon collectors?”
“Yes, there’s two [...]
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By Lee Vann
CEO, Captura Group
Content has always been king, but probably never more so than in today’s Hispanic online market.
Social media have completely changed the nature of how content for online consumption is produced. Companies must now speak to
consumers through content that’s less formal, more timely, shorter and ultimately more engaging.
The social Internet has opened [...]
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According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a [...]
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By Gary McCormick, APR,
2010 Chair and CEO of PRSA
Last month in this space, I paid tribute to Betsy Plank, the “first lady of public relations” whose passion for students, education, scholarships, ethics and leadership has had an indelible impact on the public relations profession.
Today, as we begin the celebration of Black History Month, I thought [...]
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