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From the category archives:
by Administrator on March 11, 2010 · 0 comments
in Diversity News, Hispanic Organizations News, Hispanic PR & Social Marketing Views, Hispanic Spokesperson Tracker
LOS ANGELES, CA – Young California Latinos will be able to act as viral marketers, encouraging their friends to participate in the U.S. Census, as part of a multimedia campaign that includes an interactive mobile application, MALDEF and Voto Latino, partners in the project, announced today.
Students from the Miguel Contreras Learning Complex Center joined community [...]
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by Manny Ruiz on March 1, 2010 · 0 comments
By Manny Ruiz
Co-Publisher, Hispanic PR Blog
Blood drives were a sacred sport at my high school. Our school was the state champion at collecting blood and every year we set higher goals to break. We beat these records every year, largely because Southwest Miami High School took collecting blood so seriously that it required every [...]
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by Administrator on February 25, 2010 · 0 comments
in Hispanic Organizations News, Hispanic PR & Social Marketing Views, Multicultural Media News
WASHINGTON, D.C. — The US Census Bureau is missing opportunities to provide reporting instructions to diverse communities in the United States by failing to fully utilize the ethnic media that can reach more than 60 million adults in those communities, according to testimony from New America Media (NAM) in
Congress today.
Sandy Close, NAM’s executive director, called [...]
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by Manny Ruiz on February 23, 2010 · 0 comments
BY MANNY RUIZ
Co-Publisher
Hispanic PR Blog
My cousin Pablo called me the other day seeking advice on how to organize a national Spanish pigeon conference in Miami.
“A pigeon conference in Spanish?,” I asked him confused.
“No, I’m talking about a conference for collectors of Spanish pigeons.”
“But don’t you already have a national conference for pigeon collectors?”
“Yes, there’s two [...]
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by Administrator on February 12, 2010 · 0 comments
By Lee Van
CEO, Captura Group
Content has always been king, but probably never more so than in today’s Hispanic online market.
Social media have completely changed the nature of how content for online consumption is produced. Companies must now speak to
consumers through content that’s less formal, more timely, shorter and ultimately more engaging.
The social Internet has opened [...]
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by Administrator on February 8, 2010 · 0 comments
in Hispanic Market Facts/Research, Hispanic PR & Social Marketing Views
According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a [...]
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by Administrator on February 6, 2010 · 0 comments
in Diversity News, Hispanic PR & Social Marketing Views, Race in America
By Gary McCormick, APR,
2010 Chair and CEO of PRSA
Last month in this space, I paid tribute to Betsy Plank, the “first lady of public relations” whose passion for students, education, scholarships, ethics and leadership has had an indelible impact on the public relations profession.
Today, as we begin the celebration of Black History Month, I thought [...]
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by Administrator on February 4, 2010 · 4 comments
It is official Super Bowl XLIV will be a faceoff between the New Orleans Saints and the Indianapolis Colts at the Sun Life Stadium in Miami, Florida on Feb 7. More and more U.S. sports leagues are courting the lucrative Hispanic market in attempt to tap into an aggressive fan base ready to shell out [...]
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by Administrator on February 3, 2010 · 3 comments
By Manny Ruiz
Co-Publisher
The Hispanic PR Blog
This is one of the most captivating videos I’ve seen yet on growing power and influence of social media. We will showcase this video at the Hispanic PR & Social Marketing Conference!
Embracing Social Media to Strengthen our Marketing Message
View more presentations from PJ Adriaensens.
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by Administrator on January 29, 2010 · 0 comments
By Joe Kutchera
President of dotGlobal
The new report from the Pew Hispanic Trust — Latinos Online — shows that 64% of all U.S. Hispanics use the Internet and that foreign-born Latinos have crossed the tipping point with 52% online. As the Hispanic audience grows, they seek new content and increasingly find and regularly visit foreign web [...]
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by Manny Ruiz on January 25, 2010 · 1 comment
in Hispanic PR & Social Marketing Views, Hispanic Social Marketing/Web Insights
By Manny Ruiz
Co-Publisher
The Hispanic PR Blog
A perfect storm of the good kind is brewing and if you haven’t already noticed it’s pointing to a year of colossal momentum for the Hispanic public relations industry. In 20 years of working in Hispanic PR and media, I have never seen the momentum I’m witnessing for Hispanic PR [...]
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by Administrator on January 21, 2010 · 0 comments
in Hispanic PR & Social Marketing Views, Hispanic Social Marketing/Web Insights
By Marcelino Miyares,
Director, Mercury en Espanol
When our clients ask me whether an in-language Internet program is necessary to the success of their Spanish-language advertising campaign, I ask them if their marketing goals long- or short-term. If a client’s goal is short-term testing of a product or service, an in-language Internet program is nice to have [...]
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by Manny Ruiz on January 20, 2010 · 0 comments
By Manny Ruiz
Co-Publisher
The Hispanic PR Blog
If you’re like many of our readers, you may be asking why we chose Dallas as the host city for the first ever Hispanic PR & Social Marketing Conference, May 10-12, 2010. I don’t want to hesitate to tell you that it was actually much easier to chose Dallas than [...]
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by Administrator on January 15, 2010 · 0 comments
in Hispanic Culture News, Hispanic PR & Social Marketing Views
By Lee Vann
CEO, Captura Group
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent [...]
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by Administrator on January 14, 2010 · 1 comment
When I began working in PR in 1993, the terms “multicultural” and “diversity” were rarely used. I was aware of their meanings of course, but the words themselves did not come up in conversation often – if ever. It wasn’t until I left the smaller PR firm scene and entered the big agency world in [...]
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by Administrator on January 8, 2010 · 0 comments
in Hispanic PR & Social Marketing Views, Hispanic Social Marketing/Web Insights
By Jose Villa
President, Sensis
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought the headline on this article was a typo: Why would anyone be writing about trends in Hispanic marketing 12 to 24 months out?
Well, [...]
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by Administrator on January 6, 2010 · 0 comments
By Alice Gomez and Lucia Matthews
Dialogo PR
As the saying goes, a picture is worth a thousand words. The upcoming 2010 U.S. Census, what the official Census website refers to as a “portrait of America”, may up the ante. There has been an unprecedented buzz around what this influential survey will reveal [...]
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by Administrator on December 22, 2009 · 2 comments
in Hispanic PR & Social Marketing Views, Hispanic Social Marketing/Web Insights
by Laurie Sullivan,
Marketers will need to start justifying social marketing plans with business cases, objectives and metrics, as the medium moves out of the test phase. In 2009, marketers could brag they had a Facebook fan page or Twitter account, but analysts predict that social media will become a strategic part of marketing efforts next [...]
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by Administrator on December 20, 2009 · 0 comments
in Hispanic Market Facts/Research, Hispanic Market Jobs, Hispanic PR & Social Marketing Views, Hispanic/Multicultural PR Briefs, Multicultural Media News, Race in America
Top stories for the week of December 14-18, 2009
December 18, 2009
Percentage of black and Hispanic users on Facebook rising
Immigrant advocates plan walk from Miami to Washington
It’s The Allocation, Stupid
December 17, 2009
MIAMI PR JOB ALERT: Opening with FedEX Latin America
Publisher of La Semana, Vea, TV Guia and several other Puerto Rican publications files for bankruptcy
Congressional Hispanic [...]
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by Administrator on December 18, 2009 · 1 comment
in Hispanic Culture News, Hispanic Market Facts/Research, Hispanic PR & Social Marketing Views, Hispanic Social Marketing/Web Insights
A new demographic study released by the Facebook Data team reveals Facebook used to be dominated by white and Asian users, but the percentages of black and Hispanic users of the site are now approaching their percentages of the population in the general U.S. public.
Hear that? Facebook scientists have looked at the data and everything is OK now. [...]
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by Administrator on December 18, 2009 · 1 comment
in Hispanic Market Facts/Research, Hispanic PR & Social Marketing Views, Hispanic PR Techniques
By Wilson Camelo
We sometimes don’t realize the obvious until someone points it out, as James Carville famously did during the 1992 presidential election, saying, “It’s the economy, stupid.” This is often the case with budgeting for Hispanic marketing.
Have you said any of these lines or one similar following a pitch by an agency or Spanish-language [...]
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by Administrator on December 10, 2009 · 0 comments
in Hispanic PR & Social Marketing Views, Hispanic Social Marketing/Web Insights
By Lee Vann
President, Captura Group
Astronaut José Hernández, a/k/a @Astro_Jose, tweets in both English and Spanish to 100,000 people who have been following his remarkable life from field-worker as a child in northern California to outer space.
It’s not hard for him to find followers these days.
The majority of online Americans now visit social networking sites, and [...]
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by Administrator on December 8, 2009 · 1 comment
The following story was released yesterday by the Immigration Policy Center:
As a front-page story in today’s Washington Post reminds us: “Not since the last great wave of immigration to the United States around 1900 has the country’s economic future been so closely entwined with the generational progress of an immigrant group.” The story highlights the [...]
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by Administrator on December 8, 2009 · 0 comments
By Fredette West
Director, African American Health Alliance
In all of the talk about how can the nation can pay for health reform; and in all the talk about where can we find savings; and in all the talk about finding “off-sets” — media, legislators, and analysts, I point your attention to study findings by researchers, including [...]
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by Administrator on December 3, 2009 · 0 comments
in Hispanic Market Facts/Research, Hispanic PR & Social Marketing Views
By Jennifer Woods
Executive Vice President, The San Jose Group
It’s no secret that the Hispanic segment has become an influential force in the U.S. While the 2010 Census will certainly confirm this, there’s an even bigger demographic reality developing, which still calls for a strong and steady focus on the Hispanic segment, but also warrants a [...]
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