Discovery US Hispanic: Deeply committed to continue investing in U.S. Hispanic, both on English and in Spanish

During the Discovery US Hispanic upfront in New York, Víctor Parada, VP of Sales, emphasized the company is committed to reaching the U.S. Hispanic market, both in Spanish and in English.
“The Hispanic market is extremely important for Discovery Communications. The possibility of using channels in Spanish and English to reach the Latino audience with Discovery content is where we have an opportunity to continue to invest and bring our content through programming and digital media. We have very specific strategies to reach this goal,” said Parada.

Iván Bargueiras, general manager of Discovery US Hispanic, highlighted new blocks in its programming grid such as Lunes De Motores and Jueves De Aventura, as well as the addition of the genre of magic to Discovery en Español and the arrival of Cake Boss to Discovery Familia.

Michela Giorelli, VP of Production and Development for Discovery en Español provided more details about the two new original productions that conform Lunes De Motores: Texas Trocas and Taller De Vaca.

Texas Trocas is the new Discovery en Español series for the evenings of Lunes De Motores. It’s an eight-episode docu-reality about a Mexican family that opened this business over 10 years ago,” said Giorelli.

Taller de Vaca is another series based on a family business. “We’re shooting it in Guadalajara. In the series you will see the transformation of all kinds of vehicles into limousines,” she added.

Source Produ

Hispanic Chamber of E-Commerce Joins The LIBRE Initiative to Support Hispanic Family-Owned Business Forum in San Antonio

The Hispanic Chamber of E-Commerce has joined The LIBRE Initiative to support Hispanic Family-owned businesses to become more prosperous.

On March 20 the LIBRE Initiative is going to host the “Hispanic Family-Owned Business Forum: Strategies on Managing Your Business and Your Family” in San Antonio and the Hispanic Chamber of E-Commerce is going to be there to support the event.

“Almost 90 percent of Hispanic entrepreneurs say they started their business as a way to provide financially for those closest to them – and Hispanic family owned business are growing at twice the national average” said Michael Barrera, LIBRE National Director of Coalitions and Entrepreneurship. “This event will help people navigate issues specific to family owned business and inform them about how to plan for succession, obtain financing, and deal with questions like health care, which can be critical to business success.”

The LIBRE initiative is on a mission to equip the Hispanic community with the tools they need to be prosperous. A great deal of Hispanic family-owned businesses don’t have an online presence, and need access to marketing and business resources. The Internet has changed everything. That includes the way we do business. From online shopping carts to blogs, from social marketing to a range of other online business resources, there are plenty of opportunities for business owners to boost their competitiveness via the Internet.

Actually taking advantage of these opportunities can be challenging, though. It is our mission at the Hispanic Chamber of E-Commerce to help our members leverage the remarkable resources made available by the Internet, and to boost their own competitive edge. In particular, we are passionate to help family owned businesses within the Hispanic community improve their own online visibility and success. That’s the reason why we are supporting the Hispanic Family-Owned Business Forum in San Antonio.

“We are committed to family owned businesses and entrepreneurs. We truly love small business owners and are passionate for the ongoing success of Hispanic-owned companies, in all industries and across the United States. That’s why we make membership, including a full range of basic services, available completely for free. We are the only Hispanic business association of our kind to do this, and it is entirely because of our true zeal for seeing Hispanic businesses thrive on the Internet and in the communities where they are based,” said Tayde Aburto, Founder of the Hispanic Chamber of E-Commerce. “The Hispanic Chamber of E-Commerce is a social enterprise, using the power of business for social good. Our business model allows us to provide thousands of Hispanic family-owned businesses a free platform to connect, build business relationships and grow their business.”


About Hispanic Chamber of E-Commerce

The Hispanic Chamber of E-Commerce is a business to business membership-based business association focused on providing tools and solutions to members to increase their presence online. The Hispanic Chamber of E-Commerce offers Internet marketing services that help you to promote your products/services; build business relationships and collaborate with potential clients via a private business network network.

About The LIBRE Initiative

Founded in 2011, The LIBRE Initiative is a 501(c)4 non-partisan, non-profit grassroots organization that advances the principles and values of economic freedom to empower the U.S. Hispanic community so it can thrive and contribute to a more prosperous America.

Listen Up Español Wins in Best in Biz Awards 2013


Listen Up Español has been named a silver winner in Company of the Year category in Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts.

Listen Up Espanol made a remarkable comeback from one of the hardest years in its history by counting on its people to execute on processes, refining operational techniques and working with clients on media spends.

The third annual Best in Biz Awards program was the most competitive in its history and the most distinguished judging panel yet assembled. Public and private companies varying in size and industry from North America made submissions for this award. Categories included Company of the Year, Best Place to Work, Most Innovative Product of the Year and more.

“The Best in Biz award acknowledges Listen Up Espanol’s leading position in the Spanish telemarketing industry,” says Craig Handley, Co-Founder and CEO of Listen Up Espanol. “We have made a commitment to Spanish marketing as demonstrated through our expansion into online marketing to the U.S. Hispanic consumer.”

Winners of Best in Biz Awards 2013 were determined by an independent panel of 51 judges from top-tier news, business and technology publications, as well as broadcast outlets and analyst firms, such as Bloomberg Businessweek, Chicago Tribune, Computerworld, Crain’s New York Business, Entrepreneur, Fast Company, Financial Times, Fortune, Hartford Courant, Inc. Magazine, Reuters, San Francisco Chronicle, Small Business Digest and USA Today.

About Listen Up Español

Listen Up Español is a Spanish language call center and online marketer focused solely on the U.S. Hispanic market. The company offers direct response, non-profit and corporate clients a broad range of bilingual call center services specializing in inbound sales, customer service and lead generation. Listen Up Español also offers online Hispanic marketing solutions including SEO, SEM, social advertising, organic marketing, social marketing and conversion rate optimization.

LATV Partners with Goya


LATV, the bi-cultural, bi-lingual entertainment network is proud to its partnership with Goya, a source for Hispanic food products, to present Latin Grammy’s special editions of En La Zona and Latino TV.

On Wednesday, November 20th at 9 PM ET/6 PM PT, LATV will air Goya Presents Latino TV: Camino a Los Grammys. The one-hour special will preview the nominees of the 2014 Latin Grammy’s, to be held in Las Vegas.

On Friday, November 22nd at 9:30 PM ET/6:30 PM PT, LATV will air Goya presents En La Zona’s Grammy Special.

The half-hour special edition of En La Zona will feature an all-access pass to the 2014 Latin Grammy’s, with highlights from the red carpet, exclusive interviews with nominees and presenters, a peek behind the scenes of the largest gathering of Latin music industry elite, and a rundown of the big winners.

“LATV is proud to partner with Goya Foods as the exclusive sponsor of LATV’s Latin Grammys Special Editions of En La Zona and Latino TV,” Luca Bentivoglio, LATV COO and Head of Programming, says. “Goya Foods has been part of the LATV family for years now. And we all know that if it’s Goya…it has to be good.”

About LATV:

LATV is a Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bi-cultural 18-49 Latino demographic, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.

LATV’s fully-owned subsidiary, American Latino Syndication, produces and distributes “American Latino” and “LatiNation.”


Marketing Maven’s White Paper Wins 2013 PR World Awards

LA Marketing Firm’s Creative Department Coins “Return on Content”, Publishes Free-to-Download White Paper of the Year

Marketing Maven won the PR World Awards White Paper of the Year Award for their “Steps to Earn a Positive Return on Content (ROC)” white paper.

The annual PR World Awards program encompasses the world’s best in organizational performance, innovations, products and services, executives and management teams, public relations and marketing campaigns, and customer satisfaction programs from every major industry in the world. Both domestic and international organizations are eligible to submit nominations including public and private, for-profit and non-profit, largest to smallest and new start-ups.

The Marketing Maven Creative Department connects the similarity between earning return on financial investments and return on content to build successful social media marketing campaigns. This LA PR firm’s award-winning “Steps to Earn a Positive ROC” white paper outlines the tools and practices for writers and bloggers to earn a positive ROC on both native and mobile content.

The 2013 PR World Awards recognized the “Steps to Earn a Positive ROC” white paper for providing insight into the importance of ROC, or the calculated value of Call-to-Action (CTA) style posts and how to best utilize proper search engine optimization practices through Facebook posting analyses, social media reports, and Google Analytics.

More than 50 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2013 PR World Awards winners.

About the PR World Awards

PR World Awards are an annual industry and peers recognition program honoring best of PR and corporate communications in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The annual 2013 PR World Awards are part of the Silicon Valley United States worldwide recognition programs. The SUVS Awards consist of 9 world award programs in which you can participate every year, each held at a different date and location.

Source PR Web

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HPRA Honors Top Campaigns Reaching Latino Audiences at 29th Annual PRemio Awards & Scholarship Gala

The Clorox Company, Zyrtec, McDonald’s, Starbucks, and Ford Among Top Winners

The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, this week in Los Angeles honored industry leaders and recognized the best in Hispanic public relations campaigns at its 29th Annual HPRA PRemio Awards and Scholarships Gala.

Picking up top honors for Campaign of the Year awards were:
• Food & Beverage category: Starbucks and Edelman Multicultural
• Health Care category: Zyrtec and Hunter PR
• Public Education Non-profit category: Ford Hispanic Communications with RL Public Relations
• Public Education Corporate category: McDonald’s Hispanic Operators Association/Southern California and Porter Novelli
• Integrated Marketing category: The Clorox Company and The Axis Agency

“The growth and impact Latino public relations professionals are having in the world of public relations matches the expansion of Hispanic markets across the country,” said Stephen Chavez, president-elect of HPRA National. “Tonight’s honorees and winners represent some of the smartest, creative campaigns companies across the U.S. are now implementing to reach this lucrative market.”

Adding a bit of humor to the night’s event as emcee, Filmmaker/Playwright and Co-Founder of the legendary Latino/Chicano performance trio known as Culture Clash, Richard Montoya, joined HPRA in celebration of the achievements of top professionals and organizations.

HPRA’s 2013 PRemio Award honorees included:

PR Achievement Award
Yvonne M. Lorie, President
SWAY Public Relations at MGSCOMM, Miami, FL

Organization of the Year
California State University Fullerton, College of Communications, Fullerton, CA

Media Professional of the Year
Theresa Gutierrez, General assignment reporter and host of “Ñ Beat”
ABC 7 News, Chicago, IL
Young PR Professional of the Year
Mari Escamilla, Hispanic Media Manager & Account Executive
Marketing Maven PR, Camarillo, CA

In addition, HPRA presented $11,000 in scholarships to Hispanic college students pursuing a career in Public Relations and related communications fields as a way to foster Hispanic talent. Over the years, HPRA has awarded more than $250,000 to Hispanic students in California entering the communications field. In addition, this year the New York Chapter of HPRA also recognized the first New York student scholarship recipient.
The 2013 HPRA Scholarship Recipients included:
• Brenda Garcia, California State University, Northridge
• Anthony Juarez, University of La Verne
• Monique Parra, University of La Verne
• Carlos Perales, California State University, Dominguez Hills
• Jennifer Velez, University of California, San Diego
• Lia Martinez Santamaria, New York University

The event was made possible by generous sponsors, including: Wells Fargo Bank, Hispanicize, The California Wellness Foundation, The Walt Disney Company, Sportivo & RL Public Relations, Goya Foods, Southern California Edison, The Coca-Cola Company, VPE Public Relations, IW Group, Telemundo, The LAGRANT Foundation, Edelman, Sprint, Southern California Gas Company, LatinoWire and PRSA-LA.

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Q&A Borja Perez of Telemundo: Digital media puts us in a nicely privileged position ( via Produ)

Image courtesy of

(By María Carolina Alonso )

Precisely this year the regional Festival of Media chose as its central theme the importance of digital media and intra-regional openings for brands, with regard to which Perez says that these have been of great importance, since “they have opened a new way to reach users that is more persistent and personal, because with mobile penetration in the region very high – as we know, there are many countries where mobile lines outnumber landlines – there is instant, continuous and widespread contact with consumers, who as soon as they get the message can in some way react to it” he said.

As to the confidence of brands in digital platforms and media and the investment they’re willing to make in them, Perez refers to his own experience at Telemundo. “As a producer of content, the use of digital media puts us in a nicely privileged position, because it allows us to distribute that content on all possible platforms.”

“In Telemundo, we’ve been pioneers in creating content, developing content, distributing it, and now we’re even doing innovations in reformatting content so that it’s perfect on each and every screen” he said.

In conclusion Perez noted that “the steps many TV networks are taking both in the U.S. and throughout the region are things we’ve already done, and now we’re taking the next step”.


Read more here.

Newlink Group hosts Boca Juniors USA brand launch party at Eden Roc hotel in Miami

Boca Juniors, considered one of the most important Argentine soccer clubs, introduced its new brand to the U.S. and announced their business plans, which include, among other things, the possible creation of a team that competes in U.S., franchise development, merchandise marketing, support for youth soccer and touring agreements with other international teams.


Caetano Veloso to be Celebrate as the 2012 LATIN RECORDING ACADEMY® Person of the Year

An eight-time Latin GRAMMY® winner and two-time GRAMMY® winner, Brazil’s Caetano Veloso will be celebrated as the 2012 Latin Recording Academy Person of the Year on Wednesday, Nov. 14 in Las Vegas, it was announced today by Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy® ( Songs from Veloso’s catalog will be performed by an impressive array of notable artists and friends of the honoree. A portion of the net proceeds from the gala will benefit Veloso’s chosen charity, Fundación Viva Cazuza in Brazil — a not-for-profit HIV prevention and treatment organization for children and young people —  as well as The Latin Recording Academy’s outreach and education programs. The celebration will precede the XIII Annual Latin GRAMMY Awards®, which will be held at the Mandalay Bay Events Center in Las Vegas and will be broadcast live on the Univision Network on Thursday, Nov.15at 8 p.m. Eastern/7 p.m. Central. For breaking news and exclusive content, join The Latin Academy’s social networks as a Twitter follower at, and a Facebook fan at
“Caetano Veloso has become the preeminent ambassador of Brazilian music and culture,” said Abaroa. “It is difficult to find a man with such immense talent, passion and dedication to his creative projects — whether in music, writing or activism — and it is The Latin Recording Academy and its Board of Trustees’ great pleasure to celebrate a man of limitless talent and commitment. By celebrating Caetano, we celebrate Brazil, and we look forward to honoring his amazing career and music. ” 

americano museaum

Balsera Wins Award of Distinction

Balsera Communications is proud to announce that it has received an Award of Distinction from the Communicator Awards. The agency has been recognized for its integrated communications campaign that was developed and executed for the National Museum of the American Latino Commission.  As part of its work, Balsera Communications successfully implemented a public outreach campaign that included branding, video production, website, public forums, public comment, media, strategic alliances, Op-Eds, digital and a full feasibility study to Congress outlining the architectural, financial, and logistical components of the project.

For the full final report, please click here:

The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo! To learn more about the IAVA please visit

Update on the El Rey Network [VIDEO]

Wondering what’s coming in the new El Rey network? Filmmaker Robert Rodriguiz gives you the scoop in this new video:

My hopes are to serve that growing second and third generation audience, but not just through traditional media, but also through leveraging digital and social media.

zubi advertising

Zubi Advertising Founder Among Legendary Individuals to be Inducted During 63rd Advertising Hall of Fame [EVENT]

The 63rd Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Tuesday, March 27, 2012, at New York’s historic Waldorf=Astoria hotel.

Chosen by the Hall of Fame’s distinguished Council of Judges, this year’s “magnificent seven” who will be inducted into the Hall of Fame are:

  • Tere A. Zubizarreta (1937-2007), Founder, Zubi Advertising
  • Rick Boyko, Former Co-President, Chief Creative Officer, Ogilvy & Mather North America; Director/Professor, VCU Brandcenter
  • O. Burtch Drake, Former President and CEO, 4A’s
  • Leo-Arthur Kelmenson (1927-2011), Former Chairman, FCB and Bozell Jacobs Kenyon & Eckhardt
  • David Kennedy, Co-Founder, Wieden+Kennedy
  • A.G. Lafley, Former Chairman of the Board, President and CEO, P&G
  • Johnathan A. Rodgers, Former President and CEO, TV One

“This year’s inductees will be joining an eminent group of 209 advertising giants. The Hall of Fame has always represented the best in the advertising industry, and we are pleased to welcome the newest members who are assuming their rightful place in the Hall,” said Marc Pritchard, Global Marketing and Brand Building Officer, P&G and vice chairman of the Advertising Hall of Fame.

For the third year in a row, a corporation will be inducted into the Hall of Fame.  The 2012 corporate honoree is the iconic global organization, The Coca-Cola Company. The award will be accepted by Joseph V. Tripodi, Executive Vice President and Chief Marketing and Commercial Officer.

“We are proud to recognize The Coca-Cola Company for their positive impact on the industry through innovative and forward thinking, promotion of diversity and multiculturalism within the organization and for their global reputation as an advertising leader,” said Nancy Rabstejnek Nichols, Senior VP, External Affairs, Weber Shandwick/Interpublic Group, and chairman of the Advertising Hall of Fame.

The Advertising Hall of Fame is administered by the American Advertising Federation on behalf of the entire advertising community.  The event will be made available as a live telecast exclusively to the American Advertising Federation’s 200 local ad federations, with a potential audience outside the Waldorf’s Grand Ballroom of tens of thousands of advertising leaders nationwide.

AAF president & CEO James Edmund Datri added, “Like the AAF, this year’s inductees represent all aspects of the advertising industry from clients to agencies to media to not-for-profit organizations.  We are excited that the Hall of Fame is honoring this distinguished group.” Adding that, “We look forward to sharing their remarkable stories with the advertising community nationwide. Through the live telecast, we will bring our industry together across America, to inspire all with the legends we will honor.”
For more information on the Advertising Hall of Fame Induction Ceremonies & Gala, please contact Lisa Rubin, VP, events and corporate services at or at (202) 898-0089.