Discovery US Hispanic: Deeply committed to continue investing in U.S. Hispanic, both on English and in Spanish


During the Discovery US Hispanic upfront in New York, Víctor Parada, VP of Sales, emphasized the company is committed to reaching the U.S. Hispanic market, both in Spanish and in English. “The Hispanic market is extremely important for Discovery Communications. The possibility of using channels in Spanish and English to reach the Latino audience with Discovery content is where we have an opportunity to continue to invest and bring our content through programming and digital media. We have very specific strategies to
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Hispanic Chamber of E-Commerce Joins The LIBRE Initiative to Support Hispanic Family-Owned Business Forum in San Antonio


The Hispanic Chamber of E-Commerce has joined The LIBRE Initiative to support Hispanic Family-owned businesses to become more prosperous. On March 20 the LIBRE Initiative is going to host the "Hispanic Family-Owned Business Forum: Strategies on Managing Your Business and Your Family" in San Antonio and the Hispanic Chamber of E-Commerce is going to be there to support the event. "Almost 90 percent of Hispanic entrepreneurs say they started their business as a way to provide financially for those closest to them -
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LATV Partners with Goya


  LATV, the bi-cultural, bi-lingual entertainment network is proud to its partnership with Goya, a source for Hispanic food products, to present Latin Grammy’s special editions of En La Zona and Latino TV. On Wednesday, November 20th at 9 PM ET/6 PM PT, LATV will air Goya Presents Latino TV: Camino a Los Grammys. The one-hour special will preview the nominees of the 2014 Latin Grammy’s, to be held in Las Vegas. On Friday, November 22nd at 9:30 PM ET/6:30 PM PT, LATV will air Goya presents En La
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Marketing Maven’s White Paper Wins 2013 PR World Awards


LA Marketing Firm’s Creative Department Coins “Return on Content”, Publishes Free-to-Download White Paper of the Year Marketing Maven won the PR World Awards White Paper of the Year Award for their “Steps to Earn a Positive Return on Content (ROC)” white paper. The annual PR World Awards program encompasses the world’s best in organizational performance, innovations, products and services, executives and management teams, public relations and marketing campaigns, and customer satisfaction programs
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HPRA Honors Top Campaigns Reaching Latino Audiences at 29th Annual PRemio Awards & Scholarship Gala

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The Clorox Company, Zyrtec, McDonald’s, Starbucks, and Ford Among Top Winners The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, this week in Los Angeles honored industry leaders and recognized the best in Hispanic public relations campaigns at its 29th Annual HPRA PRemio Awards and Scholarships Gala. Picking up top honors for Campaign of the Year awards were: • Food & Beverage category:
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Q&A Borja Perez of Telemundo: Digital media puts us in a nicely privileged position ( via Produ)

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(By María Carolina Alonso ) Precisely this year the regional Festival of Media chose as its central theme the importance of digital media and intra-regional openings for brands, with regard to which Perez says that these have been of great importance, since “they have opened a new way to reach users that is more persistent and personal, because with mobile penetration in the region very high – as we know, there are many countries where mobile lines outnumber landlines – there is instant, continuous and
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Newlink Group hosts Boca Juniors USA brand launch party at Eden Roc hotel in Miami

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Boca Juniors, considered one of the most important Argentine soccer clubs, introduced its new brand to the U.S. and announced their business plans, which include, among other things, the possible creation of a team that competes in U.S., franchise development, merchandise marketing, support for youth soccer and touring agreements with other international teams.
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Caetano Veloso to be Celebrate as the 2012 LATIN RECORDING ACADEMY® Person of the Year

An eight-time Latin GRAMMY® winner and two-time GRAMMY® winner, Brazil’s Caetano Veloso will be celebrated as the 2012 Latin Recording Academy Person of the Year on Wednesday, Nov. 14 in Las Vegas, it was announced today by Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy® ( Songs from Veloso's catalog will be performed by an impressive array of notable artists and friends of the honoree. A portion of the net proceeds from the gala will benefit Veloso's chosen charity,
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Balsera Wins Award of Distinction

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Balsera Communications is proud to announce that it has received an Award of Distinction from the Communicator Awards. The agency has been recognized for its integrated communications campaign that was developed and executed for the National Museum of the American Latino Commission.  As part of its work, Balsera Communications successfully implemented a public outreach campaign that included branding, video production, website, public forums, public comment, media, strategic alliances, Op-Eds, digital and a full
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Update on the El Rey Network [VIDEO]

Wondering what's coming in the new El Rey network? Filmmaker Robert Rodriguiz gives you the scoop in this new video: My hopes are to serve that growing second and third generation audience, but not just through traditional media, but also through leveraging digital and social media.
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Zubi Advertising Founder Among Legendary Individuals to be Inducted During 63rd Advertising Hall of Fame [EVENT]

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The 63rd Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Tuesday, March 27, 2012, at New York's historic Waldorf=Astoria hotel. Chosen by the Hall of Fame’s distinguished Council of Judges, this year’s “magnificent seven” who will be inducted into the Hall of Fame are: Tere A. Zubizarreta (1937-2007), Founder, Zubi Advertising Rick Boyko, Former Co-President, Chief Creative Officer, Ogilvy & Mather North America; Director/Professor, VCU Brandcenter O.
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