Read Conmigo Declares First Annual Bilingual Literacy Month In May

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With research1 showing that minority children who are not reading proficiently by third grade are more than twice as likely not to graduate from high school, the award-winning bilingual children's literacy campaign, Read Conmigo, kicked off festivities for the first Bilingual Literacy Month in the U.S. with a literary event in the heart of East Los Angeles. As the first celebration of its kind, the campaign launched at Ford Blvd. Elementary School today, aims to raise awareness about the direct correlation between
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Pantelion and Indomina Media Partner in Second Multi-Pictures Production Deal

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Indomina Media International and Pantelion Films, the joint venture between Lionsgate (NYSE: LGF), the premier next generation global content leader, and Mexican media corporation Grupo Televisa, have partnered for the second time to co-finance and distribute internationally several predominantly Spanish language films, the two companies announced Friday. The multi-picture deal provides for the Dominican-based production branch of Indomina Media International to finance the production of up to four films per year
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Univision & T-Mobile Launch “Univision Mobile”

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Univision Communications Inc. and T-Mobile US, Inc. (NYSE: TMUS) are joining forces to launch Univision Mobile, a pioneering wireless service created specifically for Hispanic Americans. The new service combines the insights and programming content of Univision, the leading media company serving Hispanic America, with T-Mobile's wicked-fast network and Un-carrier™ wireless innovation and know-how. The new service will be available nationwide beginning May19th. Univision Mobile, with service provided by T-Mobile,
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LA Chapter of PRSA Presents: A Breakfast With Top Hispanic Journalists

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Inside Latino Entertainment:  Top Hispanic Journalists Share Latest Trends and Pitching Tips for Reaching Millions   Wednesday, June 11, 2014 8:00 a.m. to 9:30 a.m. Panelists:  Justino Aguila, Associate Editor of Latin Music and Special Features, Billboard Jessica Carrillo, Entertainment Reporter. NBC/Telemundo - Al Rojo Vivo, Acceso Total Victor Cordero "El Paparrush", Entertainment Reporter, MundoFox 22 Ella Esparza, Editor, Latin Heat Magazine Jose M. Mayorquin, Producer, ABC 7 - Eye
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Discovery U.S. Hispanic Networks Announce 2014-2015 Upfront Slate

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Discovery U.S. Hispanic unveiled its networks' 2014-2015 Upfront slate.  Based on results from its audience research study, Discovery en Espanol is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will
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Luca Bentivoglio at LATV upfront announced alliance with Entravision

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Luca Bentivoglio, COO of LATV Networks, with his sales team and the hosts of the syndicated show Latination, announced at the upfront in New York that the company had partnered with Entravision to enter radio, co-produce shows and get the audience analysis service Luminar. Entravision has TV and radio stations in the U.S. and is the main affiliate network for Univisión, UniMás and Telemundo. As a result of the partnership, LATV will now produce formats that apply to both radio and TV such as Súper 20, a countdown
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ESPN Deportes Wins Two Sports Emmy Awards in First Year of Spanish-language Categories

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ESPN Deportes won two Sports Emmy Awards, presented for the 35th year by the National Academy of Television Arts and Sciences in New York. In the first year of Spanish-language categories, two ESPN Deportes entries were recognized in the Best Studio Show category – SportsCenter and Nacion. ESPN Deportes had four nominations this year including three for the first-ever Studio Show in Spanish category. Jose Ramon Fernandez was nominated in the first-ever On-Air Sports Personality in Spanish category. In total,
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Olympusat Announces a Suite of Spanish-language High Definition Networks

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Olympusat, Inc., the distributor of independent Spanish-language TV networks, announces the expansion of their HD suite, with networks that range across all genres, demos, and countries of origin.   The new expanded suite will offer a vast collection of over 35 HD networks, making Olympusat the leading distributor of Spanish-language HD television entertainment. Olympusat's owned and operated HD networks, branded as the Ultra HD Plex (16 channels and counting) is led by a movie suite, which includes Ultra Mex - an
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MundoFox’s Ibra Morales Elected to Board of Directors of The Partnership at Drugfree.org

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The Partnership at Drugfree.org, the nation's nonprofit dedicated to finding evidence-based solutions to adolescent substance abuse and addiction, announced the election of Ibra Morales to its Board of Directors. Earlier this year, Morales was named President of MundoFox, a California-based Hispanic Broadcast Network in the U.S. that launched in 2012. MundoFox is a joint venture between Fox International Channels (FIC), 21st Century Fox's international multimedia business, and RCN, the leading Latin American
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McDonald’s Is Marketer of the Year at AHAA’s Hispanic Conference

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McDonald's executives are used to other marketers asking them for tips on how to do multicultural marketing better. The company's role as the gold standard for marketing to ethnic consumers was recognized this week when the fast-feeder was named Marketer of the Year at the annual conference in Miami of AHAA: The Voice of Hispanic Marketing. (The first winner, last year, was Walmart). Accepting the award on Wednesday at the Marketer of the Year lunch, Adam Salgado, VP, U.S. marketing at McDonald's, said "This
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California Hispanic Chambers of Commerce Announces Alice Perez as Next President and CEO

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  The California Hispanic Chambers of Commerce, the  organization promoting the development of Hispanic entrepreneurs and emerging Latino businesses in California, announced today that Alice Perez has been chosen to lead the organization as its new President and CEO. She is the first Latina to head the California Hispanic Chambers of Commerce (CHCC) in its 35-year history. Perez starts May 15. Perez, who has served for two years as President and CEO of the Sacramento Hispanic Chamber of Commerce,
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Alberto Mier y Terán named executive VP of Univision Television Group

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Univision Communications Inc. announced the appointment of Alberto Mier y Terán as executive VP of Univision Television Group (UTG). He will continue as general manager of flagship stations KMEX-TV Univision 34 and KFTR-TV UniMás 46 in Los Angeles, and now joins the executive team of UTG. Mier y Terán will be involved in the strategic direction of the group, including personnel, revenue, expense and station management. He will continue be based in LA and report to Kevin Cuddihy, president of UTG. “Alberto has
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