SanaSana.com sees dramatic growth, demand for consumer products

 

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SanaSana.com sells (www.sanasana.com) offers a wide variety of household, personal care, and baby and child items. The company’s mission is “to make a positive impact on the lives of orphaned children in Latin America by transforming an online shopping experience into a life changing contribution.”

SanaSana.com, an online retailer of consumer products, has experienced dramatic growth during the last 8 months. The steady demand from their primary customer base of U.S. Latino shoppers has the popular retailer currently carrying over 20,000 items and more than 1,500 brands. This doubles the amount of products carried by the site since the first quarter of the year.

The site’s strong appeal to U.S. Hispanics is attributed in part to the extensive bilingual content and popularity of two informative blogs, Latino Health Magazine and A la Sana. The blogs carry a collection of more than 2,500 articles, covering topics such as health, nutrition and beauty. They include useful tips and recipes coveted by the company’s Latino customer base. The online retailer also identifies with U.S. Hispanics with its philanthropic mission of helping orphaned children in Latin American countries.

“It is very gratifying to see online shoppers continue to support our site and cause. We attribute the growth and success of SanaSana.com to the spirit of giving shared with our Hispanic customers,” explains Naor Fischbein, founder and CEO of SanaSana.com. “Latinos have really connected with our mission and strongly identify with our content and products. They “get” that what they buy on our site will help improve the lives of many children.”

Another key factor that has helped SanaSana.com attract Latino shoppers is the company’s willingness to invest and improve the site’s functionality. The implementation of intuitive and user friendly design has rated very high among users. The launch of the mobile version of the site has also been very well received by shoppers. This is instrumental in continuing to attract the 77% of U.S. Hispanics that use smart phones, according to Nielsen. The site also carries a wide variety of Organic and Gluten Free products to meet the increased demand for these healthy products.

Brownsville to host ¡Vive tu Vida! Hispanic family wellness event

 

 

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¡Vive tu vida! Get Up! Get Moving events (www.vivetuvida.org).

On Saturday, October 25th, the Brownsville Community Health Center (BCHC) will present its fourth annual family health and fitness fair, ¡Vive tu vida! Get Up! Get Moving!®. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and all sizes. This event, which is free and open to the public, will be held at Dean Porter Park, 501 E. Ringgold Street, in Brownsville, from 9:00 am to 1:00 pm.

“¡Vive tu Vida! Get Up! Get Moving!® helps give us the will to live life to its fullest. Young, old, and in-between can dance, learn a new activity, or walk with family or friends. There are many great ways to get up and get moving for your health. Come join the fun and be energized,” said Paula S. Gómez, Executive Director of the BCHC.

¡Vive tu vida! Get Up! Get Moving!® demonstrates the power of culture, family, and community to promote better health for all. The Brownsville event will feature free health information and screenings, including blood pressure, diabetes, kidney disease, vision, and dental. There will also be activities for the whole family including Zumba dancing; an obstacle course; soccer, football, and baseball clinics; and cooking, martial arts, boot camp, and gymnastics demonstrations. Participants will also have the chance to win raffles and giveaways, enjoy healthy snacks, listen to music, and much more. Participants are also invited to attend the Breast Cancer Awareness Walk that starts at 7:30 am at Dean Porter Park.

“The support we receive from Newman’s Own Foundation and the Healthy Americas Foundation allows us to serve 25,000 people at community family health events this year, like the one this weekend in Brownsville,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group, and author of The Latina Guide to Health and the Buena Salud® Guide book series.

“We are proud to support the National Alliance for Hispanic Health in providing community-based health and nutrition outreach,” said Robert Forrester, president of Newman’s Own Foundation. “One of the Foundation’s priorities is the support of nonprofits whose focus is on nutrition, and ¡Vive tu vida! Get Up! Get Moving!® works to address a broad range of needs on the local level.”

All participants of ¡Vive tu vida! Get Up! Get Moving!® Brownsville will be eligible to register for the National Alliance for Hispanic Health’s Buena Salud® Club. This free membership club is designed to promote healthy lifestyles by providing year-round reliable and confidential health information and provider referrals.

For more information, click here

Over 280 Latino Influencers Gather for Hispanicize NYC’s Launch event

Hispanicize and Hennessy V.S teamed up to host the official launch party of Hispanicize New York on Tuesday, October 21st at Midtown Loft & Terrace.
The special event gathered over 320 of New York’s Latino influencers in advertising, PR, journalism, blogging, entertainment and entrepreneurship. The event featured a brief awards program recognizing regional Latino influencers, complimentary cocktails courtesy of Hennessy and a raffle whose proceeds went towards the scholarship fund of the National Association of Hispanic Journalists’ New York Chapter.
The recipient’s of this year’s NYC Hispanicize Stars were Francisco Cortés, Vice President, Fox News Latino and Adrian Carrasquillo, Editor, Latino coverage of BuzzFeed.

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Hispanicize Star winner Adrian Carrasquillo, Latino News Editor of BuzzFeed, poses with Eugene Abreu, Key Account Manager in NYC for Hennessy V.S.

 

 

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Hispanicize founder and CEO Manny Ruiz presents the Hispanicize Star to Francisco Cortes, Vice President of Fox News Latino.

The leaders of Hispanicize New York are: Luis Rosero, Director of Hispanic Business Strategy Group, Toyota Motor North America; George “Urban Jibaro” Torres, founder of the Sofrito Media Group and the chapter representative of the Latino Startup Alliance; Vanessa Smith, publisher of Impacto Latin News; Calixto Chinchilla, founder emeritus of the New York International Film Festival; Mike Warner, co-founder of Egami Consulting Group; and Leaura Luciano, blogger and publisher of EverSoPopular.com.
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Hispanicize NYC launch attendees actively posted photos and updates to their social media accounts during the event.

 

The Facebook-based Hispanicize New York Tri-State city group is a one-of-a-kind, ongoing platform for Latino influencers from these industries to routinely connect with each other online and, equally importantly, in person. Hispanicize New York will be hosting monthly events, with proceeds benefiting ASPIRA of Florida. 

 

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Hispanicize community influencers and communicators look forward to Hispanicize Event in Miami in March!

Aramark honors La Casa de Esperanza CEO with community Executive Leadership Award

 

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PR Newswire

 Dr. Anselmo Villarreal, President and CEO of La Casa de Esperanza, Inc. in Waukesha, WI, was honored today with the 2014 Peter B. Goldberg Aramark Building Community Executive Leadership Award in recognition of his innovative and inspirational work to create strong families and communities. The recognition includes a $40,000 Aramark grant to La Casa de Esperanza.

The award was announced by Aramark, a global leader delivering food, facilities and uniform services, and the Alliance for Strong Families and Communities, (Alliance), during the Alliance National Conference in Pittsburgh earlier today. The award is part of Aramark Building Community, the company’s philanthropic and volunteer program dedicated to enriching and nourishing lives by creating opportunities for people to lead healthier lifestyles and succeed in the workplace, in partnership with local community centers.

“Our panel of judges was highly impressed with Anselmo’s vision for La Casa, and his vision for the role community centers play in building strong neighborhoods,” said Bev Dribin, Aramark Vice President of Community Relations. “Aramark’s mission is to enrich and nourish lives every day, not only for our customers and clients, but also in our communities. This award recognizes the value of inspirational and effective community center leadership.”

Villarreal joined La Casa 24 years ago, and under his leadership, the organization has grown to an $18 million organization that serves more than 200,000 people in need each year while continuously expanding its programs and services to meet the needs of the community.

During his tenure, he and La Casa de Esperanza have been recognized both locally and nationally. Villarreal has been honored by the last two mayors of the city of Waukesha, receiving “keys to the city.”  On the national level, La Casa’s Children, Family and Youth Program received the National Council of La Raza / Annie E. Casey Foundation “Family Strengthening Award,” given to only four organizations nationwide.

“As a true servant-leader and advocate for those less fortunate, Anselmo Villarreal personifies the qualities of the Peter B. GoldbergAramark Building Community Executive Leadership Award. I am honored to call Anselmo a longtime friend and the Alliance is especially lucky to have him within its network,” said Susan Dreyfus, President and CEO of the Alliance. “Anselmo has truly made the Waukeshaarea a better place by leading with integrity, respect, and inspiration, continually moving beyond the status quo.”

Villarreal has served on the boards of multiple organizations, including The Alliance for Children and Families. He has also served on the boards of the National Council of La Raza, the Consumer Advisory Council of the Federal Reserve Board and Southwest Key, one of the nation’s largest nonprofits serving the Latino community.

Villarreal said that the award grant would help La Casa open its new charter school in 2015, and added that the award is very meaningful for the community.

“Aramark’s dedication to community building is one of many indications that it is an exemplary corporate citizen,” he added.

Through the Peter B. Goldberg Aramark Building Community Executive Leadership Award, now in its fourth year, Aramark recognizes and showcases outstanding community center leadership and fosters greater awareness of the important work they do. The award was named in memory of Peter Goldberg, who served as president and CEO of the Alliance for Children and Families and CEO of United Neighborhood Centers of America until 2011.

More than two dozen Alliance organizations submitted applications for the 2014 awards. An external panel of judges with expertise and leadership in the neighborhood revitalization movement, higher education, corporations, and foundations selected the winner.

“It is an incredible honor to receive this award. Peter was a friend, and one of the most effective leaders I’ve met. I aim to be a little like him,” said Villarreal.

Toyota Hispanic Business Strategy Leader Patricia Salas Pineda named among 25 Most Powerful Latinas

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Patricia Salas-Pineda (Toyota Press Room, www.pressroom.toyota.com)

 

The readers of People en Español selected Patricia Salas Pineda, group vice president of the Hispanic Business Strategy Group at Toyota Motor North America as one of the 25 Most Powerful Latinas of 2014.   Pineda joined co-honorees at a gala luncheon here today.  This is the fifth consecutive year that the magazine recognizes a select group of Latinas from the arts, business, journalism and community service who are known for exceptional valor, determination and strength in their pursuits.

As the highest-ranking Hispanic executive at Toyota North America, Pineda leads a newly formed strategy group chartered with taking Toyota’s number-one position in Hispanic consumer preference to new levels.  Her 30-year career with the world’s largest automaker has included roles as general counsel and head of the Toyota U.S.A. Foundation and national philanthropy.

Born in California to Mexican-American parents, Pineda relies on her cultural heritage to inform her work bringing Toyota closer to Hispanic consumers through community engagement and programs for social good, like Abróchate a la Vida, the child car safety education program from Cincinnati Children’s Hospital which she championed 10 years ago and now operates in 14 cities.

“I feel very grateful to have had such a successful career at Toyota, and am truly honored to be in the company of Latina trailblazers,” Pineda said.  “I hope that my example will inspire junior and mid-career Latinas to pursue their dreams in corporate America or whatever their field of interest may be.”

The recognition of People en Español ‘s 25 Most Powerful Latinas was made possible by an online poll of readers with the winners garnering the most votes overall.  The special edition of the magazine hit newsstands on October 10.

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NAMIC helps mid to senior level execs assume top leadership roles through Class XIV

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NAMIC logo (PR Newswire)

On September 30, 2014, NAMIC (National Association for Multi-ethnicity in Communications) launched Class XIV of its Executive Leadership Development Program (ELDP).  ELDP Class XIV is the third cadre being presented in partnership with the University of Virginia Darden School of Business in Charlottesville, Virginia.  The program’s central goal is to prepare mid to senior level executives of color to assume roles within the top leadership and decision-making ranks of the communications industry. ELDP Class XIV comprises four sessions held on the Darden Grounds, with upcoming sessions scheduled for December of 2014, and February and April of 2015.

“NAMIC is honored to continue collaborating with Darden, our academic partner, and with all of the companies that support ELDP,” said James C. Jones, NAMIC’s vice president, Education Programs and Diversity Solutions. “Our shared goal of achieving diversity at the top echelons of the cable telecommunications industry can be realized by cultivating leaders through programs such as ELDP that have as a central context the unique lens of executives of color, as they strengthen the business competencies that all senior managers must master in order to deliver breakthrough results.”

The Executive Leadership Development Program has graduated close to 500 executives of color since the program’s inception in 2001. NAMIC’s ELDP was created in response to some of the industry’s most persistent challenges: increasing the diversity of the industry’s executive suites; retention of executives of color; and maximizing the ROI of a diverse workforce in a business environment that demands strategic leadership agility and creative innovation. Emphasizing professional growth, the program addresses the unique challenges faced by executives of color, while strengthening the business competencies that all executives must have in order to be successful. The ELDP curriculum explores a range of topics, including corporate strategy, financial and business acumen, customer orientation and innovation, and change leadership that fosters and sustains high-performing, high-engagement corporate culture.

For more information, click here

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Classical South Florida relaunches their Latin classical music program, “Concierto”

 

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Classical South Florida (www.classicalsouthflorida.publicradio.org)

On the eve of its seventh Anniversary on-air, Classical South Florida (CSF), a public radio organization dedicated to broadcasting classical music, announced the re-launch of Concierto, a program featuring the rich and varied contributions of Hispanic and Latin culture to classical music from musicians and composers presented in a bilingual format. The program enhances CSF’s varied classical music programming geared to Latinos, a large and growing audience. Concierto will begin airing Sundays from 8 p.m. – 10 p.m. on 89.7 FM on October 26th and is hosted by the illustrious Frank Dominguez. Mobile listeners can tune in to Classical South Florida via smart phone or tablet devices. To find more information about Classical South Florida visit: http://classicalsouthflorida.org/

“The fact that our most avid listeners are Latino coupled with the pure demographics of Miami—approximately 66% are Latino—truly makes Concierto a precious gem in our station’s programming repertoire and schedule,” said Nestor Rodriguez, President of Classical South Florida and the first Latino senior leader of Classical South Florida, a company of American Public Media. “Miami is a world-class city with a thriving arts community and we are excited to nurture new generations of Latino listeners,” Rodriguez concludes.

Concierto is a weekly two-hour program featuring classical music presented in Spanish and English. The program spotlights classical music by Latin American and Spanish composers and musicians including world renowned names such as Placido Domingo, Gustavo Dudamel, Alicia de Larrocha, and Arturo Marquez among others. Concierto is carried on more than 30 American Public Radio stations across America.

Concierto means different things to different listeners,” says Dominguez. “English speakers get a chance to explore repertory and performers they haven’t heard before while Spanish speakers appreciate hearing their native tongue and a different aspect of Hispanic culture celebrated than what is usually portrayed in the media,” Dominguez concludes.

 

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MMA and BWI to offer session on tapping the Hispanic market

 

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Boating Industry (www.boatingindustry.com)

The Marine Marketers of America and Boating Writers International will be offering “Success Strategies to tap the emerging Hispanic market,” a session offering advice on marketing to that group at this year’s Fort Lauderdale International Boat Show.

The session will be at 11:30 a.m. Thursday, October 30, at the Bahia Mar Resort. The session will feature Hispanic marketing expert Ed Cantu of top national agency Lopez Negrete and will offer an opportunity to learn about the latest industry initiatives, along with hands-on tips to help your organization position itself for future success.

Tickets are $33 in advance or $38 at the door. To RSVP, email wanda@kentonsmithmarketing.com.

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Elianne Ramos named recipient of Social Media Innovator Award by Maryland governor

 

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A veteran in the fields of social media and public relations with a portfolio that boasts collaborations with the White House, the U.S. Department of State, and the National Park Foundation, Elianne Ramos is also one of the founders of the Border Kids Relief Project, a collaborative effort by several Hispanic organizations to assist refugee children.

Speak Hispanic, a woman’s owned and operated social enterprise, today announced that its Principal, Elianne Ramos, has been named a recipient of the Social Media Innovator Award, granted by the Maryland Governor’s Commission on Hispanic Affairs. The award was presented to Ms. Ramos on October 15, 2014, during the annual Hispanic Heritage Month reception at the Governor’s home in Annapolis.

In her letter to Ms. Ramos, Commission Chair Yolanda María Martínez said, “Our community’s achievements have been made possible because of this administration’s commitment to diversity and the belief in the dignity and respect of every individual. However, we also acknowledge that we could not have done this without the individuals like you who are committed to working on behalf of the Hispanic community to make this State a great place.”

“Social tools have allowed the democratization of information and participation in civic life for so many segments of the population, and being able to use them to help empower our Latino community is a reward in itself,” said Elianne Ramos. “It is an extraordinary honor to be recognized for work that is so deeply fulfilling to me in so many levels, especially when said recognition comes from a distinguished group of people whom I admire and respect so much. I humbly and gratefully accept this award as a sign that I am on the right path.”

For more information, click here

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RBFF’s “Vamos a Pescar” campaign wins two W3 Silver Awards from AIVA

 

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Screenshot, Vamos a Pescar Web site (vamosapescar.org).

The Recreational Boating & Fishing Foundation’s Hispanic-focused “Vamos a Pescar” campaign website received two 2014 W3 Silver Awards from the Academy of Interactive and Visual Arts.

VamosAPescar.org was honored for excellence in the general website and mobile website categories. This year’s competitionreceived more than 4,000 entries from organizations across the globe.

“We’re thrilled to receive these awards from W3,” RBFF president and CEO Frank Peterson said in a statement. “It’s great to see our efforts to engage the Hispanic community being recognized as we aim to grow participation in fishing and boating among all Americans, generating important funds for state conservation efforts.”

VamosAPescar.org received the award in the mobile website category for its use of responsive design format, which allows it to be scalable to mobile devices.

The General Website-Lifestyle award honors websites that feature special interests and lifestyle advice. The Mobile Website–Education award honors mobile websites that provide educational materials for individuals and families.

Launched in April, VamosAPescar.org is a one-stop resource for Hispanic boaters and anglers to learn, plan and equip for a day on the water. The site is part of a larger campaign the RBFF launched to engage the rapidly growing Hispanic community in boating and fishing.

In addition to VamosAPescar.org, the campaign includes Spanish-language advertisements and experiential marketing. RBFF stakeholders are encouraged to use free Spanish-language resources available in the Take Me Fishing Resource Center.

The W3 Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning websites, marketing programs and video work created for the web. A complete list of W3 award winners is available at www.w3award.com.

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NALEO Educational Fund to address impact of Latino voters and candidates

 

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NALEO Web site, www.naleo.org.

 

 

Two weeks before Election Daythe National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund will brief media and partners on the crucial impact Latino voters and candidates will have on the outcome of Election 2014.  The event will take place at 12:30 p.m. EDT on Tuesday, October 21, 2014, at the National Press Club (MWL Room) in Washington, D.C.

With Latinos on both sides of the aisle running in some of the most competitive Congressional races this year, Latino candidates are poised to play a pivotal role in Election 2014.  At the state level, Latino candidates are pursuing statewide positions across the nation, including in “nontraditional” states like Rhode Island and Wyoming.  Arturo Vargas, NALEO Educational Fund Executive Director, will take a closer look at this year’s races to watch and discuss the potential impact Latino candidates will have on the number of Latinos serving in Congress and state legislatures nationwide following Election 2014.

In addition to races involving Latino candidates, NALEO Educational Fund will examine competitive races for Governor, U.S. Senate and U.S. House of Representatives where the Latino vote is likely to have a decisive impact.  According to NALEO Educational Fund, more than 7.8 million Latino voters are expected to cast ballots this November, up 1.2 million from the 2010 midterm elections.

Leading Latino leaders will also be on hand for an in-depth panel discussion on the impact of Latino voters and candidates this election year.  Panel participants will include Latino Victory Project President Cristobal Alex, The LIBRE Initiative Executive Director Daniel Garza and NALEO Educational Fund Executive Director Arturo Vargas.

WHAT:
NALEO Educational Fund’s 2014 Races to Watch: The Power of Latino Voters and Candidates Luncheon Briefing

WHO:
Cristobal Alex, Latino Victory Project President
Daniel Garza, The LIBRE Initiative Executive Director
Arturo Vargas, NALEO Educational Fund Executive Director

WHEN:
Tuesday, October 21, 2014
12:30 p.m. EDT

WHERE:
The National Press Club – Murrow/White/Lisagor Room
529 14th St. NW, 13th Floor
Washington, DC 20045

 

Two weeks before Election Daythe National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund will brief media and partners on the crucial impact Latino voters and candidates will have on the outcome of Election 2014.  The event will take place at 12:30 p.m. EDT on Tuesday, October 21, 2014, at the National Press Club (MWL Room) in Washington, D.C.

With Latinos on both sides of the aisle running in some of the most competitive Congressional races this year, Latino candidates are poised to play a pivotal role in Election 2014.  At the state level, Latino candidates are pursuing statewide positions across the nation, including in “nontraditional” states like Rhode Island and Wyoming.  Arturo Vargas, NALEO Educational Fund Executive Director, will take a closer look at this year’s races to watch and discuss the potential impact Latino candidates will have on the number of Latinos serving in Congress and state legislatures nationwide following Election 2014.

In addition to races involving Latino candidates, NALEO Educational Fund will examine competitive races for Governor, U.S. Senate and U.S. House of Representatives where the Latino vote is likely to have a decisive impact.  According to NALEO Educational Fund, more than 7.8 million Latino voters are expected to cast ballots this November, up 1.2 million from the 2010 midterm elections.

Leading Latino leaders will also be on hand for an in-depth panel discussion on the impact of Latino voters and candidates this election year.  Panel participants will include Latino Victory Project President Cristobal Alex, The LIBRE Initiative Executive Director Daniel Garza and NALEO Educational Fund Executive Director Arturo Vargas.

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WHAT:
NALEO Educational Fund’s 2014 Races to Watch: The Power of Latino Voters and Candidates Luncheon Briefing

WHO:
Cristobal Alex, Latino Victory Project President
Daniel Garza, The LIBRE Initiative Executive Director
Arturo Vargas, NALEO Educational Fund Executive Director

WHEN:
Tuesday, October 21, 2014
12:30 p.m. EDT

WHERE:
The National Press Club – Murrow/White/Lisagor Room
529 14th St. NW, 13th Floor
Washington, DC 20045

 

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Blue Moon Brewing partners with L.A. artist to create Hispanic-themed mural

 

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“The Great Wall of Los Angeles” is among the public works of art commissioned by SPARC (Photo credit: SPARC Web site, www.sparcinla.org)

This fall, Blue Moon Brewing Company® is embracing its artfully crafted heritage by partnering with Los Angeles-based artist Wenceslao Quiroz to create a mural in the Boyle Heights neighborhood of Los Angeles. The mural will be a rendition of one of Quiroz’s unique works and will be completed in time to close out Hispanic Heritage Month on Oct. 15. To inspire further beautification in the community, Blue Moon will make a donation to the Social and Public Art Resource Center (SPARC).

The mural site, located on a wall at 2001 7th St. in Los Angeles, is one of many walls that have been used as canvases for illegal graffiti in Boyle Heights, an issue SPARC has been working to alleviate for more than 30 years. Blue Moon’s $5,000 donation to SPARC will help fund future art projects in the area.

“We are excited to continue building on SPARC’s legacy of public arts projects in the community and to be able to support the arts in L.A.,” said Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. “L.A. is known for its history of Latino muralists, so we are delighted that Blue Moon can help expand on SPARC’s efforts to help preserve the city’s colorful landscape.”

Quiroz’s celebration of culture in his artwork made him a clear choice for Blue Moon, whose founder has also drawn inspiration from his own Hispanic heritage when it comes to his art of brewing. Similar to Villa, Quiroz adheres to a strong work ethic that promotes unity and empowerment.

Locals will have an opportunity to meet Quiroz Oct.15 at 6 p.m. at a restaurant on East 7th St. and Mateo St. across from the mural site. The meet-and-greet will also include a short program to present SPARC with the donation and celebrate the completion of the mural.

 

For more information, click here.