Experian® and Univision Communications launch Spanish-language solution to meet credit-related needs of Hispanics


Experian Consumer Services-Affinity, the unit of Experian that provides credit monitoring and identity protection products as co-branding opportunities to businesses, and Univision Communications Inc., the  media company serving Hispanic America, announced the launch of a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community.

Each organization has contributed its respective expertise creating Credito y Mas, a customized and culturally-relevant product to serve the approximately 55 million Hispanics in the U.S.[i] who are driving growth in the financial services sector. A 2012 Experian Simmons study, “Consumer Payments in the U.S.: The Latino Market,” shows Hispanic credit cardholders increasing more than 20 percent and the number of Hispanics with debit/ATM cards more than doubling compared to non-Hispanics. A 2013 study found that 82 percent of Hispanics believe that staying informed on one’s credit history is important[ii].

“Univision is the most respected, go-to source for the Hispanic community,” said Allen Anderson, president, Experian Consumer Services-Affinity. “We recognized tremendous synergy in joining together with their organization to bring credit education and products to the Hispanic market. It gives Experian a way to deliver a much-needed solution in the marketplace and develop a closer relationship with Hispanic consumers.”

“As the gateway to the thriving Hispanic community in the U.S., Univision is pleased to join forces with Experian, a leading brand in the credit score and report space, to bring the Hispanic community a customized credit solution building on our efforts to provide access to innovative financial products and services,” said Kevin Conroy, president of Digital and Enterprise Development, Univision Communications Inc. “This partnership with Experian speaks to our mission-driven focus of informing, entertaining, providing access and empowering the U.S. Hispanic community.”

“As credit and debit card penetration among Hispanics grows by double digits we recognized there was a need to offer an in-language solution that will allow consumers to better manage their finances in their language of preference,” said Conroy.

With Credito y Mas, consumers can check their credit score, receive a credit report, and have credit monitoring, among other benefits for a cost of $12.95 per month. The additional unique features include:

  • Bilingual Website – the consumer can select Spanish or English and toggle back and forth between languages
  • Access to VantageScore® 3.0. – with scores ranging from 300 to 850, VantageScore® 3.0 is a user-friendly credit score model developed by the three major nationwide credit reporting agencies, Experian®, TransUnion®, and Equifax®
  • Centro de Informacion – the website contains a robust resource center with educational content along with selectable user profile settings and information specific to lifestyles that affect credit such as being a family or a small business owner
  • Communication Preference Settings – the member can select to receive communications (email and SMS) in either Spanish or English
  • Instructional Guides – an interactive experience provides clarity in Spanish and English around how to read a credit report and the information found in each section of the website
  • Bilingual Agents – members will have access via phone to Experian Customer Service representatives and Fraud Resolution Agents for support that are fully bilingual
  • Identity Theft Insurance* – the $10,000 insurance policy can cover legal fees, lost wages and other costs resulting from identity theft

For more information and to enroll in the product membership, consumers can visit www.creditoymas.com.

About Experian and Univision Communications

Experian and Univision Communications Inc. began their collaboration in 2013 to provide valuable credit and financial education and services to the U.S. Hispanic community. This association joins two leading companies in their respective industries. Experian is the leading global information services company that helps individuals to check their credit report and credit score, and protect against identity theft, while Univision is the leading media company serving Hispanic America. Each organization brings its expertise to provide the Hispanic consumer with Credito y Mas, a Spanish-language, credit-focused service and online financial resource center to help the Hispanic community become more knowledgeable and empowered regarding their credit and financial future.

About Experian Consumer Services-Affinity

The Experian Affinity group delivers industry leading credit and identity protection products to top financial institutions and recognized organizations enhancing portfolios and increasing revenue. Through strategic collaborations, businesses gain a strategic advantage and consumers benefit every day from value-add protection products powered by Experian with features such as Lost Wallet protection, Credit Score Tracker, award-winning fraud resolution and restoration assistance, credit monitoring and more.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is a media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional  suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

*Identity theft insurance underwritten by insurance company subsidiaries or affiliates of American International Group, Inc. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. Review the Summary of Benefits at www.creditoymas.com.
SOURCE Experian; Univision Communications Inc.


Hispanicize 2015 and Latina Mom Bloggers Launch Tecla Awards for Excellence in Latino Blogging, Micro-Blogging and Social Media Marketing

Hispanicize 2015, the nation’s largest annual Latino trends, newsmakers and marketing event, and its sister company the Latina Mom Bloggers network today announced the launch of the Tecla Awards for excellence in Latino blogging, micro-blogging and social media marketing.

“These prestigious awards will showcase the increasingly sophisticated and impressive work that Latino bloggers, micro bloggers, journalists, brands and agencies are executing in the digital multicultural space”

“These prestigious awards will showcase the increasingly sophisticated and impressive work that Latino bloggers, micro bloggers, journalists, brands and agencies are executing in the digital multicultural space,” said Manny Ruiz, founder and creative director of the Hispanicize event. (See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

“The Tecla Awards will unite and celebrate the entire industry of Latino social media and digital marketing at a time when a growing number of brands and agencies are heavily seeking to work with bloggers, micro-bloggers and other content creators,” said Piera Jolly, Co-CEO of the Latina Mom Bloggers network that features nearly 1,000 lifestyle, mom, tech, travel, male and other Latino bloggers.

In tandem with the most advanced blogging and social media courses ever offered at the Hispanicize event, the Tecla Awards program will serve as a major catalyst for professionalizing blogging and the industry of Hispanic and multicultural social media.

Nominations and awards process

Conducted in alliance with iBlog Magazine (iBlogMagazine.com), the blogging industry’s premier trade media outlet, the inaugural Tecla Awards will feature 25 award categories, 20 focused on Latino bloggers and micro-blogging and five devoted to multicultural marketing agencies and brands. The word Tecla in Spanish stands for an individual key on a keyboard.

The nominations process for the Tecla Awards officially commences August 1 and ends November 30. Except for two categories specific to Spanish-language content creation, all nominations will be treated equal regardless of language.

The Tecla Awards gala will kick off Hispanicize 2015 Week on March 16, 2015, the first day of the annual Latino trends event that will take place in Miami’s InterContinental Hotel, March 16-20. To underscore the importance of March 16 for bloggers, the Hispanicize event is also hosting its second annual Latino Blogger and Journalist Pre-Treat earlier in the day of March 16.

Awards process and categories

To ensure the integrity of the awards program process, a prestigious panel of 30 judges consisting of 10 top bloggers, 10 top brand marketers and 10 top marketing agencies will select all the winners. Partners of the Hispanicize brand of companies and individuals from other blogger content marketing networks themselves will not be eligible to win any of the awards but the brands and/or agencies who work with them will not be excluded from submitting entries.

NHLA Celebrates Three Years of Community Outreach and Positive Change

The National Hispanic Landscape Alliance (NHLA), the organization for the economic and professional development of the landscape industry’s Hispanic American workforce, is celebrating its third anniversary by offering 20 percent discounts on selected memberships throughout July and August. New members will have access to a variety of NHLA benefits including one-of-a-kind partnerships with industry leaders and resources for professional growth.

Memberships eligible for the 20 percent anniversary discount include Individual and Small Business memberships.  Additionally, memberships will be free throughout this period for students interested in joining the NHLA. Among the benefits that NHLA members receive are:

  • Access to resources for professional growth and leadership
  • Connections to professional contacts across the country
  • Information about regional training opportunities in field, technical, and leadership skills
  • Access to products and services to aid in daily responsibilities
  • Consulting resources for staff development
  • Leadership development opportunities
  • Equipment discounts, including automatic Tier 2 qualification for the John Deere GreenFleet™ Loyalty Rewards program

NHLA as an Industry Leader
Identified as a key economic engine for the Hispanic American population by the United States Hispanic Chamber of Commerce (USHCC), the landscape industry is uniquely positioned to serve as a vehicle of economic growth for this fast-growing population. Currently, Hispanic Americans make up 16 percent of business owners and more than 33 percent of the workforce in the landscaping industry; more than twice the national norm for other sectors of the economy.

The NHLA provides landscape company owners with best practices for engaging and training their Hispanic employees and helps Hispanics at all levels in the landscape industry work smarter and achieve greater success through facilitated peer-to-peer interaction and specially-designed training programs.

To date, more than sixty landscape contracting firms established in 20 different states have joined the NHLA, and ten of the industry’s leading manufacturers have joined the NHLA as Supporting Members, including Briggs & Stratton, Caterpillar, Cub Cadet, Honda Engines, Exmark, John Deere, Kohler Engines, Oregon, Rotary Corporation and Stihl. Active Supporting Members, committed to the NHLA’s mission, have helped the NHLA grow a community capable of fostering greater professionalism and success by Hispanics from coast to coast.

The NHLA also collaborates with other industry associations, including PLANET and OPEI, to raise awareness about how policy positions affect landscape companies and their employees. Through its effective grassroots outreach, the NHLA has provided a much-needed voice to Hispanics in the landscape industry. It has simultaneously positioned itself as a leading authority in helping to advance industry positions. The NHLA has achieved this by focusing attention on the economic importance of the landscape industry to Hispanic communities and on the many environmental and human health benefits of the work that Hispanics and others in the landscape industry perform.


About the National Hispanic Landscape Alliance
The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities. The NHLA’s multichannel outreach was recognized with the PRWeek Multicultural Campaign of the Year Award in 2014.

SOURCE National Hispanic Landscape Alliance

Hispanic Chamber of E-Commerce To Support First Startup Weekend Event In Spanish In The U.S.

Nestled between San Francisco and Los Angeles, Santa Maria is part of a Central Coast hotbed of rising entrepreneurial activity. Set to take place on August 1st – 3rd, Startup Weekend Santa Maria is aimed at accelerating entrepreneurship in an arena where Hispanics account for 70% of the population.

Offering a dynamic runway for launching new ideas, Startup Weekend Santa Maria brings a robust mix of mentorship, idea generation, unmatched networking, team building, and startup community energy. “Startup Weekend is a legitimate resource for people with ideas and we are delighted to help make this event a reality providing a solid launch pad for entrepreneurship to the local Hispanic business community,” stated Sandra Valdez, Co-Organizer and local business leader.

“The Hispanic Chamber of E-Commerce is honored to become part of the first Startup Weekend event in Spanish in the U.S. and excited to support Jose Huitron, Advisory Board member of the HISCEC, with this great initiative.” said Tayde Aburto. “It’s very important to provide access to valuable resources in Spanish to entrepreneurs and business owners interested in growing their businesses. We need to make sure that they have access to everything they need to succeed in the marketplace.”

“This ‘No talk. All action.’ event stands as a true landmark in enhancing the economic vitality of our city and region.”, said Jose Huitron, Co-Organizer and Central Coast Chapter Director of the Latino Startup Alliance. “We are beyond excited to address a growing demand for startup fuel and help share the unmatched excitement of Startup Weekend by hosting an event in Spanish that will foster tangible outcomes and continued momentum.”

Startup Weekend Santa Maria en Español will take place at MIYB Spaces, the newest cowering facility on the Central Coast.


The Hispanic Chamber of E-Commerce is a benefit corporation using the power of business for social good. The organization combines the values of a non-profit with the flexibility and innovation of a tech startup. Our mission is to promote the use of the Internet as a business tool to help family owned businesses to become more competitive and to get Hispanic-owned businesses online.


Startup Weekend is a non-profit, community-building event that brings together entrepreneurs of different backgrounds, including software developers, marketers, designers, and other enthusiasts throughout the globe. They gather to to pitch ideas, form teams and start companies in just 54 hours. The participants that attend have 60 seconds to make a pitch (optional), the pitches are whittled down to the top ideas, and then teams form around the ideas to come out with several developed companies or projects. Finally, the weekend culminates with demonstrations in front of an audience of judges and potential investors.


LatiNation Nominated for Imagen Award

LATV Networks, the national, bi-cultural, bi-lingual entertainment network is proud to announce that its syndicated English-language property, LatiNation, distributed by the LATV’s subsidiary American Latino Syndication, has been nominated for an Imagen Award.

LatiNation, now in its 11th season, will be up for the “Best National Informational Show.” The nationally syndicated program is a weekly magazine show hosted and produced by journalist/comedian Humberto Guida that explores the American Latino experience in dynamic fashion.

Every week, viewers are taken on a roller coaster ride through the latest in pop culture, lifestyle trends, and beyond. From underground art to the latest alternative rock, from indie films to extreme sports, nothing is off limits on LatiNation.

“It is very exciting to receive recognition from an esteemed organization like the Imagen Foundation for providing content that relates to the underserved English-speaking American Latino audience,” said Humberto Guida, host and producer of LatiNation, adding, “Thanks to LATV Networks and American Latino Syndication, the dedicated young Latino team of talent behind LatiNation gets the opportunity to bring our culture, our interests, and our passions to the general market in a way not seen anywhere else on television.“

The Imagen Foundation will host the 29th Annual Imagen Awards, August 1st, 2014 at the Beverly Hilton Hotel in Beverly Hills, CA.

About LATV:

LATV is a remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bi-cultural 18-49 Latino demographic, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.

LATV’s fully-owned subsidiary, American Latino Syndication, produces and distributes “American Latino” and “LatiNation,” two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide.

Vme Kids contest to find bilingual talent

Part of Vme’s strategy to boost bilingual content for the audience of its channel Vme Kids contemplates a contest that will last several months to find talent who can speak both English and Spanish and can deliver the channel’s message.
“We’re trying to improve the learning of both languages, not ‘Spanglish.’ We want kids to learn the language well without losing their culture. We’re looking for special talent who can offer not just a face, but can deliver that message honestly,” told PRODU Ralph Parkman, VP of Marketing of Vme.

The contest will be held online, on social media, and through the team of Balsera Communications, the channel’s public relations agency.

Parkman also emphasized that Vme is welcoming culturally-relevant content from independent producers.

“We want to feature business people, inspiring stories, Hispanic content and independent producers. There is so much talent in this market, and we want to offer people the opportunity with this content on Vme: movies and independent content that promote family values,” added Parkman.

Source Produ

NYLON Media Launches NYLON Espanol

NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.

NYLON Espanol S.A DE C.V., a wholly owned subsidiary of NYLON Media Inc. located in Mexico City, will publish NYLON Espanol and NYLON Guys Espanol under a full license agreement with the new U.S. based owners of NYLON Media Inc.  NYLON Espanol, at the newsstand August 2014, and NYLON Guys Espanol, on sale September 2014, will be distributed throughout Mexico, Central and South America and in the major influential Hispanic markets throughout the U.S.  NYLON Espanol content will be featured on Nylonmag.com where users will be able to toggle between the Spanish and English languages.

NYLON Espanol and NYLON Guys Espanol will reflect the distinctive fashion editorial of its U.S. counterparts with innovative coverage of the vital fashion centers of Mexico City, Miami, New York City, Los Angeles, and Buenos Aires.  Targeted towards the Spanish-speaking young adult market throughout all of the Americas, NYLON Espanol will celebrate Hispanic pop culture, fashion, music and entertainment.

NYLON Media Inc. offers an unparalleled range of media properties focused on the 18-34 year old demographic, including its leading print magazines, websites, digital media, mobile, digital magazines for eBook stores and online video.

NYLON, founded in 1999, is a fashion media title with print, digital, social, and events assets, with headquarters in New York. NYLON Magazine for young women, and NYLON Guys Magazine and websites are published in the United States, Mexico, Japan, Korea, Thailand, Singapore and Indonesia.   NYLON is programmed for real world fashion, for young millennial, focused on the twenty something audience.

With a median age of 25, according to Beta, NYLON’s readers are almost ten years younger than the median age at larger titles in NYLON’s competitive set such as Glamour, Marie Claire and other titles in the category.  Additionally, NYLON’s audience is 80% single and has an average income of $68,000, which translates into readers without issues such as mortgages or children, allowing them to use their discretionary income on themselves.  As the population ages and other titles in the category are aging with it, NYLON is skewing younger, with readers who are digitally focused and edgy.   NYLON is backed by Diversis Capital LLC, a North American private equity firm based in Santa Monica, California.


Record-Breaking Viewership & Ratings for 2014 NBA Finals on ESPN Deportes

The 2014 NBA Finals on ESPN Deportes out delivered last year’s Finals, making it the highest-rated and most-watched NBA Finals in Spanish-language television (among HH, P2+, P18-49).

A total of 2,165,000 Hispanics (P2+) tuned-in to ESPN Deportes during the five games—that is +7% more than 2013’s seven-game championship series. The five-game series averaged a 0.7 Hispanic Household coverage rating – up +40% from last year’s Game 1-5 –, with an audience of 161,000 Hispanic viewers (P2+) – up 69% from last year. ESPN Deportes also won the night among all Hispanic cable networks in households, viewers, and all key Hispanic male and adult demos on June 8 for Game 2 and on June 15 for Game 5.

Game 5 was the highest-rated and most-watched game of The 2014 NBA Finals with a 0.9 Hispanic household rating and 189,000 Hispanic viewers (P2+). The San Antonio victory over the Miami Heat is now the second highest-rated and second most-watched NBA game ever on ESPN Deportes among Hispanic Households, behind last year’s Game 7 (1.2 HH rating, 163K HHs)

The NBA Finals also delivered strong engagement across ESPN Deportes’ social platforms. Game 5 of the NBA Finals on ESPN Deportes scored over 218,000 unique tweets and 337,000 tweets the day of the game.


Source: TV-The Nielsen Company

Source: SocialGuide Intelligence

Hispanic Scholarship Fund and Wells Fargo Empower Hispanic High School Juniors with the Youth Leadership Institute

The Hispanic Scholarship Fund (HSF), the nation’s not-for-profit organization supporting Hispanic American higher education, will bring the Youth Leadership Institute (YLI), a three-day, overnight college empowerment conference to five cities across the U.S this summer.

The top 100 Latino high school junior applicants in each region have been selected to participate in this year’s series. The program is designed to give these students the practical tools they need to successfully apply to top universities, have full access to financial aid and scholarship opportunities, and excel in school and beyond. Selected students will experience what it’s like to live on a college campus, participate in college and career workshops, interact with college students and various professionals who serve as mentors, and develop the skills to become leaders in their communities.

“We are thrilled for the support of our Ground Breaking Partner, Wells Fargo, in sponsoring this new summer program,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund. “The outstanding students selected will be exposed to empowering experiences that will nurture their flourishing leadership skills, so that they will go on to become great leaders in their communities and in our nation.”

“Wells Fargo has a long tradition of supporting education-related causes and making higher education available to those who might not otherwise have the financial means to make that dream a possibility,” said Tim Hanlon, President of Wells Fargo Foundation and Executive Vice President of Wells Fargo. “I am particularly proud of our partnership with the Hispanic Scholarship Fund because it gives us the opportunity to make a difference in the lives of so many young people.”

YLI will be kicking off this summer in Los Angeles, CA, Dallas, TX, Albuquerque, NM, Washington, DC, and Silicon Valley, CA.

About the Hispanic Scholarship Fund
Founded in 1975, the Hispanic Scholarship Fund provides scholarships to Latino students, as well as related support services.  HSF seeks to give students all the tools they need to apply to college, do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come.  As the nation’s largest not-for-profit organization supporting Hispanic American higher education, the Fund has awarded over $430 million in scholarships and provides a range of ancillary programs for students, HSF Scholars, and their families. HSF further strives to make college education a top priority for every Latino family across the nation, mobilizing our community to proactively advance that goal – each individual, over a lifetime, in every way he/she can.

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,000 ATMs, and the Internet (wellsfargo.com), and has offices in more than 35 countries to support the bank’s customers who conduct business in the global economy. With more than 264,000 team members, Wells Fargo serves one in three households in the United States.  Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. In 2013, the Company invested $275.5 million in grants to 18,500 nonprofits, and team members contributed more than 1.69 million volunteer hours around the country.  Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.

SOURCE Hispanic Scholarship Fund

Diageo Named Corporate Advocate Of The Year By Hispanic Chamber Of Commerce Of Metro Denver

Diageo, the beer and wine company, has been recognized by the Hispanic Chamber of Commerce of Metro Denver (Hispanic Chamber) as the Corporate Advocate of the Year.  The Hispanic Chamber jointly awarded Diageo and Beverage Distributors, along with nine other individuals and companies, for their “outstanding leadership and support in the Hispanic community” at the organization’s 28th Annual Business Awards Luncheon. Comprised of small-business owners, corporate representatives, community leaders, and association members representing various professions, the Hispanic Chamber is the state’s largest minority Chamber.

“At Diageo, we are committed to being an organization, and working with organizations, that value diversity and inclusion; it is core to who we are and simply makes good business sense,” said Joe Lehane, Senior Vice President, Diageo.  “We are honored to receive this recognition from our partners at the Hispanic Chamber and look forward to continuing to grow our relationship with the Hispanic community in Denver and throughout the world.”

Award recipients were chosen by a nomination committee consisting of past winners and board members of the Hispanic Chamber.  Companies and individuals were evaluated based on their business success, involvement with organizations, committees and board of directors that promote Hispanic business development, as well as Hispanic business outreach and involvement with the Hispanic Chamber.

About Diageo
Diageo (Dee-AH-Gee-O) is aleading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).



EthniFacts, a next generation consumer research consultancy and insights provider based in Texas, New York and Washington D.C., announced  the launch of the America Reimagined website and CulturEdge Countdown Clock, which sets the tipping point moment for the U.S. to pass 50% in its multicultural mix on August 22, 2014 at 7:56 PM EDT. Existing projections for a multicultural America, using only individual race and Hispanic origin status, put the minority-majority tipping point at 2043. The new EthniFacts tipping point was calculated by using the Interethnic Proximity Index (IPI), a proprietary algorithm that takes into account multiracial populations, intermarried couples, mixed households, and residence location among other factors to provide a truer indicator of multicultural influence in American society and New Mainstream consumer markets.


In addition to the U.S. Countdown clock, the America Reimagined site also features clocks showing the next state (South Carolina) and next metro area (Seattle/Tacoma) projected to cross the multicultural tipping point, August 1st and July 19th, respectively.


“The U.S. is at a point of transformative demographic change and it’s clear that census projections only tell part of the story,” said EthniFacts CEO Mike Lakusta. “Factoring in intermarriage and the steep growth of multiracial and interethnic households, along with the growing percentage of non-Hispanic whites who are related to and/or cohabitate with people of other races and ethnicities, in addition to close proximity neighborhoods, is a much more accurate way to measure the true breadth and depth of the nation’s economic, cultural and social shift.”


The America Reimagined website also features a map of all U.S. States comparing the IPI Index to the U.S. Census multicultural percentages, and eye-opening EthniFacts Insight reports on the demographic imperative for multicultural civic and social engagement, the substantial diversity of the white population, evolving ethnic identities, and other cultural and consumer-oriented research.


America Reimagined will launch in conjunction with Latino USA’s “Heartland” report, which includes an in-depth conversation about the social and cultural implications of the CulturEdge Countdown Clock between Latino USA Host Maria Hinojosa and Guy Garcia, President of New Mainstream Initiatives for EthniFacts. On the program, which will air on NPR stations on June 6th, Garcia and Hinojosa explore the issues facing an increasingly multicultural society and how immigrants and others are invigorating and reimagining the American Dream.


“The future of America is a lot closer and clearer,” said Garcia. “Maria Hinojosa and Latino USA are the perfect partners to help us spread the word about America Reimagined, not just because of the historic nature of what the CulturEdge Countdown Clock says about the rising influence and empowerment of Latinos and other multicultural groups, but also because of our shared perspective that the numbers count, and that accelerating demographic and cultural change in this country brings challenges and opportunities for all Americans. The time has come for us to re-imagine who we are as a nation and how we can move forward together.”




ETHNIFACTS is a knowledge and insights consultancy with a comprehensive perspective on evolving consumer culture and civic and social engagement in the new multicultural America. By combining next-generation quantitative and qualitative statistical methods with ground -breaking culturally-acute concepts, EthniFacts delivers best-practice custom research and market insights while developing new areas of behavior forecasting and synthetic data modeling.


ALPFA names Charles P. Garcia Chief Executive Officer

The Board of Directors of ALPFA (pronounced Alpha), one of the nation’s established Latino professional organizations, selected Charles P. Garcia as its new chief executive officer to succeed longtime CEO Manny Espinoza.

“After an extensive search, we are thrilled to welcome Charlie, who is passionate about our mission of developing Latino business leaders and driving value to our constituency. Our organization will truly benefit from his experience as a Fortune 500 board member, leadership at the highest levels of government and success as an entrepreneur focused on Hispanic consumers,” said ALPFA’s National Chairwoman Yvonne Garcia.

ALPFA , a 42-year-old organization that began as an association of finance and accounting professionals, supports Latinos in all industries through its 41 chapters across the country and more than 100 student chapters at major colleges and universities.

Mr. Garcia succeeds Manny Espinoza, whose 12 years of outstanding leadership propelled ALPFA to its highest membership numbers.  ALPFA’s mission is to create life-long professional opportunities for its 23,000 members and business partners through leadership development, networking, mentorship and community engagement.

“Manny leaves a true legacy of outstanding service to the Latino community. I look forward to continuing the great work he did and enhancing the value we provide to Hispanic professionals in all sectors of the American economy,” Mr. Garcia said.

Charles Garcia, who has served in the administrations of four presidents, of both parties, most recently served as CEO of Garcia Trujillo Holdings LLC, a merchant banking, private equity, and consulting firm where he was recognized as one of the leading advisors to companies that do business in the global Hispanic market. Prior to that role, he was the CEO of a financial services firm with 60 offices in seven countries and $2 billion in assets, named by Inc. magazine as the # 8 fastest growing privately held company in the country.  He is also a Columbia Law School graduate, a former White House Fellow, and a bestselling author of two books on leadership.

“America’s baby boom generation is retiring at the rate of 10,000 a day for the next 18 years, while during that same time period over 1 million Latino youths will turn 18 each year,” said Mr. Garcia.  “Today, more than one-in-four children in the U.S. under age 18 are Latino, and the strength of America’s future economy is linked to the promise of these young men and women whom ALPFA seeks to develop into leaders of character for the nation.”

While distinguishing himself as a thought leader in the business community, Mr. Garcia has also devoted himself to a variety of public service initiatives.  He is a U.S. Air Force Academy graduate and a highly decorated military officer who was appointed by President Obama and President Bush to oversee all Air Force Academy operations as Chairman of the Board of Visitors.  The fifteen member board is comprised of four U.S. Senators, four U.S. Congressmen, and seven Presidential appointees.  After five years of service as Chairman, the Secretary of the Air Force awarded him the Distinguished Public Service Medal for leading “a historic transformation of the Board of Visitors and increasing candidate diversity at all service academies.”

In recognition of his contributions to expanding Latino influence and reputation, Hispanic Business, Latino Leaders and PODER magazines have all recognized Mr. Garcia as one of the most influential Hispanics in the U.S. Additionally, Univision Network selected him for their series “Orgullo Hispano,” a feature that spotlights Hispanics who have made an exceptional impact on the culture and life of American society, and the book Hispanics in the USA: Making History featured him as one of 14 Hispanic role models for the nation.

Mr. Garcia will be formally introduced at ALPFA’s National Convention in Orlando, Florida, in August. ALPFA retained Susan Medina, partner at the national executive search firm Battalia Winston, to lead the national search.

About ALPFA:
With 41 professional chapters and over 100 student chapters in cities across America, ALPFA is the largest Latino Professional organization in the country. Its mission is to create opportunities, add value, and build relationships for its members, the community and its business partners while expanding Latino leadership in the global workforce.