Discovery U.S. Hispanic Networks Announce 2014-2015 Upfront Slate

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Discovery U.S. Hispanic unveiled its networks' 2014-2015 Upfront slate.  Based on results from its audience research study, Discovery en Espanol is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will
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Coors Light Issues Call for Nominations of Emerging Latino Leaders for its Lideres Program

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Coors Light has launched a public call for nominations for its national Líderes program, which empowers up-and-coming Latino leaders to go further. Twelve individuals from the pool of nominees will be chosen to participate in the 2014 Coors Light Líderes program. The 12 Líderes will be announced during Hispanic Heritage Month (Sept. 15- Oct.15), when the public will have the opportunity to vote for the 2014 Líder of the Year. The Coors Light Líder of the Year will receive a $25,000 grant to develop a
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Yelp Launches in Argentina and Extends Latin American Presence

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Yelp Inc. (NYSE: YELP), the company that connects consumers with great local businesses,  announced the availability of Yelp Argentina (http://www.yelp.com.ar). Beginning today, people throughout Argentina are able to create accounts on Yelp.com.ar to share their opinions about great local businesses. Yelp's free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.com.ar). "Our 27th country is one of the world's largest wine
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Domino’s Pizza® Launches New iPad® Ordering App

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  Domino's Pizza (NYSE: DPZ) is taking the next step in technology innovation. Today,  Domino's Pizza announced the release of its ordering app for iPad in English and Spanish simultaneously, which will put pizza at the center of everything – including updated, mouthwatering food photography that uses 3D technology to create a more realistic pizza.   “We couldn’t be more thrilled about bringing our Domino’s Pizza ordering app to iPad, in both English and Spanish at the same time,” said Russell
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Olympusat Announces a Suite of Spanish-language High Definition Networks

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Olympusat, Inc., the distributor of independent Spanish-language TV networks, announces the expansion of their HD suite, with networks that range across all genres, demos, and countries of origin.   The new expanded suite will offer a vast collection of over 35 HD networks, making Olympusat the leading distributor of Spanish-language HD television entertainment. Olympusat's owned and operated HD networks, branded as the Ultra HD Plex (16 channels and counting) is led by a movie suite, which includes Ultra Mex - an
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Pulpo Media Launches Pioneering Acculturation Model That Helps Brands Reach The Most Influential (i)Hispanic Audience Segments

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Pulpo Media, the nation's cross-platform digital media network reaching Hispanics across all acculturation levels and digital devices, today launches the "(i)Hispanic* Acculturation Model." The Model will enlighten and enrich marketers interested in the ever-expanding (i)Hispanic market by providing deeper, actionable consumer insights and more efficient targeting segmentation. The (i)Hispanic Acculturation Model aggregates robust off-line market data, such as 2012 U.S. Census and the annual American Community
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McDonald’s Is Marketer of the Year at AHAA’s Hispanic Conference

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McDonald's executives are used to other marketers asking them for tips on how to do multicultural marketing better. The company's role as the gold standard for marketing to ethnic consumers was recognized this week when the fast-feeder was named Marketer of the Year at the annual conference in Miami of AHAA: The Voice of Hispanic Marketing. (The first winner, last year, was Walmart). Accepting the award on Wednesday at the Marketer of the Year lunch, Adam Salgado, VP, U.S. marketing at McDonald's, said "This
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California Hispanic Chambers of Commerce Announces Alice Perez as Next President and CEO

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  The California Hispanic Chambers of Commerce, the  organization promoting the development of Hispanic entrepreneurs and emerging Latino businesses in California, announced today that Alice Perez has been chosen to lead the organization as its new President and CEO. She is the first Latina to head the California Hispanic Chambers of Commerce (CHCC) in its 35-year history. Perez starts May 15. Perez, who has served for two years as President and CEO of the Sacramento Hispanic Chamber of Commerce,
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Only on Netflix: A New Spanish Language Original Comedy Series Set in the World of Futbol

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Netflix, an Internet television network, announced  its first Spanish-language original series, a comedy from director Gaz Alazraki that reunites the team that made Nosotros los Nobles, one of the most successful Mexican box office hits of all time. The 13-episode series from Alazraki Entertainment is set to premiere in 2015 and centers on a family feud among heirs of a soccer club after the owner's death. Shooting entirely in Mexico and featuring a cast from all over Latin America, including Nobles star Luis
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A+E Networks Latin America and Sony Pictures Television to Launch Lifetime in Latin America

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A+E Networks Latin America, a joint venture between A+E Networks and Ole Communications, and Sony Pictures Television today announced that they will launch Lifetime in Latin America and Brazil.  The channel will debut in July 2014. The announcement was made today by Eduardo (Eddy) Ruiz, President and General Manager of A+E Networks Latin America, who will serve as General Manager for the new channel. "I couldn't be prouder of heading up this new joint venture between A+E Networks Latin America and Sony Pictures
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The Latino Coalition Applauds Confirmation of Maria Contreras-Sweet as Head of Small Business Administration

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Today, The Latino Coalition, a leading advocate for Latino-owned, small and mid-sized businesses, applauds the confirmation of Maria Contreras-Sweet as the head of the Small Business Administration.  TLC Chairman and Former Administrator of the U.S. Small Business Administration Hector Barreto, made the following statement: "We congratulate Maria Contreras-Sweet on her confirmation and are confident that her firsthand knowledge of running a small business makes her extremely well-qualified and poised to be an
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ColectivaLatina’s Erin Conrad to Discuss Best Practices for Multicultural Brand-Blogger Collaboration at Hispanicize 2014

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Collective Bias, a shopper social media company, announced today that Erin Conrad, head of its new Hispanic social network ColectivaLatina, will participate in a panel discussion at Hispanicize 2014, taking place in Miami, Florida, April 1-4. The panel titled: "The Rules of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers," will explore the latest best practices of the Latino brand-blogger relationships and showcase recent case
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