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TruGreen Named Among LATINO Magazine’s Top 100 Companies for Latinos

05/14/2014 By Leave a Comment
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Memphis-based TruGreen has been named in LATINO magazine's top 100 companies for Latinos. The recognition was announced with the release of the publication's Spring 2014 issue, which features its second annual list of companies providing the most opportunities for Latinos. In selecting the 2014 LATINO 100, LATINO magazine evaluated corporations based on nominations submitted both formally and informally by Latino nonprofits and community organizations as well as readers, partners and stakeholders. LATINO magazine says
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Filed Under: Hispanic Excellence, Hispanic Media Profiles Tagged With: ,

Luca Bentivoglio at LATV upfront announced alliance with Entravision

05/12/2014 By Leave a Comment
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Luca Bentivoglio, COO of LATV Networks, with his sales team and the hosts of the syndicated show Latination, announced at the upfront in New York that the company had partnered with Entravision to enter radio, co-produce shows and get the audience analysis service Luminar. Entravision has TV and radio stations in the U.S. and is the main affiliate network for Univisión, UniMás and Telemundo. As a result of the partnership, LATV will now produce formats that apply to both radio and TV such as Súper 20, a countdown
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Filed Under: Hispanic Culture News, Hispanic Media Profiles, Hispanic Organizations News Tagged With: ,

UPSCALE LATINOS: A RENEWED OUTLOOK FOR HIGH-END MARKETERS

04/30/2014 By Leave a Comment
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Last year, AHAA: The Voice of Hispanic Marketing and Nielsen identified Upscale Latinos as the most influential segment since the Baby Boomers. At AHAA’s Annual “Thinking Under the Influence” Conference in Miami, AHAA and Nielsen released a second study, “Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers,” which found that this segment, which contributes nearly 40 percent of the $1.5 trillion Hispanic spending power, leads the overall upscale demographic in optimism, purchase behaviors, and plans
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Filed Under: Hispanic Media Profiles, Hispanic Organizations News, Hispanic/Multicultural PR Briefs Tagged With: ,

New Terra to debut in May

04/28/2014 By Leave a Comment
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The global digital media company Terra announced the debut of its new layout and content plus advertising delivery format – new Terra as the project was named that involves all areas of the company worldwide – which focuses on mapping the user’s personal interests in order to supply him or her with customized content. Users in Mexico and the United States will begin to interact with the new platform following the launch scheduled for Brazil and in other countries where Terra operates: Argentina, Chile, Colombia,
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Filed Under: Hispanic Media Profiles, Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Juan Carlos Maya of Mixto Music: Working in new media gives us greater creative freedom

04/28/2014 By Leave a Comment
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Juan Carlos Maya, founder and president of Mixto Music, was present at Hispanicize 2014 together with singer Jessi Leon to support the Nueva Latina campaign of Procter & Gamble’s Orgullosa platform, in which Leon sings the number entitled La Falda Bien Puesta, a song that Maya produced. “We feel very proud and flattered to have collaborated with this campaign and to have worked with a company like P&G and specifically on this project,” Maya told PRODU. “We had a team of first-class musicians and the
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Filed Under: Hispanic Excellence, Hispanic Media Profiles, Hispanic Organizations News

MCDONALD’S NY METRO HOSTING A SERIES OF MEET AND GREET EVENTS WITH ACTOR JORGE VEGA FROM THE AMAZING SPIDER-MAN 2 MOVIE

04/26/2014 By Leave a Comment
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McDonald’s NY Metro will bring excitement to their local restaurants by hosting a series of Meet and Greet events with actor Jorge Vega from The Amazing Spider-Man 2 on April 29th and 30th at four selected restaurants in the region. McDonald’s guests will have the opportunity to meet Jorge Vega, take pictures and enjoy a fun afternoon full of surprises. On April 29th, Jorge Vega will be visiting the McDonald’s Times Square restaurant located at 220 west 42nd street New York, NY 10036, from 2 to 3pm ET. The
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Filed Under: Hispanic Media Profiles, Hispanic PR Techniques, Hispanic/Multicultural PR Briefs Tagged With: , , ,

NUVOtv ANNOUNCES EXCLUSIVE U.S. BROADCAST OF ORIGINAL INTERNATIONAL SOCCER SERIES

04/24/2014 By Leave a Comment
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NUVOtv, the  English-language destination for Latino entertainment, announced  the co-production of Kia’s Road to Rio, an action-packed travel series showcasing the beautiful sights of South America. Comedians Mark Watson and Henning Wehn will take viewers on a hilarious adventure to Rio for the 2014 FIFA World Cup in Brazil, as they traverse the continent in various Kia Motors vehicles including the 2014 Kia Soul, Sorento CUV and Sportage Compact CUV. NUVOtv has exclusive rights for US distribution.  The show will
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Filed Under: Hispanic Culture News, Hispanic Media Profiles, Hispanic/Multicultural PR Briefs Tagged With: , ,

Siempre Mujer Magazine Kicks Off First-Ever Cover Contest

04/23/2014 By Leave a Comment
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Siempre Mujer magazine announced that the first-ever Siempre Mujer Cover Contest is open for entries through June 30.. Presented by The Lincoln Motor Company, the contest will give the magazine's readers an opportunity to shine, while highlighting the talent, passion and beauty of Latinas around the country. Siempre Mujer invites readers to share their stories for an opportunity to appear on the cover of Siempre Mujer's October/November 2014 issue plus prizes valued at $10,000, including a trip to New York City for
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Filed Under: Hispanic Culture News, Hispanic Media Profiles, Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Rdio Announces Joint Venture And Strategic Partnership In Brazil With Grupo Bandeirantes

04/17/2014 By Leave a Comment
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Rdio and Grupo Bandeirantes have announced a joint venture and powerful strategic partnership encompassing marketing, distribution, content and promotions that will significantly expand Rdio's presence in Brazil.  This combination of the award-winning Rdio music service with the creativity, power and reach of Grupo Bandeirantes provides music fans in Brazil with the best of both a global and Brazilian digital music service and experience. Brazil is Rdio's third largest market and one of its fastest growing. This
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Filed Under: Hispanic Media Profiles, Hispanic Organizations News

Toyota Engages Hispanic Community Through Latino Newsroom

04/16/2014 By Leave a Comment
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Building on its longstanding commitment to the Hispanic community, Toyota is increasing engagement even more with the launch of “Latino News” on the Toyota U.S.A. Newsroom. The new section will offer Hispanic media and influencers: Information about culturally relevant programs and events Spanish-language releases about new Toyota products Direct access to Toyota’s Latino social media channels Redesigned for 2014, the Toyota USA Newsroom also lets users peruse the latest news through virtually any
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Filed Under: Hispanic Media Profiles, Hispanic Organizations News, Hispanic PR Techniques

MundoFOX 22 Celebrates Fiesta Broadway’s 25th Anniversary and Confirms Cristian Castro as the Grand Marshal of Festivities

04/09/2014 By Leave a Comment
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MundoFOX 22, the Los Angeles affiliate of MundoFOX and the official television station of Fiesta Broadway, celebrates the 25th anniversary of the west coast's largest music and culture festival on Sunday, April 27 in Downtown Los Angeles.  This commemorative edition of Fiesta Broadway will showcase international music sensation, Cristian Castro who will headline a star-studded roster of music, dance and entertainment at the Placita MundoFOX on the Fiesta Broadway corridor that starts at the renovated Grand Park main
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Filed Under: Hispanic Media Profiles, Hispanic Organizations News, Hispanic/Multicultural PR Briefs