Experian® and Univision Communications launch Spanish-language solution to meet credit-related needs of Hispanics


Experian Consumer Services-Affinity, the unit of Experian that provides credit monitoring and identity protection products as co-branding opportunities to businesses, and Univision Communications Inc., the  media company serving Hispanic America, announced the launch of a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community.

Each organization has contributed its respective expertise creating Credito y Mas, a customized and culturally-relevant product to serve the approximately 55 million Hispanics in the U.S.[i] who are driving growth in the financial services sector. A 2012 Experian Simmons study, “Consumer Payments in the U.S.: The Latino Market,” shows Hispanic credit cardholders increasing more than 20 percent and the number of Hispanics with debit/ATM cards more than doubling compared to non-Hispanics. A 2013 study found that 82 percent of Hispanics believe that staying informed on one’s credit history is important[ii].

“Univision is the most respected, go-to source for the Hispanic community,” said Allen Anderson, president, Experian Consumer Services-Affinity. “We recognized tremendous synergy in joining together with their organization to bring credit education and products to the Hispanic market. It gives Experian a way to deliver a much-needed solution in the marketplace and develop a closer relationship with Hispanic consumers.”

“As the gateway to the thriving Hispanic community in the U.S., Univision is pleased to join forces with Experian, a leading brand in the credit score and report space, to bring the Hispanic community a customized credit solution building on our efforts to provide access to innovative financial products and services,” said Kevin Conroy, president of Digital and Enterprise Development, Univision Communications Inc. “This partnership with Experian speaks to our mission-driven focus of informing, entertaining, providing access and empowering the U.S. Hispanic community.”

“As credit and debit card penetration among Hispanics grows by double digits we recognized there was a need to offer an in-language solution that will allow consumers to better manage their finances in their language of preference,” said Conroy.

With Credito y Mas, consumers can check their credit score, receive a credit report, and have credit monitoring, among other benefits for a cost of $12.95 per month. The additional unique features include:

  • Bilingual Website – the consumer can select Spanish or English and toggle back and forth between languages
  • Access to VantageScore® 3.0. – with scores ranging from 300 to 850, VantageScore® 3.0 is a user-friendly credit score model developed by the three major nationwide credit reporting agencies, Experian®, TransUnion®, and Equifax®
  • Centro de Informacion – the website contains a robust resource center with educational content along with selectable user profile settings and information specific to lifestyles that affect credit such as being a family or a small business owner
  • Communication Preference Settings – the member can select to receive communications (email and SMS) in either Spanish or English
  • Instructional Guides – an interactive experience provides clarity in Spanish and English around how to read a credit report and the information found in each section of the website
  • Bilingual Agents – members will have access via phone to Experian Customer Service representatives and Fraud Resolution Agents for support that are fully bilingual
  • Identity Theft Insurance* – the $10,000 insurance policy can cover legal fees, lost wages and other costs resulting from identity theft

For more information and to enroll in the product membership, consumers can visit www.creditoymas.com.

About Experian and Univision Communications

Experian and Univision Communications Inc. began their collaboration in 2013 to provide valuable credit and financial education and services to the U.S. Hispanic community. This association joins two leading companies in their respective industries. Experian is the leading global information services company that helps individuals to check their credit report and credit score, and protect against identity theft, while Univision is the leading media company serving Hispanic America. Each organization brings its expertise to provide the Hispanic consumer with Credito y Mas, a Spanish-language, credit-focused service and online financial resource center to help the Hispanic community become more knowledgeable and empowered regarding their credit and financial future.

About Experian Consumer Services-Affinity

The Experian Affinity group delivers industry leading credit and identity protection products to top financial institutions and recognized organizations enhancing portfolios and increasing revenue. Through strategic collaborations, businesses gain a strategic advantage and consumers benefit every day from value-add protection products powered by Experian with features such as Lost Wallet protection, Credit Score Tracker, award-winning fraud resolution and restoration assistance, credit monitoring and more.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is a media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional  suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

*Identity theft insurance underwritten by insurance company subsidiaries or affiliates of American International Group, Inc. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. Review the Summary of Benefits at www.creditoymas.com.
SOURCE Experian; Univision Communications Inc.


NCLR’s National Latino Family Expo® Offers A Fun And Informative Weekend

NCLR (National Council of La Raza) will celebrate the influence of the Latino community at the 2014 National Latino Family Expo® on July 19–21 in Los Angeles, the city with the country’s largest Latino population. Held in conjunction with the 2014 NCLR Annual Conference at the Los Angeles Convention Center, families will be treated to an engaging and educational weekend.

With nearly 200 exhibitors, the event will feature health screenings, live entertainment, giveaways and more. The Expo’s Sports and Fitness/Deportes Pavilion will feature the 2014 Copa NCLR Soccer Tournament and a children’s soccer clinic facilitated by the LA Galaxy. At the Health/Tu Salud Pavilion, free health and wellness screenings will be available while the Science and Technology/El Futuro Pavilion will dazzle children with captivating science experiments.

The Expo will also welcome Nickelodeon’s Dora and Friends, who will serve as official Expo ambassadors, along with other costumed characters including Snoopy, LA Galaxy mascot Cozmo, LA Kings mascot Bailey, the Discovery Channel’s Doki, the GEICO Gecko and the L.A. Zoo mascot.

The National Latino Family Expo, title-sponsored by UPS, is a unique and exciting gathering focused on providing free activities and resources for the Latino family that are open to the public.
SOURCE National Council of La Raza

Talk Show “El Hormiguero” to debut on Azteca America July 15th

Azteca America announces the premiere of “El Hormiguero” hosted by Mauricio Mancera on Tuesday, July 15th at 10pm/9pm CDT.  Laughter and irreverence are the main ingredients in this program blending humor, interviews and science experiments.

El Hormiguero is the Mexican adaptation of the record-breaking ratings hit of the same name that has been captivating audiences around the world – first in Spain and later in other countries.  The original version began airing in Spain in 2006 and, since then, versions of the show have been broadcast in different countries throughout the globe including Brazil, Chile, Portugal, and China.

The newest version is coming to Spanish-language television in the United States. Beginning July 15, you can see Mauricio Mancera accompanied by two ant sidekicks: Pichas and Cachas, who will keep audiences in stitches with their peculiar and hilarious point of view.

The show will feature national and international guest stars facing unique challenges and participating in science experiments with a single purpose – to have fun and entertain us.  Appearing on this program is nothing like being a guest on any other conventional talk show.

A key to the success of El Hormiguero has been the celebrities who visit the program.  They include the biggest names in entertainment and sports both from this country and internationally.  Guests might includeHollywood idols or sports stars subjected to performing the kind of stunts and challenges only Mauricio Mancera could assign.

NHLA Celebrates Three Years of Community Outreach and Positive Change

The National Hispanic Landscape Alliance (NHLA), the organization for the economic and professional development of the landscape industry’s Hispanic American workforce, is celebrating its third anniversary by offering 20 percent discounts on selected memberships throughout July and August. New members will have access to a variety of NHLA benefits including one-of-a-kind partnerships with industry leaders and resources for professional growth.

Memberships eligible for the 20 percent anniversary discount include Individual and Small Business memberships.  Additionally, memberships will be free throughout this period for students interested in joining the NHLA. Among the benefits that NHLA members receive are:

  • Access to resources for professional growth and leadership
  • Connections to professional contacts across the country
  • Information about regional training opportunities in field, technical, and leadership skills
  • Access to products and services to aid in daily responsibilities
  • Consulting resources for staff development
  • Leadership development opportunities
  • Equipment discounts, including automatic Tier 2 qualification for the John Deere GreenFleet™ Loyalty Rewards program

NHLA as an Industry Leader
Identified as a key economic engine for the Hispanic American population by the United States Hispanic Chamber of Commerce (USHCC), the landscape industry is uniquely positioned to serve as a vehicle of economic growth for this fast-growing population. Currently, Hispanic Americans make up 16 percent of business owners and more than 33 percent of the workforce in the landscaping industry; more than twice the national norm for other sectors of the economy.

The NHLA provides landscape company owners with best practices for engaging and training their Hispanic employees and helps Hispanics at all levels in the landscape industry work smarter and achieve greater success through facilitated peer-to-peer interaction and specially-designed training programs.

To date, more than sixty landscape contracting firms established in 20 different states have joined the NHLA, and ten of the industry’s leading manufacturers have joined the NHLA as Supporting Members, including Briggs & Stratton, Caterpillar, Cub Cadet, Honda Engines, Exmark, John Deere, Kohler Engines, Oregon, Rotary Corporation and Stihl. Active Supporting Members, committed to the NHLA’s mission, have helped the NHLA grow a community capable of fostering greater professionalism and success by Hispanics from coast to coast.

The NHLA also collaborates with other industry associations, including PLANET and OPEI, to raise awareness about how policy positions affect landscape companies and their employees. Through its effective grassroots outreach, the NHLA has provided a much-needed voice to Hispanics in the landscape industry. It has simultaneously positioned itself as a leading authority in helping to advance industry positions. The NHLA has achieved this by focusing attention on the economic importance of the landscape industry to Hispanic communities and on the many environmental and human health benefits of the work that Hispanics and others in the landscape industry perform.


About the National Hispanic Landscape Alliance
The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities. The NHLA’s multichannel outreach was recognized with the PRWeek Multicultural Campaign of the Year Award in 2014.

SOURCE National Hispanic Landscape Alliance

Mira TV signs distribution deal with DirecTV

Mira TV, the new Spanish TV Network covering the Miami-Ft. Lauderdale, West Palm, Orlando, Tampa, Jacksonville markets in Florida will further expand its coverage through DirecTV.  DirecTV will launch Mira TV July 9th, 2014 in the South Florida and Palm Beach DMA’s. The satellite operator will carry Mira TV’s programming on its local tier, airing on channel 18. This new distribution platform would increase Mira TV’s penetration to over 90% in the South Florida market.

“With Mira TV launching just over three months ago, our growth has been extraordinary, this marks a significant step in becoming a key player in our competitive Hispanic Market,” said Judy Prado Lombard, Station Manager of Mira TV.  “We’re thrilled DIRECTV will be offering its customers our high quality programming.”

Mira TV transmits over 12 hours of daily local programming produced in-house. New shows by well-known personalities such as Rick Sánchez and Alexis Valdés are joined by a totally enhanced daily news show Noticias 18, as well as audience favorites such as Maria Elvira, Prohibido Callarse with Roberto Rodríguez-Tejera, Dr. Misael, Cocinando con Don Davis and Buenos Días Miami con Tomás García Fusté.  

“DirecTV is seen in 17% of Hispanic households in South Florida. This additional coverage continues to fulfill our goal to become the most important local Hispanic independent station in South Florida by 2015,” stated Mira TV’s President Tomás Johansen.

Mira TV, will air on DirecTV on channel 18.

Mira TV also airs in the Miami-Ft. Lauderdale as well as in the Palm Beach, Orlando, Tampa and Jacksonville markets in the following stations: WDFL 18, Comcast 18, AT&T U-verse 20 (throughout the state), Atlantic 82 and in Orlando WATV 47, Verizon 28 and in Tampa WTAM 30, Verizon 28.


Telemundo and Sony Pictures Television sign a three-year production agreement

Telemundo and Sony Pictures Television announced a three-year agreement through which Sony Pictures Television will produce one primetime series per year for Telemundo in the U.S.

Telemundo’s international sales division, Telemundo Internacional, will distribute the series worldwide.

“We are very proud to enter this agreement with Sony Pictures Television to produce scripted content with the highest quality standards and talent selection. This agreement will provide us with appealing and attractive content at the level our international clients have come to expect from Telemundo Internacional,” said Marcos Santana, president, Telemundo International.

“We look forward to working with Telemundo in the coming years to bring these three new primetime series to life,” said Angélica Guerra, senior vice president and managing director of Production for Latin America and U.S. Hispanic for Sony Pictures Television.

As part of the agreement, Sony Pictures Television’s production company Teleset will produce the series in Mexico in association with Telemundo Studios. Production of the first series will kick off in early 2015.

Source Produ

New York State Of Mind: Toyota Welcomes LULAC 2014 National Convention To Big Apple

There’s something special about experiencing New York City for the first time, which is why Toyota is excited to welcome the League of United Latin American Citizens (LULAC) 2014 National Convention to the Big Apple. This year’s 85th National Convention, which will be held at the New York Hilton Midtown (1335 Avenue of the Americas) from July 8-12, 2014, marks the first time that any national Hispanic organization will be holding its annual conference in New York City. Toyota is a 2014 Presenting Sponsor.

Toyota has enjoyed a strong and longstanding relationship with LULAC, an organization that through its 1,000 local councils works to advance education, alleviate poverty, and improve the health and civil rights of Hispanic Americans. LULAC, which is based in San Antonio, Texas, also acts as the Latino community’s government liaison in Washington, D.C. LULAC’s National Convention will convene over 20,000 participants including key influencers and thought leaders from the worlds of government, business, philanthropy and the Hispanic community.

“We are especially excited to partner with LULAC on this year’s conference, which promises to be as vibrant and active as the event’s host city,” says Bill Fay, group vice president and general manager of the Toyota division at Toyota Motor Sales (TMS), U.S.A., Inc. “New ideas, important policy discussions and interesting opportunities are hallmarks of this Convention and it’s these kinds of dialogues that help us make better cars for our customers and be good citizens within the Hispanic community.”

At the Convention, Toyota will present LULAC with a hybrid Prius that will serve as the official vehicle of this year’s event. LULAC will have use of the car for one year as it works with Toyota to raise environmental awareness among the Hispanic community and encourage greener and more sustainable lifestyles.

“LULAC values our partnership with Toyota, and we are grateful for their sponsorship at this year’s 85th LULAC Annual Convention in New York City,” said Brent A. Wilkes, LULAC national executive director. “By working together, we can provide greater resources for the Latino community.”

Toyota invites those in the New York City area to stop by the LULAC Expo from July 10 to July 12 to see the Toyota Sienna, Prius V and Corolla and participate in “Buckle Up for Life” or “Abrochate a la Vida” car seat and safety demonstrations.

Toyota has a lasting commitment to the Hispanic community and is proud to be the number one automobile brand for U.S. Latinos since 2004. Toyota has nearly tripled its number of Hispanic-owned Toyota and Lexus dealers since 2000, and the company’s Hispanic Business Strategy Group was formed to ensure that the Hispanic perspective is an integral part of Toyota’s growth strategies.

“Toyota never rests on our laurels when it comes to our commitment to the nation’s Hispanic community,” says Luis Rosero, Director of Hispanic Business Strategy Group, Toyota Motor North America. “We are extremely grateful for all of those in the Hispanic community who continually make Toyota vehicles their number one choice. We look forward to seeing many of you at this year’s National Convention.”

Toyota (NYSE:TM), the a top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. To date, Toyota has contributed more than $700 million to nonprofits in the U.S.  For more information about Toyota, visit www.toyota.com/usa.

The League of United Latin American Citizens (LULAC) is a civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, D.C., with 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit www.LULAC.org.


2nd Annual Casa Latina Home Expo Comes Back to New York City

Casa Latina, the  bilingual home-and-lifestyle brand (www.casalatina.com) and Chase bring the second annual Casa Latina Home Expo back to NYC on November 15th for a day of expert advice on home buying, DIY/decor/crafts, bi-cultural parenting, home health and home safety.

The Expo offers live how-to clinics led by top influencers, creative home-based ideas, product giveaways, cooking demonstrations and an entertaining Kid’s Zone.  An interactive Blogger Lounge provides an opportunity for bloggers to interact with the event’s talent and brands.

Jaylah Sandovar (@iiamJaylah) Producer, VJ and On-Air Personality for AlexSensation’s show on La Mega 97.9 in NYC and El Zol 106.7 Miami, the #1 radio show on Spanish Broadcasting System, will be the Emcee for the day.

“Being part of the Home Expo is exciting and aligned to my recent personal health story of losing weight and rearranging my lifestyle,” says Jaylah Sandovar. “Events like the Home Expo will continue to revolutionize our Latin culture and break through stigmas, that some of us continue to follow, which are not healthy for ourselves and our families.”

This year, experts/influencers include:

Interior Design/Decorating/DIY and Crafting:

  • Marlene Pratt, Casa Latina Co-founder
  • Kathy Cano-Murillo, The Crafty Chic

Parenting Clinic:

  • Jeannette Kaplun, Founder of Hispana Global

Leading the Casa Latina Healthy Home Initiative:

  • Dr. Helen Troncoso, Health Expert and Ms. New York America 2012

Media partners include, Latina Magazine, SBS’s La Mega and Amor 93.1, and Vme-TV.

“With such a great response last year, we are excited to bring back the Casa Latina Home Expo and privileged to have Jaylah as our Emcee,” says co-founder Nora Diaz-Bretherton. “Jaylah is a confident Latina who brings enthusiasm and inspiration to the Expo.  This year’s message is based on Casa Latina’s Improve Your Home, Improve Your Life (MejoraTu Casa, MejoraTu Vida) mission.”

4,000-5,000 guests are anticipated on Saturday, November 15th between 10AM to 5PM. Admission is free.

Sponsorship Opportunities Are Available

About Casa Latina
Casa Latina’s 360 platform includes a segment series launching on Vme-TV this summer, content distributed on platforms like Fox News LatinoEl Diaro La Prensa, Vista Magazine and live events & experience

Entravision Communications Corporation Brings the 2014 FIFA World Cup to U.S. Latinos with Extensive Coverage of More than 50 Total Matches

Entravision Communications Corporation, (NYSE: EVC), a leading diversified Spanish-language media company, announced that its television and radio broadcasts of the 2014 FIFA World Cup have generated strong ratings to date across its platform of television, radio and digital properties. This year Entravision is in the unique position of providing World Cup fans with live match broadcasts on its television and radio stations and providing extensive digital and mobile coverage through real-time updates, news and special soccer programming content.  The success of Entravision’s extensive coverage is reflected in its ratings performance, which in part highlights the significant cultural relevance of soccer, and particularly “la Copa Mundial” to the U.S. Latino community.

“The World Cup is the biggest sporting event in the world, the culmination of two years of international matches and a true passion for Latinos.  The coverage to date of the 2014 FIFA World Cup has been a huge success on a cross-platform basis with our  television, radio and digital properties and we look forward to having that momentum continue through the remainder of the tournament,” said Mario M. Carrera, Entravision’s Chief Revenue Officer. “Soccer is an integral part of Latino culture, and the World Cup is one of the most recognized celebrations of sport, diplomacy and international cooperation. We are pleased to provide extensive coverage of this premier global event to the communities we serve and connect advertisers with the World Cup’s passionate fans.”

Entravision’s radio stations will bring more than 50 2014 World Cup matches to Spanish-language listeners and initial ratings have been strong.  Over a half million adults in Los Angeles tuned into the June 17th Mexico-Brazil match on KLYY-FM/KDLD-FM.  The match got a 31 share of all Hispanic Adults 18-49 and a 39 share of all Hispanic Men 18-49.

Among all Adults 18-49 regardless of ethnicity, the match got a 19 share of total listening, which jumps to a 26 share among all Men 18-49 listening to radio at the time.  In other PPM (portable people meter) markets, audience shares were similarly high for the match.  KJMN-FM/Denver’s shares of listeners were 32 among Hispanic Persons 18-49 and 34 among Hispanic Persons 25-54.  KJMN’s broadcast of the match reached 22% of all Hispanic Men 25-54 in the Denver metro area, meaning nearly one in four Hispanic Men 25-54 tuned in at some point to the match.

In Phoenix, over 50,000 total adult listeners tuned in for some portion of the match airing on KVVA-FM/Jose and KBMB-AM/ESPN Deportes.  Among Hispanic Adults 18-49 and 25-54, the match scored a 28 share.  These shares increase to 37 among Hispanic Men 18-49 and 38 among Hispanic Men 25-54.

Sacramento’s KXSE-FM/Jose delivered over 22,000 listeners with this one match who tuned in for some portion.  KXSE got an 18 share among Hispanic Persons 18-49 and a 30 share among Hispanic Men 18-49 listening to radio.

Entravision’s television audiences for the 2014 World Cup have been a huge success, delivering double digit growth versus the 2010 World Cup.  Through Monday, June 23rd Entravision’s ratings highlights among Adults 18-49 in LPM markets include:  Boston, WUNI-TV up 71%, Orlando’s WVEN-TV up 79%, Tampa’s WVEA-TV up 45% and Washington, DC’s, WFDC-TV up 119%.

Among TV Households in meter markets, the tournament is also up over 2010′s first round matches in each market, including: Albuquerque’s KLUZ-TV up 18%, Hartford’s WUVN-TV up 41%, Las Vegas’s KINC-TV up 5% and San Diego’s KBNT-TV up 36%.

Entravision’s television performance was equally impressive for the Mexico national team’s matches.  Notable match highlights for Entravision’s television broadcasts include: the Mexico vs. Cameroon match on June 13, during which Entravision was the highest rated broadcast station among Adults 18-49 in Boston, Denver, Tampa and Washington, D.C. and among TV Households in San Diego; the Mexico vs. Brazil match on June 17, during which Entravision was the highest rated broadcast station among Adults 18-49 in Boston, Denver, Orlando, Tampa and Washington, D.C. and among TV Households in Las Vegas and San Diego; and the Mexico vs. Croatia match on June 23, during which Entravision was the highest-rated broadcast station among Adults 18-49 in Denver, Tampa and Washington, D.C. and among TV Households in Albuquerque, Las Vegas and San Diego.

Entravision has also been able to connect with fans via their digital platforms reaching over 19 million people through their social media fan pages and special activities through WildFire, Google’s content management system. On the mobile front, Entravision has reached half a million of our mobile subscribers with custom World Cup updates and alerts.

Entravision continues its coverage for the 2014 FIFA World Cup, which includes more than 50 matches in total, to be broadcast in tandem with its high quality, Spanish-language programming.

SOURCE: NIELSEN preliminary portable people meter (PPM) data for radio, NIELSEN Live+SD overnight ratings for TV

About Entravision Communications Corporation

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

SOURCE Entravision Communications Corporation

NYLON Media Launches NYLON Espanol

NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.

NYLON Espanol S.A DE C.V., a wholly owned subsidiary of NYLON Media Inc. located in Mexico City, will publish NYLON Espanol and NYLON Guys Espanol under a full license agreement with the new U.S. based owners of NYLON Media Inc.  NYLON Espanol, at the newsstand August 2014, and NYLON Guys Espanol, on sale September 2014, will be distributed throughout Mexico, Central and South America and in the major influential Hispanic markets throughout the U.S.  NYLON Espanol content will be featured on Nylonmag.com where users will be able to toggle between the Spanish and English languages.

NYLON Espanol and NYLON Guys Espanol will reflect the distinctive fashion editorial of its U.S. counterparts with innovative coverage of the vital fashion centers of Mexico City, Miami, New York City, Los Angeles, and Buenos Aires.  Targeted towards the Spanish-speaking young adult market throughout all of the Americas, NYLON Espanol will celebrate Hispanic pop culture, fashion, music and entertainment.

NYLON Media Inc. offers an unparalleled range of media properties focused on the 18-34 year old demographic, including its leading print magazines, websites, digital media, mobile, digital magazines for eBook stores and online video.

NYLON, founded in 1999, is a fashion media title with print, digital, social, and events assets, with headquarters in New York. NYLON Magazine for young women, and NYLON Guys Magazine and websites are published in the United States, Mexico, Japan, Korea, Thailand, Singapore and Indonesia.   NYLON is programmed for real world fashion, for young millennial, focused on the twenty something audience.

With a median age of 25, according to Beta, NYLON’s readers are almost ten years younger than the median age at larger titles in NYLON’s competitive set such as Glamour, Marie Claire and other titles in the category.  Additionally, NYLON’s audience is 80% single and has an average income of $68,000, which translates into readers without issues such as mortgages or children, allowing them to use their discretionary income on themselves.  As the population ages and other titles in the category are aging with it, NYLON is skewing younger, with readers who are digitally focused and edgy.   NYLON is backed by Diversis Capital LLC, a North American private equity firm based in Santa Monica, California.


Pro Golfer Tees Off to Increase Toyota Gift to Hispanic Scholarship Fund

Lizette Salas doesn’t crack under pressure. The recipients of the Hispanic Scholarship Fund’s (HSF) scholarships will soon be thankful for that.

That’s because every shot the rising LPGA star takes through the remainder of the 2014 season could generate more than $1 million for scholarships and related services provided by the nation’s largest not-for-profit organization supporting Hispanic American higher education.

As part of the Toyota Drive for Success program, Salas will earn funding for HSF through each round of golf she plays. Throughout her season, each birdie (one stroke under par for a hole) she makes will earn $1,500 and each eagle (two strokes under par for a hole) will earn $5,000. With one stroke—specifically a hole-in-one made during the first round of one of her remaining domestic tournaments—Salas could send an additional $1 million to the nonprofit organization.

For the Team Toyota athlete, the contributions are personal.

“As the first person in my immediate family to earn a college degree, I’m proud to help promote the Hispanic Scholarship Fund and its critical goals for Hispanic students,” Salas said. “Thanks to the generous support from Toyota, “every good shot I make will put money in the bank for more students to further their education and pursue their passions like I’ve had the opportunity to do.”

Salas graduated from the University of Southern California, where she was the golf program’s first four-time All-American and twice-named the Pac-10 Player of the Year. She entered the LPGA in 2012 and has since been ranked as high as number 10 in the world by the Rolex Rankings. The Southern California native joined Team Toyota in November 2013, adding to the diverse roster of athletes supported by Toyota Motor Sales, USA, Inc.

By banding together, Salas is helping Toyota further its commitment to the Latino community. For more than 25 years, Toyota has supported HSF by donating more than $5.7 million toward scholarships and related services.

“Lizette’s success story is extremely relevant to the Hispanic community and embodies the educational and personal achievements the Hispanic Scholarship Fund aims to support,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund.  “Toyota’s generous commitment, and the chance to receive over $1 million with Lizette’s play, adds a new level of fun and excitement to our long-standing partnership.”

In addition to her efforts on the course, Salas will make several public appearances, throughout the season, to raise awareness for HSF and share her quest to reach the full pledge available from Toyota.

“Lizette is the perfect role model to bring awareness to the important work of the Hispanic Scholarship Fund,” said Ed Laukes, Vice President, Marketing, Performance and Guest Experience for Toyota. “With her help both on and off the golf course, we hope to better serve the organization’s scholarships and services that support students pursing higher education.”

About Toyota
Toyota (NYSE:TM), the a top automaker and creator of the Prius, is committed to building vehicles for the way people live through its Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where it operates 14 manufacturing plants and directly employs more than 40,000 people.  The company’s 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.

About the Hispanic Scholarship Fund
Founded in 1975, the Hispanic Scholarship Fund provides scholarships to Latino students, as well as related support services.  HSF seeks to give students all the tools they need to apply to college, do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come.  As the nation’s largest not-for-profit organization supporting Hispanic American higher education, the Fund has awarded over $430 million in scholarships and provides a range of ancillary programs for students, HSF Scholars, and their families. HSF further strives to make college education a top priority for every Latino family across the nation, mobilizing our community to proactively advance that goal – each individual, over a lifetime, in every way he/she can.

República Invites Nonprofits to Apply for its Third Annual ‘Repúblicares’ Pro Bono Initiative

República, one of America’s cross-cultural advertising, communications and digital agencies, is now accepting submissions for the third annual edition of Repúblicares, the agency’s corporate social responsibility initiative, created to award pro bono services to a nonprofit organization within the U.S. and Puerto Rico.

República is accepting submissions at www.republicares.net from any IRS-designated 501(c)(3) nonprofit organization interested in the possibility of being selected by the agency’s employees to receive services beginning in 2015. Applicants should provide answers to several questions, including mission statement, scope of marketing and communication needs, and why they are most deserving of this opportunity. All submissions must be completed by 5:00 p.m. EST on Tuesday, September 2, 2014. The recipient will be announced in November.

Last year, Triumph Crisis Recovery Center (TCRC), a South Florida-based organization supporting victims of domestic violence, was selected from the more than 30 submissions received. In 2012, Strong Women, Strong Girls, a Boston-based nonprofit dedicated to raising the aspirations of elementary-school girls, college women, and young professionals, was selected as the inaugural recipient.

“Giving back has been inherent in our culture since day one,” said Luis Casamayor, president & COO of República. “Repúblicares is a terrific way of bringing together our growing República family as each employee has a voice in selecting the recipient,” added Casamayor.

Since its inception, República has provided pro bono services to numerous local and national nonprofits and community initiatives, including St. Jude Children’s Research Hospital, The WOW Center, City Year, the International Hispanic Theatre Festival/Teatro Avante, Miami Dade College Foundation, and Amigos For Kids.

About República (Twitter: @RepublicaWorld)

Founded in 2006, República is one of America’s fastest-growing advertising, digital and communications companies. Based in Miami, with satellite offices in New York and Los Angeles, República’s industry accolades include multiple ADDY, Telly, Davey, Appy, MarCom and PRSA Silver Anvil awards. República is a member of MAGNET, the world’s leading network of independent agencies