Rdio Announces Joint Venture And Strategic Partnership In Brazil With Grupo Bandeirantes

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Rdio and Grupo Bandeirantes have announced a joint venture and powerful strategic partnership encompassing marketing, distribution, content and promotions that will significantly expand Rdio's presence in Brazil.  This combination of the award-winning Rdio music service with the creativity, power and reach of Grupo Bandeirantes provides music fans in Brazil with the best of both a global and Brazilian digital music service and experience. Brazil is Rdio's third largest market and one of its fastest growing. This
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Toyota Engages Hispanic Community Through Latino Newsroom

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Building on its longstanding commitment to the Hispanic community, Toyota is increasing engagement even more with the launch of “Latino News” on the Toyota U.S.A. Newsroom. The new section will offer Hispanic media and influencers: Information about culturally relevant programs and events Spanish-language releases about new Toyota products Direct access to Toyota’s Latino social media channels Redesigned for 2014, the Toyota USA Newsroom also lets users peruse the latest news through virtually any
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MundoFOX 22 Celebrates Fiesta Broadway’s 25th Anniversary and Confirms Cristian Castro as the Grand Marshal of Festivities

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MundoFOX 22, the Los Angeles affiliate of MundoFOX and the official television station of Fiesta Broadway, celebrates the 25th anniversary of the west coast's largest music and culture festival on Sunday, April 27 in Downtown Los Angeles.  This commemorative edition of Fiesta Broadway will showcase international music sensation, Cristian Castro who will headline a star-studded roster of music, dance and entertainment at the Placita MundoFOX on the Fiesta Broadway corridor that starts at the renovated Grand Park main
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ColectivaLatina’s Erin Conrad to Discuss Best Practices for Multicultural Brand-Blogger Collaboration at Hispanicize 2014

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Collective Bias, a shopper social media company, announced today that Erin Conrad, head of its new Hispanic social network ColectivaLatina, will participate in a panel discussion at Hispanicize 2014, taking place in Miami, Florida, April 1-4. The panel titled: "The Rules of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers," will explore the latest best practices of the Latino brand-blogger relationships and showcase recent case
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United Airlines Renews Partnership with National Association of Hispanic Journalists

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United Airlines announced today that it has renewed its partnership with the National Association of Hispanic Journalists (NAHJ) and will be the official airline of the organization's special events throughout 2014. "United is looking forward to its eighth consecutive year sponsoring NAHJ as the organization celebrates its 30th anniversary," said Nene Foxhall, United's executive vice president, communications and government affairs. "We are pleased to help advance the important work of NAHJ, which provides
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REPÚBLICA WINS 17 ADDY® AWARDS

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República, one of America¹s fastest-growing, cross-cultural advertising, digital, and communications agencies, announced today that it has won 17 ADDY® Awards from the Miami-Fort Lauderdale chapter of the American Advertising Federation (AdFed) for its outstanding creative work in advertising and branding. This year marks the fifth consecutive year República earns ADDYs. The agency has won a total of 75 ADDYs since 2010, including two prestigious National ADDY Awards. República was presented with three Gold
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Rentrak Signs TV Ratings Agreement With Hispanic Public Television Network ‘Vme’

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Rentrak (NASDAQ: RENT), focused on precisely measuring movies and TV everywhere, today announced a TV Essentials contract with Vme, the  Hispanic network. Vme will utilize Rentrak's industry-leading TV ratings currency, including its automotive segmentation, to gain insights about audience viewing patterns. Rentrak information will allow the network to give advertisers specific performance metrics tied to advertiser targets. "Rentrak's advanced TV measurement tools will provide precise and consistent insights
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Cal State Fullerton Partners with Hispanicize to Launch Groundbreaking Hispanic Communication Internship and Research Program

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California State University, Fullerton (CSUF), one of nation’s universities for graduating Latino students in communications, is partnering with Hispanicize Wire, Hispanicize 2014 and the Hispanic PR Blog to create a year-round, communications internship and research program.  “We’re excited  to work with a dynamic Latino-owned media and social media brand like Hispanicize because they are at the forefront of what we as educators want to instill in our students about the new age of digital journalism, social
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Brand USA Announces Representation Firm for Mexico and Central America

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Brand USA, the public-private partnership responsible for launching the United States' first-ever nationally coordinated tourism-marketing effort, named Adnova, Comunicacion Estrategica its international representation firm for Mexico and Central America, through 2015. "Mexico and Central America continue to show steady growth in both visitation and spend for inbound travel to the U.S.," said Alfredo Gonzalez, Senior Vice President of Global Market Development for Brand USA. "Brand USA is confident that with the
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