Glenn Llopis Group to Release Whitepaper on Hispanics and Economic Impact on U.S. Industries

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On the heels of expanding its services and products internationally, the Glenn Llopis Group (GLG),  a thought-leadership, human capital, and business strategy consultancy firm, is turning its focus to the growing Hispanic market and its economic impact on industries (healthcare, retail and consumer packaged goods, insurance, financial services and banking, travel, etc) by issuing its latest business whitepaper, Convert Hispanic Cultural Intelligence Into the Required Intellectual Capital to Grow Your Business and Build
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Hispanic & General Market Monthly Omnibus Survey Launched by Culturati

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Culturati Research & Consulting, Inc., concentrates in Total Market insights with a specialization in the U.S. Hispanic market, is proud to announce the launch of its monthly Hispanic & General Market Omnibus. This nationally representative custom omnibus was designed to offer more than just fast, cost-efficient answers to business questions; it also provides a General Market benchmark, increasing the value of the resulting insights. This added layer of data allows for an easy and accurate comparison between
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New Research on Hispanic, Black, Asian, and Millennial Americans to Be Unveiled at NYC Multicultural Media Forum

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  Executives from top media companies will gather on March 20 in New York City at the Multicultural Media Forum, a research and strategy-driven event attended by roughly 400 decision-makers from the TV, advertising, technology, and financial industries. Today's most successful media companies recognize the need to shift from old notions of the general market to a vision of the mainstream audience that is inherently diverse. What opportunities and challenges do brands face in developing relevant content that
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Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report

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There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday's telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. Twitter activity peaked during the event at 10:00 p.m. with a total of
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got milk? releases Social Media study on U.S. Spanish speakers breakfast habits

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A first-of-its-kind exploration of social data conducted by the National got milk? Milk Mustache Campaign in conjunction with digital analytics tool Crimson Hexagon has found that more than 50% of people who tweet in Spanish attribute missing or skipping breakfast in the morning to a range of reasons from not having enough time or waking up late to not liking the breakfast options and not being hungry.  The new study, titled "What America (Tw)Eats", suggests that Spanish speakers include some nutrient-rich choices,
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REPORT: Hispanic Talent Is the Future for Big Companies

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For over a decade, Hispanics have been the largest minority in the U.S.  This group will represent the largest component of the workforce in California as early as next year. By 2050, Hispanics will represent over half of the nation’s workforce. Obviously, this cohort is likely to be an important source of talent for major corporations over the years ahead. Not only will they represent a significant proportion of the incoming workforce, but my research shows that they are particularly likely to be drawn to larger,
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Nontraditional Hispanic Markets Emerge

source: Think Multicultural Blog

by Jose Villa, Think Multicultural I often say, the Hispanic market in the U.S. has been changing as quickly as it’s been growing the last 15 years. One of the biggest ways it has changed is geographic distribution. One only has to take a quick glimpse at the following heat map to understand how the Hispanic population is spreading to what demographers increasingly refer to as “nontraditional” Hispanic markets: Nielsen reported in May 2013 the Hispanic population has at least doubled in 11 nontraditional
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Study: Latino kids use computers more than non-Hispanic peers

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Hispanic children under age 9 whose families own mobile devices or computers use them more than their cohorts in other ethnic groups, according to a study published by the National Institute for Latino Policy Inc. The report entitled "Media, Technology and Reading in Hispanic Families" was prepared by Northwestern University and the National Center for Families Learning. Download the entire study here.  
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Cal State Fullerton Partners with Hispanicize to Launch Groundbreaking Hispanic Communication Internship and Research Program

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California State University, Fullerton (CSUF), one of nation’s universities for graduating Latino students in communications, is partnering with Hispanicize Wire, Hispanicize 2014 and the Hispanic PR Blog to create a year-round, communications internship and research program.  “We’re excited  to work with a dynamic Latino-owned media and social media brand like Hispanicize because they are at the forefront of what we as educators want to instill in our students about the new age of digital journalism, social
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INFOGRAPHIC: #LatinGRAMMY + U.S. Hispanics Prove to be Major Social Powerhouse (Courtesy BodenPR)

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Analysis by Bill Mrazek, Social Media Strategist at BodenPR Infographic by Jessica Bebchik, Graphic Designer at BodenPR  Each year, the Latin GRAMMY Awards is one of the most-watched shows on televisions. As of 2012, it is now one of the most tweeted about shows, as well. Following BodenPR’s in-depth guide to realtime content and engagement strategy, we have compiled the following analysis and key findings from the social conversations specifically referencing #LatinGRAMMY on Twitter. Conversation Volume On
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Seven trends to watch in Hispanic PR and social media ( via PRWeek)

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By Natalie Boden for PRWeek With a growing Hispanic market and an even faster-growing bilingual, bicultural market, brands are looking to engage with Hispanics across segments - women, youth, Millennials - and across platforms - the press, Twitter, Tumblr, Reddit, and more. This burgeoning multicultural group is engaging with a wide variety of influencers and in a wide range of languages: Spanish, English, and Spanglish. Good Morning America and Despierta América's October 28 split-screen, historic broadcast
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Pew Hispanic Center Renamed Pew Research Center’s Hispanic Trends Project

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The Pew Hispanic Center has been renamed “Pew Research Center’s Hispanic Trends Project.” It will be under the direction of Mark Hugo Lopez, who in July was named director of Hispanic research for the Pew Research Center. The project, which was founded in 2001 as the Pew Hispanic Center, became a part of the Pew Research Center in 2004. While the new name more clearly reflects the project’s identity as part of the Pew Research Center, its core mission will remain the same: to improve public understanding of
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