The PR industry’s premier source for Hispanic PR news and views
From the category archives:
Think you can guess which Americans talk or text the most on their cellphones?
According to Nielsen, African-Americans use the most voice minutes – on average more than 1,300 a month. Hispanics are the next most talkative group, chatting an average of 826 minutes a month. Even Asians/Pacific Islanders, with 692 average monthly minutes, talk [...]
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CompaniesandMarkets.com has released its 2010 Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition.
The report details how the expanding appetite for Hispanic food and drink among non-Hispanic Americans combined with the rapid increase in the Hispanic population is driving sales of Mainstream Mexican products along with Authentic Hispanic [...]
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BY JIM LEGG
Executive Vice President, The San Jose Group
When analyzing the Hispanic population in the U.S., we’ve noticed firsthand the transformations taking place within the segment throughout the years. One that is undoubtedly worth highlighting is the emergence of a new cultural identity — the Nueva Latina. This new segment represents the largest (26%) [...]
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NEW YORK, NY– The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
According to the US Census Bureau, more than 35.7 million adults [...]
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WASHINGTON, D.C. -The number of minority-owned businesses increased by 45.6 percent to 5.8 million between 2002 and 2007, more than twice the national rate of all U.S. businesses, according to the U.S. Census Bureau. In addition, the number of women-owned businesses increased 20.1 percent during the same period. The total number of U.S. businesses increased [...]
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ALBUQUERQUE, N.M. — The League of United Latin American Citizens (LULAC) challenged the federal government and Corporate America to appoint more Latinos to higher positions at this year’s 81st Annual LULAC National Convention.
By the numbers, Latinos are the dominant minority group in the nation, totaling more than 15 percent of the population, a proportion that [...]
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The mobile content market, distributed by mobile operators, reached around $2.4 billion USD in Latin America in 2009 and has about 63 million users across the region, according to a report by Frost & Sullivan. Mexico and Brazil present the largest portion of mobile content users, with 38% and 31%, respectively, from the total market.
The [...]
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Martin Cerda, Founder and Research Director of Encuesta, Inc., has been named the recipient of the 6th Annual HispanSource Award for Achievement in Hispanic Marketing Research.
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WASHINGTON, DC – A new CRL research report shows, as an estimated 17% of Latino homeowners and 11% of African-American homeowners have already lost their home to foreclosure or are now at imminent risk. The wealth drain is the result of direct losses from foreclosures and also the decline in neighboring property values each foreclosure [...]
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WASHINGTON, DC – The U.S. Census Bureau today released population estimates as of July 1, 2009, for the nation, each state and the District of Columbia by age, sex, race and Hispanic origin.
The new estimates are not 2010 Census population counts. Those come out in mid 2011. Rather, they are based on 2000 Census data and [...]
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The following story is just one of numerous in-depth articles from the 2010/2011 edition of the U.S. Hispanic Social Media Guide that’s being released nationally this week. To receive this comprehensive guide to Hispanic social media marketing FREE go to http://www.hispanicprblog.com/hispanicize and register. Over the next several days, registrants will also gain access to audio [...]
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SOUTHFIELD, MI – Multicultural ad agency GlobalHue today revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America.
Surveying people in African-American, Hispanic, Asian and non-Hispanic [...]
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About one-half of online women in the US were fans or followers of a company’s social marketing presence in April 2010, according to a survey from SheSpeaks and iVillage.
It was most popular to follow brands, especially in the consumer packaged goods category. Women were less engaged with retail outlets on social sites.
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Study of DC area loans reveals racial component to lending and
foreclosure unexplained by objective underwriting criteria
WASHINGTON, DC — As financial reform works its way
through the Senate, a new study by the National
Community Reinvestment Coalition (NCRC) indicates that subprime
lending and subsequent resulting foreclosures were led by the private
market and contained a clear racial component not explained [...]
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Only 13% of Hispanics (ages 26-65) have a BA Degree
NEW YORK, NY– According to a recent Pew Hispanic Center study, many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college. In an effort [...]
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ATLANTA, GA — Arthritis causes more pain and limitations for African-Americans and Hispanics than for
whites, according to a study released today by the Centers for Disease Control and Prevention.
African-Americans were 17 percent less likely to report having arthritis than whites, and Hispanics were 46 percent less likely to
report the condition than whites, the study said. However, African-Americans and Hispanics [...]
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NEW YORK, NY – Hispanics have become the most important
U.S. demographic growth driver in the food, beverage and restaurant sectors,
according to data presented by Latinum Network during the Sanford C. Bernstein Investor conference call today.
The U.S. Hispanic segment made up more than 50% of real growth in the midst
of a stagnant U.S. consumer economy [...]
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“Hearts in the Heights”
American Heart Association (Founders Affiliate) with REVOLUCION
2009 HPRA Campaign of the Year/Non Profit
“She was found and pronounced at the scene. She was already lying in bed.
The paramedics said that her heart gave out. I mean, that’s basically
what they said…
¡Alabanza! Alabanza a Doña Claudia, Señor.”
These lines from the Tony Award-winning Broadway [...]
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NEW YORK, NY– Wesley, Brown & Bartle, a national executive search firm, announces survey results reflecting a dismal re-employment picture for minority executives.
“Despite the advance of widely publicized corporate diversity programs
since we last surveyed them five years ago, lingering myths, de-selective biases and an impaired hiring process have impacted far more severely on African-American and Latino executives than their white [...]
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Jon Kutchera, of dotGlobal Hispanic/Latin American marketing, is requesting the participation of any professional in the Hispanic marketing, online or translation industry, to complete a short survey about search engine usage among US Latinos, online content availability in Spanish and online media trends in general.
The data will be used in his book , “The New [...]
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NEW YORK, NY– Integrated marketing and PR agency REVOLUCION will co-host event in partnership with The Fashion Group International (FGI) and People en Español. The event, The Latina Factor…Marketing Insights for Today’s Fastest Growing Consumers, will present a panel of experts in the fashion and beauty industries who will share insights on Latina marketing in [...]
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BOSTON, Mass.– United for a Fair Economy announced that its annual report on racial economic inequality is now available for download in Spanish. The report, State of the Dream 2010: Drained – Jobless and Foreclosed in Communities of Color, examines racial economic disparities in a range of areas including foreclosures, poverty, income and wealth.
Newly updated [...]
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Accurate Census Data on Children Critical to Billions in Federal Funding and Community Planning
WASHINGTON, DC– The U.S. Census Bureau today launched a “Children Count Too” public awareness campaign reminding parents to include babies and young children on their 2010 Census forms. Most of the nation’s 120 million households will begin receiving census questionnaires by mail [...]
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Hispanics Believe Major Corporations Are Doing Less in Terms of Their Involvement in Their Community Today Than They Were Five Years Ago
MIAMI, FL – A national pro bono study conducted by research firm Encuesta, Inc. shows Hispanics feel corporations are less involved in their communities as corporate citizens than they were five years ago and [...]
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WASHINGTON, DC– According to the Alzheimer’s Association’s 2010 Alzheimer’s Disease Facts and Figures, African-Americans are two times more likely than their white counterparts to have Alzheimer’s and other dementias. Hispanics are one and one-half times more likely than whites to have Alzheimer’s and other dementias. Although whites make up the great majority of the more [...]
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