Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, families, and 
The Digital Lives of American Moms [INFOGRAPHIC]
05/14/2012 By 2 Comments
Added Value Cheskin Launches Insight & Innovation Platform for Hispanic Research
05/09/2012 By Leave a Comment
Added Value Cheskin has announced that its online insight and innovation platform AV-id™ is fully operational for use in the U.S. Hispanic market.
According to Miguel Gomez Winebrenner, who co-leads the Hispanic Practice, this launch is a
Top Facts About Hispanics in Tomorrow’s Primaries
05/07/2012 By Leave a Comment
To mark tomorrow's Republican primaries, the Hispanic Leadership Network released its "Top 10 Facts about Hispanics in Indiana, North Carolina, and West Virginia." Below are some interesting facts.
Top Facts about Hispanics in
MPAA: Latinos Are America’s Most Dedicated Moviegoers
05/02/2012 By Leave a Comment
The MPAA has pulled together some interesting statistics on race and movie attendance that really ought to be getting more attention, especially in the context of Think Like a Man‘s two-weekend long stretch atop the box office. White moviegoers buy
Nielsen to Marketers: Hispanics Won’t Stop and Melt for You
05/02/2012 By 2 Comments
Add Nielsen to the list of many organizations that have now studied, sliced, and dissected the new Hispanic market. But this study, released earlier in the month, has given us a few new things to think about.
First is the sheer relative size
Hispanics to Spend $500 Million on Mobile Apps in 2012
04/30/2012 By Leave a Comment
Hispanics are early technology adopters, with high spending expected on devices and content
Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity
Hispanics in U.S. Highly Active on Mobile & Social
04/27/2012 By Leave a Comment
In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to
When Labels Don’t Fit: Hispanics and Their Views of Identity
04/25/2012 By 1 Comment
Editor's Note: You can download the entire report here, or view it online at PewHispanic.org.
Executive Summary
Nearly four decades after the United States government mandated the use of the terms “Hispanic” or “Latino” to categorize
Consumers’ Newfound Power Is Causing Them to Raise Their Standards [REPORT]
04/18/2012 By Leave a Comment
The Media Map: Who’s Reading What and Where [INFOGRAPHIC]
04/18/2012 By 1 Comment
Have you witnessed content format drive audience assumptions about its quality? I remember when .pdf files seemed to transform PR content into intellectual capital. It was bad enough that I wanted to take Greek text (lorem ipsum), put it into a .pdf
