Recent Social Media Marketing researchuncovers trends about how B2B and B2C marketers are using social media, with the goal of enabling marketers to uncover actionable social media marketing tips. For B2B marketers specifically, the “Social Media Marketing Industry Report” reveals Facebook and LinkedIn are currently the top channels being used, but that blogging and Twitter are also priorities for social media marketing efforts. According to the survey, Facebook and LinkedIn are tied for the number one social
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The Evolving Demographics of Hispanic Americans infographic by HSNews.  
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By Glenn Llopis, Contributor , Forbes Entrepreneurs and corporate executives across America are awakening to the importance of Hispanic consumers and their growing purchasing power, estimated to reach $1.5 trillion dollars by 2015. Though brands still remain cautious in their approach, they are beginning to realize that if they don’t act now, they may never get a second chance. The companies that are making a serious commitment to the Hispanic market have already realized that more success will come to those who
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Procter & Gamble and Toyota Motor Company were locked in a dead heat at the top of the list of all advertisers on Hispanic websites during the first quarter of 2013.  Newly released data from Media Economics Group show that Procter & Gamble accounted for a 6.7839% share of all ad occurrences on the nearly 200 Hispanic websites tracked by the company’s HispanicWebMonitor™ online competitive tracking service. Toyota Motor Corporation tracked a very close second to P&G with a nearly identical 6.7383%
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US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. Baby Center estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of. Moms between 18- to 34-years-old were not only more likely to be on social sites, they also spent considerably more
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