Vme TV Celebrates the Life of Cesar Chavez

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  Vme TV, the Spanish-language public television network in the United States, will broadcast an original, 60-minute production, "Vme Especiales: César Chávez," focused on the upcoming film, "Cesar Chavez" and Chavez' contributions to the advancement of Latino civil rights.  The program presents previews of the film and Vme TV host Jackeline Cacho engages Los Angeles students on their perspectives on the impact that Cesar Chavez has had on their lives. The program will air on March 28, 2014 at 9:00 p.m.
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Allstate Celebrates Life Journeys of Hispanics with ‘Viviendo en Buenas Manos’ (Living in Good Hands) Campaign

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Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign is a celebration of the life journey of Hispanics in the United States. “‘Viviendo en Buenas Manos’ is about the pursuit of a better life and it reminds people that while working hard to get to the next level on that journey, they should pause, enjoy and celebrate all of the good things in life that are all around them,” said Georgina Flores, director of
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The Hispanic Millennial Project

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  In a past article  the Hispanic millennial segment was introduced as potentially one of the most important and misunderstood consumer segments in the U.S. As with millennials in general, they are deservedly drawing the attention of marketers because of their size, lifetime value, and significant cultural impact. They are also drawing a lot of attention from brands and new media ventures because they present a challenge to marketers – as they evince key differences when compared to older Hispanics and
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Univision Communications Unveils “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) and Begins Fan-Centered Coverage with 100 Day Countdown

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To kick off the start of the Univision Deportes 100 day countdown to the 2014 FIFA World Cup Brazil™, Univision Communications Inc released “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) .With an extensive array of programming, coverage, analysis, technology offerings and digital resources in the Company’s history, Univision is leveraging its sports, news and entertainment platforms for the next 100 days leading up to and during the 31 days of the World Cup. Univision Network, UniMás,
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P&G’s Orgullosa Launches the Nueva Latina Campaign

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Procter & Gamble's (NYSE:PG) Orgullosa program – a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams – unveiled its Nueva Latina campaign, a first-of-its-kind initiative that empowers women to define what it means to be a bicultural, modern Latina – the Nueva Latina. As part of the launch, Orgullosa debuted its production of the Nueva Latina Monologues in New York City which personifies the unique and complex Latina experience in the U.S. Orgullosa teamed up with
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Utah’s Lieut. Gov. Spencer J. Cox and Latin-American Chamber of Commerce’s President Juan Manuel Ruiz to Inaugurate the 1st Annual Utah Latin Expo

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  Lieutenant Governor Spencer J. Cox will cut the ribbon and address the attendees to the 1st Annual Utah Latin Expo who will include hundreds of middle and high school students from several districts such as Salt Lake and Alpine. The Utah Latin Expo is produced by the Latin American Chamber of Commerce, a not for profit organization founded in 2005, with a mission to foster economic development in Utah by supporting small businesses with access to capital, business training, networking events and contract
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Marketing Maven’s Lindsey Carnett and Natural Foods Merchandiser’s Christine Kapperman to Discuss Media Relations for the Nutraceutical Industry on NPA-Sponsored Webinar

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Marketing Maven CEO & President, Lindsey Carnett, and Natural Foods Merchandiser Editor-in-Chief, Christine Kapperman, will give their insights to retailers, suppliers, and manufacturers in the nutraceutical industry during the Natural Products Association’s webinar “Mastering the Mainstream Media” on Wednesday, February 19, 2014 at 11:00A.M. PT. The hour-long session will focus on PR for the dietary supplement industry, including crisis communication and best practices for effectively responding to and
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Nonprofit Launches Effort to Bring Books to Latino Kids in Need

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In an effort to reach more Latino children, First Book, a nonprofit social enterprise, has created a collection of books specifically for young Hispanic readers. The books are available exclusively to educators and community leaders serving kids in need. In addition, First Book is dramatically expanding its outreach to educators and community leaders serving children from Latino families. Educators who serve children in need sign up with First Book to get ongoing access to brand-new-high-quality books – for free
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Alma Named Multicultural Agency of the Year by Ad Age

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Advertising Age has named Alma, Florida's leading Multicultural advertising agency, its Multicultural Agency of the Year for 2014. The venerable industry publication previously placed Alma on its coveted A-List, in 2010 and again in 2012, making this the third time in five years that the agency was honored, and reinforcing the firm as a leader and ongoing innovator in Multicultural marketing. "This year's recognition is close to our hearts," said President and CCO Luis Miguel Messianu. "It has a special meaning
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Starbucks partners with Emmy award-nominated host and producer of “Té Para Tres” Pili Montilla

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Starbucks has partnered with Emmy award-nominated host and producer of "Té Para Tres con Pili Montilla," Pili Montilla to host Noches Culturales (Cultural Nights) a series of in store, free acoustic concerts that invites customers to celebrate culture, tradition and new Caramel Flan Latte with live music highlighting the sounds of our Hispanic community. The series of seven events will be traveling to five different cities in the US. Customers in Los Angeles, San Diego, San Antonio, Houston and Miami are invited
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Hispanicize Wire, USCF, NAHJ and FIU launch unprecedented survey of Hispanic Journalists

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Unprecedented Survey Will Uncover Hispanic Journalists’ Beliefs about their Careers, Social Media and Tech California State University, Fullerton (CSUF), Hispanicize Wire, the National Association of Hispanic Journalists (NAHJ) and Florida International University (FIU) are teaming up to launch a groundbreaking survey to uncover Hispanic journalists’ beliefs about their careers and their use of social media and technology. “We’re confident that the insights we will glean from this survey will bring awareness
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GOYA, The Society of the Educational Arts, Inc, and the Hispanic Federation celebrate Three Kings Day

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  Goya Foods, Society of the Educational Arts, Inc. (TeatroSEA), and the Hispanic Federation celebrated Three Kings Day to honor the cultural traditions of its Hispanic heritage at Teatro SEA on Monday, January 6, 2014.  The day’s festivities included the enactment of the three kings, distribution of toys to 3,000 children and families, and LIVE music, along with snacks and drinks for the children and their families.  In addition, Goya continued the celebrations at Noche Latina at the Nets vs. Atlanta Hawks
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