NUVOtv ANNOUNCES EXCLUSIVE U.S. BROADCAST OF ORIGINAL INTERNATIONAL SOCCER SERIES

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NUVOtv, the  English-language destination for Latino entertainment, announced  the co-production of Kia’s Road to Rio, an action-packed travel series showcasing the beautiful sights of South America. Comedians Mark Watson and Henning Wehn will take viewers on a hilarious adventure to Rio for the 2014 FIFA World Cup in Brazil, as they traverse the continent in various Kia Motors vehicles including the 2014 Kia Soul, Sorento CUV and Sportage Compact CUV. NUVOtv has exclusive rights for US distribution.  The show will
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Only on Netflix: A New Spanish Language Original Comedy Series Set in the World of Futbol

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Netflix, an Internet television network, announced  its first Spanish-language original series, a comedy from director Gaz Alazraki that reunites the team that made Nosotros los Nobles, one of the most successful Mexican box office hits of all time. The 13-episode series from Alazraki Entertainment is set to premiere in 2015 and centers on a family feud among heirs of a soccer club after the owner's death. Shooting entirely in Mexico and featuring a cast from all over Latin America, including Nobles star Luis
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Siempre Mujer Magazine Kicks Off First-Ever Cover Contest

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Siempre Mujer magazine announced that the first-ever Siempre Mujer Cover Contest is open for entries through June 30.. Presented by The Lincoln Motor Company, the contest will give the magazine's readers an opportunity to shine, while highlighting the talent, passion and beauty of Latinas around the country. Siempre Mujer invites readers to share their stories for an opportunity to appear on the cover of Siempre Mujer's October/November 2014 issue plus prizes valued at $10,000, including a trip to New York City for
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MundoFox Premieres Original Series ‘Dos Lunas’ On Saturday, May 3rd

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MundoFox announced the premiere of 'Dos Lunas' ('Two Moons'), the new original drama about a woman, played by Barbara Mori, trying to cope with her split personality disorder sparked by a tormented past. With its debut on May 3rd, the series will air exclusively on MundoFox on Saturdays at 10PM/9c. 'Dos Lunas' marks the return of beloved actress and producer, Barbara Mori, to Spanish-language television after nearly ten years. Mori portrays the lead character, Soledad, who, by day, is a brilliant psychologist
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Celebrity Makeup Artist Jackie Gomez and Lifestyle Expert Carmen Ordoñez Team Up with ZYRTEC at Hispanicize 2014

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The makers of ZYRTEC® debuted a new partnership with celebrity makeup artist Jackie Gomez at Hispanicize 2014. During a private Tutorial Glamour 360, Gomez revealed six specially curated “looks” to help Latinas face their allergies and disguise ALLERGY FACE™ beauty challenges like a red nose, puffy eyes and watery eyes. Gomez joined lifestyle and beauty expert Carmen Ordoñez who addressed allergy lifestyle challenges that can cause sufferers to miss out on important moments. Throughout the week, event
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Vme TV Celebrates the Life of Cesar Chavez

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  Vme TV, the Spanish-language public television network in the United States, will broadcast an original, 60-minute production, "Vme Especiales: César Chávez," focused on the upcoming film, "Cesar Chavez" and Chavez' contributions to the advancement of Latino civil rights.  The program presents previews of the film and Vme TV host Jackeline Cacho engages Los Angeles students on their perspectives on the impact that Cesar Chavez has had on their lives. The program will air on March 28, 2014 at 9:00 p.m.
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Allstate Celebrates Life Journeys of Hispanics with ‘Viviendo en Buenas Manos’ (Living in Good Hands) Campaign

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Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign is a celebration of the life journey of Hispanics in the United States. “‘Viviendo en Buenas Manos’ is about the pursuit of a better life and it reminds people that while working hard to get to the next level on that journey, they should pause, enjoy and celebrate all of the good things in life that are all around them,” said Georgina Flores, director of
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The Hispanic Millennial Project

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  In a past article  the Hispanic millennial segment was introduced as potentially one of the most important and misunderstood consumer segments in the U.S. As with millennials in general, they are deservedly drawing the attention of marketers because of their size, lifetime value, and significant cultural impact. They are also drawing a lot of attention from brands and new media ventures because they present a challenge to marketers – as they evince key differences when compared to older Hispanics and
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Univision Communications Unveils “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) and Begins Fan-Centered Coverage with 100 Day Countdown

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To kick off the start of the Univision Deportes 100 day countdown to the 2014 FIFA World Cup Brazil™, Univision Communications Inc released “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) .With an extensive array of programming, coverage, analysis, technology offerings and digital resources in the Company’s history, Univision is leveraging its sports, news and entertainment platforms for the next 100 days leading up to and during the 31 days of the World Cup. Univision Network, UniMás,
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P&G’s Orgullosa Launches the Nueva Latina Campaign

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Procter & Gamble's (NYSE:PG) Orgullosa program – a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams – unveiled its Nueva Latina campaign, a first-of-its-kind initiative that empowers women to define what it means to be a bicultural, modern Latina – the Nueva Latina. As part of the launch, Orgullosa debuted its production of the Nueva Latina Monologues in New York City which personifies the unique and complex Latina experience in the U.S. Orgullosa teamed up with
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Utah’s Lieut. Gov. Spencer J. Cox and Latin-American Chamber of Commerce’s President Juan Manuel Ruiz to Inaugurate the 1st Annual Utah Latin Expo

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  Lieutenant Governor Spencer J. Cox will cut the ribbon and address the attendees to the 1st Annual Utah Latin Expo who will include hundreds of middle and high school students from several districts such as Salt Lake and Alpine. The Utah Latin Expo is produced by the Latin American Chamber of Commerce, a not for profit organization founded in 2005, with a mission to foster economic development in Utah by supporting small businesses with access to capital, business training, networking events and contract
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Marketing Maven’s Lindsey Carnett and Natural Foods Merchandiser’s Christine Kapperman to Discuss Media Relations for the Nutraceutical Industry on NPA-Sponsored Webinar

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Marketing Maven CEO & President, Lindsey Carnett, and Natural Foods Merchandiser Editor-in-Chief, Christine Kapperman, will give their insights to retailers, suppliers, and manufacturers in the nutraceutical industry during the Natural Products Association’s webinar “Mastering the Mainstream Media” on Wednesday, February 19, 2014 at 11:00A.M. PT. The hour-long session will focus on PR for the dietary supplement industry, including crisis communication and best practices for effectively responding to and
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