From the category archives:

Hispanic CSR PR

JCPenney recently honored three Hispanic high school graduates with $15,000 in college scholarships each during Univision’s Premios Juventud.
As a token of appreciation for their hard work, JCPenney also gifted the scholarship winners with a complete makeover experience at their Dadeland Mall JCPenney Store in Miami, FL. At the store, the winners received beauty services and [...]

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BACARDI Gold Rum and the Women’s National Basketball Association (WNBA), in partnership with The Thurgood Marshall College Fund and the Hispanic Scholarship Fund, announced that they will award the first Gold Standard Scholarships in the amount of $15,000 each to two female students (21+) at the league’s fifth annual WNBA Inspiring Women Luncheon next month.

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NEW YORK, NY – Colgate-Palmolive Company joined the Hispanic Dental Association (HDA) to celebrate the launch of Colgate’s Oral Health Month. From June 1st until June 30, the annual campaign will help fight the poor oral health epidemic by educating U.S. families about the importance of proper oral care.
In partnership with the HDA, this campaign [...]

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CARSON, CA- After visiting 16 major California cities and searching for the best amateur soccer talent, Major League Soccer recently concluded the Budweiser Cup at the Home Depot Center and helped fulfill the dream of a local Los Angeles team that won a once-in-a-lifetime trip to represent the United States against teams from around the [...]

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CHICAGO, IL.– Local multicultural college students
from the Chicagoland area will have a chance to win scholarships and
internship opportunities in the financial services field as part of a
newly-expanded scholarship program sponsored by Water Tower Financial
Partners, a general agency of Massachusetts Mutual Life Insurance Co.
(MassMutual).

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NEW YORK, NY – The National Basketball Association (NBA) and Bacardi U.S.A. announced a comprehensive multiyear marketing relationship in support of the BACARDI Gold Rum brand which will include a series of joint marketing activities and highlight both companies’ commitment to corporate responsibility.
The agreement includes the launch of the new Gold Standard Scholarship
Program which will [...]

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PURCHASE, N.Y. — Pepsi today announced the official launch of YO SUMO, a CSR initiative created to show the world the contributions that Latinos have made to the United States. In the spirit of the 2010 Census, Pepsi is also encouraging Latinos to go beyond being counted and begin “to count” by sharing the
experiences that [...]

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BLOOMINGTON, Ill.– State farm’s Music is My Ticket CSR program will  support music programs in schools by allowing music fans in select cities to make a difference in their communities, while also enjoying musical performances by Latino Billboard 2010 nominated artists.
Through specially-branded, interactive State Farm booths, the Music is My Ticket program will collect donated [...]

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NEW YORK, NY–The Magic Johnson Foundation, “Magic Johnson” and Best Buy will unveil a CSR initiative that involves doing a technological makeover at the Magic Johnson Foundation Community Empowerment Center at Taino Towers in Harlem, on Friday, March 26th.
Established in the 1960s, Taino Towers sits at the entry to Spanish Harlem. This ethnically diverse housing development is home to [...]

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SPRINGFIELD, MA - MassMutual is expanding its scholarship program with $135,000 to more states, increasing the number of scholarships, and offering internships in the financial services field to winners.  MassMutual is making scholarships available in nine metropolitan areas as part of the program, which is open to students of African-American/Black, Asian/Pacific Islander or Hispanic descent.
Applicants for the [...]

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DALLAS, TX– Southwest Airlines, in conjunction with the Hispanic Association of Colleges and Universities (HACU), announced today the opening of “Dandole Alas a Tu Exito/Giving Flight to Your Success,” its annual education travel award program.
A panel of judges  will gather this summer to select students who will receive free travel to their colleges and universities. [...]

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Charlotte, NC–As part of its educational initiatives, the National Hispanic Entrepreneurs’ Organization (NHEO) will be hosting a NHEO Forum event in partnership with Goizueta Emory Business School, on April 2nd, 2010.
The annual event is designed to bring together the country’s leading thinkers and doers and gives them the opportunity to share ideas that matter when [...]

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BENTONVILLE, Ark.– Winners of a nationwide contest presented by Sam’s Club and The United States Hispanic Chamber of Commerce (USHCC), Como Si: Doing Business Today for Tomorrow!, were selected from contestants who submitted short videos promoting their small business, detailing what has brought theirenterprise through today’s tough economic environment and what their plan is to [...]

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Hispanics Believe Major Corporations Are Doing Less in Terms of Their Involvement in Their Community Today Than They Were Five Years Ago
MIAMI, FL – A national pro bono study conducted by research firm Encuesta, Inc. shows Hispanics feel corporations are less involved in their communities as corporate citizens than they were five years ago and [...]

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MIAMI, FL – Downy fabric softener’s “Touch of Comfor” program has partnered with Quilt for Kids, Inc., Las Comadres international, and soap star Leticia Calderon for an aggressive CSR initiative that includes distribution of more than 100 hand-made quilts for kids nationwide that are part of the Children’s Miracle Network Hospitals .
Downy has partnered with [...]

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NEW YORK, NY- PR Newswire has waived fees for all news releases relating to aid in rescue and recovery efforts for the Chile earthquake crisis.
PR Newswire will waive fees through midnight on Sunday, March 7 for
U.S. and Latin American organizations that wish to communicate their
efforts of assistance to media and public audiences in the United
States [...]

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ISELIN, N.J.– The Siemens Foundation announced the winners of the 2010 Siemens Teacher Scholarship today in partnership with the Thurgood Marshall College Fund. The CSR program from Siemens provides scholarships to students enrolled in the nation’s public and private Historically Black Colleges and Universities who are pursuing teaching careers in science, technology, engineering or [...]

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INDIANAPOLIS , IN– USA Funds has announced the award of $500,000 to five national scholarship organizations that promote access to higher
education for minority students. Each organization received $100,000 to support its scholarship programs.
For the ninth consecutive year, USA Funds has awarded funds to the
American Indian College Fund, the Hispanic Scholarship Fund and the
United Negro College [...]

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MEMPHIS, Tenn. – Univision Radio and its radio stations around the country will join the fight against childhood cancer during the Promesa y Esperanza (Promise and Hope) national CSR radiothon, to be held on March 4-5, 2010, benefiting St. Jude Children’s Research Hospital.
Univision Radio will host this annual initiative to help St. Jude in its [...]

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CINCINNATI, OH– Each year, thousands of Latinos move to the United States. For many Latina immigrants, learning new skills is key to helping them and their families successfully adapt to their new environment.
Starting in February P&G and its Tide and Downy brands are helping LULAC (League of United Latin American Citizens) to create “Entre Comadres”–a [...]

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ORLANDO, Fla– Hard Rock International launches Shakira Artist Spotlight T-Shirt and Bracelet through the Artist Spotlight program, beginning February 2010. The merchandise will benefit Shakira’s Fundacion Pies Descalzos, an organization devoted to finding and providing opportunities for children who are victims of violence in Colombia.
“I’m proud and excited to continue my partnership with Hard Rock [...]

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MEXICO CITY– Fundacion Azteca, the non-profit arm of Grupo Salinas, raised over 3 million dollars during the 54 Movimiento Azteca awareness and fundraising campaign to support the Fundacion Michou y Mau burn center.
The amount raised was above the initial goal of 5 million pesos
and will provide care for 40,000 children with severe burns.
The funds were [...]

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WASHINGTON, D.C. –The National Hispana Leadership Institute (NHLI) with the support of the American Express Foundation, NHLI is launching the ALL IN Program (Advancing Latina Leadership in Nonprofits), in an effort to address the under representation of Latina professionals in the nonprofit sector.
It is estimated that the nonprofit sector will need about 500,000 new senior [...]

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WASHINGTON, DC – Univision Communications unveiled tan unprecedented Hispanic education CSR initiative this week called ‘Es El Momento’ (The Moment is Now).  The multi-platform, multi-million dollar three-year national education initiative aims to improve academic achievement among K-12 Hispanic students with a specific focus on increasing rates of high school graduation, college readiness, college completion and [...]

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HOUSTON– Hispanic college students can win tickets in Adelante! Fund essay/video contest about Latin America through the Continental Airlines 2010 essay/video contest, “Destino: Latinoamerica” (“Destination: Latin America”). The contest will incorporate the use of social media and the Internet to promote the winning videos and essays.
The first-prize winner will receive four Continental Airlines tickets for [...]

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