Hispanicize 2014 Selects Latin Mixx as the Event’s Exclusive DJ Collective

Hispanicize 2014, the annual Latino trends event for influencers in music, media, social media, film and marketing, is partnering with Latin Mixx to be the official DJ collective partner of the event.

“We’re proud to be working with Latin Mixx because they are the gold standard of Latino DJ collectives”

Led by Dominican-American entrepreneur Kevin “Pills” Montano, Latin Mixx was founded in 2006 and today is known as the nation’s premier DJ collective for Hispanic DJs with more than 3,500 in their roster and the industry’s annual DJ conference, LMX Conference & DJ Choice Awards, that takes this July in New York City.

“We’re proud to be working with Latin Mixx because they are the gold standard of Latino DJ collectives,” said Manny Ruiz, founder and organizer of the Hispanicize event. “Their talented DJs were a hit in 2013 and we know they will once again elevate our event’s musical activities in 2014.”

“We’re very honored to partner with Hispanicize because the company is passionate and supportive of the evolution of today’s Latino DJ. Hispanicize aligns the Latino DJ movement with the influential brands that continue to engage with this highly-coveted market” said Montano.

As part of the partnership, Latin Mixx will be the exclusive DJ partner for all on-site and off-site Hispanicize 2014 events that include exhibit areas, off-site concerts, official event receptions and more.

Sponsorship Opportunities Available

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling (203) 364-4779.

Hispanicize 2014’s social media agency partner is Burson-Marsteller.

About Hispanicize 2014

Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.

Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Pat Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

About Latin Mixx
The LMX Conference & DJ Choice Awards (www.latinmixx.com) franchise is a national celebration of culture, community and Latinos in entertainment. It is exclusively coined as the nation’s premier DJ forum–creating a unique and effective platform that unifies the innovators within the space, including DJs, entrepreneurs and artists. The primary focus of LMX is to educate DJs in the areas of business, promotion, music and advancements in technology, among other areas which broaden their abilities and effectiveness as an artist.

The Latin Re:Mixx Series builds momentum, awareness and excitement around the LMX franchise as a whole, leading up to the Conference & DJ Choice Awards. The Re:Mixx Series launches the nationwide celebration of the Latino DJ within national and entertainment-focused events taking place in Miami, San Antonio, Houston, Los Angeles, Chicago and Orlando.

LMX Conference is a dynamic networking event which honors and empowers Latin DJs of all genres. Featuring educational panels, workshops, artist exhibitions, fashion shows, over 100 exhibitors, as well as pre and post parties.

The LMX DJ Choice Awards celebrates those DJs who have accomplished outstanding achievements. DJs are nominated and voted on by their peers and fans. The highly-coveted celebration culminates with a red-carpet award show where winners are honored, and post-party where fans and industry have a chance to celebrate the nights’ success with winners and honorees. The LMX DJ Choice Awards presentation is peppered throughout with an A-list artist showcase.

Media PRofile: Two-time Emmy Nominee and multimedia journalist Mariela Murdocco of News 12

Two-time Emmy Nominee and multimedia journalist Mariela Murdocco has been in the Spanish broadcast industry for over a decade. Mariela is currently the anchor and Producer for NEWS 12 Español.

Her work has covered everything from the arts, music and entertainment to health, finance, education, politics, environment and community. Parallel to her work as a journalist, she is also an independent TV and documentary producer and does professional photography. Mariela is an active member of the National Association of Hispanic Journalists.

Keep reading to find out more on Mariela, including the best ways to pitch her, when to reach her and what she’s looking to cover for the site.

What advice would you give PR people when pitching you?

I like press releases that are short and brief.  They should be clear and state when, what, who and where.  Then if we want to see more information, it should be placed underneath the basic info, and again it should be brief.  Also, a public relations specialist should have several mailing lists. It is important to know the nature of the stories the reporter covers. So, if you know that a reporter covers only entertainment I would not send him or her a press release about finance or politics.

How do you like to be pitched and what do you think of people pitching you via Twitter or Facebook?

I love the idea of being pitched through social media. Sometimes emails get lost. Social media is a powerful tool, but you need to know how to use it strategically. But, of course, PR professionals should keep using their traditional methods but add the modern ones, like Facebook and Twitter, too.

What is your biggest pet peeve when being pitched?

Being bombarded with emails does not work for me.  A long press release is a very bad choice.

What stories are you currently working on that you are seeking products, experts, or content for?

Immigration and community are our number one topics. However, since I work on a newscast we cover everything, so I am always looking to interview professionals and artists in all fields like health, politics, law, finance, education, entertainment and ecology.

Do you prefer being pitched in English or in Spanish?

I don’t really mind. However, if I have to choose, since I work in Spanish media, I would prefer a Spanish press release.

What is your favorite guilty pleasure?

Dark chocolate is my vice.

Is there a canción that INSTANTLY makes you want to get up and dance?

Good electronic music is what always makes me get up and dance.

What is your favorite Hispanic dish?

I grew up in Uruguay, so I definitely miss the good Italian pastas and of course, my most favorite dishes are “milanesas” and steak.

To get the full contact information for Mariela for free and in one simple click, visit http://www.tilsonpr.com/blogs-sp.

MEDIA PROfile: Nina Terrero, web producer for NBC Latino

Nina Terrero- Photo Credit- Steve Zak

NBCLatino.com is the new voice of American Hispanics. It takes Hispanic news beyond the usual conversation toward something empowered and energized. With powerful news, information and stories about successful and inspiring Hispanics, NBC Latino creates a unique space that reflects Hispanic pride.

 One of the people behind this website is Nina Terrero, web producer for NBC Latino. Her role includes writing, producing, shooting and editing high-volume text and video content on a daily basis. She reports on food, lifestyle and entertainment for Latinos with a fresh perspective.

Keep reading to find out more on Nina, including the best ways to pitch her, when to reach her and what she’s looking to cover for the site.

What advice would you give PR people when pitching you? It’s extremely important to know the beat of the person whom you’re pitching…that way, you’re assured that your pitch will be more convincing. Have your talking points prepared in advance and know how to sell your product, whether it’s a book, restaurant, film, personality, musician, food ingredient or the like. I also think it’s important to convey yourself in a professional manner. Too often, publicists are quick to establish a friendly rapport – but it’s hard for me to reciprocate if I don’t know you and you’ve never reached out to me! Maintaining a professional presence via email is also important because at times we may want to forward emails to other team members or an editor, and it is hard to do so if they aren’t well-written, succinct and clear in the first place. And as in journalism, never bury your lead – tell me right away why your pitch matters!

How do you like to be pitched and what do you think of people pitching you via Twitter or Facebook?  I like being sent an email followed by a phone call if I haven’t responded immediately (which I try to do).  I also like being pitched on Twitter…if you’re able to pitch me something interesting within those character limits, you have my attention! I have a public Facebook page where people can contact me, but I do prefer being pitched via Twitter, email or over the phone.

What is your biggest pet peeve when being pitched? I dislike it when people cold-call with a long-winded pitch. As someone who works in an extremely fast-paced environment under severe time constraints, I don’t have the luxury of time to listen to a 10 minute pitch that could be paired down to 90 seconds. I also prefer receiving an email, followed by a phone call because I do like getting to know the person I’m working with. That element of trust is something that can’t be underestimated!

 What stories are you currently working on that you are seeking products, experts, or content for? As someone with their feet both in entertainment and food, I am always looking for people connected with great restaurants, chefs or entertainment platforms. Do you represent a great Mexican restaurant? I want to hear about it. Do you represent the next-up and coming Latino star? Contact me! Pitches representing my coverage areas are the ones I welcome most.

 Do you prefer being pitched in English or in Spanish? NBC Latino is an English-language only website. That being said, I prefer receiving pitches in English.

 Are there certain days and/or times when you are most available to connect?  The best time for me to connect on the phone or via email is in the afternoon. Many publicists don’t realize that digital content producers really do work around the clock in order to keep up with a demanding, 24-hours news cycle. That being said, I spent my mornings in editorial meetings and writing furiously, so I usually find myself having some free time just after what’s usually a very busy morning, before departing on a shoot and beginning interviews for the afternoon news cycle.

 What is the most fundamental editorial change that has happened at NBC Latino in the past three to five years? I think the most fundamental editorial change regarding NBC Latino was the decision to start the website! We went live just over a year ago and my team and I have worked very hard to create the type of Latino content we don’t believe existed before our brand was established. Every day, NBC Latino publishes intelligent, unbiased, optimistic news and lifestyle content that speaks to where U.S. Latinos are from and where we are headed – and that’s something I am extremely proud of.

 Is there a canción that INSTANTLY makes you want to get up and dance? As a musician (I played classical piano competitively as a teen and also know how to play the guitar)…I love music! That being said, one of my favorite songs right now is Swedish House Mafia’s “Don’t You Worry Child” – it’s a great one to work out to at the gym!

 What is your favorite Hispanic dish? I love simple and satisfying, classic Puerto Rican dishes like empanadas, rice, beans and chicharrones de pollo. I don’t get to indulge in them very often, but when I do – well, there’s nothing better!

To get the full contact information for Nina for free and in one simple click, visit http://www.tilsonpr.com/blogs-sp.


Q&A: HPRA members of the month Zayda Rivera of Lagrant Communications and Pamela Corante-Hansen of Letra Nova

Hispanic PRofile: Zayda Rivera

What do you enjoy about PR in your line of work?
I enjoy what I do because I feel like I’m truly making a difference in the world. My client is the largest health and health care philanthropy in the U.S. and I promote their programs and studies that impact the Latino communities in this country. I share information about how to make our communities healthier, more sustainable places to live and raise our children. For that, I feel I’m doing my part to create a brighter tomorrow.

What is something not many people know about you? 

Not many people know about my deep devotion to practicing yoga and meditation. It keeps me healthy, focused and I have a deeper appreciation for day-to-day life. I’ve practiced now for about 2 1/2 years and my goal is to one day become a certified instructor so I can share the benefits yoga and meditation have provided in my life with others.

What is the best advice you have ever received in your professional career?
The best advice I ever received in my professional career was to take ownership of everything I do. Don’t blame someone else for an unsuccessful event or lack of coverage for something you’re pitching to media. Learn from it and make note of what needs to be changed moving forward so that you have more successful events and a lot of media pick up when pitching. If you approach your career and everyday work this way you will put more focus and passion into everything you do and it shows!

What advice can you provide to the incoming generation of Hispanic PR professionals?
Master your craft! Just like a professional athlete needs to train and work hard to be the best when its game time, we as PR professionals need to do the same. Don’t stop learning after you’ve received your degree. Take workshops and attend networking events to continuously grow and advance in your career. I’m a student of life who never stops learning from the people and places I come across in my journey. It’s not only made me a better Latina professional and mother but a better person as a whole.

Hispanic PRofile: Pamela Corante-Hansen
, Owner
  Letra Nova Communications
, L.A. Chapter

What do you enjoy about PR in your line of work?

I love the problem-solving aspect of my career. As a consultant, my clients come to me for solutions to their short- and long-term communication needs. Because of the rise in social media and mobile communications, my tool kit keeps growing, which enables me to present a more complete and innovative portfolio of options.

What is something not many people know about you?

I spent the summer before I finished college in Geneva, Switzerland as a marketing intern for a Swiss retailer. This company had launched its own version of the Swatch watch (it was the 80s!), and one day a well-dressed gentleman approached me and asked about the watches. So I gave him my best pitch about the virtues of the watch, and he seemed intrigued but didn’t make a purchase. I was crushed. Later I found out he was the vice president of the company and that he had told my store manager that he was impressed with the American selling Swiss watches to the Swiss.

What is the best advice you have ever received in your professional career?

Do what you love. It sounds really simple, but I fully subscribe to the philosophy that life is too short not to be following your passion. The beauty of public relations is that you can represent virtually any industry or topic in existence and the discipline itself is so varied that your choices are infinite.

What advice can you provide to the incoming generation of Hispanic PR professionals?
It’s related to the advice I received, and that is to follow your heart. Worry less about the money – that will come. Make it your goal to be where your passions are. Whether you love sports, food, music, or technology, find out which PR firms or practitioners represent companies or associations related to your own personal interests, and send an email introducing yourself and asking for a brief informational interview in person or on the phone. If you’re strategic about it, each connection you make brings you closer to your ideal career.

Maseca Launches New Campaign with Chef Maggie Jimenez and Latina Bloggers

Maseca® launched a website and campaign with the aptly penned main tagline of “Maseca Nos Gusta.” The website clearly reinforces Maseca® as a staple in Latin recipes, but also shines a light on its healthy and nutritious qualities.

To help drive the message home, Maseca has partnered up with ten bloggers from varied Latino heritage backgrounds to develop content and amplify the brand’s initiatives as Amigas Blogueras.

The campaign produced by VRTCCOM, Maseca agency of record, capitalized on the image of Chef Maggie Jimenez to engage in already established brand initiatives such as Maseca pays your bills in which the chef surprises consumers in supermarkets paying their bills. During the campaign, photos and videos of Maggie Jimenez appear on the page of mimaseca.com; inviting the consumers to meet her in-person during the promotion. The brand evolution was strengthened by the growth of mimaseca.com and Maseca Fan Page on Facebook where consumers through kitchen tips, healthy recipes and live chats interact with Maggie and can learn about the benefits of the product as well as participating in promotions.

The ten well-known bloggers, who blog in Spanish, English and both,
are creating posts to appear both on their sites and on MiMaseca.com
blog. The bloggers are such an integral part of the campaign they even
have their own tab on the site’s main navegation menu which takes you
to a splash page with all their photos, bios and links.

This is definitely a brand/blogger relationship to watch as it
develops since both Maseca and the bloggers alike are investing time,
energy and resources into it and both parties are fans of each other.

“It is our philosophy that for our communication to be effective, it
must be simple and personal touching the consumer¹s five senses with
the goal of reaching their hearts,” said Octavio Orozco, co-founder

LatinoFoodie Blog Celebrates One Year Anniversary Highlighting Cultural Trends In Food And Beverage

LOS ANGELES, CALIF., June 7 2012 – Not your average food blog, LatinoFoodie celebrates its one year anniversary this month titillating the taste buds of Southern Californians who have an interest in Latin food and culture.

The blog develops and shares recipes, covers product launches and community events, conducts restaurant and cookbook reviews, and provides historical and social perspectives on food. In this upcoming year, LatinoFoodie will introduce a new initiative, interviewing top Latino influencers about their love for food.

With increased followers on Facebook and Twitter, the blog has seen tremendous growth and recognition in just one year. This past spring Chavez served as moderator of the food blogger panel at the popular Hispanicize 2012 Conference in Miami. LatinoFoodie was also nominated as one of the top three Latin@ Food Bloggers by Latinos in Social Media in 2011.


Featured Blogger: Carolyn Gonzalez

Carolyn Gonzalez

HPRB: Tell us about yourself, any relevant journalism experience you have and why you started your blog?

Carolyn: I am a Costa Rican-American. I was born and raised in Los Angeles and my parents are from Costa Rica. I lived most of my life in L.A. until I moved to Miami to attend the University of Miami. I met my husband in Miami and we have lived in various places around the country. I now live in a small Western North Carolina town with my husband and 2 cats. (more…)

Featured Blogger: Carol Cain Founder, Publisher The Adventures of a NYCity Mama

Carol Cain - NYCity Mama

Carol Cain Founder, Publisher The Adventures of a NYCity Mama

HPRB: Tell us about your self, any relevant journalism experience you have and why you started your blog?

I am a Brooklyn born Latina, who has spent most of her life in New York, but went to Middle School and High School in the Dominican Republic, where my family is from and where I developed a fluency in Spanish. I had a short stint in Italy before moving back to NYC for college. A lover of languages, I also studied Italian and French, but the lack of use has caused me to forget a lot of what I learned. I love photography and incorporate it often in my work.

My professional background is in Public Relations. My BA is in Communications and I have an MBA in International Relations. Though I’ve also worked in publishing, my career was really in PR, specifically for non-profit organizations. In addition to doing PR work, I also worked in various Community Outreach efforts, many times within the Latino communities. (more…)

Hispanic Media Profile: Sylvia Franco Garcia of The Americano

This week’s Hispanic Blogger Profile is with Sylvia Franco Garcia of The Americano, a bilingual conservative blog build to engage Hispanics in the conversations we should be having, from the perspective of how they affect us.

The AmericanoHPRB: Tell us about your self, any relevant journalism experience you have and why you started your blog?

GARCIA: My name is Sylvia Franco Garcia. I graduated from the University of Miami in Broadcast Journalism and Spanish Language. Upon graduation, I worked as a writer and reporter for a television station in Latin America, then as a Senior Editor at an Internet portal. For the past five years, I have worked as the Hispanic Outreach and Media Director for Speaker Newt Gingrich.

I started TheAmericano.com because I felt that the Hispanic community was not receiving the complete message. I wanted to present a bilingual conservative site that touched upon the topics that really affect our community- our economy, education, national security, government, life, Hispanic Heritage, and health- and engage them in discussions that we should all be having. I wanted to present today’s news, but from the perspective of how these stories actually affect American Hispanics. (more…)

Wally Sabria: The Axis Agency

The Axis AgencyNAME: Wally Sabria, Senior Vice President, Creative Director
COMPANY: The Axis Agency
CONTACT: twitter.com/socialstudiola

The Axis Agency is a leading multicultural marketing and communications agency with bilingual and bicultural professionals in Los Angeles, New York, Miami, Chicago and Dallas.  Axis bridges the gap between the general market, Hispanic, and African American markets with a unique approach combining strategy, creativity and diversity in the areas of public relations, marketing, digital and promotions.   The Axis Agency is a unit of Interpublic group (NYSE: IPG), which is among the world’s largest advertising and marketing services organizations. (more…)

Lance Rios: Being Latino

Being Latino Lance Rios

NAME: Lance Rios, President & CEO
COMPANY: Being Latino
CONTACT: Being Latino on Facebook or by email: beinglatino@gmail.com

Since its conception, Being Latino has already harnessed over 40,000 fans with an additional 170+ Latino-based fan pages on Facebook, a following on Google Buzz, Twitter, YouTube and WordPress which collectively equates to over 95,000 in a year with a $0.00 budget. (more…)

Ada Luz Restrepo: Facebook

Facebook Logo NAME: Ada Luz Restrepo, Analyst
COMPANY: Facebook

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives all around the world. Facebook is a privately-held company and is headquartered in Palo Alto, Calif. (more…)