New Ad Council campaign advises Hispanic families with college preparedness


  In celebration of Hispanic Heritage Month, which runs from September 15 to October 15, the Hispanic Scholarship Fund (HSF), in partnership with the Ad Council, is launching a new, national public service advertising (PSA) campaign to give Hispanic parents access to the resources they need to help their children prepare, plan, and pay for college.   Today, Hispanics account for 19% of all college students, ages 18 to 24, up from 12% in 2008. What’s more, 69% of Hispanic graduates are now going
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The U.S. Census Bureau heeds start of Hispanic Heritage Month


  Today marks the start of National Hispanic Heritage Month — a time to recognize the contributions and cultures of the nation's fastest-growing population group. The idea started as a special week in 1968 and was expanded to a full month 20 years later. There are 52 million Hispanics in the U.S., 17 percent of the total population, forming the nation's largest ethnic or racial minority. Over half of that population resides in California, Texas or Florida, and nearly two-thirds are of Mexican
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Obama Cabinet member to announce SBA PRIME Grants in NYC

SBA LOGO (PRNewsFoto/U.S. Small Business Administration)

    On Monday, September 15th, U.S. Small Business Administrator Maria Contreras-Sweet, a Member of President Obama's Cabinet will be in New York City to announce SBA PRIME Grants across the country, including 16 states and the District of Columbia. She will be joined by the House Small Business Committee Ranking Member, Congresswoman Nydia Velazquez. PRIME grants are intended to help qualified community-based organizations provide training to small businesses with five or fewer employees
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Mediaplanet launches second annual edition of Hispanic Heritage News online platform

Hispanic Heritage News screenshot (

    Mediaplanet has announced the launch of its second annual cross-platform edition of “Hispanic Heritage,” a campaign that aims to educate both those in the Latino community, and those who are not, about the increasingly rich social, economic, political and cultural influence of the new, emerging generation of U.S. Latinos. Highlighting a number of topics surrounding family, culture, food and entertainment, while also diving into harder topics focused on educational opportunity, health and
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SiriusXM unveils exclusive month-long Hispanic Heritage programming


  SiriusXM announced yesterday its exclusive programming celebrating Hispanic Heritage Month beginning Saturday, September 13. The month-long programming will air across multiple SiriusXM channels and feature specials, interviews and performances by some of today’s most emblematic Latin artists. Seven-time Latin GRAMMY® Award winning singer, songwriter and actor Carlos Vives will sit down in front of a live studio audience for “SiriusXM ICONOS with Carlos Vives,” featuring an exclusive Q&A
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Sherwin-Williams unveils partnerships with prominent Latino artists

Edwin Gil, a Colombian artist based in Charlotte, founder of "Faces of Diversity."

  Sherwin-Williams (NYSE: SHW) announces its partnership with renowned Latino artists, Edwin Gil and Alexander Mijares, during Hispanic Heritage Month (September 15 – October 15) as they use Sherwin-Williams colors to complete community art projects in Charlotte, NC and Dallas, TX. Gil, a Colombian native who calls Charlotte home, will use the paint in his international anti-bullying art enterprise, Faces of Diversity. Mijares, a Miami native with Cuban and Spanish roots, will help headline the
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Boatbuilders’ conference will host session on engaging Hispanic community


    Targeting and engaging new or underserved audiences, including the Hispanic community, will be the main topic at a special session of the International BoatBuilders’ Exhibition & Conference from 10:30 a.m. to noon on Oct. 1. The session is sponsored by the Recreational Boating & Fishing Foundation, which has a well-established Hispanic outreach campaign, and co-sponsored by Soundings Trade Only. “According to RBFF, the growing Hispanic community will comprise 20 percent of the
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Eriksen Translations to host workshop for businesses to engage Hispanics


On September 16, Eriksen Translations will host a workshop presented by Sandra Diaz of DIAZ & CO.,  aimed at helping organizations evaluate and develop growth strategies to engage equally with Hispanics versus other markets. Ms. Diaz will discuss three approaches that have emerged to address this challenge: relying on the Hispanic reach of mainstream initiatives; giving a more culturally-diverse flavor to mainstream initiatives; and developing specific initiatives to meet the needs of Hispanics. She will present
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Ford Motor Company and Michigan minority organizations to host Hispanic Heritage Day

Ford Motor Company (

  The Michigan Minority Supplier Development Council (MMSDC) and Detroit Minority Business Development (MBDA) Center will host their annual Hispanic Heritage Day on September 11, 2014 from 4:00 PM until 8:00 PM at Ford Field as part of its on-going Heritage Series, which honors and celebrates the businesses and business leaders of the African-American, Asian, Hispanic and Native American communities. The fee is $20, and includes all activities and events. "The Hispanic community is an integral part of
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Telemundo teams up with TODAY Show for Viva TODAY series

TODAY Show (

    TODAY and Telemundo are teaming up for Viva TODAY, a week-long series celebrating the richness and diversity of Hispanic culture, just in time for National Hispanic Heritage Month. Beginning Monday, September 1, TODAY will feature special guest co-hosts — including MSNBC’s Jose Diaz Balart, Telemundo’s María Celeste Arrarás and Jorge Bernal — along with segments highlighting Hispanic and Latino American food, fashion and style. Additionally, Chef James, celebrity
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