Maturity And Diversity For Hispanic Radio.-A changed Hispanic radio marketplace reveals two different audiences, a mature crowd for Mexican Regional and a diverse one for Spanish Contemporary, according to Arbitron's latest Radio Today report. The wide-ranging report released by Arbitron last week offers a snapshot of the U.S. radio market and it includes some interesting findings from the Hispanic sector. It examined several Latino formats including Mexican Regional and Spanish Contemporary/Spanish Hot AC, the
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Consumer insight and research firm Scarborough today announced the unveiling of their latest consumer data set, Scarborough Puerto Rico. This is the company's first venture into qualitative data for the Puerto Rico market. Scarborough will host professionals from the local media, marketing and advertising agency communities this evening at the Conrad San Juan Condado Plaza to preview and celebrate the data release. "Quality is a key ingredient for all the Scarborough branded services and my team is proud to launch this
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Hispanic magazines posted  a 22.4% increase in estimated ad dollars in the January – March, 2013 three month period compared to the same period in 2012 while ad pages were up by 2.0%, according to the most recent estimates from HispanicMagazineMonitor™. Total ad spending in the first quarter totalled $49.1 million – up from $40.1 million in last year’s first quarter.  Perhaps of most significance, the $49.1 million in measured ad spending represents the highest First Quarter total since measurement of
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