iHeartRadio adds Pitbull, Becky G, and other celebs to Fiesta Latina lineup

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iHeartRadio Fiesta Latina 2014 (www.fiesta.iheart.com).

iHeartMedia has announced PitbullJ. Balvin, and Becky G as new additions to its first-ever “iHeartRadio Fiesta Latina presented by Sprint” line-up. The inaugural iHeartRadio Fiesta Latina will celebrate the most popular in Latin music, with a tremendous group of artists, including already-announced performers Ricky Martin, Roberto Tapia, Alejandra Guzmán, Prince Royce, La Original Banda El Limón with a special guest appearance by Voz A Voz, Daddy Yankee, Jesse & Joy, and other special surprise guests.


The iHeartRadio Fiesta Latina is the newest of iHeartMedia’s incredibly successful major concert events, taking the power of its hugely successful iHeartRadio Music Festival to Latin music fans. 
The iHeartRadio Fiesta Latina will be held on Saturday, November 22nd, at The Forum in Los Angeles, California.
For more details, click here

Latino GM employees bring focus on education, work ethic to the car brand

 

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Beyond their careers at GM, Raul Villarreal and Tony Argote share a mission at the company: helping to recruit, mentor and support Latinos. (GM/The AXIS Agency)

 

The number of Hispanics employed by General Motors is on the rise. They are participating in almost all aspects of the business including manufacturing, engineering, logistics, IT, marketing and sales. Most of them are active members of GM’s Hispanic Initiative Team (GMHIT), the company’s award-winning Employee Resource Group which focuses on promoting the value of diversity, supporting Hispanics within the company, and connecting GM with the Hispanic community. Their stories can motivate young students and others who are interested in working in this field.

Raul Villarreal and Tony Argote are just two of the Hispanic employees that are making a difference at GM. They each have different roles within the company and their perspectives reflect the variety of experiences that Hispanics will find when pursuing a career in the automotive industry.

Raul Villarreal is a native Texan who has a wealth of knowledge and experience in manufacturing with General Motors. Raul has held different positions at GM in the United States, Canada, and Spain, and is currently the Paint Area Manager at the Arlington Assembly Plant, where GM employees apply themselves on all the science, technology, engineering and math (STEM) fields of work.  His responsibilities include supporting the production of the 2015 Cadillac Escalade, Cadillac Escalade ESV, Chevrolet Suburban, Chevrolet Tahoe, GMC Yukon, and GMC Yukon XL, among others. “As an advocate of success through education in our communities and GM, my passion continues to be higher education towards a pipeline of highly skilled professionals that support economic growth and development for all!” he says.

The immigrant mindset runs deep through his veins. Raul says that he learned his strong work ethic and the power of hard work from his grandfather, who crossed the Mexican border alone at the age of 14 to better himself and pursue the American Dream.

Tony Argote is another example of a Hispanic story of success on the company. Son of Cuban immigrants, and the first in his family to obtain a college degree, Tony started his career at GM in 2005, when he arrived as a student participating in the cooperative education program through the Georgia Institute of Technology after his first assignment working on the corporate fuel economy model, he worked on various elements of vehicle electrification from hardware design and release to system integration and controls. Tony is part of the Full-Size Truck / SUV Program team and gets to work on the GMC Yukon and Sierra, while helping to lead STEM initiatives at GM and beyond.

In the summer of 2009, Tony joined forces with peers at General Motors to found Green Place Detroit, a non-profit organization focused on volunteering after school and on weekends at a predominantly Hispanic Middle and High School in Southeast Detroit. The program also focuses on demonstrations of STEM and sustainability concepts through building and maintaining an urban garden.

“I’m thankful for the opportunities and support I received along the way,” says Argote. “Now it’s my turn to lend a hand and point the way,” he adds.

As proud Latinos, Raul and Tony are helping recruit Latinos, acting as mentors and supporting them within the company and in the community. While Tony has served in community organizations from after school programs to founding college organizations for the last 10 years, Raul is dedicated to help students obtain college scholarships while mentoring and coaching them towards STEM fields of work.

Raul and Tony share the same dream. They want to see more Latinos working at GM. That is why they were at the Great Minds in STEM Conference with GMC in October. They were part of the team that is helping to build the talent pipeline that will bring the next generation of Hispanics to the auto industry.

 

Over 280 Latino Influencers Gather for Hispanicize NYC’s Launch event

Hispanicize and Hennessy V.S teamed up to host the official launch party of Hispanicize New York on Tuesday, October 21st at Midtown Loft & Terrace.
The special event gathered over 320 of New York’s Latino influencers in advertising, PR, journalism, blogging, entertainment and entrepreneurship. The event featured a brief awards program recognizing regional Latino influencers, complimentary cocktails courtesy of Hennessy and a raffle whose proceeds went towards the scholarship fund of the National Association of Hispanic Journalists’ New York Chapter.
The recipient’s of this year’s NYC Hispanicize Stars were Francisco Cortés, Vice President, Fox News Latino and Adrian Carrasquillo, Editor, Latino coverage of BuzzFeed.

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Hispanicize Star winner Adrian Carrasquillo, Latino News Editor of BuzzFeed, poses with Eugene Abreu, Key Account Manager in NYC for Hennessy V.S.

 

 

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Hispanicize founder and CEO Manny Ruiz presents the Hispanicize Star to Francisco Cortes, Vice President of Fox News Latino.

The leaders of Hispanicize New York are: Luis Rosero, Director of Hispanic Business Strategy Group, Toyota Motor North America; George “Urban Jibaro” Torres, founder of the Sofrito Media Group and the chapter representative of the Latino Startup Alliance; Vanessa Smith, publisher of Impacto Latin News; Calixto Chinchilla, founder emeritus of the New York International Film Festival; Mike Warner, co-founder of Egami Consulting Group; and Leaura Luciano, blogger and publisher of EverSoPopular.com.
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Hispanicize NYC launch attendees actively posted photos and updates to their social media accounts during the event.

 

The Facebook-based Hispanicize New York Tri-State city group is a one-of-a-kind, ongoing platform for Latino influencers from these industries to routinely connect with each other online and, equally importantly, in person. Hispanicize New York will be hosting monthly events, with proceeds benefiting ASPIRA of Florida. 

 

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Hispanicize community influencers and communicators look forward to Hispanicize Event in Miami in March!

MundoFox Tampa hosts Conga Caliente Hispanic festival, now in its 14th year

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MundoFox Tampa Conga Caliente 2014 – November 2nd 2014 from 11am – 6pm at Al Lopez Park

MundoFox Tampa, title sponsor of MundoFox Tampa Conga Caliente 2014, along with event producer Coda Sound, will bring top talent to the festival in its 11th year. The event will include live musical performances from renowned artists including two-time Grammy Award winner and Emmy Award winner Albita, 2013 Grammy Award winner Marlow Rosado, international guests Sol y Son, Colombian improv artist Tachuela with special guest Albarito, and a special appearance by national news anchor Rolando Nichols, host of the Spanish national newscast “Noticias MundoFox.”

MundoFox Tampa Conga Caliente 2014 is Tampa’s largest Hispanic festival, celebrating Latino arts and cultures from around the world. The festival will include Grammy Award-winning artist performances, traditional ethnic foods, a beer garden, health village, art village, traditional cigars, and a domino tournament. Admission is free.

 

For more information, click here

Deepak Chopra’s 21-day meditation challenge reaches out to Spanish-speaking community

 

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Deepak Chopra and Ismael Cala, Deepak Chopra Mediation Center Facebook page

The Chopra Center and Cala Enterprises present “Creating Abundance,” a 21-day meditation challenge, for the first time in Spanish and free of charge, with Deepak Chopra and Ismael Cala. It is an easy, personal and inspiring method for learning to meditate in 21 days with audio meditations. Each day participants will receive:

  • Guided meditations by Chopra and Cala.
  • Practical advice for creating infinite abundance in your life.

More than three million people from 194 countries have participated in the challenge. It is now hoped that hundreds of thousands of people in Latin America and Spain will avail themselves of this opportunity.

The “Creating Abundance” challenge begins on November 17. Registration is completely free at www.choprameditacion.com/Cala.

“I am very enthusiastic about the expansion of the 21-day meditation challenge in Spanish with Ismael Cala. It is an opportunity to reach the Spanish-speaking world with practical tools that yield proven benefits for physical, mental and emotional health and wellbeing,” said Deepak Chopra.

Ismael Cala says, “It is an extraordinary honor to work with master Chopra on this challenge. Together we want to help a great many people in Spain and Latin America to create abundance through meditation. Learning to meditate is one of the great paths that has transformed my life.”

Peter Dobrow named mun2 VP of Communications

 

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Peter Dobrow (NBC-Universal)

Peter Dobrow has joined NBCUniversal’s mun2 as VP of Communications.

Dobrow joins the mun2 team as the network has been undergoing a transformation both in programming and personnel throughout 2014. He’ll be reporting to mun2 president Ruben Mendiola who joined the company in June.

In his new position, Dobrow will be working with Alfredo Richard, SVP, Corporate Communications at Hispanic Enterprises and Content, NBCUniversal. Their areas of focus include trade and consumer media trade relations, internal communications and corporate brand positioning.

Dobrow was previously employed by Comcast Corporation as executive director of Corporate Communications, where he worked on multicultural initiatives, Internet and digital offerings and the launch of XFINITY Latino, among other projects. Mendiola was previously employed by Comcast Cable, serving as SVP and GM of Multicultural Services.

“Peter brings a wealth of industry knowledge and strategic communications expertise to mun2,” Mendiola said in a statement. “As we enter this exciting time in our network’s history, and make the forward leaps to transform our brand and deliver a premium viewing experience, I’m pleased that Peter will be at the forefront of sharing our teams’ efforts with each one of our valued stakeholders.”

Dobrow’s first day on the job was Sept. 30, when he joined a press screening of Mexican singer Gloria Trevi’s new reality series A Toda Gloria at Soho House in West Hollywood. Mendiola was also present and personally greeted journalists, label executives and the network’s new star.

“Great things are happening at mun2, and there’s a lot more to come,” Dobrow said exclusively to Billboard through an e-mail. “I’m excited to join Ruben Mendiola’s team during this early stage of the network’s transformation.”

Before landing at Comcast in 2010, Dobrow was director of External Communications at T-Mobile USA, where he led public relations, multicultural communications and sports marketing communications, among other work. He was also previously employed by ConceptBlue Marketing Communications & Publicity as VP and managing partner.

Dobrow, who is based in Los Angeles, earned his bachelor’s degree in communications at Rutgers University.

Toyota Hispanic Business Strategy Leader Patricia Salas Pineda named among 25 Most Powerful Latinas

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Patricia Salas-Pineda (Toyota Press Room, www.pressroom.toyota.com)

 

The readers of People en Español selected Patricia Salas Pineda, group vice president of the Hispanic Business Strategy Group at Toyota Motor North America as one of the 25 Most Powerful Latinas of 2014.   Pineda joined co-honorees at a gala luncheon here today.  This is the fifth consecutive year that the magazine recognizes a select group of Latinas from the arts, business, journalism and community service who are known for exceptional valor, determination and strength in their pursuits.

As the highest-ranking Hispanic executive at Toyota North America, Pineda leads a newly formed strategy group chartered with taking Toyota’s number-one position in Hispanic consumer preference to new levels.  Her 30-year career with the world’s largest automaker has included roles as general counsel and head of the Toyota U.S.A. Foundation and national philanthropy.

Born in California to Mexican-American parents, Pineda relies on her cultural heritage to inform her work bringing Toyota closer to Hispanic consumers through community engagement and programs for social good, like Abróchate a la Vida, the child car safety education program from Cincinnati Children’s Hospital which she championed 10 years ago and now operates in 14 cities.

“I feel very grateful to have had such a successful career at Toyota, and am truly honored to be in the company of Latina trailblazers,” Pineda said.  “I hope that my example will inspire junior and mid-career Latinas to pursue their dreams in corporate America or whatever their field of interest may be.”

The recognition of People en Español ‘s 25 Most Powerful Latinas was made possible by an online poll of readers with the winners garnering the most votes overall.  The special edition of the magazine hit newsstands on October 10.

OrthoNOW Orthopedic Urgent Care Center and L2L Marketing Honored for Multicultural Campaign by DTC Perspectives

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L2L Marketing + Communications

On the heels of winning Silver for Best Multicultural Hospital Marketing Campaign of the Year, OrthoNOW® Orthopedic Urgent Care Center and Latin2Latin Marketing + Communications (L2L) received Bronze for Best Multicultural Hospital Campaign by DTC Perspectives, the leading publishing, conference, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products.  The announcement was made during its Third Annual Multicultural Health (MCH) National Conference in Atlanta.  The geo-targeted, multi-platform advertising and PR campaign was created by L2L for OrthoNOW® Urgent Care Center, a walk-in care clinic located in Doral, Florida that treats broken bones, sprains, torn ligaments and muscles, cuts, sports, and workers’ compensation injuries.

 “We are humbled by this additional recognition of the work on behalf of client partner OrthoNOW® and we proudly accept on behalf of not only the OrthoNOW® team but also for all of the of the varied agency and vendor partners that contribute tirelessly to the business each day,” says Nilda Velez, VP, Account Services and Operations of Latin2Latin Marketing.  “The work we’re all doing is providing the blueprint for the growth of the OrthoNOW® franchise, which is slated to open its first location in Weston, Florida in November and another 5 in South Florida before the year’s end.”

“We are an orthopedic group practice that is a fully integrated healthcare network:  from injury to treatment to recovery,” said Dr. Alejandro Badia, CEO & Chief Medical Officer at OrthoNOW® Doral.  “We count on L2L and our other marketing partnersto communicate our value proposition while educating the community so that they have the information they need to make informed health care decisions,” concluded Badia.

The recognition was given to the agency during the Third Annual Multicultural Health (MCH) National Conference in Atlanta and winners were narrowed from over 140 finalists in 16 advertising award categories.

 


Dante Gebel, América TeVé Web site (www.americateve.com)

“Dante Night Show” comes to AmericaTeVe in late night, family-friendly format

 

Dante Gebel, América TeVé Web site (www.americateve.com)

Dante Gebel, América TeVé Web site (www.americateve.com)

Surge a varied and entertaining show format “Late Night”, classic, innovative, and informative for the whole family, premiering this Monday 20 October at 11:30 pm in AmericaTeVe.

With monologues that appeal to everyday life, funny celebrity interviews of the Hispanic world, music, humor and a mixed salad of topics of interest for all ages, DANTE GEBEL, your host will inject energy with a touch of humor in a framework of positive entertainment in the new program, “Dante Night Show.”

Done in the entertainment capital, Hollywood, California, Dante proposes hilarious stories of everyday life such as marriage, female occurrences, the latest film, language problems, children, teens, in-laws and even the lies we grew up with … all accompanied by stories and daily maximum media interest topics discussed in social networks.

All opening “DANTE NIGHT SHOW” was filmed at Universal Studios, in the amazing UVS1 the virtual scenario Universal (a huge 36-degree set of green screens, which have been filmed many scenes from famous films). In them, Dante will play legendary film scenes from the Wild West, science fiction, disaster movies, and even the black and white classic. The creation of the set was given by the famous Joe Stewart who also designed the sets of Connan O’Brien, Craig Ferguson and other figures of the late night format in addition to the sets of shows like Friends and scenarios and the Oscars Billboard.

In a segment worthy of its name, Dante will present the program “El Angel” in celebration of solidarity with thousands of Hispanics, anonymous and showing commendable work done by citizens delivered to causes or projects and their poignant personal stories that demonstrate that it does not to be a millionaire to be representative of the true value and incalculable spiritual seizes “angels without wings.”

- “We will be the new option for all nights,” stated the driver. “It is an honor to respect the time families spend together to gather together feeds heat their homes.”

-. “Give them this new option that directly impacts the soul of our viewers AmericaTeVe to show” DANTE LATE NIGHT “, it fills us with emotion know that can end your day with a positive and fun note family, is a great incentive for us, “allege Omar Romay, president of AmericaTeVe.

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Northwestern Mutual adds multicultural marketing pros to Diversity and Inclusion team

 

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Northwestern Mutual / PRNewswire

Northwestern Mutual has added two multicultural marketing experts to its Diversity and Inclusion team.

Jose Gomez, director of diversity and inclusion, leadership development, is responsible for designing and delivering leading edge solutions in diversity, inclusion and multicultural leadership consulting strategies. His expertise includes the areas of workforce, community, marketplace, and leadership diversity.

Based in Milwaukee, Gomez previously was senior managing partner of Denver-based Multicultural Solutions, a diversity, bilingual communications and public affairs company focusing on multicultural strategies, training and communications. Prior to that Gomez served as director of diversity and corporate relations at Brinker International; as well as senior manager, corporate affairs and diversity at Walmart Stores, Inc.; and director of the Hispanic Alliance for Career Enhancement (HACE) in Chicago, a national non-profit organization dedicated to creating professional development and workforce diversity programs. He holds an undergraduate degree from the University of Illinois at Urbana-Champaign.

Luis Cachua, director multicultural markets, will develop and lead the company’s Hispanic-integrated marketing initiatives out of Los Angeles. Cachua will be working with Northwestern Mutual’s cross functional teams and external Hispanic community partners. Cachua comes to Northwestern Mutual with significant marketing experience in financial services, having worked on multicultural market development with Wells Fargo, most recently as vice president of diverse segments strategy including management of national sponsorships and design of integrated marketing plans. Cachua holds an undergraduate degree from the University of Southern California.

“Both Jose and Luis understand the financial-services industry, are bilingual, and will be valuable assets as we continue to expand our Hispanic-market initiatives,” said Chris Meece, director of multicultural market strategy at Northwestern Mutual. “They not only bring a wealth of diversity experience in both the corporate and nonprofit worlds, they also share our belief that our company’s brand values align well with those of the Hispanic market – building trust, keeping promises, and doing the right thing for your family.”

Northwestern Mutual offers a number of tools designed specifically to help Hispanic clients and their families achieve financial security, including an informational microsite in English and Spanish (http://es.northwesternmutual.com/) and a variety of Spanish-language materials and videos on financial planning, available through Northwestern Mutual Financial Representatives.

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NALEO Educational Fund to address impact of Latino voters and candidates

 

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NALEO Web site, www.naleo.org.

 

 

Two weeks before Election Daythe National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund will brief media and partners on the crucial impact Latino voters and candidates will have on the outcome of Election 2014.  The event will take place at 12:30 p.m. EDT on Tuesday, October 21, 2014, at the National Press Club (MWL Room) in Washington, D.C.

With Latinos on both sides of the aisle running in some of the most competitive Congressional races this year, Latino candidates are poised to play a pivotal role in Election 2014.  At the state level, Latino candidates are pursuing statewide positions across the nation, including in “nontraditional” states like Rhode Island and Wyoming.  Arturo Vargas, NALEO Educational Fund Executive Director, will take a closer look at this year’s races to watch and discuss the potential impact Latino candidates will have on the number of Latinos serving in Congress and state legislatures nationwide following Election 2014.

In addition to races involving Latino candidates, NALEO Educational Fund will examine competitive races for Governor, U.S. Senate and U.S. House of Representatives where the Latino vote is likely to have a decisive impact.  According to NALEO Educational Fund, more than 7.8 million Latino voters are expected to cast ballots this November, up 1.2 million from the 2010 midterm elections.

Leading Latino leaders will also be on hand for an in-depth panel discussion on the impact of Latino voters and candidates this election year.  Panel participants will include Latino Victory Project President Cristobal Alex, The LIBRE Initiative Executive Director Daniel Garza and NALEO Educational Fund Executive Director Arturo Vargas.

WHAT:
NALEO Educational Fund’s 2014 Races to Watch: The Power of Latino Voters and Candidates Luncheon Briefing

WHO:
Cristobal Alex, Latino Victory Project President
Daniel Garza, The LIBRE Initiative Executive Director
Arturo Vargas, NALEO Educational Fund Executive Director

WHEN:
Tuesday, October 21, 2014
12:30 p.m. EDT

WHERE:
The National Press Club – Murrow/White/Lisagor Room
529 14th St. NW, 13th Floor
Washington, DC 20045

 

Two weeks before Election Daythe National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund will brief media and partners on the crucial impact Latino voters and candidates will have on the outcome of Election 2014.  The event will take place at 12:30 p.m. EDT on Tuesday, October 21, 2014, at the National Press Club (MWL Room) in Washington, D.C.

With Latinos on both sides of the aisle running in some of the most competitive Congressional races this year, Latino candidates are poised to play a pivotal role in Election 2014.  At the state level, Latino candidates are pursuing statewide positions across the nation, including in “nontraditional” states like Rhode Island and Wyoming.  Arturo Vargas, NALEO Educational Fund Executive Director, will take a closer look at this year’s races to watch and discuss the potential impact Latino candidates will have on the number of Latinos serving in Congress and state legislatures nationwide following Election 2014.

In addition to races involving Latino candidates, NALEO Educational Fund will examine competitive races for Governor, U.S. Senate and U.S. House of Representatives where the Latino vote is likely to have a decisive impact.  According to NALEO Educational Fund, more than 7.8 million Latino voters are expected to cast ballots this November, up 1.2 million from the 2010 midterm elections.

Leading Latino leaders will also be on hand for an in-depth panel discussion on the impact of Latino voters and candidates this election year.  Panel participants will include Latino Victory Project President Cristobal Alex, The LIBRE Initiative Executive Director Daniel Garza and NALEO Educational Fund Executive Director Arturo Vargas.

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WHAT:
NALEO Educational Fund’s 2014 Races to Watch: The Power of Latino Voters and Candidates Luncheon Briefing

WHO:
Cristobal Alex, Latino Victory Project President
Daniel Garza, The LIBRE Initiative Executive Director
Arturo Vargas, NALEO Educational Fund Executive Director

WHEN:
Tuesday, October 21, 2014
12:30 p.m. EDT

WHERE:
The National Press Club – Murrow/White/Lisagor Room
529 14th St. NW, 13th Floor
Washington, DC 20045

 

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Blue Moon Brewing partners with L.A. artist to create Hispanic-themed mural

 

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“The Great Wall of Los Angeles” is among the public works of art commissioned by SPARC (Photo credit: SPARC Web site, www.sparcinla.org)

This fall, Blue Moon Brewing Company® is embracing its artfully crafted heritage by partnering with Los Angeles-based artist Wenceslao Quiroz to create a mural in the Boyle Heights neighborhood of Los Angeles. The mural will be a rendition of one of Quiroz’s unique works and will be completed in time to close out Hispanic Heritage Month on Oct. 15. To inspire further beautification in the community, Blue Moon will make a donation to the Social and Public Art Resource Center (SPARC).

The mural site, located on a wall at 2001 7th St. in Los Angeles, is one of many walls that have been used as canvases for illegal graffiti in Boyle Heights, an issue SPARC has been working to alleviate for more than 30 years. Blue Moon’s $5,000 donation to SPARC will help fund future art projects in the area.

“We are excited to continue building on SPARC’s legacy of public arts projects in the community and to be able to support the arts in L.A.,” said Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. “L.A. is known for its history of Latino muralists, so we are delighted that Blue Moon can help expand on SPARC’s efforts to help preserve the city’s colorful landscape.”

Quiroz’s celebration of culture in his artwork made him a clear choice for Blue Moon, whose founder has also drawn inspiration from his own Hispanic heritage when it comes to his art of brewing. Similar to Villa, Quiroz adheres to a strong work ethic that promotes unity and empowerment.

Locals will have an opportunity to meet Quiroz Oct.15 at 6 p.m. at a restaurant on East 7th St. and Mateo St. across from the mural site. The meet-and-greet will also include a short program to present SPARC with the donation and celebrate the completion of the mural.

 

For more information, click here.