LA Chapter of PRSA Presents: A Breakfast With Top Hispanic Journalists

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Inside Latino Entertainment:  Top Hispanic Journalists Share Latest Trends and Pitching Tips for Reaching Millions   Wednesday, June 11, 2014 8:00 a.m. to 9:30 a.m. Panelists:  Justino Aguila, Associate Editor of Latin Music and Special Features, Billboard Jessica Carrillo, Entertainment Reporter. NBC/Telemundo - Al Rojo Vivo, Acceso Total Victor Cordero "El Paparrush", Entertainment Reporter, MundoFox 22 Ella Esparza, Editor, Latin Heat Magazine Jose M. Mayorquin, Producer, ABC 7 - Eye
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Duckenfield Appointed Deputy Assistant Secretary for Public Affairs at U.S. Department of State

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 David Duckenfield, President of Balsera Communications, has been appointed deputy assistant secretary for Public Affairs at the U.S. Department of State beginning May 5, 2014, it was announced today. In this new role, Duckenfield will lead the State Department’s public liaison and domestic outreach efforts as well as its intergovernmental functions and the U.S. Diplomacy Center. He will assist the Bureau of Public Affairs in carrying out its mission to further U.S. foreign policy and national security interests
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Celebrity Makeup Artist Jackie Gomez and Lifestyle Expert Carmen Ordoñez Team Up with ZYRTEC at Hispanicize 2014

Lifestyle expert Carmen Ordoñez, at the Allergy Face stand during Hispanicize 2014

The makers of ZYRTEC® debuted a new partnership with celebrity makeup artist Jackie Gomez at Hispanicize 2014. During a private Tutorial Glamour 360, Gomez revealed six specially curated “looks” to help Latinas face their allergies and disguise ALLERGY FACE™ beauty challenges like a red nose, puffy eyes and watery eyes. Gomez joined lifestyle and beauty expert Carmen Ordoñez who addressed allergy lifestyle challenges that can cause sufferers to miss out on important moments. Throughout the week, event
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CHCI Announces New Additions to its 2014 Advisory Council


The Congressional Hispanic Caucus Institute (CHCI) today announced recent additions to its 2014 CHCI Advisory Council, adding dedicated national leaders committed to the organization's mission of developing the next generation of Latino leaders. CHCI is pleased to welcome its newest 2014 Advisory Council members: Joedis Avila, Ford Motor Company Fund J. Robert Carr, Society of Human Resource Management (SHRM) Joan Gillman,Time Warner Cable Chris Ornelas,National Association of Broadcasters "We are very
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Largest-Ever Latino Online Voter Registration Campaign Launched at SXSW


Recently, Voto Latino and Rock the Vote launched TrendUrVoice, an online campaign to register Latino voters, at South by Southwest (SXSW) Interactive and Music Festival in Austin, Texas. Voto Latino Co-Founder and Chairwoman Rosario Dawson joined volunteers on the ground to register Latino Millennials to vote. TrendUrVoice targets Latino Millennials in a way that speaks their language. Like previous voter registration efforts, this initiative will activate volunteers, celebrities, and media partners. But in keeping
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Voto Latino’s María Teresa Kumar Named a 2014 Young Global Leader by World Economic Forum


María Teresa Kumar, the President and CEO of Voto Latino, has been named a Young Global Leader by the World Economic forum for her professional accomplishments and commitment to society. Kumar has led the nonpartisan organization, Voto Latino, for the last 10 years, which works to empower Latino Millennials to claim a better future for themselves and their community through civic engagement and civic participation. Since the organization's launch in 2004, Voto Latino has registered nearly a quarter-million voters
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Transitions Optical Introduces Mandarin Version of Bilingual Diagnosis Guide


Transitions Optical, Inc. is adding to its popular bilingual eye care guide series with a new tool to help English-speaking eyecare professionals enhance communication with Mandarin-speaking patients during the diagnosis of an eye disease or vision problem.   The What to Expect: Diagnosis Guide, with content in side-by-side English and Simplified Mandarin, features six stackable cards depicting the eye health issues most common among Asian Americans: diabetic retinopathy, age-related macular degeneration,
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MeriTerese Racanelli, M.S. joins Goya Foods, a Hispanic-owned food company in the United States, as a Nutritionist and Food Scientist to help expand Goya’s healthy product lines and wellness campaign to meet national consumer demand for healthy foods.   Goya has been at the forefront of offering nutritious, high quality and affordable Hispanic products for more than 78 years, coupled by providing authentic recipe ideas to encourage consumers to maintain healthy lives.  Goya’s healthy product lines
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Glenn Llopis Group to Release Whitepaper on Hispanics and Economic Impact on U.S. Industries

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On the heels of expanding its services and products internationally, the Glenn Llopis Group (GLG),  a thought-leadership, human capital, and business strategy consultancy firm, is turning its focus to the growing Hispanic market and its economic impact on industries (healthcare, retail and consumer packaged goods, insurance, financial services and banking, travel, etc) by issuing its latest business whitepaper, Convert Hispanic Cultural Intelligence Into the Required Intellectual Capital to Grow Your Business and Build
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Southwest Airlines Bringing New Service To Mexico!


Southwest Airlines (NYSE: LUV) today announced the next phase of its international service by offering Customers new Southwest Airlines flights to both the Pacific and Caribbean coasts of Mexico, as well as other new domestic and international flying, as the carrier extended flight schedules through Oct. 31, 2014.  Sale fares can be found on through March 13. Beginning Aug. 10, 2014, Southwest Airlines will operate daily, nonstop flights between: Cancun, Mexico, and Atlanta, Baltimore/Washington,
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Callzilla Launches New Spanish Language Contact Center

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Callzilla, the Spanish-language contact center servicing the U.S. Hispanic consumer market, is proud to announce the opening of a new state-of-the-art contact center site. Located in Bogotá, Colombia, the new site is fitted with 300 additional workstations in a 24 x 7 x 365 secure operating environment. The new site will further expand on Callzilla’s capability to provide unparalleled Hispanic customer care and customer acquisition programs to their U.S. based clients. Callzilla President, Neal Topf noted,
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Multicultural Women Ready to Break the Glass Ceiling


The latest flurry of women being named to high positions is welcome news. In the last few months Janet Yellen became chairwoman of the Federal Reserve, Mary Barra became first female CEO of GM, and Melissa Mark-Viverito became Speaker of the NYC Council. Undoubtedly, women empowerment is an issue that will continue trending for a long time. For those who know about women empowerment, the red stilettos on the cover of Mariela Dabbah's latest book, Find Your Inner Red Shoes (Penguin 2013), have become a symbol of
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