Batanga Media Becomes First Hispanic Data Partner for comScore vCE


Batanga Media, a digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore's validated Campaign Essentials (vCE) product. Batanga Media becomes comScore's first Hispanic content partner to provide data to the digital campaign measurement tool. With over 14 years in the Hispanic digital space, Batanga Media's data adds depth and an additional layer of validation to the ethnicity metrics utilized by comScore's
Read more

Latinos will surpass Whites in California in March


The Latino population is projected to surpass that of whites in California in March to become the single largest "race or ethnic group," according to a report on shifting demographics in Gov. Jerry Brown's 2014-15 budget proposal. Also, the number of residents 65 and older will jump by 20.7 percent over the next five years, the report said. State demographers expected Latinos to surpass the non-Hispanic white population seven months earlier, but Latino birth rates were lower than anticipated. Now, officials say,
Read more

Nontraditional Hispanic Markets Emerge

source: Think Multicultural Blog

by Jose Villa, Think Multicultural I often say, the Hispanic market in the U.S. has been changing as quickly as it’s been growing the last 15 years. One of the biggest ways it has changed is geographic distribution. One only has to take a quick glimpse at the following heat map to understand how the Hispanic population is spreading to what demographers increasingly refer to as “nontraditional” Hispanic markets: Nielsen reported in May 2013 the Hispanic population has at least doubled in 11 nontraditional
Read more

Study: Latino kids use computers more than non-Hispanic peers

Screen Shot 2013-12-29 at 11.26.23 PM

Hispanic children under age 9 whose families own mobile devices or computers use them more than their cohorts in other ethnic groups, according to a study published by the National Institute for Latino Policy Inc. The report entitled "Media, Technology and Reading in Hispanic Families" was prepared by Northwestern University and the National Center for Families Learning. Download the entire study here.  
Read more

U.S. Census Bureau Daily Feature: Hispanics and the nation’s economy

Screen Shot 2013-10-01 at 3.15.08 PM

  Profile America — Sunday, September 29th.  As National Hispanic Heritage Month continues, and another fiscal year draws to a close, much attention is focused on the country's economic performance.  The 53 million strong Hispanic community in the United States inhabits a formidable and expanding place in the nation's economy.  Over 19 percent of Hispanics over the age of 16 work in management, business, science, and arts occupations.  When tabulated recently, there were 2.3 million Hispanic-owned
Read more

Nielsen shows relation between TV ratings and Twitter ( via Produ)

Image courtesy of

Nielsen decided to study what, if any, relation exists between social media and TV ratings – specifically between Twitter and television viewership – asking whether tweets spur followers to watch a particular program, or if viewers tweet the name of the program they’re watching at the moment. The study revealed that it works both ways – television ratings increase the more programs are tweeted about on the social network, and Twitter activity climbs when TV ratings for a popular program spike. Nielsen found
Read more

Nebraska’s Hispanic/Latino population could triple by 2050

Screen Shot 2013-08-21 at 12.34.54 PM

(Source: Nebraska’s Hispanic/Latino population is exploding. A report released last week by the University of Nebraska at Omaha’s Center for Public Affairs Research (CPAR) predicts the number of Hispanic/Latinos in the state will more than triple by the year 2050. In the 2010 census, there were 167,405 Nebraskans who self-reported as Hispanic. The UNO CPAR looked ahead to the year 2050 and predicts there will be 538,941 Hispanics. Hispanics will account for 24 percent of Nebraska’s population,
Read more

Spanish is the most spoken non-English language in U.S. homes, even among non-Hispanics

Screen Shot 2013-08-16 at 1.07.20 PM

Source: A record 37.6 million persons ages 5 years and older speak Spanish at home, according to an analysis of the 2011 American Community Survey by the Pew Research Center. Spanish is, by far, the most spoken non-English language in the U.S. The next most spoken non-English languages are Chinese (with 2.8 million speakers), Hindi, Urdu or other Indic languages (2.2 million), French or French Creole (2.1 million), and Tagalog (1.7 million). The number of Spanish speakers in the U.S.
Read more

NALEO’s Arturo Vargas joins the U.S. Census’ National Advisory Committee on Racial, Ethnic and Other Populations

Screen Shot 2013-06-26 at 3.46.47 PM

The U.S. Census Bureau today announced 10 new members of its National Advisory Committee on Racial, Ethnic and Other Populations and has named Arturo Vargas from the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund as a member of the committee. The National Advisory Committee advises the Census Bureau on a wide range of variables that affect the cost, accuracy and implementation of the Census Bureau's programs and surveys, including the once-a-decade census. The committee, which
Read more

Salvadorans may soon replace Cubans as third-largest U.S. Hispanic group

Source: Pew Hispanic Research

For more than 40 years, one rock-solid element of Hispanic demographics has been the relative ranking of the three largest Hispanic-origin groups: Mexicans have always been the largest by population, followed by Puerto Ricans and then Cubans. But this may be changing. According to Pew Research Center’s most recent estimate based on the 2011 American Community Survey, there were 1.89 million Cubans and 1.95 million Salvadorans living in the U.S. Statistically speaking, those two estimates are indistinguishable
Read more

Census Bureau: Asians Fastest-Growing Race or Ethnic Group in 2012

Screen Shot 2013-06-13 at 12.36.41 PM

The U.S. Census Bureau announced Asians were the nation's fastest-growing race or ethnic group in 2012. Their population rose by 530,000, or 2.9 percent, in the preceding year, to 18.9 million, according to Census Bureau annual population estimates. More than 60 percent of this growth in the Asian population came from international migration. By comparison, the Hispanic population grew by 2.2 percent, or more than 1.1 million, to just over 53 million in 2012. The Hispanic population growth was fueled primarily by
Read more

REPORT: The Latino Labor Force in the Recovery

Screen Shot 2013-06-10 at 12.34.12 PM

At nearly 23 million, people of Hispanic or Latino ethnicity represented 15 percent of the U.S. labor force in 2011.1By 2020, Latinos are expected to comprise 19 percent of the U.S. labor force. In 2011, 58.9 percent of Latinos aged 16 and over were employed and just under 1 in 5 of those employed was working part-time. Women comprised 41 percent of all Latinos in the labor force in 2011, compared to 46 percent among the white labor force.2 Women represent a smaller share of the Latino labor force both because of the
Read more