Wealth Share of Hispanic Population May Triple by 2025

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The wealth of Hispanic families would triple in inflation-adjusted terms by 2025 if wealth-building trends observed during the past two decades resume, according to new research from the Federal Reserve Bank of St. Louis’ Center for Household Financial Stability. Hispanic families accounted for only 2.2 percent ($1.4 trillion) of the U.S.’s total net worth in 2010, despite representing 16.3 percent of the population. This is due to average wealth per household being only $108,871 for Hispanic families, compared
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REPORT: Global Ad Spending Growth to Double This Year

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Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago. Several factors will drive this year’s growth in total media ad spending—not only the worldwide advertising frenzies attached to the FIFA World Cup and, to a lesser extent, the Winter Olympics, but also the steady increases in online and mobile advertising as consumers globally
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TD Bank Survey Reveals Hispanics Are Concerned with Fees, But Not with Banking When Moving

According to research released today by TD Bank, Hispanics are less concerned with setting up a new bank account (21 percent) prior to moving to a new location than the general market (30 percent). The study, an extension of the TD Bank Checking Experience Index, surveyed more than 1,100 Americans, including 150 Hispanics. A report from the National Association of Hispanic Real Estate Professionals shows that Hispanics are the fastest growing group of first-time homebuyers. With so many Hispanics entering
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Batanga Media Becomes First Hispanic Data Partner for comScore vCE

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Batanga Media, a digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore's validated Campaign Essentials (vCE) product. Batanga Media becomes comScore's first Hispanic content partner to provide data to the digital campaign measurement tool. With over 14 years in the Hispanic digital space, Batanga Media's data adds depth and an additional layer of validation to the ethnicity metrics utilized by comScore's
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Latinos will surpass Whites in California in March

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The Latino population is projected to surpass that of whites in California in March to become the single largest "race or ethnic group," according to a report on shifting demographics in Gov. Jerry Brown's 2014-15 budget proposal. Also, the number of residents 65 and older will jump by 20.7 percent over the next five years, the report said. State demographers expected Latinos to surpass the non-Hispanic white population seven months earlier, but Latino birth rates were lower than anticipated. Now, officials say,
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Nontraditional Hispanic Markets Emerge

source: Think Multicultural Blog

by Jose Villa, Think Multicultural I often say, the Hispanic market in the U.S. has been changing as quickly as it’s been growing the last 15 years. One of the biggest ways it has changed is geographic distribution. One only has to take a quick glimpse at the following heat map to understand how the Hispanic population is spreading to what demographers increasingly refer to as “nontraditional” Hispanic markets: Nielsen reported in May 2013 the Hispanic population has at least doubled in 11 nontraditional
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Study: Latino kids use computers more than non-Hispanic peers

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Hispanic children under age 9 whose families own mobile devices or computers use them more than their cohorts in other ethnic groups, according to a study published by the National Institute for Latino Policy Inc. The report entitled "Media, Technology and Reading in Hispanic Families" was prepared by Northwestern University and the National Center for Families Learning. Download the entire study here.  
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U.S. Census Bureau Daily Feature: Hispanics and the nation’s economy

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  Profile America — Sunday, September 29th.  As National Hispanic Heritage Month continues, and another fiscal year draws to a close, much attention is focused on the country's economic performance.  The 53 million strong Hispanic community in the United States inhabits a formidable and expanding place in the nation's economy.  Over 19 percent of Hispanics over the age of 16 work in management, business, science, and arts occupations.  When tabulated recently, there were 2.3 million Hispanic-owned
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Nielsen shows relation between TV ratings and Twitter ( via Produ)

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Nielsen decided to study what, if any, relation exists between social media and TV ratings – specifically between Twitter and television viewership – asking whether tweets spur followers to watch a particular program, or if viewers tweet the name of the program they’re watching at the moment. The study revealed that it works both ways – television ratings increase the more programs are tweeted about on the social network, and Twitter activity climbs when TV ratings for a popular program spike. Nielsen found
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Nebraska’s Hispanic/Latino population could triple by 2050

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(Source: Nebreska.org) Nebraska’s Hispanic/Latino population is exploding. A report released last week by the University of Nebraska at Omaha’s Center for Public Affairs Research (CPAR) predicts the number of Hispanic/Latinos in the state will more than triple by the year 2050. In the 2010 census, there were 167,405 Nebraskans who self-reported as Hispanic. The UNO CPAR looked ahead to the year 2050 and predicts there will be 538,941 Hispanics. Hispanics will account for 24 percent of Nebraska’s population,
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Spanish is the most spoken non-English language in U.S. homes, even among non-Hispanics

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Source: http://www.pewresearch.org A record 37.6 million persons ages 5 years and older speak Spanish at home, according to an analysis of the 2011 American Community Survey by the Pew Research Center. Spanish is, by far, the most spoken non-English language in the U.S. The next most spoken non-English languages are Chinese (with 2.8 million speakers), Hindi, Urdu or other Indic languages (2.2 million), French or French Creole (2.1 million), and Tagalog (1.7 million). The number of Spanish speakers in the U.S.
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NALEO’s Arturo Vargas joins the U.S. Census’ National Advisory Committee on Racial, Ethnic and Other Populations

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The U.S. Census Bureau today announced 10 new members of its National Advisory Committee on Racial, Ethnic and Other Populations and has named Arturo Vargas from the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund as a member of the committee. The National Advisory Committee advises the Census Bureau on a wide range of variables that affect the cost, accuracy and implementation of the Census Bureau's programs and surveys, including the once-a-decade census. The committee, which
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