Casanova, other Hispanic Ad shops eye Census boost

This year’s census could be a boon for Hispanic advertising agencies, according to industry watchers.

As the Census Bureau gears up for its once a decade count of the population in April, many Hispanic shops are hoping for a repeat from 10 years ago.

Back in 2000, Hispanic agencies saw a swell of interest by companies looking to discuss the results, primarily the growing Hispanic population.

“After the results came out in 2000, I spent the whole summer and fall on a plane making presentations for companies wanting to know what these numbers meant to them,” said Ingrid Smart, chief executive at Costa Mesa-based Casanova Pendrill Publicidad, Inc.  To read the full story click here.