Bush Brothers & Company launches multifaceted grassroots campaign targeted towards Hispanic moms
KNOXVILLE, Tenn.— Bush Brothers & Company will kick off regional grassroots efforts in May 2010 to bring Bush’s Beans to Hispanic moms and their families where they live, work, and play. The U.S. tour will travel around two regions: West Coast and Southwest/East markets.
The Bush’s mobile tours will spend several weeks in more than 10 cities sampling traditional bean recipes and engaging Hispanic families in events with chances to win children’s soccer gear, cooking tools, Bush’s Beans coupons and other giveaways and activities for families.
Also, in celebration of the upcoming soccer World Cup and with the soccer enthusiasm that this sports event generates among U.S. Hispanics, Bush’s Beans has partnered with Major League Soccer teams Chivas USA in Los Angeles and Chicago Fire in Chicago. Special player appearances will be scheduled for Los Angeles and Chicago during the 2010 mobile tour, Read More »