Busca Corp. names DiálogoPR agency of record

LA JOLLA, CA. — Fresh off a deal to become the official
video gaming channel for MSN Latino, Busca Corp. is taking its public
relations to a new firm.  Following an agency review, the Hispanic
digital entertainment network determined DiálogoPR could best capture
the brand’s revitalized direction.  DiálogoPR ‘s Hispanic market
expertise and seasoned agency team were key decision factors for the
La Jolla-based company.  Billings were not disclosed.
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