18 easy-breezy ideas for building a relationship with a journalist

Dying to get to know the reporter who covers your industry, or the popular blogger you read every time he or she posts?

Many people are intimidated by the media—mainstream and otherwise—and wouldn’t think of approaching them. Smart PR pros, on the other hand, aren’t afraid to make the first move. Once reporters and bloggers know you care, they will care about what you know—and maybe even write about your client or company.

Here’s a handy list of how to prepare for, and conduct yourself during, a meeting with a member of the Fourth Estate.

Read the entire article at PR Daily News.