Toyota Expands “Buckle Up for Life” Safety Program for Hispanic & African American Families

Toyota today announced a $1 million commitment to support the national expansion of Buckle Up for Life, a safety program developed by Cincinnati Children’s Hospital Medical Center, to help address the extraordinarily high number of African American and Hispanic children, teens and adults killed or injured in automobile crashes.

With this commitment, Buckle Up for Life will expand to Chicago, Denver and San Antonio in 2011/2012, to provide safety measures and education designed to greatly reduce the number of fatalities resulting from vehicle crashes within the Hispanic and African American communities. Cincinnati Children’s will simultaneously continue to implement the program in the Greater Cincinnati community. Other key U.S. cities will follow in 2013.
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