Emerging Strategies for 360° Hispanic Consumer Interaction Roundtable
Latinum Network will lead a day-long roundtable to explore Hispanic consumer archetypes, the key consumer groups that make up today’s 51 million US Hispanics. At the “Emerging Strategies for 360° Hispanic Consumer Interaction” roundtable, taking place on Thursday, May 12 in New York City, Latinum member companies will analyze four key archetypes in detail, combining cutting-edge data with new, proprietary qualitative consumer profiles created specifically for this session. The Latinum analysis and peer to peer exchange will center on consumers’ interactions with the world, including people, media, sports, and activities – and will specifically focus on proven and emerging strategies that marketers can leverage to position their products and services.
The one-day roundtable, hosted at Heineken, will be attended by a number of Latinum Network’s 70-plus member companies including Colgate-Palmolive, Comcast Corporation, Diageo, MetLife, NBA, NFL, PepsiCo, Staples, Unilever and others.
Achetype One: MOM
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