Brand Loyal Hispanics Stay Faithful to Favorite Personal Products
When times are tough, consumers typically opt for less-expensive products in order to save money. Although lower-income households are more likely to trade down, one group breaks the mold—Spanish-dominant Hispanics. In fact, latest research from Mintel finds that lower-income, Spanish-dominant Hispanics are still buying name brand personal care products at a higher rate than their English-dominant counterparts. Read More »
