24/7 CSR: Employees Are Always Brand Ambassadors

Some years ago, I was traveling several hundred miles away from home on company business. At the end of a long day of events, I slipped away to a local styling salon for a much-needed hair cut. I was reclining in the salon chair, head tipped back into the sink, when I became aware of someone standing over me. This individual proceeded to ask me about one of my company’s recently-publicized events and wanted to get my take on what had happened.

After the conversation ended, I wondered how this person had known who my employer was. I chuckled to myself when I realized that my employee ID tag had been peeking out from beneath the plastic cape draped around me. The experience was a great reminder that, wherever we are and whatever we’re doing, employees are always company ambassadors.

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