Boost Mobile’s “Project Switch” campaign encourages customers to “Make the Switch”
Boost Mobile introduces its new brand campaign, “Project Switch.” With its “Boost makes it easy to switch. Switching to Boost makes it easy to save” tagline, the new national marketing and advertising campaign encourages customers to make the switch to Boost by highlighting just how easy it is to switch, and how switching makes it easy to save.
The new TV spot makes its premiere today in major markets, including Los Angeles, New York, Dallas, and Miami. The ads were shot in a Boost Mobile Next Generation store, a new retail concept that is all about creating an atmosphere where people can better interact with staff in a modern, design-forward setting, while easily learning about products and services. The elevated stores are more streamlined and provide the customer clarity on phones, current offers, and promotions. Boost Mobile expects to open more than 1,000 Next Generation stores by year end.
“Project Switch” highlights customer pain points with competing carriers and how switching toBoost is the solution. Not only does Boost help resolve category issues but Boost also makes it easy to switch. “Project Switch” is also supported with the introduction of a new multi-line offer, 4 Lines for $100 each with unlimited gigs of high-speed data. With MetroPCS, customers only get two gigs of high-speed data per line for the same $100. In addition, consumers who make the switch are also eligible for four free phones.
“We are excited to introduce a new campaign that is focused on simplicity and ease of switching to Boost,” said Angela Rittgers, chief marketing officer, Boost Mobile. “For everyone who is tired of overpaying for their wireless plan, it is time to ‘Make the Switch.’ For only $25 per line, customers get unlimited high-speed data on the fast and reliable Sprint Nationwide Network, which is an amazing value not available anywhere else. We look forward to welcoming customers to see our Next Generation stores and offer them the best in choice, value, and service.”
The “Make the Switch” spot will air in both English and Spanish as :15 and :30 versions on network and cable properties such as CW, ABC, Fox, NBC, Univision, Telemundo, MTV, VH1, TNT, TBS, USA, E!, ESPN, BET, Unimas, NBC Universo, and ESPN Deportes. The commercial was directed by Chris Hooper, known for creating engaging comedic moments in campaigns for Buffalo Wild Wings, DirecTV, and Walmart. The full campaign will also include out-of-home and digital advertising.
The “Project Switch” campaign was developed and produced in partnership with Schiefer Chopshop, a full-service media and creative agency in Irvine, Calif., which developed the campaign for television, radio, out-of-home, digital advertising, and social media advertising.