Boost Mobile partners with Club Deportivo Guadalajara (‘Chivas’) for three U.S. city tour
IRVINE, CA – Wireless phone service Boost Mobile, a division of Sprint Corporation is teaming up with Mexico’s Club Deportivo Guadalajara (CD Guadalajara), the popular soccer team commonly known as Chivas, as the official wireless partner of its three city U.S. tour. The partnership was secured by Soccer United Marketing, which serves as Club Deportivo Guadalajara’s commercial agent in the United States.
Boost Mobile continues to expand its Hispanic outreach by partnering with CD Guadalajara. Founded in 1906, CD Guadalajara Chivas have won 11 championships.
Guadalajara’s first U.S. game against FC Barcelona is scheduled for Saturday, August 8, 2009 at Candlestick Park in San Francisco. The remaining schedule will be posted on www.boostmobile.com/community.
“Boost Mobile celebrates the passion that Hispanics have for the most popular sport in the world to join Mexico’s most popular and emblematic team,” said Mirna Aceituno, manager of Hispanic marketing for Boost Mobile. “We are very excited to offer our customers the opportunity to enjoy their favorite team in the United States.”
At each game, Boost Mobile will host “Zona Chivas”. During the first hour of the event, the first 100 fans with a purchased ticket will engage in a multilevel experience where they have a chance to make a 5 minute international voice call to Mexico City, Guadalajara and Monterrey or use Boost’s exclusive International Connect Walkie-Talkie service to walkie talkie to family and friends in Mexico and parts of South America, where service is available. Other on-site activities include soccer ball juggling contests, a ringtone booth and a photo opportunity with a legendary Chivas player and the Boost girls.
“Club Deportivo Guadalajara is a world-class soccer club with a large, extremely loyal fan base in the United States,” said Michael Gandler, vice president of business development for Soccer United Marketing. “Boost Mobile, a company with an ever-expanding consumer base, will be able to connect with the legions of ‘Chivas’ fans who eat, breathe and live fútbol.”
As part of this partnership, a legendary Chivas player will be present at Boost Mobile retail locations to sign autographs and meet and take pictures with fans. In addition, Boost Mobile will donate $1,000 to a local charity in each city the game will be played.