Bonadea Taps Sensis to Introduce Line of aguas frescas
Sensis was selected as agency of record (AOR) by Bonadea to help the maker of aguas frescas raise awareness of its products. The goal is to target young adults – both Hispanic and non-Hispanic – who want authentic, ready-to-drink aguas at a time when major food conglomerates are trying to break into the market.
Bonadea’s aguas are sweetened naturally with agave nectar which is indigenous to Mexico. The flavors – jamaica, tamarindo, guayaba, and mango – offer an alternative to the mass market sodas that currently permeate the market.
Sensis is planning a guerilla, social media-based ad campaign to push the 2-year-old beverage company beyond its loyal base and introduce its drinks to an audience eager to taste something authentic.