Boden PR wins 2015 PRSA Bronze Anvil Award of Commendation for #ViveTuJuego World Cup campaign for McDonald’s

The PRSA Bronze Anvil Awards celebrate the “best of the best in public relations tactics, reflecting the growing scope, creativity and importance of strategic public relations.” Only 71 out of 828 organizations were chosen as Bronze Anvil Award of Commendation winners.

“We’re thrilled to announce that our #ViveTuJuego World Cup campaign for McDonald’s USA has been awarded a 2015 PRSA Bronze Anvil Award of Commendation in the social media category, ” said Boden PR on their website.

Leveraging Hispanics’ passion for fútbol, #ViveTuJuego was a predictive and real-time social media campaign developed for McDonald’s USA during the 2014 World Cup.