‘Blue Ocean’ Strategy for Hispanic Marketing Competitive Advantage
BY JOSE VILLA
President, Sensis Agency
To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic.
Think about this way – no one will argue that the Hispanic consumer isn’t important (there are $6 billion reasons why they are important, ask Univision and Telemundo). Read More »