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17 Aug, 2010 1 Hispanic Social Media Insights 1 Blue Ocean Strategies / Hispanic Market / Jose Villa / Sensis

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‘Blue Ocean’ Strategy for Hispanic Marketing Competitive Advantage
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Jose Villa is CEO of Sensis Agency

BY JOSE VILLA
President, Sensis Agency

To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic.

Think about this way – no one will argue that the Hispanic consumer isn’t important (there are $6 billion reasons why they are important, ask Univision and Telemundo). Read More »

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Hispanic PR Leader profile with Miriam Galicia-Duarte, Census Partnership Specialist

11/11media says:

What is your take on Goya PR "Crisis" ?

11/11media says:

I can't wait to see census 2020 numbers, i firmly believe...

Marlis M Sonnen Onstad says:

Hi , I am a fan. I live in Santa Barbara,...

Sofia Lola Salazar says:

This is a big factor for every Latino business it is...

S says:

Y como podemos contactar a el? Gracias/shalom!

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Recent Posts

  • Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates 12/15/2020
  • Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer 12/09/2020
  • Pew Report: A view of the nation’s future through kindergarten demographics 07/31/2019

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