Could Brands Improve Their Outreach to Bloggers?
Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression—and for brand and product recommendations. eMarketer estimates that 51% of US internet users will read blogs at least monthly this year, and according to October 2010 research from blog portal Technorati many will find them influential.
Nearly half of internet users surveyed worldwide said they trusted blogs as an information source, and slightly more said they were likely to recommend a brand, product or service they heard about on a blog. But are bloggers ready to make recommendations themselves? Read More »