Blacks Online: Young, Mobile and Social
The infamous “digital divide” is finally showing real signs of narrowing, as more and more research gives evidence of rising home broadband usage among black adults. Earlier research already showed this market owned more cell phones—and used more of their features—than other demographic groups.
This internet population is young, digitally savvy and connected. Daily internet use now rivals the amount of time spent watching television. These internet users are active content producers, making and uploading videos to YouTube and other sites, then tracking the viewership, comments and imitations. The internet affords them both a global stage and a wider community.