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30 Sep, 2010 0 Hispanic Market Facts/Research / Hispanic Social Media Insights 0 American American / Black Internet / digital divide

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Digital Divide Narrows as Blacks Increase Internet Usage
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By Lisa E. Phillips, Senior Analyst, eMarketer

Evidence is growing to show that the infamous “digital divide”—the gap between technical haves and have-nots—is narrowing within the black community. Marketers that have put off digital campaigns targeting this demographic group are slipping further behind those that realized the potential this audience presents.

eMarketer estimated that nearly 64% of the black population is online in 2010—an estimate made in early 2010, based on the data then available. That percentage represents 24.2 million blacks.

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11/11media says:

What is your take on Goya PR "Crisis" ?

11/11media says:

I can't wait to see census 2020 numbers, i firmly believe...

Marlis M Sonnen Onstad says:

Hi , I am a fan. I live in Santa Barbara,...

Sofia Lola Salazar says:

This is a big factor for every Latino business it is...

S says:

Y como podemos contactar a el? Gracias/shalom!

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  • Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates 12/15/2020
  • Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer 12/09/2020
  • Pew Report: A view of the nation’s future through kindergarten demographics 07/31/2019

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