‘Urban’ Trope Misses a Large Swath of Black Consumers

Middle-Class Images Abound, but Advertisers Are Ignoring Single Moms, Gays and Lower-Income African-Americans at Their Peril

Mention the word “urban” and marketers see a young black man with headphones, fresh sneakers and a slick cellphone, bobbing his head to a hip-hop soundtrack down a graffiti’d city street. That’s the hackneyed image of the African-American consumer portrayed in many campaigns.

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