Bisquick sponsors Spanish-language sweepstakes and partners with Despierta’s Karla Martinez

MINNEAPOLIS, MN – As part of General Mill’s broader, multi-brand Que Rica Vida initiative targeting Latina moms, GM’s Bisquick brand is sponsoring a Spanish-language sweepstakes, which begins this week and includes a grand prize breakfast on site with Despierta America co-host Karla Martinez.   To win participants are being asked to describe their family’s favorite breakfast moment in one, simple Spanish sentence.  The prize includes a three-day, two-night, all-expense-paid trip for four to a world-famous theme park in Orlando, Florida.

Why Spanish? Because the winners will be featured on Spanish-language television broadcasts and interviewed by other Spanish-language media. The sweepstakes is the second one of its kind in two years in which breakfast with Ms. Martinez is part of the prize – the result of a partnership first announced last year by Univision and General Mills. As part of the partnership, Ms. Martinez stars year-round in a series of 30-second vignettes that provide viewers with cooking and nutrition-related tips, each featuring one of 14 participating General Mills brands including Bisquick®.

Last year’s winners were treated by Bisquick to a private brunch with Ms. Martinez at Miami Beach’s famous Fontainebleau Hotel and Resort. Wishing to emphasize a family vacation, this year the brand decided to give out one prize instead of five, and make it for a group of four persons. “It just made sense to us, since Bisquick Pancakes are a breakfast favorite primarily shared by the family,” said Dominic Alcocer, Bisquick Associate Brand Manager.

The sweepstakes runs through Feb. 28, 2010, and can be entered in three different ways: online, via text message and through regular mail. There’s no purchase necessary and participants may enter once per day during the promotion period regardless of the method of entry. The lucky winner will be chosen randomly and will be notified on or about March 15, 2010.

Submissions are being accepted online at www.KarlaBisquick.com and by mobile phone by texting the word PANCAKE to the short code 47201.