Bilingual Latinx Network LATV Announces New Original Content Slate
LATV Network, the premier content destination for Latinx Millennials, announced today its 2019 programming slate, featuring guest talent throughout, including Omar Chaparro (Pokémon Detective Pikachu), Cierra Ramirez, Nevada’s first Latina Assemblywoman Lucy Flores, Love & Hip-Hop: Miami breakout star Amara La Negra, and Manuel Turizo.
To complement its national TV offerings, LATV is launching more than 10 long and short form shows, which will be available across LATV broadcast and digital channels (including podcasts) focused on Latina empowerment, politics, LGBTQ+, food, culture, sports and entertainment. A pioneer in creating language agnostic content for the Latinx 200%ers for over a decade, LATV reaches over 12 million Hispanic households nationwide and is poised to continue growing its reach through digital-first programming.
LATV, a minority-owned network, is in a unique position, given its broadcasting trajectory and state-of-the-art production facilities, to offer clients a true cross-platform solution. “Our value proposition is simple: unmatched efficiencies, unparalleled expertise with the bilingual Latinx audience, and leading with an in-culture first content strategy,” said Andres Rincon, Vice President of Sales and Strategic Partnerships. LATV’s new content lineup will hinge on creating inclusive programming that speaks to the experiences of Latinx Millennials in the U.S.
The 2019 programming slate will include:
- Esa Soy Yo tackling the insecurities that Latinas face in society.
- My Queer Story empowers LGBTQ+ Latinx Millennials to share their experiences.
- WYKA (What You Know About) is a deep-dive into the unexpected contributions Latinos have made in history.
- Check it Out is hosted by Humberto Guida, with celebrity guests and comedians telling it like it is.
- Double Overtime is all about staying up-to-date on stats, rumors and rivalries in sports.
Esa Soy Yo, My Queer Story and WYKA are available now on LATV platforms, including LATV’s highest rated shows Get it Girl, Glitterbomb and The Zoo, which were all renewed with new seasons. Check it Out and Double Overtime will launch in Summer and Fall 2019.
LATV Networks is already securing omni-channel, upfront commitments, among them, Goya Foods. “With LATV’s inclusion of digital offerings, it was an easy decision to complement our TV-linear efforts while maintaining Goya’s efficiency goals. We’re excited to continue our long-standing partnership with the network,” said Odalys Rodriguez from Goya Foods, Interamericas.
LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bicultural, 18-34 Latinx demographic, with content that features originally produced shows in Los Angeles, as well as licensed content that has never before been seen in the U.S. Brand partners include MARS, Chase, McDonald’s and Procter & Gamble to name a few. For more information visit www.LATV.com.
Sasha Quintana, for LATV
Source: PR Newswire, 5/15/19