Bilingual/Bicultural Latinos Don’t Live in Two Worlds: Part I
If you haven’t noticed by now advertisers and brands are anxiously trying to reach the Hispanic market. Most importantly they are stumped as to how to properly target that bilingual/bicultural consumer who lives in both the Anglo and Latino worlds, as they always say. Given we represent almost 70% of Hispanics in the U.S., it’s important they talk to us in the most relevant way possible. Many have come to the realization that it’s not about reaching us in-language -it’s not about English or Spanish; but rather content regardless of language. But what happens to all those other times when you are not living your Anglo or Hispanic side but are just part of the mainstream…and I’m not talking white America?
You might say, it’s easy to target Latinos with music, food, or refranes/colloquialisms that are specific to the Latino culture. But what happens when you try to target us in our Anglo world? What are those Anglo occasions?
Read the entire article at Latinas y punto.