Young, Bicultural Latinos Are TV ‘Language Neutral’

While older, foreign-born Latinos tend to prefer media in their mother tongue, younger Latinos — both those born abroad and in the U.S. — are not nearly as focused on Spanish-language content, according to the Maximo Report, a new study co-sponsored by MTV Tr3s and conducted by Motivo Insights and the New Generation Latino Consortium.

However, the study, based on quantitative and qualitative surveys of around 1,150 Hispanics ages 14-34, shows that young “bicultural” Latinos still want to see media portraying people resembling themselves in terms of ethnicity and lifestyle. Read More »